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ANALYSING
‘BILLBOARD’
   Front cover, Content Page and DPS




                          By Khalid Ismail
The main image
  Colour red shows                            is a mid shot and
  danger and the date                         it shows what
  and website of the                          this issues
  magazine is                                 magazine is all
  underneath this text.                       about. The
                                              picture of the
Two music producers                           two record
are looking at the                            producers is in
reader to interact with                       front of the
them.                                         master head.
                                              The colour
BIG CAPTION                                   yellow highlights
                                              a specific word
EQUALS                                        to make them
BIGGER                                        eye catching.
AUDIENCE
INTERACTION!
 Barcode, and                                 One of the first
 underneath it                                things the
 shows the price                              reader will look
 of the magazine                              at because this
 £5.50 and above                              section has the
 the barcode                                  most text.
 shows how long
 the shop selling
 the magazine                                The genre of this
 can display it for.                         magazine is rap
                          Black Background   in this issue.
DETAILED ANALYSIS OF
FRONT COVER
   In the front cover all the articles that are mentioned are also mentioned in more detail in the content
    page and they also have the page number listed too, this is the relationship between the front cover
    and the content pages.
   The colour red represents danger and in in the writing above the master head is partly red, “URBAN
    POWER LIST”. This is because billboard want‟s to emphasis the amount of power Cash Money (an
    urban record label) and that their dangerous in the music industry.
   The two music producers, “slim” and “birdman” are starring right at the camera when this picture
    was taken to interact with the audience. This is because if their looking through the front cover to
    the potential billboard readers that look at the front cover of this issue of billboard. The main image
    in the front cover are a visual representation of the main story in this weeks article of billboard. The
    main image of the two producers of Cash Money in front of the master head, and this is because
    the artists that are being featured in this issue of Billboard are more important than the actual logo
    of the magazine. This is only because Billboard is so recognised by loads of people that they don‟t
    really need to show their logo as much but they do need to show the artists face and name on the
    front cover, to attract more readers.
   The main colours of this front cover are Black, Red and yellow.
   The website and date are ladled on the front cover for the reader to get more information on this
    issue and the price of the magazine is on top of the barcode.
   Mise-en-scen, The body language of the artists on the front cover is very tough because one of the
    featured artist is holding his hands together and looking upwards to portray his power in the music
    industry and the other one is standing right behind him looking straight at the camera with his body
    slightly turned as if he were the smaller artists backup.
Logo to familiarize   Master head shows
the company to        the reader what the
new readers           page their looking at
                      is all about
4 main sections,
which are
“Features,
Albums, Artists,
                      Main image is linked
Songs and This
                      to the first section
week on .Biz”.
                      out of the four,
Tells the reader
                      which is albums.
what pages
                      Mid shot of an artist
contains their
                      and its at an eye
most liked
                      level angle.
article and
This little part of
the content page
allows the reader       The other smaller
to find the article     images portray the
their looking for.      other sections
For example the         within the content
article on Cash         page.
Money that they
will see on the        This little section of
front cover.           the content page
                       gives the reader a
                       small teaser of
Date and               what to expect in
website                this issue.
DETAILED ANALYSIS OF
CONTENT PAGE
   Only one page is used for the content page and only some editorial items are listed.
   There‟s only 5sections in the content pages and their listed so that the most popular
    one is at the top. This is because when the large majority of Billboards readership buy
    and read the magazine , they will expect their favourite section which contains their
    favourite article, to be at the top.
   The order of the sections are: “Features”,” Albums”, “Artists”, “Songs” and “This week
    on .Biz”.
   Columns are used in the list of names for all the articles because it makes it easier for
    the reader to identify where their favourite article is and what page is it on. The columns
    are also used to isolated that piece of text to all the others on the content page
    because it‟s the most important part of text to read.
   In the content page the main picture represents the main section which is “Features”,
    and the smaller images represent the less popular sections. In the main image there is
    a guy named Zac Brown and he is an artist who is playing the guitar while singing in
    that picture. This picture is a mid shot which is taken at an eye level angle. This picture
    is very bright with colours and it makes the reader focused of the artist. I believe he is
    in a concert because of the nice lighting and bold colours.
   What‟s mentioned on the front cover is listed on the content page but with the page
    number and a small summary too, and this is done so that the readers can find their
    favourite article. That is the relationship between the front over and the content page
   The website and date are ladled on the content page for the reader to get more
    information on this issue.
Red text
               portrays danger                      Main Images show what
                                                    exactly the article is
                                                    going to be about.
Main body
of text in
the article
and it is
one of the                                                                    In this image
first things                                                                  “Birdman” he
the reader                                                                    isn’t looking
will look at                                                                  through to
and read.                                                                     the reader to
                                                                              interact with
                                                                              them but
                                                                              “slim” is
This image
                                                                              doing the
of “slim” is
                                                                              exact
a mid shot
                                                                              opposite by
and its at
                                                                              looking
an eye
                                                                              through to
level angle.
                                                                              the reader.

                                                                              This image of
                                                                              the first of
                                                                              “Birdman” is
                                                    White master head
                  Master head is used to help the                             a close mid
                                                    contrasts the dark dull   shot.
                  reader indicate this article.
                                                    background.

    DETAILED ANALYSIS OF DPS
    The piece of featured article that I have analysed is about two very famous and rich record producers, that are brothers and that
    they have created the most famous record label in all time. After 20years of hard work now they are offering their “universal deal”
    and they are expecting to get “billions” of “dollars” for this because their record label is the most powerful label in the music
    industry today. This piece of featured article isn't really structured in the normally as if it had a beginning, middle and end to the
    context, and this is because this article is mostly about the two main pictures of the record producers and not the context. This is
    why the main body of text is so small and the images are extremely large.
   The tone of this DPS is very dull dark and this is because of the dark background colours that have been used and the clothes
    that they are wearing is very smart clothing. This is expected of these two producers of Cash Money. The mode of address is
    very formal and clear to the point, this is because „Billboard‟ wants to build the awareness of Cash Money‟s success.
   This DPS targets their audience by using very dark and mundane colours to attract rap lovers to this article about music
    producers who specialise in this genre. These colours are very important for this type of genre.
    The article has been laid out so that there is one little column which contains some text and two very large images with a
    caption on top of one, and there is also a cover line above the text. The main colours of this featured article are very dark and
    rough.
   The images consists of one close mid shot and one mid shot of the two producers. The first producer on the left of the DPS is
    starring right at the camera because he wants to interact with the reader but the second producer on the left is looking
    downwards and I think this is because he wants to show off his large collection of tattoos.
   The background of these images are very dark and old as if they took the pictures in an old building with its dirty rough walls
    showing. This might portray what they life was like before they created this big record label. That is one hidden connotation of
    this DPS.
   The two pictures of the producers have been taken at a difference place and they haven't been placed together so that they fit. I
    could tell this from the different looking background of each of the images. This might be because they might not like being at the
    same place at the same time and this might be because of the fact that their brothers but it also could be because of the fact that
    they are so busy doing stuff that they had their shoots at different times.
   Mise-en-scen, slim who is the smaller featured artist who is standing up and looking straight at the readers while leaning back is
    portraying his authority he has between the two of them in cash money records and also the power he has in the music industry
    because he leaning back on a desk which makes him look very calm and collective. Birdman who is the bigger one is looking
    downwards with his hand on his chin which makes him look like he's thinking about something as if he is the brains between the
    two producers and that he makes cash money records work.
Short description of their magazine for businesses to read
when they want to advertise their business on this
magazine.
Billboard describes their readers in short simple
sentences which contain some statistics on specific stuff,
like age, household income, occupation. These are the
type of stuff business want to look at when they are
decsding on wheater they should advertise their business
on this music magazine. They want to look at this becaue
they would compare Billboard’s readers with the
audiecne they are tring to target.
 71% of Billboards readers are aged 25-54 and this fact
 could be useful to businesses but the age difference is a
 bit too large, they should have narrowed it down a little.
This fact is very useful because if a business is right next
to a university it would be very wise for them to advertise
on this music magazine to maximise their awareness.
This average household income is very useful to
businesses that require a lot of money for their services.
  The fact that 37% of Billboards readers keep the annual
  double year end issue for a year is a very useful piece of
  information for businesses that are looking into
  advertising their business on Billboard because if they
  were to have an advert on this issue of Billboard they will
  keep their advert for a whole.
          Billboard uses these images of the front
          cover of their popular issues to show off to
          these potential partnerships with businesses
          and make them see what exactly they are in
          for if they were to advertise their business on
          this magazine..

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Analysing billboard

  • 1. ANALYSING ‘BILLBOARD’ Front cover, Content Page and DPS By Khalid Ismail
  • 2. The main image Colour red shows is a mid shot and danger and the date it shows what and website of the this issues magazine is magazine is all underneath this text. about. The picture of the Two music producers two record are looking at the producers is in reader to interact with front of the them. master head. The colour BIG CAPTION yellow highlights a specific word EQUALS to make them BIGGER eye catching. AUDIENCE INTERACTION! Barcode, and One of the first underneath it things the shows the price reader will look of the magazine at because this £5.50 and above section has the the barcode most text. shows how long the shop selling the magazine The genre of this can display it for. magazine is rap Black Background in this issue.
  • 3. DETAILED ANALYSIS OF FRONT COVER  In the front cover all the articles that are mentioned are also mentioned in more detail in the content page and they also have the page number listed too, this is the relationship between the front cover and the content pages.  The colour red represents danger and in in the writing above the master head is partly red, “URBAN POWER LIST”. This is because billboard want‟s to emphasis the amount of power Cash Money (an urban record label) and that their dangerous in the music industry.  The two music producers, “slim” and “birdman” are starring right at the camera when this picture was taken to interact with the audience. This is because if their looking through the front cover to the potential billboard readers that look at the front cover of this issue of billboard. The main image in the front cover are a visual representation of the main story in this weeks article of billboard. The main image of the two producers of Cash Money in front of the master head, and this is because the artists that are being featured in this issue of Billboard are more important than the actual logo of the magazine. This is only because Billboard is so recognised by loads of people that they don‟t really need to show their logo as much but they do need to show the artists face and name on the front cover, to attract more readers.  The main colours of this front cover are Black, Red and yellow.  The website and date are ladled on the front cover for the reader to get more information on this issue and the price of the magazine is on top of the barcode.  Mise-en-scen, The body language of the artists on the front cover is very tough because one of the featured artist is holding his hands together and looking upwards to portray his power in the music industry and the other one is standing right behind him looking straight at the camera with his body slightly turned as if he were the smaller artists backup.
  • 4. Logo to familiarize Master head shows the company to the reader what the new readers page their looking at is all about 4 main sections, which are “Features, Albums, Artists, Main image is linked Songs and This to the first section week on .Biz”. out of the four, Tells the reader which is albums. what pages Mid shot of an artist contains their and its at an eye most liked level angle. article and This little part of the content page allows the reader The other smaller to find the article images portray the their looking for. other sections For example the within the content article on Cash page. Money that they will see on the This little section of front cover. the content page gives the reader a small teaser of Date and what to expect in website this issue.
  • 5. DETAILED ANALYSIS OF CONTENT PAGE  Only one page is used for the content page and only some editorial items are listed.  There‟s only 5sections in the content pages and their listed so that the most popular one is at the top. This is because when the large majority of Billboards readership buy and read the magazine , they will expect their favourite section which contains their favourite article, to be at the top.  The order of the sections are: “Features”,” Albums”, “Artists”, “Songs” and “This week on .Biz”.  Columns are used in the list of names for all the articles because it makes it easier for the reader to identify where their favourite article is and what page is it on. The columns are also used to isolated that piece of text to all the others on the content page because it‟s the most important part of text to read.  In the content page the main picture represents the main section which is “Features”, and the smaller images represent the less popular sections. In the main image there is a guy named Zac Brown and he is an artist who is playing the guitar while singing in that picture. This picture is a mid shot which is taken at an eye level angle. This picture is very bright with colours and it makes the reader focused of the artist. I believe he is in a concert because of the nice lighting and bold colours.  What‟s mentioned on the front cover is listed on the content page but with the page number and a small summary too, and this is done so that the readers can find their favourite article. That is the relationship between the front over and the content page  The website and date are ladled on the content page for the reader to get more information on this issue.
  • 6. Red text portrays danger Main Images show what exactly the article is going to be about. Main body of text in the article and it is one of the In this image first things “Birdman” he the reader isn’t looking will look at through to and read. the reader to interact with them but “slim” is This image doing the of “slim” is exact a mid shot opposite by and its at looking an eye through to level angle. the reader. This image of the first of “Birdman” is White master head Master head is used to help the a close mid contrasts the dark dull shot. reader indicate this article. background.
  • 7. DETAILED ANALYSIS OF DPS The piece of featured article that I have analysed is about two very famous and rich record producers, that are brothers and that they have created the most famous record label in all time. After 20years of hard work now they are offering their “universal deal” and they are expecting to get “billions” of “dollars” for this because their record label is the most powerful label in the music industry today. This piece of featured article isn't really structured in the normally as if it had a beginning, middle and end to the context, and this is because this article is mostly about the two main pictures of the record producers and not the context. This is why the main body of text is so small and the images are extremely large.  The tone of this DPS is very dull dark and this is because of the dark background colours that have been used and the clothes that they are wearing is very smart clothing. This is expected of these two producers of Cash Money. The mode of address is very formal and clear to the point, this is because „Billboard‟ wants to build the awareness of Cash Money‟s success.  This DPS targets their audience by using very dark and mundane colours to attract rap lovers to this article about music producers who specialise in this genre. These colours are very important for this type of genre.  The article has been laid out so that there is one little column which contains some text and two very large images with a caption on top of one, and there is also a cover line above the text. The main colours of this featured article are very dark and rough.  The images consists of one close mid shot and one mid shot of the two producers. The first producer on the left of the DPS is starring right at the camera because he wants to interact with the reader but the second producer on the left is looking downwards and I think this is because he wants to show off his large collection of tattoos.  The background of these images are very dark and old as if they took the pictures in an old building with its dirty rough walls showing. This might portray what they life was like before they created this big record label. That is one hidden connotation of this DPS.  The two pictures of the producers have been taken at a difference place and they haven't been placed together so that they fit. I could tell this from the different looking background of each of the images. This might be because they might not like being at the same place at the same time and this might be because of the fact that their brothers but it also could be because of the fact that they are so busy doing stuff that they had their shoots at different times.  Mise-en-scen, slim who is the smaller featured artist who is standing up and looking straight at the readers while leaning back is portraying his authority he has between the two of them in cash money records and also the power he has in the music industry because he leaning back on a desk which makes him look very calm and collective. Birdman who is the bigger one is looking downwards with his hand on his chin which makes him look like he's thinking about something as if he is the brains between the two producers and that he makes cash money records work.
  • 8. Short description of their magazine for businesses to read when they want to advertise their business on this magazine. Billboard describes their readers in short simple sentences which contain some statistics on specific stuff, like age, household income, occupation. These are the type of stuff business want to look at when they are decsding on wheater they should advertise their business on this music magazine. They want to look at this becaue they would compare Billboard’s readers with the audiecne they are tring to target. 71% of Billboards readers are aged 25-54 and this fact could be useful to businesses but the age difference is a bit too large, they should have narrowed it down a little. This fact is very useful because if a business is right next to a university it would be very wise for them to advertise on this music magazine to maximise their awareness. This average household income is very useful to businesses that require a lot of money for their services. The fact that 37% of Billboards readers keep the annual double year end issue for a year is a very useful piece of information for businesses that are looking into advertising their business on Billboard because if they were to have an advert on this issue of Billboard they will keep their advert for a whole. Billboard uses these images of the front cover of their popular issues to show off to these potential partnerships with businesses and make them see what exactly they are in for if they were to advertise their business on this magazine..