1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: healthconscious customers
avoid our burger
because of the
calories, fat, and
carbohydrates it
contains
12/4/2013
Solution: Find
alternative
components for the
burger that have less
calories, fat, and
carbohydrates
Mattie Mikitka
2
3. Bun Nutrition
Our Bun
Alternative Bun
Calories: 260
Fat: 5 g
Fat: 2 g
Carbohydrates:
45 g
12/4/2013
Calories: 140
Carbohydrates:
27 g
Mattie Mikitka
3
4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
12/4/2013
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
Mattie Mikitka
4
5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
12/4/2013
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
Mattie Mikitka
5
Editor's Notes
Both buns have sesame seeds.Alternative bun costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates. Better burger has 30% less calories, 30% less fat, and 40% less calories than our best seller.
