The document outlines a plan to create a healthier version of a restaurant's best-selling burger. It identifies the burger's high calorie, fat, and carbohydrate content as deterring health-conscious customers. The solution is to find lower calorie, fat, and carbohydrate alternatives for the bun and cheese to reduce the overall burger's calories from 585 to 410, fat from 27g to 19g, and carbohydrates from 46g to 28g, making it a healthier menu option.
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2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
4/30/2015 MATT WOLTERINK 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates:
27 g
4/30/2015 MATT WOLTERINK 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
4/30/2015 MATT WOLTERINK 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/30/2015 MATT WOLTERINK 5
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.
Alternative bun costs 10% less!
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
