The document discusses building a healthier burger option to attract more health-conscious customers. It identifies the calories, fat, and carbohydrates in the standard bun and cheese as issues, and presents alternative components that would reduce the total calories from 585 to 410, total fat from 27g to 19g, and total carbohydrates from 46g to 28g to create a "better burger" that is more appealing to health-focused customers.
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1. Building a Better Burger
Making our best-selling burger into a healthier menu choice
2. Problem and Solution
Problem: health-
conscious customers
avoid our burger because
of the calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the
burger that have less
calories, fat, and
carbohydrates
5/4/2015 TJ Satterly 2
3. Our Bun
Calories: 260
Fat: 5 g
Carbohydrates:
45 g
Alternative Bun
Calories:
140
Fat: 2 g
Carbohydrates:
27 g
Bun Nutrition
5/4/2015 TJ Satterly 3
4. Our Cheese
Calories: 125
Fat: 9 g
Carbohydrates: 1 g
Alternative Cheese
Calories: 70
Fat: 4 g
Carbohydrates: 1 g
Cheese Nutrition
5/4/2015 TJ Satterly 4
5. Our Best Seller
Total Calories: 585
Total Fat: 27 g
Total Carbohydrates: 46 g
New Better Burger
Total Calories: 410
Total Fat: 19g
Total Carbohydrates: 28 g
A Better Burger
5/4/2015 TJ Satterly 5
Editor's Notes
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates
Both buns have sesame seeds.
Alternative bun costs 10% less!
Both process cheese products are orange.
Alternative cheese has a longer shelf life.
Alternative cheese was preferred in taste test.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.
