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Building a Better Burger
Making our best-selling burger into
a healthier menu choice
Problem and Solution
5/2/2013 Kevin Gallagher 2
Problem: health-conscious customers
avoid our burger because of the calories,
fat, and carbohydrates it contains
Solution: Find alternative components
for the burger that have less
calories, fat, and carbohydrates
Bun Nutrition
5/2/2013 Kevin Gallagher 3
Our Bun
• Calories: 260
• Fat: 5 g
• Carbohydrates:
45 g
Alternative Bun
• Calories: 140
• Fat: 2 g
• Carbohydrates:
27 g
Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
5/2/2013 Kevin Gallagher 4
A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total
32654897647944769/*-+
Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
5/2/2013 Kevin Gallagher 50 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)

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Better burger

  • 1. Building a Better Burger Making our best-selling burger into a healthier menu choice
  • 2. Problem and Solution 5/2/2013 Kevin Gallagher 2 Problem: health-conscious customers avoid our burger because of the calories, fat, and carbohydrates it contains Solution: Find alternative components for the burger that have less calories, fat, and carbohydrates
  • 3. Bun Nutrition 5/2/2013 Kevin Gallagher 3 Our Bun • Calories: 260 • Fat: 5 g • Carbohydrates: 45 g Alternative Bun • Calories: 140 • Fat: 2 g • Carbohydrates: 27 g
  • 4. Cheese Nutrition Our Cheese • Calories: 125 • Fat: 9 g • Carbohydrates: 1 g Alternative Cheese • Calories: 70 • Fat: 4 g • Carbohydrates: 1 g 5/2/2013 Kevin Gallagher 4
  • 5. A Better Burger Our Best Seller • Total Calories: 585 • Total Fat: 27 g • Total Carbohydrates: 46 g New Better Burger • Total 32654897647944769/*-+ Calories: 410 • Total Fat: 19g • Total Carbohydrates: 28 g 5/2/2013 Kevin Gallagher 50 5 10 15 20 25 30 Best Seller Better Burger 27 19 Fat (g)

Editor's Notes

  1. Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing more popularity as a dietary concern and our burger is loaded with carbohydrates.
  2. Both buns have sesame seedsAlternative bun costs 10% less!
  3. Both process cheeses products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
  4. Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.