2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger
that have less calories, fat, and carbohydrates
1/15/2015 STEVE BLACK 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
1/15/2015 STEVE BLACK 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
1/15/2015 STEVE BLACK 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
1/15/2015 STEVE BLACK 5
0 10 20 30
BEST SELLER
BETTER BURGER
27
19
Fat (g)
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with them.
Both Buns have sesame seeds.
Alternative bun costs 10% less.
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste tests.
Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our better seller.
