The Work Of Steven Jobs

The Work Of Steven Jobs
Biography
Steven Jobs was born on February 24, 1955, in San Francisco, California. His father, Abdulfattah Jandali, was a Syrian political science professor,
and his mother, Joanne Schieble, worked as a speech therapist. While Jobs was always an intelligent and innovative thinker, his youth was riddled
with frustrations over formal schooling. While Jobs went to Homestead High School in 1971, he was met to his future partner, Steve Wozniak,
thank to Wozniak 's friends. Wozniak was attending the University of California, Berkeley, at the time. In an interview, Wozniak (2007) said: "We
both loved electronics and the way we used to hook up digital chips." After finishing high school, Steven Jobs went to Reed College in Portland,
Oregon and He quitted college after six months and spent the next 18 months to learn several design classes at the school. In 1974, Jobs worked as a
video game developer with Atari. Several months later he quitted his job to go to India (Romain, M. 2006). After that, April 1, 1976,Steve Jobs, Ronald
Wayne, and Steve Wozniak established Apple technology company. He worked in his company within nine years. Jobs left Apple in 1985 to establish
NeXT, Inc which was a new hardware and software company. The following year Jobs bought an animation studio from George Lucas, which later
named Pixar Animation Studios. Believing in Pixar 's potential, Jobs invested 50 million dollars of his own money in this company. Pixar Studios went
on to produce wildly popular
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Similarities Between Steve Jobs And Bill Gates
Steve Jobs and Bill Gates are two of the most surely understood names of our age for being the fellow benefactors of two extensive enterprises. Steve
Jobs is the fellow benefactor of Macintosh, additionally the organizer of Pixar and NeXT. Bill Gates, most known for being the co–founder of
Microsoft, which is the greatest programming organization on the planet. However, undoubtedly, both of these men were extremely successful in their
expert lives, for the most part, a similar thing and comparative in their ways, yet altogether different.
Bill Gates was born on October 28, 1955, in Seattle, Washington. At 13 years old, he found his love for computers. His senior year, he and his
companion, Paul Allen built up their own particular ... Show more content on Helpwriting.net ...
Microsoft was able to prove that Macintosh and Windows were different in various ways. In 1986, Microsoft went public with 24.7 million shares,
that of which Gates owned 45 percent of. Microsoft was racking up $520 million, and of that money, Gates was getting $243 million. A year later was
on the list of the top 400 wealthiest people in America.
Because of his great wealth, Gates decided to help out in education. In 1994, he created the "William H. Gates Foundation". By 1999, Bill Gates
wealth had reached $101 billion. Gates was always checking out the competition, making sure Microsoft was on top. When Gates heard of
International Business Machines Corporations (IBM) making an operating system called OS/2, he immediately began working on updates for
Microsoft. In 1989, Microsoft released Office adding on Word and Excel. The new version of Microsoft sold quickly and OS/2 failed. In the 1990's,
Microsoft got in trouble with the Federal Trade Commissions for unfair marketing practice. Thankfully, Microsoft settles it without having to break up.
In 2000, handed over the position of being Microsoft CEO to his friend, Steve Ballmer, but still remained to be the chairman. In 2006, Gates went to
full time at Microsoft in order to devote more time to what was now called the "Gates and Melinda Foundation". Over the years, Gates racked up on
many awards and honorable mentions. In 2005, Times Magazine mentioned Bill Gates as one of the "People of the

Microsoft Econmic Down Turn 2009
Microsoft cuts jobs as profits fall
US software giant Microsoft is to cut up to 5,000 jobs over the next 18 months – including 1,400 immediately – due to a slowing economy and weak
spending on technology.
Microsoft employs 1,200 people at Sandyford in Dublin, but a spokesperson said the cuts would have only 'a very minor impact' in Ireland. It is
believed fewer than 20 jobs will go.
Microsoft said net profit fell by 11% in the second quarter of its financial year compared with a year earlier to $4.17 billion. Revenue was $16.63
billion, 2% more than the same period a year ago.
The world's biggest software firm said that 'in light of the further deterioration of global economic conditions', it was eliminating up to 5,000 jobs. The
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The Microsoft UK spokesman said: "As part of the plan we announced in January to reduce costs and increase efficiencies, today Microsoft is
commencing consultation to remove additional positions across several areas of the company. A number of UK positions are affected, representing
about 5% of the 2,880 people currently based in the UK.
"We are working closely with affected employees to help them through this difficult transition. While job reductions are always difficult, we need to
rebalance resources against our priorities in the current climate, and we will continue to evaluate our business to ensure that our investments are
aligned to current and future revenue opportunities."
In January, Microsoft announced 5,000 jobs would be lost as the company announced poor results during the downturn
Microsoft U–turn over redundancy pay gaffe
Software titan reverses position after overpaying some staff during recent layoffs * Share0 * * * inShare0 *
–––––––––––––––––––––––––––––––––––––––––––––––––
Email
* –––––––––––––––––––––––––––––––––––––––––––––––––
Bobbie Johnson, technology correspondent * ––––––––––––––––––––––––––––––––––––––––––––––––– theguardian.com, Tuesday 24 February 2009
02.20 GMT
Technology giant Microsoft has been forced to make an embarrassing climb–down after it asked some former employees to return part of
theirredundancy payments.

In what the company has described as an

Internal and External Factors of Management
Annually, Fortune magazine releases a list of the top 500 largest companies in the United States (Time Warner Co., 2008). Being ranked no. 44 in 2008,
Microsoft has increased its revenues 15.4% since 2006 because of its continued efforts to release latest technology (Time Warner Co., 2008). To
understand how Microsoft continues to lead in profits, sales and technology, the consumer must realize internal and external factors influence how
Microsoft performs and operates. In depth, Microsoft's planning functions are influenced by the consumer's need, which continues to influence
Microsoft's products and services. The purpose of this paper is to identify and explain the internal and external factors which impact the planning
functions of... Show more content on Helpwriting.net ...
The shortcoming is forcing Microsoft management to plan for a way to make up for the loss in profit (Schenker, 2007, p.1). Electronic business is an
external trend that has developed rapidly changing the way in which businesses market their products. These changes have influenced Microsoft's
management to make plans to pursue the advanced abilities the Internet has created. Microsoft's current goal is to achieve acknowledgement in the
business arena of advertisement via the online market. "Microsoft (MSFT) aims to stitch together its software, ad serving, and media properties to
become a formidable online power with many of the marketing pieces that advertisers look for as they embark on Internet ad campaigns" (Schenker,
2007, p.1). Microsoft is currently aligning a strategic and management plan which will appeal to its customers by using their reputable name and
powerhouse infrastructure. Innovation continues to affect different planning functions of Microsoft. Innovation is defined as the "introduction of new
things or methods" (Dictionary, 2008). Therefore, planning must be calculated in a strategic, tactical and operational manner in order to be effective.
With strategic planning, Microsoft must think of long–term goals and strategies for its corporation (Bateman–Snell, 2007). Tactical planning is
developed to specify goals and plans that target a majority of the corporation and its consumers (Bateman–Snell, 2007).

Apple Iphone: Life in the Technology Lane Essay
Apple Iphone: Life in the Technology Lane
Apple iPhone: Life in the Technology Lane
1.Apple CEO Steve Jobs alluded to the price a customer may have to pay to own an iPhone when he said that the steep and sudden price change was
simply part of "life in the technology lane." What did he mean? Beyond the simple exchange of money, what else might the price of such a product
include?
Life in the technology lane can be defined according to Steve Jobs in the Apple website, as a "bumpy road". This road will always be facing change,
innovation, and improvement. There will always be early adopters who buy a product before a cutoff date and miss the new plus, new price, or new
adaptation made to the product. For instance, if you are of the ... Show more content on Helpwriting.net ...
Apple was engaging in price skimming. But because demand is elastic in the technology market, achieving a bigger market share would imply having
lower prices, which will significantly cause changes in the quantity demanded. Once the sales at $599 began to slow down and holiday season started
approaching, Apple realized that they had to lower the price on the iPhone. As Jobs stated, he was "willing to make less money to get more iPhones out
there". This price drop would be compensated with the increase in the quantity demanded. This took place, right after having the customers pay the
higher price and the demand had started decreasing since its launching date.
3.Discuss how the availability of substitutes affects elasticity of demand for Apple products such as the iPhone.
Elasticity in the demand can be defined as how the consumers respond to a change in the price of an object. A substitute is a good that can be used in
exchange of another good. The iPhone entered the cell phone market. This market has multiple brands, types, and pluses in the cell phones that make
them adapt to the customer's needs. There is a phone waiting for any type of consumer, with any kind of purchasing power, or any kind of need.
Because the iPhone was incurring into this market filled with substitutes, it was going to face an elastic demand. Although the

Essay on Apple Cases Study
1. Determine Apple's business/technology strengths & weaknesses.
Apple Strengths:
1.Steve Jobs
2.Highly differentiated products
3.Investing huge amount in R&D with continual innovation
4.Control of both hardware and software
5.Retail and marketing
6.Fashion – Branded image.
7.Extreme Secrecy
8.Apple's Halo effect
Apple Weakness:
1.Relying heavily on Jobs
2.Complete control of both hardware and software
3.Not compatible with other products
4.High cost
2. What are Apple's products?
1.Desktops
2.Portables
3.iPod
4.iTunes & iPod accessories
5.iPhone
6.Apple TV
7.iPad

What are the Corresponding Core and Enabling technologies comprising Apple's technology ... Show more content on Helpwriting.net ...
–Apple OS is behind its competitors which is equivalent to the competitors but not a leader.
–From the response Apple receive from it products iPod, iPhone and iPad we can say that its design and media technology has a significant leadership.
Criticality:
–Meddling of software & hardware, Touch technology, Operating system, Graphic, Audio & video tech are the major determinants of competitive
advantage.
–Camera technology and media technology has a direct effect on competitive advantage.
4. What strategies (business & technical) did Apple pursue to ensure a competitive advantage in the MP3 Player business?
IPod, developed by Apple was a huge success and had a greater competitive advantage. The business and technological strategy used by Apple to have
a competitive advantage are:
1.Design Strategy: IPod is designed very sleek, simple to use and had a large storage because of its inbuilt flash memory.
2.Ease of Use: IPod can be easily synchronized with any computer (windows as well as Mac) and also to iTunes music store with its iTunes desktop
software.
3.Differentiation Strategy: ITunes is a huge threat to competitors because it had a vast collections of music and easy to access which raised the
demand for iPod. ITunes songs are protected by DRM and cannot be played on any other competitive mp3 player.

business information system Essay
Week2 1. What might have happened to Apple if its top executives had not supported investment in iPads? If the top executives had not supported
investment in pads, the new product will be known by less people. Without investment in iPad, people will not receive the information of new
technology. 2. Why would it be unethical for Apple to sell its iTunes customer information to other businesses? The customer's information is about
personal privacy, any company can't sell customer's information without their permit. 3. Evaluate the effects on Apple's business if it failed to secure its
customer information and all of it was accidentally posted to an anonymous website. The customers will not trust apple again, and... Show more content
on Helpwriting.net ...
Lacking data, managers often found themselves making business decisions about how many products to make, how much material to order, or how
many employees to hire based on intuition or gut feelings. In the information age, successful managers compile, analyse, and comprehend massive
amounts of data daily, which helps them make more successful business decisions. Examples include: Sales date, Quantity sold, Cost, Sales price, Total
profit, Shipping address, Customer address, Wireless type, Memory amount, Colour. Information is data converted into a meaningful and useful
context. Having the right information at the right moment in time can be worth a fortune. Having the wrong information at the right moment; or the
right information at the wrong moment can be disastrous. The truth about information is that its value is only as good as the people who use it. People
using the same information can make different decisions depending on how they interpret or analyse the information. Thus information has value only
insofar as the people using it do as well. Business intelligence (BI) is information collected from multiple sources such as suppliers, customers,
competitors, partners, and industries that analyses patterns, trends, and relationships for strategic decision making. BI manipulates multiple variables
and in some cases even

Tribute Speech to Steve Jobs
Tribute Speech to Steve Jobs
Steve Jobs was like the Thomas Edison, Alexander Graham Bell and the Albert Einstein of our time. He not only innovated personal computing, but
personal media and communication, iTunes which became one of the most popular music and video retailers and Pixar which was one of his side
projects had become one of the greatest animation digital movie creators and software. But all that is a just part of the list of his legacy, because in
the end he still left behind Apple which is world's most valuable company, which is valued at $350 Billion Dollars. WithoutSteve Jobs great mind and
hands in the technologic revolution we would have never had the opportunity to see technology the way we do today and how much of ... Show more
content on Helpwriting.net ...
Other innovations included an optical disk drive instead of floppy disks, and a special sound chip to provide the fidelity of a compact disc. Judging
from initial reactions, many critics were convinced that Steve Jobs had brought another revolutionary product to American consumers. Despite the
warm reception, however, the NeXT machine never caught on. It was too costly, had a black–and–white screen, and couldn't be linked to other
computers or run common software. So therefore it failed.
NeXT was not, however, the end of Steve Jobs. (Change Slide) In 1986, Jobs paid filmmaker George Lucas $10 million for a small firm called
Pixar that specialized in computer animation. "Over the next six years Jobs poured another $40 million of his own money into the company. That
film was Toy Story, a huge box office hit. The share price climbed dramatically, and Job's 80 percent stock in Pixar suddenly was worth $1 billion.
(Just a little better than the power balls don't you think). In December of 1996, Apple announced that it was purchasing Next Software for over $400
million. (Change Slide) Jobs returned to Apple as a part–time consultant to CEO Gilbert Amelio. In September of 1997, Jobs was named temporary
CEO of Apple while a replacement for Amelio was found. (Change Slide) Introduced in May 1998, it was Apple's first truly ground–breaking product
since the original Macintosh of 1984. The design innovations for the iMac continued throughout 1998 and 1999 with

Should College Athletes be Paid? Essay
Should College Athletes be Paid?
Over the past century college athletics have grown more popular than most professional sports. Most of its popularity is due to a large student body in
addition to its Alumni, but nonetheless it has surpassed professional sports from its monetary success to its fan support. College athletics are also a
very important commodity to Universities around the nation. Next to student's tuition, that's where the majority of the money comes from. No one is
more responsible for bringing in that money more than the coach and his/her players. In this notion, one would think that such important people should
be paid for a job well done. But this isn't the case. Over the years a question has emerged, should ... Show more content on Helpwriting.net ...
Martinez supports his argument by supplying information from; important figures the sports world may know (Steve Spurrier), and rules that continue
to fuel his argument that college athletes should be paid. For example, Martinez uses the "amateurism" argument from the NCAA to help explain why
college officials would not allow college athletes to be paid, and to further support his argument as to why they should be paid.
Martinez also uses opponent's views to help support his. "Opponents of the play for play idea say that college–athletes should not be paid because
through scholarships, they are already being paid" (Martinez). Using arguments such as this one helps Martinez expand his argument so that when he
is through there are no aspects of his argument left unanswered.
To validate his argument, Martinez uses actual people and guidelines in his article. He uses Steve Spurrier as an example; "Head coach of the
University of Florida, signed a six year contract that will pay him nearly $2 million per year" (Martinez). Using this information shows that a coach,
who is not more important than a player, is making a ton of money. As opposed to a player, who makes no money at all and is of more importance.
After all, without the players there could be no coaches.
It is a well known fact that college coaches make more than enough money. Just recently,

The Reason of AppleвЂ™s Popularity
The Reason of Apple's Popularity
Abstract
Two rebellious guys named Steve Jobs and Steve Wozniak gave birth to one of the most popular companies in the world: Apple Computer, Inc., which
thinks differently and changes the world. How many people today own Apple computers? How many people today have an Apple music player? How
many people today enjoy their iPhone or iPad? And With the global launch of iPad2, from Beijing to New York, from London to Berlin, thousands
Apple Fans queued overnight to get this cool gadget, and the first eager customers had even unfurled their sleeping bags outside the shop shortly
before midnight, were they crazy? And the new hottest gadget sold over a million units in its first weekend. Yeah, it's so crazy,... Show more content on
Helpwriting.net ...
Apple is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The
company's best–known hardware products include the iMac, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating
system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software. It was established on
April 1, 1976 in Cupertino, California, and incorporated January 3, 1977, the company was previously named Apple Computer, Inc. for its first 30
years, but removed the word "Computer" on January 9, 2007, to reflect the company's ongoing expansion into the consumer electronics market in
addition to its traditional focus on personal computers.
This company has a goodwill all around the world. Apple always comes with a futuristic idea and implement it so well that people just fall in love
with it. And nowadays how many people today own Apple computers? How many people today have an Apple music player? How many people
today enjoy their iPhone or iPad? And With the global launch of iPad2, from Beijing to New York, from London to Berlin, thousands Apple Fans
queued overnight to get this cool gadget, and the first eager customers had even unfurled their sleeping bags outside the shop shortly before midnight,
were they crazy? And the new hottest gadget sold over a million units in its first weekend. Yeah, it's so crazy, but why do so many people on

Nokia Case Study
I – OVERVIEW THE SITUATION
1.Introduction
Microsoft is a multinational corporation of the United States; It specializes in developing, manufacturing, trading software licenses and supporting a
wide range of computer related products and services.. In terms of revenue, Microsoft is the world's largest software maker. It is also called "one of
the most valuable companies in the world".
Nokia Corporation is a Finnish multinational corporation. Nokia focuses on fixed and wireless telecommunications products, with employees in 120
countries, selling products in more than 150 countries around the globe.
In 2013 Microsoft has announced a в‚¬ 5.44 billion acquisition of Nokia's hardware and services, including mobile phones, equivalent $ 7.2 billion.
The deal was completed in the first half of 2014 and was supported by Nokia shareholders. Nokia's human resources operations in 50 countries around
the world were available to Microsoft. There were also some factories with design, development, production, marketing and sales of smart devices,
universal phones and services
2.Background
Both sides had strong incentives to join forces. Nokia had lost significant ground in recent years to smartphone manufacturers, most notably Samsung
and Apple, by failing to keep up with innovations such as touch screens.
Having shed its underperforming handset business, Nokia planned to focus on telecommunications equipment, mapping business, and patent portfolio.
Ballmer first approached Nokia CEO Stephen

Nokia Microsoft Alliance : The Global Smartphone Industry...
The Nokia–Microsoft Alliance in the Global Smartphone Industry
The case study of alliance between Nokia–Microsoft in the global smartphone industry, puts both companies in a better position to compete with Apple
and Google that current are leading the smartphone industry. The alliance between Nokia and Microsoft increases the capability significantly of both
organizations. The alliance creates many benefits for both organizations, but also has some cons that the firm must face if they are to be successful.
Lessons Gleaned From Nokia–Microsoft Alliance The alliance between Nokia and Microsoft provides many benefits to both organizations. Nokia's
Chief Executive Officer (CEO) Stephen Elop initiates the alliance with Microsoft in order to grow after Nokia was losing market share to Google and
Apple. The alliance was also appealed to Microsoft, since they were looking into the future of the smartphone industry and there particular industry. The
current standing was that Nokia was still the market leader, even though they were losing ground to the competition due to the aging technology. At the
time of the alliance was announced it is clear that both firms needed each other. Microsoft brought capital to inject into the alliance and technological
advancements, while Nokia brought market share and brand reputations. Google and Apple market capitalization individually are larger than Nokia and
Microsoft independently, but together the alliance increasing significantly their

Case Study Disney Essay
Case 11.1 (p. 337) "Conflict at Walt Disney Company: A Distant Memory?|
1) How would you describe the conflict between Michael Eisner and the Weinstein brothers, the two board members (Disney and Gold), and Steve
Jobs? Was it functional or dysfunctional?
Ivancevich (p. 311) defines functional conflict as a confrontation between groups that enhances and benefits the organization's performance' while he
defines dysfunctional conflict as any confrontation or interaction between groups that harms the organization or hinders the achievement or
organizational goals. Though, a point the Ivancevich makes (p. 311) is that in most cases, the point at which functional confrontation becomes
dysfunctional is impossible to identify precisely. ... Show more content on Helpwriting.net ...
The conflict of Eisner and Jobs at first was the perceived stage due to the negative comments Eisner made at congressional hearings; Jobs took the
comments personally and so was very emotional about the words.
As the feud continued and escalated, Jobs took the perceived stage to the last stage of conflict–manifest. As the feud escalated, Jobs threatened to not
renew the Disney–Pixar relationship after the release of Cars in 2006 if Eisner was still CEO of Disney. Thus, Jobs acted upon the conflict with this
threat which would have had dire financial losses for Disney.
3) Which of the following best describes Michael Eisner's and Bob Iger's approaches to resolving conflict: dominating, problem solving, avoiding, or
accommodating? Explain:
Certainly Eisner's approach to resolving conflict would fall into the dominating category; dominating approach is the person/group's maximum focus
on meeting its own concerns, coupled with a minimal focus on meeting the concerns of other group (Ivancevich, p. 319). It seems Eisner fought or had
difficulty with all key persons with the other companies he dealt with; apparently maintaining these key relationships was not a high priority with
Eisner. I think as Eisner still continued to be successful in spited of these issues, he probably gained a sense of unlimited power and authority; while he
may have kept the

External and Internal Environmental Analysis Strategic...
External and Internal Environmental Analysis Strategic Planning and Implementation STR/581 External and Internal Environmental Analysis Apple
Inc. is a computer product company that was launched into the market through the collaborative efforts of Steve Jobs and Steve Wozniak in the year of
1976 and is aimed at reaching the diverse global community. The changes in the external environment of the company determine the decisions that the
corporation will make. Apple Inc. has reputable frameworks that have been developed to assess the external environments of the company. The
company has identifies the specific domains that affect the operations of the company from the outside. These forces on the organization enable the...
Show more content on Helpwriting.net ...
This favorable factor promises Apple Inc a future full of certainty. The main function of Apple Inc is the development of personal computers and its
related software. It also offers network solutions and other related accessories that boost the operations of the PCs. The United States in the main
operating place for the company as the company offers its portfolio composed of the Mac computing system, iPods, iPhones, iPads, and the specific
servers. The operations of Apple Inc have been narrowed down so as to appeal to a specific group of people with the need for effective personal
computers. This has boosted the corporate reputation of the company since it creates a strong relationship between the product sales of the
organization. Apple Inc has great portrayal of leadership that is effective to the public. This creates credibility for the company and its brand hence
leading to company that is focused at satisfying the needs of the customers. The stylish products of the company identify with the selected target group
of Apple Inc ("Operating environment", 2011, para. 3). The external operating environment is an arena in which the operations of a business entity are
carried out. This environment has profound influence on how an organization is run. Though complex, the relationship that exists between the external
environment and the company yields positive as well as negative outcomes. Through the external market, the organization will be able

The Design of MicrosoftГ‚В® Support Network 1.0
Microsoft Corporation
Microsoft Corporation:
The Design of MicrosoftВ® Support Network 1.0
1. What factors suggest that Microsoft's PSS Division needs a more comprehensive and flexible approach for its service offerings?
Admittedly, Microsoft's support services were not as good as those offered by some competitors. Several factors contributed to the nondescript nature of
Microsoft services. Previous support service policy had been determined at the product level. Annually, each product manager negotiated with PSS
over the type, extent, and pricing of services to be offered to customers along with their products. Because Microsoft had 150 products, the result was a
hodgepodge of service offerings. Some products had no support ... Show more content on Helpwriting.net ...
Gates was willing to invest significant resources into technical support services to improve their overall quality and customer perceptions of them.
Choice, Quality, and Simplicity should characterize all technical support programs. Based upon several market research studies and experience, the
task force concluded that customer satisfaction would be sustained by delivering technical support that met customer needs in three ways. First,
support programs should offer customers a choice. Those who "did not want to pay for support they didn't need" should be able to buy software
alone, at a price that did not include service costs. At the same time, customers that "wanted more support and were willing to pay extra for it" could
also do so. Second, all technical support provided by Microsoft should meet or exceed industry standards for quality. Third, all technical support
programs should be marked by simplicity; that is, customers should have little difficulty understanding Microsoft's offering and how it applied
specifically to their needs.
Technical support services should be a "cost center" for the Microsoft Corporation. On this point, there was uniform agreement in the company. As
managers saw it, Microsoft's "core competence" was its technology. Though important, technical support services were not seen as a potential source of
corporate profits. Instead, Microsoft was prepared to invest in them in

Google, Apple and Semco Essay
Three articles, three companies and three very different managing styles. The articles look at how three very important people keep a handle on their
employees. Steve Jobs co–founder of Apple and his non–text book approach to an autocratic managing style, CEO of Google Eric Schmit and his
laissez–faire catastrophe and Ricardo Semler CEO of SEMCO and his participative ways that surprisingly seem to be working. All run in different
markets and have created their own rules to follow. They are the companies paving the way and demonstrating how to be successful in traditional ways
but with their own twist. Sometimes they may not seem like the most efficient ways to get your workers to be productive, but in these astounding cases
they seem to be ... Show more content on Helpwriting.net ...
Each company has its own way of nabbing the spotlight from competitors. Apple is intensely secretive about its products, so secretive that not even the
workers know what they are working on. This gives Apple a leg up on competitors, when they came up with the iPhone design nobody knew what they
were up to, and then it took other companies trying to steal apples spot light longer to come up with a product similar. Apple is not like every other
company in the same market, like Microsoft, instead they stepped out of the norm. Everything is created in house and while some products work
with others like iPods and PC, they will work best with apple products. This creates customer loyalties: if someone buys a Mac is most likely going
to buy an iPhone or an iPod. It is unlike any other computer company. Microsoft for example has to get other companies to create hardware or
software to be compatible with its products. Apple operates within its self, making it the firm to beat. Google is still going strong, but growth has been
decreasing instead of increasing. With the amount of employees they turn over, they have to hire back. There has to be a high amount of training with
the numbers of workers they loose on a monthly or even weekly basis. Google still has something going for them, and that is the amount of programs
they run. , just to name a few: Gmail, Google apps, Google maps,

How Bill Gates Has The World 's Most Successful Man
Bill Gates has always been known for being one of the world's most successful man. It is largely known that he, with Steve Ballmer, created
Microsoft–both the software and the company. Microsoft is one of the world's most popular computer software companies that was created by Gates
and Ballmer in 1972–at least that's when the idea was formed. But what many people don't know or don't realize is that fact that both Ballmer and
Gates were college dropouts. They weren't dropouts from just any college, though, but from Harvard University. Now, Gates often jokes about how he
is, according to Crimson, "Harvard's most successful dropout". In his 2007 Harvard Commencement Address, Gates uses three key factors to make his
speech a greatly memorable one. He used humor, seriousness, and motivation all in an adequate way that helped his speech be one for the books.
For example, after addressing the listeners, Gates uses the following quote to open up his speech and hook his listeners' attention; "I've been waiting
more than 30 years to say this: 'Dad, I always told you I'd come back and get my degree'". That immediately results in laughter from the crowd. From
then on, the humor and laughter continues for the majority of the opening. Gates proceeds to joke about how Crimson's quote "makes me (Gates)
valedictorian of my (Gates) own special class...I (Gates) did the best of everyone who failed". He also jokingly says how he is a "bad influence" and
that is why he was invited to speak at

Essay about Apple Inc. in 2012
Apple Inc. in 2012
[Group] Case Study
Prepared By:
Aman Chahal
Edward Abeleven
Ruchi Badhwar
Steven Mathews
Uttara Jadhav
Students of:
Marketing Management 6215
California State University – East Bay
Prepared For:
Lan Wu
Professor of:
Marketing Management 6215
California State University – East Bay
October 11, 2012
Table of Contents

Introducing Marketing and Apple Inc..........................................................................1
Understanding The Micro Marketing Environment.....................................................2
For Apple's Mac Computers
Apple's Sustainability Position in Competitive PC Market.........................................5
Apple's Sustainability ... Show more content on Helpwriting.net ...
The Micro marketing environment plays an important and crucial role in Mac's line of success.
The Company:
"A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept
putting great products in front of customers, they would continue to open their wallets."
– Steve Jobs, Apple CEO & Founder
The sales of Mac had hit bottom–line in 1996 (APPENDIX A). Lower sales increased inventory. Apple was on the verge of being bankrupt. In 1997,
Apple reduced their inventory and started making major investments in the R&D department to focus on developing innovative products that
would appeal to consumers. Apple also acquired Jobs' owned software company, NeXT. Apple developers modified the Unix
–based code from
NEXTSTEP and combined it with the graphical user interface of existing Mac OS. The result was a stable, high–performance operating system that
had the stability of Unix and the intuitive interface of the Macintosh. Apple's iMac was distinguished because it could act as a hub for controlling and
integrating the digital devices such as cameras, portable music and mobile phones.
Intermediaries:
"It's better to be a pirate than to join the Navy."
– Steve Jobs, Apple CEO & Founder
Apple realized the power of direct marketing and launched their online shopping website. This website showcased their new designed and high
performing iMac. This

Steve Ballmer Research Paper
Steven Anthony Ballmer, who is best known for being the CEO of Microsoft from January 2000 to February 2014, was born on March 24, 1956.
Ballmer is currently the owner of the Los Angeles Clippers basketball team in the National Basketball Association. He officially became the owner
on August 12, 2014 after placing a two billion dollar bid on May 29, 2014. Steve Ballmer is listed as 15th on the Forbes 400 list for 2017 for the
most wealthiest people. According to the Forbes list, he is worth 33.6 billion dollars. Steve started out with a normal life until his success in
businesses led him to become one of the richest men alive. Steve Ballmer was born in Detroit to Beatrice Dworkin and Frederic Henry Ballmer. His
father had a steady job as a manager at the Ford Motor Company. Growing up in Michigan during his young education years, Ballmer had a different
high school experience than many other kids. Instead of going to a high school, he took college prep and ... Show more content on Helpwriting.net ...
First, he is blessed with a family. He is married to Connie Snyder, and has three sons. Now to his success as a business man. Steve Ballmer joined
Microsoft on June 11, 1980, and became Microsoft's 30th employee, the first business manager hired by Gates. After many years, Ballmer made his
way up to totem pole to be a part of a bigger part of the company. In 1986, he became a multi–millionaire. His biggest promotion was in July 1998
when he was named the CEO in January 2000. During his time as CEO, Microsoft reached huge goals by including products such as Xbox, an
electronic game console system, and Zune – portable media players. Microsoft's business soon rocketed with profits with Ballmer as CEO. The
company's annual revenue jumped $45 billion. Likewise, their net income increased 215 percent to $23 billion. After 14 years of building up
Microsoft, he announced his retirement and officially stepped down in February 2014 as

Steve Ballmer Essay
Steve Ballmer, a Harvard graduate is well known in the business world as a CEO & co–owner of Microsoft and owner of the L.A Clippers. On March
24, 1956 in Detroit Michigan, the world was blessed with Steven Anthony Ballmer. While growing up he was raised in Farmington Hills, Michigan
which was an affluent community. His father, Frederic Henry Ballmer was a Swiss immigrant while his mother, Beatrice Dworkin was Jewish. Before
he attended college he went to many different kinds of schools. One of the schools that he went to was Detroit Country Day School for high school, he
then graduated from there. After graduating from Detroit Country Day School he attended a college prep school at Lawrence Technological
University for engineering class. When he took his SAT he scored 800 on the math section, and then became a National Merritt Scholar. He then went
to college at Harvard University, where he was manager for the football team, and he also worked on The Harvard Crimson ... Show more content on
Helpwriting.net ...
He was ready to purchase Seattle Supersonics from Pro Basketball Club LLC to keep team in Seattle on March 6, 2008. Ballmer did not buy the
team in time; they ended up relocating to Oklahoma City, Oklahoma where they now play as the Oklahoma City Thunder. On January 9, 2013
Steve and Chris Hansen led another group of investors in attempt to buy the Sacramento Kings from the Maloof family, and then try to relocate
them back to Seattle for around 650 million dollars, this attempt also failed. A year later in May 2014, following the incident of former Clippers
owner Donald Sterling, Steve Ballmer officially became the highest bidder to attempt to by the Los Angeles Clippers for a supposed price of 2
billion dollars. This would also be the 2nd largest bid for sports franchise in North America sports

Essay about Case Analysis Of Apple
Case analysis of "Apple Inc. in 2012"
This is an individual submission. Submissions may be up to 1,250 words. For this write–up, please answer the following questions. Your answers
should be derived from the material presented in the case, so you should not require outside sources in order to prepare your response. Please pay
attention to the value of each question when determining how much effort to expend on answering it.
Citations from the case may be simply a page number [e.g., Apple was almost bankrupt in the late 1990s before the second coming of Steve Jobs (p. 1)].
Any citations from other materials must include sufficient information for us to identify the source. APA bibliography format will ensure that complete
... Show more content on Helpwriting.net ...
Apple became a well diverse company with the leadership of Jobs they "had 15 product lines which were slashed down to 4 categories– desktop and
portable Macintoshes, for consumers and professionals." (Pg3) Not only did they have 15 different products which placed them in several different
industries but they tried to depict themselves as "Worlds "greenest lineup of notebooks" that was energy efficient and used recyclable materials" (Pg 4)
Rivalry
The rivalry in this industry is high with the four top Pc vendors– Hewlett– Packard, Dell, Lenovo, and Acer accounted for 53.6 percent of worldwide
shipments. (Pg 5) Even though it was Apple who founded the first personal computer it was IBM that brought them into the conventional lives of
society. Within this time period there were a lot of mergers and acquisitions making rivalry amongst firms even greater as every time this occurred
these merged companies would have more market share and more capital to help their business.
Threat of substitutes
A lot of these products were similar in many ways and allowed consumers to do pretty much the same things. For example a Laptop had a camera as
did an iPad as well as a Ultra book, an iPhone and an iPod. All of these products could also go on the internet and have programs like Microsoft office.
Competitors also had the same attributes so I would say threat of substitutes is high.
Threat of new entrants
Although there are many

Essay about Comparsion of Steve Jobs and Bill Gates
Introduction Steve Jobs and Bill Gates are two of the most well–known names of our generation for being the co–founders of two very large
corporations. Steve Jobs being the co–founder of Apple, also the founder of Pixar and NeXT. Bill Gates, most known for being the co–founder of
Microsoft, which is the biggest software company in the world. Though, without a doubt, both of these men were very successful in their professional
lives for mainly the same thing and similar in their ways, but very different.
Bill Gates
Bill Gates was born on October 28, 1955, in Seattle, Washington. At the age of 13, was when he first found his love for computers His senior year, he
and his friend, Paul Allen developed their own company called the ... Show more content on Helpwriting.net ...
In 1986, Microsoft went public with 24.7 million shares, that of which Gates owned 45 percent of. Microsoft was racking up $520 million, and of that
money, Gates was getting $243 million. A year later was in the list of the top 400 wealthiest people in America.
Because of his great wealth, Gates decided to help out in education. In 1994, he created the "William H. Gates Foundation". By 1999, Bill Gates
wealth had reached $101 billion. Gates was always checking out the competition, making sure Microsoft was on top. When Gates heard of
International Business Machines Corporations (IBM) making an operating system called OS/2, he immediately began working on updates for
Microsoft. In 1989, Microsoft released Office adding on Word and Excel. The new version of Microsoft sold quickly and OS/2 failed. In the 1990's,
Microsoft got in trouble with the Federal Trade Commissions for unfair marketing practice. Thankfully, Microsoft settle it without having to breakup.
In 2000, handed over the position of being Microsoft CEO to his friend, Steve Ballmer, but still remained being the chairman. In 2006, Gates went to
full time at Microsoft in order to devote more time to what was now called the "Gates and Melinda Foundation". Over the years, Gates racked up on
many awards and honorable mentions. In 2005, Times Magazine mentioned Bill Gates as one of the "People of the year". June 27, 2008, Gates begin
to spend more time with his foundation and his educational

Apple Inc Strategic Analysis
Case 10: Apple Computer and Steve P. Jobs
CURRENT SITUATION * Performance
The current performance at Apple Inc. shows a slightly higher gross margin percentage of 33.9 compared to 32.9 for the previous year. This is based
on figures from the quarterly report ending March 29, 2008 and the date for the comparison figure is the previous year ending March 31, 2007.
The revenue for that same quarter was $7.51 billion with a net quarterly profit of $1.05 billion. The Macintosh computers unit showed a 51% unit
growth while the IPOD unit showed a 1% unit growth. According to Steve Jobs, Apple's CEO, "We're delighted to report 43 percent revenue growth and
the strongest March quarter revenue and earnings in Apple's history." *... Show more content on Helpwriting.net ...
This will give the nominating and governance committee an opportunity to consider the effects of the new responsibilities. * Diversified
qualifications and experience on board. * Board members take a proactive and focused approach to ensure competent and ethical operation of
Apple, Inc. * No policies in place to separate the roles of CEO and Chairman of the Board. Additionally, no policies specify whether the selected
Chairman will be an external or internal member. * Three board members are also tied to Google's board. * Only internal member of the board is Steve
P. Jobs, CEO.
В· Top Management * Timothy D. Cook, Chief Operating Officer, formerly served as Exec VP of Worldwide Sales and Operations along with
other Vice President positions held at Apple. Prior positions held were with Compaq and IBM. Mr. Cook is a member of the board of directors at
Nike, Inc. * Daniel Cooperman, Senior Vice President served in the same position at Oracle since February 1997 before joining Apple in 2007. * Six
other Senior Vice Presidents listed as Executive Officers of the Registrant. * Varied top management experience includes a law firm partner
(Cooperman), retail merchandising (Ronald Johnson), and research engineering (Bertrand Serlet), among other computer hardware, software, and
services related positions. * The average age of these officers is 47.
EXTERNAL ENVIRONMENT (EFAS: Exhibit 1)

Analysing Organisation
1 ) Introduction : Analyzing an organization or enhancing the well being of an established organization requires healthy, ongoing leadership and
management, planning, product and service development, marketing and financial management. To carry out these practices in an ideal manner, it is
important to analyze an organization so as to bring out the pros and cons and henceforth rectify its path for betterment in future. The process of
analyzing an organization can be done in different dimensions which may be subjective or objective by using social theories. Microsoft stands aloft on a
high pedestal today supported by strong pillars which include unique leadership, strategy, people and culture and these make the concern conspicuous ...
Show more content on Helpwriting.net ...
Visionary leadership is also recognized as a companion to charismatic leadership. (Conger and Kanungo , Shamir et al). Westley and Mintzberg
explained visionary leader in short process. Vision (idea)  Communication (word)  Empowerment (action).
"Bill Gates is a modern business phenomenon: the greatest of the cyber– tycoons. He is not simply a story of technical brilliance and enormous wealth;
it is one of remarkable business vision and an obsessive desire to win. It is also about a leadership style that is radically different to anything the
business world has seen before" Des Dear Love in his book; Business the ill Gates Way
Under Gates 's guidance, the product development team at Microsoft brought out future–oriented products. Gates believed that most product developers
would get only one brilliant idea in their life time. According to him ,the solution for every problem was already present in this world and it just
needed to be identified .He wants practical solutions to practical problems which makes him a functionalist .Gates В‘s principle was quite simple
"Identify the problem ,acquiring the resources needed for the solution and translating the solution into commercially feasible and viable products".
Analysts believed that GatesВ‘s vision and his accurate forecasts about trends in the

Apple 's Competitive Strategies For The Consumer...
ur I
When most consumers think of a leader in the electronics market, they think of Apple. For many years now, Apple has been the forefront of innovation
in the consumer electronics market. Products that are known around the world, such as the iPod and iMac, are famous for their ease of use and their
stylish exteriors. The popularity of Apple's products seems infinite; each release of the iPhone has been outselling the last. This industry leader is based
on a solid business model that keeps customers coming back time after time, and attracts many new customers every year.
Q1: Which of Porter's four competitive strategies does Apple engage in? Explain.
Porter's four competitive strategies are a number of ways in which "an organization ... Show more content on Helpwriting.net ...
With the release of the new iPhone 6 and 6+, Apple is receiving a lot of negative feedback for the seemingly parallel technology in the new iPhones
to several Samsung phones released a couple years ago. Regardless of accusations, the iPhones will continue to sell because of the brand apple has
created. "Better" product or service is simply a matter of opinion, but the notion that Apple has a devoted customer base is a fact.
Q2: What do you think are the three most important factors in Apple's incredible success? Justify your answer.
Apple has tripled its market capitalization in about 4 years to more than 600 million putting Apple as the largest company in the world (Kroenke,
2013). Why has Apple been so successful? Apple has many important factors as to why they are number 1 at selling technological products. We can
point out millions of reasons why this company keeps booming, but we'll take a look at 3 main ones. The consumers' ability to walk into the Apple
store and not only be treated like the customer but also like a friend sets Apple apart from other retailers. The employees of Apple are highly trained
professionals who know the key factors to winning their customers. When you walk into the store you are immediately greeted, and asked "What
would you like to do today?" unlike other big box stores who generally make customers look around 5–10 times to finally find someone who can assist

Steve Jobs and Bill Gates are two of the most understood names of our age for being the fellow benefactors of two extensive enterprises. Steve Jobs
is the fellow benefactor of Macintosh, additionally the organizer of Pixar and NeXT. Bill Gates, most known for being the co–founder of Microsoft,
which is the greatest programming organization on the planet. However, undoubtedly, both of these men were extremely successful in their expert
lives, although these men were very successful in their professional lives for mainly the same thing, they are very different people with different
backgrounds.
Bill Gates was born on October 28, 1955, in Seattle, Washington. At 13 years old, he found his love for computers. His senior year, he and his
companion, Paul Allen built up their own particular organization called the Traf–O–Data. Be that as it may, with Allen being in college, Traf
–O–Data
was not a success. The business did, nonetheless, give the two a sharp understanding of a couple of things, for example, how to be compelling
business visionaries and give them more experience. Gates was later accepted by Harvard College. Before long, Gates quit Harvard to seek after his
fantasy in programming. In the 1970's, the young men got their first break when an organization in Albuquerque, New Mexico called MITS, who
were keen on the young men's capacity to compose programming. Not long after, the young men were employed. In 1975, Microsoft was made. By
1978, Gates moved MITS to Bellevue,

Apple Inc
Question 1:
Which of Porter's four competitive strategies does Apple engage in? Explain. Scope | Broad| Cost Leadership| Differentiation| | Narrow| Cost Focus|
Differentiation Focus| | | Cost| Differentiation| | | Source of Competitive Advantage|
Figure 1.0: Porter's four competitive strategies
Porter's four competitive strategies does Apple engage in are cost–leadership strategy, differentiation strategy, cost–focus strategy and focused–
differentiation strategy. Explanation is as below. 1. Cost–leadership Strategy
Apple used to identify customers' specific needs and designed to meet their needs. The cost strategy here can be clearly shown when Apple design
iMac computer and iBook ... Show more content on Helpwriting.net ...
People like to feel that they are unique individuals with their own needs and desires. One of the best strategies for dealing with competitors is to offer
customers exactly what they want, when they want it, and how they want it. The Internet provides a new outlet for mass customization by allowing
customers to order one–of–a–kind products. For example, Apple uses product differentiation to help market its iPod and online music system to a broad
swath of the population and create barriers that its competitors are having difficulty overcoming. 3. Cost–focus strategy
This strategy is crafted to give customers by incorporating good–to–excellent product attributes. A typical example is the incorporation of iPod digital
music player, iTune website for the sale and download of music in the computers provided users of Apple Computers Value for money. 4. Focused
–
differentiation strategy
Apple has differentiated it products focusing on the professionals and producing computers tailored to meet exact needs professionals. Computers
designed for professionals have complex functions that meet their today's requirements. Focus strategy based on cost. This strategy is concentrating on
narrow market segment by providing low cost products to the segment. Apple has achieved this through the production of iBook computers to serve the
customer section.
If an organization is in a fiercely competitive market, it can choose to focus on a very narrow segment of

William Gates Research Paper
(1) William Gates was born on October 28, 1955, in Seattle, Washington. Gates' father was a lawyer, and his mother served on the board of
directors for First Interstate Bancsystem and the United Way. Gates had an older sister and a younger sister, the older sister was Kristianne and his
younger sister was Libby. He was the fourth of his name in his family, but he was really known as William Gates III. His family encouraged
competition very much, but no matter what, there was always a reward for winning and losing. At 13, he enrolled in a private school called Lakeside
School. One of the systems was a PDP–10 which belonged to Computer Center Corporation (CCC), which banned four Lakeside students – Gates, Paul
Allen, Ric Weiland, and Kevin Evans– for hacking the computers. The four students offered to find bugs for the CCC's software for computer time.
The deal with the CCC continued until 1970, when the company went out of business. Gates graduated from Lakeside School in 1973 and was a
National Merit Scholar. He scored 1590 out of 1600 on the SAT and enrolled at Harvard College in the autumn of 1973. While at Harvard, he met
Steve Ballmer, who would ... Show more content on Helpwriting.net ...
At this point, Gates' parents didn't really have to worry about their college dropout, (Gates). In 1980, Microsoft was starting to create languages and
other software on the computer for Radio Shack, Commodore, and Apple. Company Revenues were almost $8 million for the year. By 1986,
Microsoft was so much closer to Gates' vision. Revenues had risen to $100 million, mostly because of MS–DOS. On October 28, 1985, Gates' had his
thirtieth birthday. On this same day Gates' made a very important announcement, Microsoft was going to be going fully public. The shares from
Microsoft stock were $21 per share on March 13, 1986. By the end of that day, three million shares of Microsoft had been sold. (3) Book: Wizards of

Porter's Five Forces Analysis Of Microsoft
1. Introduction
Satya Nadella became the 3rd CEO of Microsoft in February 2014. Before him, Steve Ballmer was leading this company with a different vision than
his successor. In 2012, he labeled Microsoft as a "devices and services" company. This meant his focus was on making the software but also the
devices on which the software would run on. The Microsoft philosophy in which it commits to partners to build hardware is slowly changing and it is
now taking matters under control and into its own hands. That was a major shift of the company's strategy. As soon as Nadella was named head of
Microsoft, he announced numerous changes in the way this company had historically functioned. Which changes are we really talking about and what
is the strategy ... Show more content on Helpwriting.net ...
The core competencies
Analysis the core competencies is a major step into defining a company's strategy. No company should forget what are its capabilities and
competencies. A company should always take these matters into account to shape a strategy and to achieve profitability.
Talking about the core capacities of the company, Nadella said earlier this year "the core products of this company are Windows, Office 365, and
Azure". He then added " From a business model, those are the three big things we are very focused on. We ask how our effort is accruing to those
things". Here are the main focus, product wise of the company.
When we study the tangible resources of Microsoft, we discover that it has a very large cash reserve (approximately $66 billion) and a low leverage
ratio of 0,79 in 2014. These matters indicate the company has the reserve to invest and that they can finance growth by debts (if necessary). It is
important to underline this point as it impacts directly the key strategic points Nadella has stated. Capability wise, Microsoft is very effective when it
comes to continuous improvements, engineering and technical know–how, and research capability.
5. Nadella's strategy for

Steve Jobs And Bill Gates
Imagine living in a world without internet, Ipods, or cell phones. Steve Jobs and Bill Gates took on a long battle with technology to make sure
society was provided with all its gadgets. In the mid 1970's Bill Gates created the best creation of all time, PC company (Moisescot, 2017). This
creation changed the world as society knows it, but was nothing compared to the way computers are today. Steve Jobs was born in San Francisco on
February 24, 1955. He was put up for adoption by Abdulfattah Jandali and Joanne Schieble and quickly adopted by Paul and Clara Jobs. In the year of
1969, he met his lifelong partner with Apple, Steve Wozniak (Moisescot, 2017). Steve was five years older than Jobs, and both have a love and passion
for ... Show more content on Helpwriting.net ...
Gates took and interest in computers in the 8th grade when his school, Lakeside School, bought an ASR–33 teletype terminal and a block of computer
time General Electric computer for students through a fundraiser (MCHABU, 2017). It was the spring of 1968 when he first used a computer.
Gates was taken out of his math class to pursue his interest in computer technology (MCHABU, 2017). That autumn of 1968, Computer Centre
Corporation opened in seattle and set accessible session to children so they can have computer time at good rates (MCHABU, 2017). His very
first invention he did on the computer was allowed users to play games against the computer itself (MCHABU, 2017). That is what spiked him to
continue on what he will pursue in future events. Gate and his friends from school spent no time at all to find ways around the computers files
and caused the system to crash several times and broke the security system (MCHABU, 2017). Gates experimented more and more with computers
all through his high school years. He was one of few that could figure out systems that people have never seen before. He had scored 1590 out of
1600 on his SAT scores, then subsequently enrolled in Harvard University in the fall of 1973. While at Harvard, Gates did not realize he would find
his business partner for life, Steve Ballmer. Gates ended up not graduating Harvard, but yet dropping out to start his business of his own as he left his
junior year to start, little did he know was, the largest

Nokia Microsoft Alliance
Nokia Microsoft alliance
LONDON – Feb. 11, 2011 – Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary
strengths and expertise to create a new global mobile ecosystem.
Nokia and Microsoft intend to jointly create market–leading mobile products and services designed to offer consumers, operators and developers
unrivalled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time
to market execution. Additionally,Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while
extending established products and services to new markets.
Under the ... Show more content on Helpwriting.net ...
Apple enjoys image leadership, Android the intellectual leadership. Nokia's operating system erent dynamics and requirements.
Hence, one can see in retrospect, that Nokia underestimated new competitive threats and remained overly dependent for too long on its Symbian
middleware platform. It kept incrementally improving the Symbian platform but did not take measure of its limits. This left it unable to match the
seductiveness of the iPhone user interface, or the versatility of the see it as a contribution to improve Nokia's competitiveness.
(Doz & Kosonen, 2011)
Nokia said its new organization structure will have two units: Smart Devices and Mobile Phones.
. Nokia shipped 28.3 million smartphones in that period.
The deal gives Microsoft access to one of the world's largest mobile–phone distribution networks. Microsoft CEO Steve Ballmer said at a press
conference in London that companies are already working on making the first Nokia Windows phone.
Under the plan unveiled today, Nokia and Microsoft will combine assets and jointly develop and market mobile products. Nokia's Maps product will
become a core part of Microsoft's services, while Microsoft's development tools will create applications for Nokia Windows phones. a new marketing
chief, Jerri DeVard.
Nokia today said it will have two units: Smart Devices and Mobile Phones. It named Jo Harlow to head the Smart Devices unit, while the other will
be led by Mary

Speech to Persuade for Travel Essay
Planning Your Vacation INTRODUCTION Imagine getting away from the monotony of your everyday life. You can lie on the beach sipping a
cool drink miles away from your worries of getting a paper done or helping a customer at work. You can be on top of a mountain overlooking
beautiful lands that are different from your own backyard. Half of the class has taken a vacation less than five times in their lifetimes, but let's face
that most of those probably included those little family vacations to Disneyland. But, all of you said that you planned to travel someday. So, why not
do it sooner than later? One of the reasons for not traveling that many of you put is not having time because of school or work. Also, one of your
major concerns is... Show more content on Helpwriting.net ...
1. Since you are more likely to be outdoors, even if you are not hiking, you will be breathing more deeply and oxygenating your blood 2. You will
also probably be more active as you will be involved in more activities and doing more walking than in your normal routine. 3. Lastly, you might
eat better because you will probably eat at more restaurants instead of fast food or the less diverse micro waved leftovers. (TRANSITION: Next, I
will show you how to plan a trip, even for the tightest budgets or time frames) II. There are many ways to get the best deals and deals that fit a
strict schedule. A. Susan Breslow Sardon, a travel guide author, suggests certain months to go on a trip because off seasons provide the cheapest
airfares and hotel rates. 1. January is the best time for New York and Washington DC, even though it will be a bit early to see the cherry blossoms.
2. Ireland is better to go to in February, as is the closer to home, Dallas, TX. 3. March is great for Italy, Spain, and another close one, Los Angeles.
4. April is the best time to sit on the beach in Jamaica. 5. Of course there are more for each month. B. For the best deals that fit strict times, there are
websites that can help you. 1. The one that pops up the most for frequent travelers, and even on Rick Steves website is Travelzoo.com. 2. Also, you
can do your own comparisons with the well advertised ones like, Expedia.com, Travelocity.com, and

Introduction
Steve Jobs and Bill Gates are two of the most surely understood names of our age for being the fellow benefactors of two extensive enterprises. Steve
Jobs is the fellow benefactor of Macintosh, additionally the organizer of Pixar and NeXT. Bill Gates, most known for being the co–founder of
Microsoft, which is the greatest programming organization on the planet. However, undoubtedly, both of these men were extremely successful in their
expert lives, for the most part, a similar thing and comparative in their ways, yet altogether different. Bill Gates was born on October 28, 1955, in
Seattle, Washington. At 13 years old, he found his love for computers. His senior year, he and his companion, Paul Allen built up their own particular
organization called the Traf–O–Data. Be that as it may, with Allen being in college, Traf–O–Data was not a success. The business did, nonetheless,
give the two a sharp understanding of a couple of things, for example, how to be compelling business visionaries and give them more experience.
Gates was later accepted by Harvard College. Before long, Gates quit Harvard to seek after his fantasy in programming. In the 1970', the young men
got their first break when an organization in Albuquerque, New Mexico called MITS were keen on the young men's capacity to compose
programming. Not long after, the young men were employed. In 1975, Microsoft was made. By 1978, Gates moved MITS to Bellevue, Washington so
he could be close to family. As the

Microsoft Compensation and Benefit System
Compensation and Benefits System of Microsoft
MGMT 365
February 23, 2014
Compensation and Benefit System of Microsoft Microsoft was founded in 1975, and is the worldwide leader in software, services, and solutions
(Career). Microsoft is proud to offer great products and employ outstanding people. Previous Microsoft CEO, Steve Ballmer once said, "There are
many things that are true about Microsoft. We have big goals, big dreams, and big aspirations for the future. We are both competitive with our
products and in the way we attract and retain talent. For me, the most important factor is competition for talent, because I know our success comes
from the people who work here" (Foley).
Listed at number 76 on Fortune Magazine's ... Show more content on Helpwriting.net ...
The company has paid health club memberships for all employees, including buses run regular routes to transport employees to and from the campus to
the gym (Benefits).
Microsoft offers a 401(k) plan and an Employee Stock Purchase Plan that employees are eligible for immediately. The company matches employee
contributions to the 401(k) $0.50 to the $1.00 up to 6%, and all plan accounts are fully vested (Benefits). Microsoft offers Adoption Assistance which
reimburses up to $5,000 per child for adoption related expenses (Benefits). The company also offers childcare discounts and family backup care for
when childcare centers or schools are closed for illness or other reasons (Benefits). Microsoft also offers Tuition Assistance for business related tuition
expenses.
Microsoft offers some unique perks including free soft drinks in the break rooms, well–stocked cafeterias, and on–site convenience services such as dry
cleaners, post office, lunch delivery, and dinners to go (Taub). In the last 10 years, Microsoft has had to make several changes to their benefit package
in order attract and retain quality employees, guarantee the company's long term success, and to more closely align the interests of the employees and
shareholders (Microsoft). The first part of these changes came in 2003, when the company began offering Stock Awards. Employees are "awarded
actual shares of stock as part of their compensation, rather than options to buy

Apple Inc. Essay
Apple Inc.
I am going to start off by going into a little bit of history about apple and how it has grown over the past 10 years or so, I am also going to talk about
some new products from Apple such as Apple TV and the iphone, as well as the name change, and the new direction they have chosen to take with
their marketing and what it has helped them accomplish over the past couple of years.
Apple Inc. has come a long way from what it used to be. The computer market has always been a PC based system being mainly pushed by the
Microsoft software platform. Apple Computers has been struggling to make it in the computer market for a long time, going up against their competitor
Microsoft who had a monopoly on the market. Microsoft had such ... Show more content on Helpwriting.net ...
This was just the start for Apple's new ideas and goals to penetrate the consumer market.
All throughout the early 21st century the iPod has been the sought after mp3 product. Everybody had to have one, and if you did, you were pretty
cool. In 2004 Apple joined up with U2 to help promote their new 20 gig ipod release. This was a great example of apple's new marketing plan, going
for the entertainment and media side of the market.
Another side of Apple that really made the music industry happy was then they started to sell songs on itunes for $1 a song. Music Pirating was a huge
issue throughout the early 21st century and Apple was on the for front of helping fix that. In 2007 Apple introduced theiPhone and Apple TV, two
revolutionary products that is changing Television as well as the cell phone market as we know it.
Apple TV is setting a new standard for the viewing of media, it gives the consumer the capability to wirelessly connect their computer to their
television to stream virtually any video, song or website on the internet through their TV. This is the new are of wave of media technology allowing
people to watch whatever they want whenever they want without any regular scheduled programming. This is also a major bonus for television
marketers since they are able to tell exactly how many views each show or video is being watched.
Onto the iPhone. When the iphone hit the market it was a must have item. Everybody wanted one!

A New Leader At The Ceo
As Satya Nadella takes over the position that Mr. Ballmer once endured, his spirit took off with great confidence concerning his new role at the
company (Microsoft, 2014). The next decade is likely to reveal the level of success his abilities bring to the future of the company and his own status
as leader.
That successor would enter a new period of change at the company filled with competitive challenges in the marketplace.
As Satya Nadella takes over the position that Mr. Ballmer once endured, his spirit took off with great confidence concerning his new role at the
company (Microsoft, 2014). The next decade is likely to reveal the level of success his abilities bring to the future of the company and his own status
as leader.
The Corporate Giant in Focus Today
Just over a few decades with Steve Ballmer, Microsoft has a new corporate leader at the helm. As Satya Nadella takes over the position that Mr.
Ballmer once endured, his spirit took off with great confidence concerning his new role at the company (Microsoft, 2014). The next decade is likely
to reveal the level of success his abilities bring to the future of the company and his own status as leader.
"Satya Nadella is Chief Executive Officer of Microsoft. Before being named CEO in February 2014, Nadella held leadership roles in both enterprise
and consumer businesses across the company" (Microsoft, n.d., para. 1). The primary intention is to maintain a solid footing that will benefit the
company while producing

Steve Ballmer As A Leader Of Microsoft
Good leadership is a process of influencing ans encouraging people to work as a team with efficiency to achieve the organizational goals (Drouillard &
Kleiner, 1996). Different leaders has different leadership styles, a good leadership style can be very efficiency for an organization which can develop
and encourage employees. According to Darling and Leffel's (2010) framework, this essay will discuss how Steve Ballmer as a Chief Executive Officer
(CEO) of Microsoft, the leadership styles as both Creator and Connector made him such a successful leader of Microsoft. This essay will argue that
Steve Ballmer has the leadership style as Creator and Connector, and he has the abilities to develop well, encourage people to towards the Microsoft to
success.
Leadership can be defined as the process of identifying a goal, motivating others, and make them to achieve the mutually goals (Giltinane, 2013).
According to Humphreys (2002), successful leaders do this by applying their leadership knowledge and skills. A good leadership is not only good at
management, but also use different leadership styles in different situations. A successful corporation must has a good leader who have the flexible
ability which can provide a suitable leadership to make the company successful. Furthermore, there have no perfect leadership styles in the world.
Different leader have different leadership styles which also have the different strengths and weaknesses (Ali & Waqar, 2013). Leaders need to consider

Essay on Triumph of The Nerds
Akshay!1 Akshay Jain Professor Susan Hubbard Computer's Impact on Society 11 September 2014 ! The Blunders of Computer Giants historically
affected their Economy. The remarkable contribution and digital competition between the computer giants historically affected the economy of the
world wide industry. The inception of an innovation, aimed at proliferating the productivity of the contemporary technology on a global scale,
encouraged the nerds to establish digital empires that continue to thrive today. Computer Giants contributed in the economic boom, thereby increasing
the employment, sales, and the commercial demand in the market. The crucial and the careless mistakes or simply ignorance; economically affected
the Giants... Show more content on Helpwriting.net ...
The relationships and collaboration for developing a product, between these computer giants were quite interesting. Another Computer Giant
'IBM' wanted to develop a PC with a thinking of making it open architecture by using off the shelf components. Gary Kildall, the guy who had OS
called CPM, refused to contribute with IBM, of which IBM was in need of. IBM and Microsoft came for making a PC as Microsoft had software
and OS with a person whom they knew, he was Tim Patterson. It was called as "The Floridian Project". Microsoft paid SCP $50,000 for OS as Tim
was working for them. And for more chunks of profit, Microsoft sold the licenses to each computer for $50. After selling those PCs IBM gained
50% of the market. Though IBM was taking over the market, their some careless mistakes made them suffer. IBM did not buy the OS from Microsoft
and did not prevent him from licensing it other computer giants. It was matter of time and other companies took on IBM. Even hardware suppliers of
IBM such as Intel(CPU), Compaq started selling their own PC. The only thing that was proprietary to IBM was ROM–BIOS but that too was legally
acquired by competitors through reverse engineering. IBM market was shrinking and they suffered from economical cutback. Akshay!3 Lastly, the
Computer Giants in the silicon Valley started making clones to earn big chunks of sales and economic gain. The economy of the Giants was

Apple Inc Economic Analysis Essay
MBUS 610 Econ Environment of the Firm 12 Apple Inc. Economic Firm Analysis Trey III Apple Incorporated, formerly known as Apple Computers
Incorporated, and more commonly known just as Apple, has lead the way in technology and innovation for consumer electronics with their slender
storage capacities, vibrant displays, and incredible touch screen products. When they first started, their focus was more on personal computers for
customers, but as the company has aged, so has their focus expanded towards this idea of consumer electronics as a whole. Seeing as they now offer
popular devices including, but not limited to, computers (Mac Book), home theater (Apple TV), phones (iPhone), tablets (iPad), and media (iPod), it
can clearly be... Show more content on Helpwriting.net ...
Diversity in products and their prices helps Apple remain an inelastic company, regarding their demand. If a price rises for one of their products,
there is sure to be another product that moves into that previous product's price range that is still comparable in design and quality. There will
always be people to buy the more expensive items not only because of Apple's positive brand recognition and loyalty, but because Apple consistently
produces quality and innovative products; including, if Apple finds a defect or fault, they fix the problem for free or replace the product altogether.
With Apple being so far ahead of their competition, the only problem one can foresee in Apple's future is how long they can sustain such innovation
before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold
steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful
touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have
passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A
clear representation of Apple's attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless' customers in

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