The document discusses the challenges faced during the implementation of CRM software, particularly for small and medium businesses. Key issues include poor communication between management and staff, the necessity for widespread usage across departments, the high costs of CRM, and the importance of training and clear objectives. Proper planning and integration of technology are also highlighted as essential for successful CRM implementation.

1. Top Challenges in CRM
Implementation
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CRM For Small/Medium Size
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2. Customer Relationship Management
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CRM is specially designed to maintain a healthy relationship with the
customers. The sales end is the one that enjoys most of the benefits of CRM
software. CRM software acts as a hub to provide benefits to the various
departments in a company such as the marketing team, sales team, and
customer support teams.
Though there are a number of advantages with CRM one should never ignore
the difficulties that are faced by the people using the CRM software. One such
challenge or difficulty that is faced with CRM software is the implementation of
CRM software.

3. Customer Relationship Management Implementation
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4. Reasons Why CRM Implementation Can Fail
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● Not able to communicate properly: The
implementation of the CRM software
requires permission from the top
management in any company, if there is a
problem with the communication between
the staff members and the management
then it creates additional problems to the
software implementation. Hence there
must be proper communication between
the employees and the management for a
smooth implementation.

5. Reasons Why CRM Implementation Can Fail
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● Lack of wide use of the software throughout the organization: Less use of CRM within
the organization might create a problem! The CRM installation is expensive, when it is not
made use of properly by every department in the company then there might be a lot of
disadvantages, in order to overcome this situation the importance of CRM software must be
told to every department and must be made use of by each and every department in the
company.
● Weak technology integration: There are multiple departments in a company, every
department has its own set of rules to follow and accomplish. Using CRM it becomes easier
to integrate these departments and have an ease of use of CRM software. Hence work
becomes easier when the teams decide to integrate the technology.

6. Challenges in CRM Solution Implementation
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● Cost: One of the major challenges the business people face while implementing CRM software is
cost issues. Rather than simply jumping into random CRM software and making a huge loss in the
matter of cost it would be more appropriate to sit, think, and then implement the desired CRM
software as it might need a lot of money. Hence one should think about the cost expenditures and
choose the right CRM software.
● Clear Objectives: Having clear objectives will help an organization to have a smooth
implementation of CRM software. When it comes to the goals and objectives it is important for the
team to set certain aims to be achieved so that it will lead to the success of the business deals by
making good use of the CRM software.

7. Challenges in CRM Solution Implementation
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● Training the teams: Another challenge
that can make the CRM software
implementation difficult is not giving
proper training to the members of the
organization. Pick a key person from
each department and train them well so
that they understand the importance of
CRM and will make good use of it for the
better future of the organization.

8. Challenges in CRM Solution Implementation
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● Plan out things in advance: Having a
plan that is required by the staff and
customers beforehand will help maintain
a healthy implementation of the CRM
software. Planning out things in advance
has many advantages like identifying
unique ways to pester the customers in
order to buy the products and maintain a
healthy relationship among themselves.

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