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Better Burger
- 1. Building a Better Burger Making our best-selling burger into a healthier menu choice 4/28/201 5 Matthew McCarthy 1
- 2. Problem and Solution • Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains • Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates 4/28/2015Matthew McCarthy 2
- 3. Bun Nutrition Our Bun Calories: 260 Fat: 5 g Carbohydrates: 45 g Alternative Bun Calories: 140 Fat: 2 g Carbohydrates: 27 g 4/28/2015Matthew McCarthy 3
- 4. Cheese Nutrition Our Cheese Calories: 125 Fat: 9 g Carbohydrates: 1 g Alternative Cheese Calories: 70 Fat: 4 g Carbohydrates: 1 g 4/28/2015Matthew McCarthy 4
- 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g 4/28/2015Matthew McCarthy 5 0 10 20 30 Best Seller 27 19 Fat (g)
Editor's Notes
- Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates
- Both buns have sesame seeds. Alternative bun costs 10% less!
- Both process cheese products are orange. Alternative cheese has a longer shelf life. Alternative cheese was preferred in taste tests.
- Better burger has 30% less calories, 30% less fat, 40% less carbohydrates than our best seller.