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Atrc dcs crm_presentation_10_sep_2014-1
Customer relationship management (CRM) is a method that uses technology to organize a company's interactions with customers and prospects across marketing, sales, customer service, and technical support. The main goals of a CRM system are to find new clients, retain existing clients, and regain former clients while reducing marketing and customer service costs. A CRM also aims to improve quality, efficiency, and collaboration between departments through features like sales automation, marketing campaigns, customer service tracking, analytics, and appointment scheduling.
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Atrc dcs crm_presentation_10_sep_2014-1
- 1. Customer relationship management(CRM) Features and Benefits of a CRM By : Khawar Nehal Date : 10 September 2014 Dubai Computer Services http://dubai-computer-services.com
- 2. Customer relationship management(CRM) CRM is a method which manages a company’s interactions with customers, clients and sales prospects.
- 3. Customer relationship management(CRM) The method uses technology to organize, automate, and synchronize marketing and sales activities, customer service, and technical support.
- 4. Customer relationship management(CRM) The main goals of a CRM implementation are to : Find, attract, and win new clients. Nurture and retain useful clients which the company already has. Get former useful customers back as clients. Reduce the costs of marketing and client service.
- 5. Customer relationship management(CRM) Customer relationship management is a company-wide business strategy which includes all the departments. The reason is that all departments are directly or indirectly part of the customer's experience.
- 6. Benefits Quality andefficiency Decrease in overall costs Decision support Enterprise agility Customer Attention
- 7. ATRC IMP's role ATRC IMP's role in the CRM design and implementation for your organization include : Managing the challenges involved Sorting out complexity of the solutions Making it user friendly Integration with existing and planned systems Guaranteeing a profitable project Managing security
- 8. CRM Tasks Someof the tasks that a CRM system manages include : Sales force automation Marketing Customer service and support Appointment Analytics Collaboration between departments
- 9. Sales force automation Sales force automation (SFA) streamlines all phases of the sales process. This, minimizing the time that sales representatives need to spend on each phase. This allows a business to use fewer sales representatives to manage their clients.
- 10. Marketing CRM systemshelp identify and target potential clients and generate leads for the sales team. A key marketing capability is tracking and measuring multichannel campaigns, including email, search, social media, telephone and direct mail.
- 11. Customer service andsupport Service and support is improved by making sure that customers do not keep calling to repeat the same issue over and over. The CRM tracks the issue and gets someone on it. So a response is provided before the next call.
- 12. Appointment Management Settingand meeting appointments with customers is extremely important. The CRM makes sure all people and tasks to be done are done so initial contacts are of high quality.
- 13. Analytics Analytics letcompanies monitor and understand client actions and preferences based on the data available in the CRM.
- 14. Collaboration Usually separatecompany departments are not in a lot of communication. The CRM forces people in different departments to collaborate on the customer's issues.
- 15. Collaboration For moreinformation please contact Email : crm@dubai-computer-services.com Voice : 971-55-639-8386 P.O. Box 242512, Dubai, UAE. Or visit our web page : Dubai Computer Services http://dubai-computer-services.com