AOL was one of the early pioneers of the internet in the mid-1990s and purchased Time Warner in 2000 in the largest merger in U.S. history. However, the merger was unsuccessful and AOL began losing customers to broadband internet, leading to a decline. Microsoft was founded in 1975 and became the largest software company by developing the Windows operating system and Office software. It has faced antitrust issues from governments and criticism for some products but has remained very successful overall.
Why do business platforms beat products every time? This is my keynote at EMERCE eDay. We cover changes in global brands, how feedback effects work, how innovation is different, and examples of coming platforms.
As the saying goes, pobody's nerfect. And that was certainly the case for the technology industry in 2012, when some otherwise dynamic companies and visionary executives suffered some inexplicable lapses in judgement, from the unwise to the just plain unlucky.
While we resolve to get 2013 started off on the right foot, let's look back at a fee technology blunders from 2012 that all involved would like to get back.
Why do business platforms beat products every time? This is my keynote at EMERCE eDay. We cover changes in global brands, how feedback effects work, how innovation is different, and examples of coming platforms.
As the saying goes, pobody's nerfect. And that was certainly the case for the technology industry in 2012, when some otherwise dynamic companies and visionary executives suffered some inexplicable lapses in judgement, from the unwise to the just plain unlucky.
While we resolve to get 2013 started off on the right foot, let's look back at a fee technology blunders from 2012 that all involved would like to get back.
US Airways may have committed the most shocking social media failure but is it the biggest? We revisit the short but thorny history of social media screw ups to see what, if anything, brands have learned over the last 10 years.
Lundquist Wikipedia Fortune Global 500 Executive SummaryMarketingfacts
New research finds Apple’s Wikipedia page is the most complete and easily consultable among
the world’s largest 500 listed companies. The research conducted by Lundquist also shows
that to improve their online presence companies must engage with Wikipedia, not back away
as is often assumed.
Mind the Gap: Designing the Space Between DevicesJosh Clark
There's untapped magic in the gaps between gadgets. Multi-screen design is a preoccupying problem as we try to fit our content into many different screens. But as devices multiply, the new opportunity is less about designing individual screens but designing interactions BETWEEN them—often without using a screen at all. Learn to create web and app experiences that share control among multiple devices, designing not only for screens but for sensors. The technology is already here in our pockets, handbags, and living rooms. Learn how to use it right now.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
A comparison of the Netflix and HBO business models, strategy and future intent. Some financial and strategy projections. Note: this was completed before Time Inc broke out HBO financials in their 10k.
February 2014.
AOL Time Warner Merger Case Study Strategic Analysis, performing a SWOT, discussing the Culture of both firm's using Henry Mintzberg's Model, and evaluating the strategy.
Please read the information and give me a brief respondThe mo.docxmattjtoni51554
Please read the information and give me a brief respond:
The most important concepts for me begin with the differences in certain Philosophies, and understanding that just as their are differences in each individual there is diversity in their methods and strategies when doing business. To accept the different choices also gives you an idea of which type of people and organization you will work well with and those you decide not to work with. When making decisions that involve my community and family I need you to have similar values and good moral standings that encourage you to put others first. To be aware of the harm you may cause if not considerate of everyone. I will not work with those that have a different agenda orthat cannot leave their self interest behind.
Social responsibility will come into play with every decision that I make. We are not alone in this world and to respect the people the laws and environment is a substantial commitment. I would expect everyone to live with morals and decent values in whatever capacity of employment that you are involved in and everywhere you travel. I would also hope that this generation will be more accepting of individuals with disabilities and challenges that they are not familiar with.
Environmental awareness will be my strong point in establishing a service that supports the air, land and water, We need to preserve our elements for our future generations to come. In whatever feild you choose to be employed in there will always be some method of preservation, because it begins at home.
The most difficult ethical issues of the future in my opinion will be preservation of privacy and identy saving. With so many methods of communication and gadgets in technology , there will always be individuals trying to hack into a data system , if no more than to prove that it can bedone. Most gadgets require passwords and personal information just to sign on to them. Stealing private information and details will continue to get more difficult to contain.
Case study 1- Microsoft
Microsoft is the world’s most successful software company. The company was founded by Bill Gates and Paul Allen in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Since then, Microsoft has grown to become the third most valuable brand in the world through strategic marketing and aggressive growth tactics.
Microsoft’s first significant success occurred in the early 1980s with the creation of the DOS operating system for IBM computers. The company used this initial success with IBM to sell software to other manufacturers, quickly making Microsoft a major player in the industry. Initial advertising efforts focused on communicating the company’s range of products from DOS to the launch of Excel and Windows—all under a unified “Microsoft” look.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft O.
Case study 1- MicrosoftMicrosoft is the world’s most successful .docxwendolynhalbert
Case study 1- Microsoft
Microsoft is the world’s most successful software company. The company was founded by Bill Gates and Paul Allen in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Since then, Microsoft has grown to become the third most valuable brand in the world through strategic marketing and aggressive growth tactics.
Microsoft’s first significant success occurred in the early 1980s with the creation of the DOS operating system for IBM computers. The company used this initial success with IBM to sell software to other manufacturers, quickly making Microsoft a major player in the industry. Initial advertising efforts focused on communicating the company’s range of products from DOS to the launch of Excel and Windows—all under a unified “Microsoft” look.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft Office took off. In 1990, Microsoft launched a completely revamped version of its operating system and named it Windows 3.0. Windows 3.0 offered an improved set of Windows icons and applications like File Manager and Program Manager that are still used today. It was an instant success; Microsoft sold more than 10 million copies of the software within two years—a phenomenon in those days. In addition, Windows 3.0 became the first operating system to be preinstalled on certain PCs, marking a major milestone in the industry and for Microsoft.
Throughout the 1990s, Microsoft’s communication efforts convinced businesses that its software was not only the best choice for business but also that it needed to be upgraded frequently. Microsoft spent millions of dollars in magazine advertising and received endorsements from the top computer magazines in the industry, making Microsoft Windows and Office the must-have software of its time. Microsoft successfully launched Windows 95 in 1995 and Windows 98 in 1998, using the slogan, “Where Do You Want to Go Today?” The slogan didn’t push individual products but rather the company itself, which could help empower companies and consumers alike.
During the late 1990s, Microsoft entered the notorious “browser wars” as companies struggled to find their place during the Internet boom. In 1995, Netscape launched its Navigator browser over the Internet. Realizing what a good product Netscape had, Microsoft launched the first version of its own browser, Internet Explorer, later that same year. By 1997, Netscape held a 72 percent share and Explorer an 18 percent share. Five years later, however, Netscape’s share had fallen to 4 percent.
During those five years, Microsoft took three major steps to overtake the competition. First, it bundled Internet Explorer with its Office product, which included Excel, Word, and PowerPoint. Automatically, consumers who wanted MS Office became Explorer users as well. Second, Microsoft partnered with AOL, which opened the doors to 5 milli ...
456
rot27628_minicase04_456-458.indd 456 12/06/17 03:19 PM
How the Strategy Process Killed Innovation at Microsoft
to match that of other tech companies such as Google,
Apple, and Amazon because they created entirely
new areas of computing from scratch, and as a con-
sequence, their stock prices have soared. One reason
Microsoft’s fell and flattened in the 2000s was that
it saw its mission differently. Protecting its existing
portfolio, Microsoft largely failed to commercialize
any category-defining products or services. Why? The
answer: Microsoft’s strategy process killed innovation!
Top-Down Strategy Process Killed
Bottom-Up Strategic Initiatives at Microsoft
Microsoft actually came up with some major break-
throughs, but failed to successfully commercialize
them. The root of the problem seemed to lie with
Microsoft’s top-down strategy process. Once Win-
dows became the industry standard in 1990, Micro-
soft’s strategy was defensive: Any new product or
extension had to strengthen the existing Windows-
Office franchise; if not, it would be “killed.” Here
are some great products and services that Microsoft
invented, but never commercialized.
SINCE MICROSOFT LAUNCHED Windows 3.0 in
1990, it has dominated the industry for PC operating
system (OS) software with a 90 percent market share.
Microsoft’s huge installed base of Windows operating
systems on PCs and its long-term relationships with
original equipment manufacturers (OEMs), such as
Dell, HP, and Lenovo, create tremendous entry bar-
riers for newcomers. Intel’s semiconductor chips are
the perfect complement to Microsoft’s operating sys-
tem. Every time Microsoft releases a new operating
system, demand for Intel’s latest microprocessor goes
up, because new operating systems require more com-
puting power. Because of the complementary nature
of their products, Microsoft’s and Intel’s alternating
advances have created a virtuous cycle, benefiting
from network effects. The successful combination of
Microsoft’s Windows and Intel’s processors has pro-
duced the Wintel (a portmanteau of Windows and
Intel) standard in the PC industry. By 1999, Microsoft
was the most valuable company on the planet.
Fast-forward to 2017, two years after Microsoft
released Windows 10, its latest version of the ubiqui-
tous operating system. For the past quarter century,
Microsoft’s business model was to establish and main-
tain the dominance of the Wintel standard in the PC
industry. With this standard, Microsoft made money
off consumer and business application software such as
its Office Suite. Microsoft remains hugely profitable:
With some $85 billion in annual revenues in 2016, it
generated over $20 billion in profits! Windows and
Office still generate about 40 percent of Microsoft’s
total revenues and 75 percent of profits. The gross margin
of “classic” Office is 90 percent, while the new cloud-
based Office 365 only has a 50 percent profit margin.
Although Microsoft ...
US Airways may have committed the most shocking social media failure but is it the biggest? We revisit the short but thorny history of social media screw ups to see what, if anything, brands have learned over the last 10 years.
Lundquist Wikipedia Fortune Global 500 Executive SummaryMarketingfacts
New research finds Apple’s Wikipedia page is the most complete and easily consultable among
the world’s largest 500 listed companies. The research conducted by Lundquist also shows
that to improve their online presence companies must engage with Wikipedia, not back away
as is often assumed.
Mind the Gap: Designing the Space Between DevicesJosh Clark
There's untapped magic in the gaps between gadgets. Multi-screen design is a preoccupying problem as we try to fit our content into many different screens. But as devices multiply, the new opportunity is less about designing individual screens but designing interactions BETWEEN them—often without using a screen at all. Learn to create web and app experiences that share control among multiple devices, designing not only for screens but for sensors. The technology is already here in our pockets, handbags, and living rooms. Learn how to use it right now.
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
A comparison of the Netflix and HBO business models, strategy and future intent. Some financial and strategy projections. Note: this was completed before Time Inc broke out HBO financials in their 10k.
February 2014.
AOL Time Warner Merger Case Study Strategic Analysis, performing a SWOT, discussing the Culture of both firm's using Henry Mintzberg's Model, and evaluating the strategy.
Please read the information and give me a brief respondThe mo.docxmattjtoni51554
Please read the information and give me a brief respond:
The most important concepts for me begin with the differences in certain Philosophies, and understanding that just as their are differences in each individual there is diversity in their methods and strategies when doing business. To accept the different choices also gives you an idea of which type of people and organization you will work well with and those you decide not to work with. When making decisions that involve my community and family I need you to have similar values and good moral standings that encourage you to put others first. To be aware of the harm you may cause if not considerate of everyone. I will not work with those that have a different agenda orthat cannot leave their self interest behind.
Social responsibility will come into play with every decision that I make. We are not alone in this world and to respect the people the laws and environment is a substantial commitment. I would expect everyone to live with morals and decent values in whatever capacity of employment that you are involved in and everywhere you travel. I would also hope that this generation will be more accepting of individuals with disabilities and challenges that they are not familiar with.
Environmental awareness will be my strong point in establishing a service that supports the air, land and water, We need to preserve our elements for our future generations to come. In whatever feild you choose to be employed in there will always be some method of preservation, because it begins at home.
The most difficult ethical issues of the future in my opinion will be preservation of privacy and identy saving. With so many methods of communication and gadgets in technology , there will always be individuals trying to hack into a data system , if no more than to prove that it can bedone. Most gadgets require passwords and personal information just to sign on to them. Stealing private information and details will continue to get more difficult to contain.
Case study 1- Microsoft
Microsoft is the world’s most successful software company. The company was founded by Bill Gates and Paul Allen in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Since then, Microsoft has grown to become the third most valuable brand in the world through strategic marketing and aggressive growth tactics.
Microsoft’s first significant success occurred in the early 1980s with the creation of the DOS operating system for IBM computers. The company used this initial success with IBM to sell software to other manufacturers, quickly making Microsoft a major player in the industry. Initial advertising efforts focused on communicating the company’s range of products from DOS to the launch of Excel and Windows—all under a unified “Microsoft” look.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft O.
Case study 1- MicrosoftMicrosoft is the world’s most successful .docxwendolynhalbert
Case study 1- Microsoft
Microsoft is the world’s most successful software company. The company was founded by Bill Gates and Paul Allen in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Since then, Microsoft has grown to become the third most valuable brand in the world through strategic marketing and aggressive growth tactics.
Microsoft’s first significant success occurred in the early 1980s with the creation of the DOS operating system for IBM computers. The company used this initial success with IBM to sell software to other manufacturers, quickly making Microsoft a major player in the industry. Initial advertising efforts focused on communicating the company’s range of products from DOS to the launch of Excel and Windows—all under a unified “Microsoft” look.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft Office took off. In 1990, Microsoft launched a completely revamped version of its operating system and named it Windows 3.0. Windows 3.0 offered an improved set of Windows icons and applications like File Manager and Program Manager that are still used today. It was an instant success; Microsoft sold more than 10 million copies of the software within two years—a phenomenon in those days. In addition, Windows 3.0 became the first operating system to be preinstalled on certain PCs, marking a major milestone in the industry and for Microsoft.
Throughout the 1990s, Microsoft’s communication efforts convinced businesses that its software was not only the best choice for business but also that it needed to be upgraded frequently. Microsoft spent millions of dollars in magazine advertising and received endorsements from the top computer magazines in the industry, making Microsoft Windows and Office the must-have software of its time. Microsoft successfully launched Windows 95 in 1995 and Windows 98 in 1998, using the slogan, “Where Do You Want to Go Today?” The slogan didn’t push individual products but rather the company itself, which could help empower companies and consumers alike.
During the late 1990s, Microsoft entered the notorious “browser wars” as companies struggled to find their place during the Internet boom. In 1995, Netscape launched its Navigator browser over the Internet. Realizing what a good product Netscape had, Microsoft launched the first version of its own browser, Internet Explorer, later that same year. By 1997, Netscape held a 72 percent share and Explorer an 18 percent share. Five years later, however, Netscape’s share had fallen to 4 percent.
During those five years, Microsoft took three major steps to overtake the competition. First, it bundled Internet Explorer with its Office product, which included Excel, Word, and PowerPoint. Automatically, consumers who wanted MS Office became Explorer users as well. Second, Microsoft partnered with AOL, which opened the doors to 5 milli ...
456
rot27628_minicase04_456-458.indd 456 12/06/17 03:19 PM
How the Strategy Process Killed Innovation at Microsoft
to match that of other tech companies such as Google,
Apple, and Amazon because they created entirely
new areas of computing from scratch, and as a con-
sequence, their stock prices have soared. One reason
Microsoft’s fell and flattened in the 2000s was that
it saw its mission differently. Protecting its existing
portfolio, Microsoft largely failed to commercialize
any category-defining products or services. Why? The
answer: Microsoft’s strategy process killed innovation!
Top-Down Strategy Process Killed
Bottom-Up Strategic Initiatives at Microsoft
Microsoft actually came up with some major break-
throughs, but failed to successfully commercialize
them. The root of the problem seemed to lie with
Microsoft’s top-down strategy process. Once Win-
dows became the industry standard in 1990, Micro-
soft’s strategy was defensive: Any new product or
extension had to strengthen the existing Windows-
Office franchise; if not, it would be “killed.” Here
are some great products and services that Microsoft
invented, but never commercialized.
SINCE MICROSOFT LAUNCHED Windows 3.0 in
1990, it has dominated the industry for PC operating
system (OS) software with a 90 percent market share.
Microsoft’s huge installed base of Windows operating
systems on PCs and its long-term relationships with
original equipment manufacturers (OEMs), such as
Dell, HP, and Lenovo, create tremendous entry bar-
riers for newcomers. Intel’s semiconductor chips are
the perfect complement to Microsoft’s operating sys-
tem. Every time Microsoft releases a new operating
system, demand for Intel’s latest microprocessor goes
up, because new operating systems require more com-
puting power. Because of the complementary nature
of their products, Microsoft’s and Intel’s alternating
advances have created a virtuous cycle, benefiting
from network effects. The successful combination of
Microsoft’s Windows and Intel’s processors has pro-
duced the Wintel (a portmanteau of Windows and
Intel) standard in the PC industry. By 1999, Microsoft
was the most valuable company on the planet.
Fast-forward to 2017, two years after Microsoft
released Windows 10, its latest version of the ubiqui-
tous operating system. For the past quarter century,
Microsoft’s business model was to establish and main-
tain the dominance of the Wintel standard in the PC
industry. With this standard, Microsoft made money
off consumer and business application software such as
its Office Suite. Microsoft remains hugely profitable:
With some $85 billion in annual revenues in 2016, it
generated over $20 billion in profits! Windows and
Office still generate about 40 percent of Microsoft’s
total revenues and 75 percent of profits. The gross margin
of “classic” Office is 90 percent, while the new cloud-
based Office 365 only has a 50 percent profit margin.
Although Microsoft ...
For more than a decade, Microsoft has been the market leader in operating systems. It was established by Bill Gates and Paul Allen in Albuquerque, New Mexico, in 1975, 46 years ago, and is currently flourishing all over the world.
Marketing Excellence MicrosoftMicrosoft is the world’s most su.docxalfredacavx97
Marketing Excellence Microsoft
Microsoft is the world’s most successful software company. Bill Gates and Paul Allen founded it in 1975 with the original mission of having “a computer on every desk and in every home, running Microsoft software.” Today, Microsoft is the fifth most valuable company in the world and has a brand value of $61.2 billion.
In the early 1980s, Microsoft developed the DOS operating system for IBM computers. The company leveraged this initial success to sell software to other manufacturers, quickly becoming a major player in the industry. Initial advertising efforts communicated the company’s range of products, from DOS to Excel and Windows, and unified them under the Microsoft brand.
Microsoft went public in 1986 and grew tremendously over the next decade as the Windows operating system and Microsoft Office took off. In 1990, Microsoft launched Windows 3.0, a completely revamped version of its operating system, including applications like File Manager and Program Manager that are still used today. It was an instant success; Microsoft sold more than 10 million copies of the software within two years, a phenomenal accomplishment in those days. In addition, Windows 3.0 became the first operating system to be preinstalled on certain PCs, marking another major milestone for the industry and for Microsoft.
Throughout the 1990s, Microsoft’s communication efforts convinced businesses not only that its software was the best choice but also that it should be upgraded frequently. Microsoft spent millions in magazine advertising and received endorsements from the top computer magazines in the industry, making Microsoft Windows and Office the must-have software of its time. The 1998 slogan “Where Do You Want to Go Today?” promoted not individual Microsoft products like Windows 98 but rather the company itself, communicating that Microsoft could help empower companies and consumers alike.
During the mid-1990s, Microsoft entered the notorious “browser wars” as companies struggled to find their place during the Internet boom. Realizing what a good product Netscape had in its 1995 Navigator browser, Microsoft launched its own, Internet Explorer later the same year. By 1997, Explorer had grabbed 18 percent of the market.
Over the next five years, Microsoft took three major steps to overtake Netscape. First, it bundled Internet Explorer with its Office product, which included Excel, Word, and PowerPoint. This meant that consumers who wanted MS Office automatically became Internet Explorer users as well. Second, Microsoft partnered with AOL, which opened the doors to 5 million new consumers almost overnight. Third, Microsoft used its deep pockets to ensure that Internet Explorer was available free, essentially “cutting off Netscape’s air supply.” By 2002, Netscape’s market share had fallen to a meek 4 percent.
Microsoft’s fight to become the browser leader was not without controversy; some perceived that the company was monopolizing.
This presentation has been created by Shubham Roy from NSIT, University of Delhi during a remote Marketing Internship by Prof. Sameer Mathur, IIM Lucknow. This presentation covers the marketing excellence of Microsoft.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
2. AOL Inc. (simply known as AOL, originally known
as America Online, stylized as Aol.) is an
American multinational mass media corporation based
in New York, a subsidiary of Verizon
Communications.
AOL was one of the early pioneers of the internet in the
mid-1990s, and the most recognized brand on the web in
the U.S.
3. 1983-91: EARLY YEARS
AOL began in 1983, as a
short-lived venture
called Control Video
Corporation (CVC),
founded by Bill von
Meister.
Its sole product was an
online service
called GameLine, a
service that hook your
phone line to rent games
for $1.
4. 1991–2006: INTERNET AGE,
TIME WARNER MERGER
1991 to 2006 they launched
many pay-based online
services and multi-player
online games like ‘Dungeons
& Dragons’ and ‘Never
winter Nights’ from Storm
front Studios.
At the height of its
popularity, it purchased the
media corporation Time
Warner in the largest merger
in U.S. History.
5. 2006–09: REBRANDING AND
DECLINE
On April 3, 2006, AOL announced
it was retiring the full name
America Online; the official name
of the service became AOL, and the
full name of the Time Warner
subdivision became AOL LLC.
On September 17, 2007, AOL announced it was moving
one of its corporate headquarters from Dulles, Virginia,
to New York City and combining its various advertising
units into a new subsidiary.
6. This action followed several advertising acquisitions,
most notably Advertising.com, and highlighted the
company's new focus on advertising-driven business
models.
In December 2006, AOL closed their last remaining call
centre in the United States, "taking the America out of
America Online" according to industry pundits. Service
centres based in India and the Philippines continue to
this day to provide customer support and technical
assistance to subscribers.
Things go sour almost from the get-go: company cultures
don’t mix, broadband Internet eats up America Online’s
customers. And it destroyed the company’s stock worth
from $226 billion to $20 billion. Thus begins the fall of
America Online.
7. 2009–15: AS A DIGITAL
MEDIA COMPANY
On March 12, 2009, Tim
Armstrong, formerly
with Google, was named
Chairman and CEO of AOL.
Shortly thereafter, on May
28, TimeWarner announced
it would spin off AOL as an
independent company.
AOL bought The
Huffington Post for
$315 million
9. CORPORATE SOCIAL
RESPONSIBILITY
Since spinning off from Time Warner in 2010, AOL has
made CSR an important part of its mission. In its
company values, AOL states, "We are in the business of
helping people, period.”
Each year on the company's birthday, AOL employees
around the world are invited to participate in Monster
Help Day.
Other CSR initiatives include producing cause-related
content for AOL properties; donating PSA campaigns
throughout the AOL network; empowering consumers
through cause-related contests and initiatives;
implementing a permanent cause module on AOL's
homepage, dedicated to promoting non profit
organizations.
10. CONTROVERSY
AOL CEO Tim Armstrong came
under fire by outraged employees
after he singled out the sick babies
of two women at the company for
increasing the cost of health
benefits. Armstrong explained that
the sick babies forced AOL to dole
out millions in medical expenses
on a company-wide conference call.
He blamed higher health care
costs and then said: "We had two
AOL workers that had distressed
babies that were born that we paid
$1 million each to make sure those
babies were OK in general.“
“Distressed babies”
comment
Tim Amstrong
11. ALL IN ONE PLATFORM
In January 2016 AOL has developed an offering that gives
publishers a way to monetize their work without having to
use tools from multiple companies.
Called One by AOL: Publishers, it consolidates the company’s
portfolio of services into a single package that provides
audience engagement, analytics, content distribution, and
revenue management all in one place.
12. Microsoft corporation is an American multi national software
corporation headquartered in Redmond, Washington that
develops, manufactures, licenses, and supports a wide range
of products and services related to computing.
The company was founded by Bill gates and Paul Allen on
April 4, 1975.
Microsoft is the world’s largest software maker measured by
revenues. It is also one of the world’s most valuable company.
13. TIMELINE
1975 Microsoft founded
1995 Internet by launching internet explorer a web browser.
2001 Microsoft launches Office XP, Windows XP and Xbox
2007 Microsoft launches Windows Vista and the 2007
Microsoft Office System to consumers worldwide.
2009 Microsoft launches Bing search engine
2011 Microsoft acquired Skype for $8.5 billion.
2013 Microsoft acquired Nokia in an attempt to expand its
presence in mobile.
2014 Microsoft appoints Satya Nadella as CEO, and its stock
starts recovering again. Microsoft releases Windows 10.
2016 Microsoft announces the acquisition of LinkedIn at
$26.2 billion
14. ABOUT
In 1980, Microsoft formed a partnership with IBM that
allowed them to bundle Microsoft’s operating system with
IBM computers, paying Microsoft a royalty for every sale.
In 1985, IBM requested that Microsoft write a new
operating system for their computers called OS/2.
When Microsoft launched several versions of Microsoft
windows in the 1990s they had captured over 90% market
share of the world’s personal computers.
The company has now become largely successful.
15. PRODUCTS OF
MICROSOFT
Operating systems
Office suits
Xbox for games
Internet explorer
Search engine
Mail’s
Security
Servers
Cloud storage device
Visual studio
Calling device
16. POLITICAL FACTORS
Most notably, Microsoft has attracted the attention of
governments and political parties due to antitrust-related
issues. A recent probe by China’s State Administration for
Industry and Commerce into the ways Microsoft distributes
its Internet Explorer browser and Windows Media Player and
sells its Office and Windows software in China can be
mentioned as a relevant example of impact of a political
factor.
The political conditions also impact Microsoft in the sense
that European Union fined Microsoft in 2004 to take out its
media player version from European’s Windows version
(General Environment, 2014).
17. Microsoft (along with Google, Yahoo, Cisco, AOL, Skype,
and other companies) has cooperated with the Chinese
government in implementing a system of Internet
censorship.
Human rights advocates such as Human Rights Watch and
media groups such as Reporters Without Borders criticized
the companies, noting for example that it is "ironic that
companies whose existence depends on freedom of
information and expression have taken on the role of
censor."
CRITICISMS
CENSORSHIP IN
CHINA
18. WEBSITE CONCERNS
Polish users of Microsoft's Business Productivity Infrastructure
website have noticed a white model's face has
been photoshopped over the head of the African American model at
centre in the photograph on the main page of the Polish
language version of the website. The website 'Photoshop Disasters'
covered the story on 25 August 2009.
As of 1:00 A.M. GMT on 25 August, this has been changed and the
image on the Polish website now reflects the image on the English
website. Microsoft later issued an apology regarding the incident.
Sincere apologies - we're in the process of taking down the image.
19. CRITICISM OF WINDOWS
VISTA
Windows Vista, an operating system released
by Microsoft in November 2006, has been criticized by
reviewers and users.
Due to issues with privacy, security, performance, driver
support and product activation, Windows Vista has been
the subject of a number of negative assessments by various
groups.
20. GOOGLE VS BING
When Google came out and said that Microsoft's search
engine Bing was copying its results, many were not
surprised. Only when side-by-side comparisons were
made did it become clear that Google may have been right.
Microsoft said that it had not copied results, but Google had
already set up the 'Bing sting' which was designed to prove
that Microsoft had done so. It turned out that indeed Bing
had been copying search results by "watching" what people
search for on Google, the search giant said.
21. THE BLUE SCREEN OF
DEATH
Blue Screen of Death is an error screen displayed on
a Windows computer system after a fatal system error, also
known as a system crash: when the operating
system reaches a condition where it can no longer operate
safely.
The Blue Screen of Death was displayed for 2 hours during
the 2008 Olympics opening ceremony.
2 billion people saw the infamous error screen at the event,
which had cost $100 million.
22. UNDER NEW CEO
Appointment of new CEO Satya Nadella on February 4,
2015 is seen by many as an opportunity for the company to
revive its role and significance in the global market.
Introduction of Office on iPad which led to 35 million
downloads becoming a popular application on Apple App
Store, record commercial cloud revenues of $4.4 billion.
Introduction of Cortana, a virtual assistant built into
Windows Phone 8.1 can be interpreted as positive changes
that occurred since the appointment of the new CEO.
23. Microsoft mission states that it wants to become the world
leading innovative technology producer that able to help it’s
diverse customer around the globe to realize their potential.
Apart from producing the windows operating system,
Microsoft is also providing a series of effective and useful
business office suit such as Microsoft office, Bing, Skype and
so on. These lead Microsoft to be dominant in the software
and programming industry.
Meanwhile, Microsoft also becomes active at other industries
in recent years. For instance; it has participated in video
game industry in the early 2000s by introducing Xbox.
Besides, Microsoft has also been involving itself in the mobile
phone industry and attempt to occupy a certain market share
by using it’s windows phone.
