The document outlines a plan to create a healthier burger option by replacing the standard bun and cheese with alternatives that are lower in calories, fat, and carbohydrates. Nutritional comparisons show the alternative bun has 140 calories and 2g of fat compared to 260 calories and 5g of fat in the standard bun. The alternative cheese has 70 calories and 4g of fat versus 125 calories and 9g of fat. The reimagined burger would have 410 total calories, 19g of fat, and 28g of carbs, providing a significant improvement over the current 585 calories, 27g of fat, and 46g of carbs.
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2. PROBLEM AND SOLUTION
Problem: health-conscious customers avoid our burger
because of the calories, fat, and carbohydrates it
contains
Solution: Find alternative components for the burger that
have less calories, fat, and carbohydrates
4/28/2015 JOSH DECKER 2
3. BUN NUTRITION
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
4/28/2015 JOSH DECKER 3
4. CHEESE NUTRITION
Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative
Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
4/28/2015 JOSH DECKER 4
5. A BETTER BURGER
Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
4/28/2015 JOSH DECKER 5
0 10 20 30
Best Seller
Better Burger
27
19
Fat (g)
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.
Alternative bun costs 10% less!
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
