1. Music Video Case Study 1:
This music video is one of Beyoncé’s songs which is called Halo (has more than
202millon views and is posted on Beyoncé’s VEVO channel.
Camera Shots/Angle/Movement:
 A lot of close ups are used to shoe Beyoncé’s facial expressions (happy
ones) of this guy in her bed (probably her boyfriend).
 Lots of eye-line match technique used in each close up in the beginning
of the song (helps the audience connect with the Beyoncé more easily)
the audience can easily tell what she is feeling then with the eye contact
gained from this eye-line match.
 An over shoulder shot of Beyoncé looking at this guy in her bed (there’s
no communication between them but they seemed to be connected to
each other.
 Next thing you know the pair of them are cuddling each other (close up
used and a 2 shot) for the next 4 clips at different angles. This is
romantic but I want to go for a more innocent love based music video
(so I won’t be having my artist’s boyfriend cuddle like this on my music
video.
 Full body shot of Beyoncé in her ballet outfit to show the audience her
boastful body (adds visual interests to the music video).
 An over shoulder shot is taken of the guy who is watching her from a
distance while Beyoncé dances. This looks very romantic because it
seems as if the guy is watching over her as a guard if anything bad were
to happen.
 More 2-shots of Beyoncé and this other guy as they lay down on the
coach while he places his hand on her leg (a relaxing atmosphere and
very romantically, just the two of them).
 A lot of handheld camera movement throughout the whole music video
to emphasis the movement in this relationship with this guy (the
handheld movement gets rougher when they start kissing).
 They get more intimate and get along with each other as the music video
goes along.
 Panning used on Beyoncé’s whole body (right – left) when she danced to
the mirrors on the wall to also emphasis the movement in their
relationship.

2. Music Video Case Study 1:
 Next scene Beyoncé’s underwater and seems as if she’s floating back
upwards (as if she was being held back by something and this guy is
letting her go).
 In the end they kiss even more with a bunch of close ups to convey their
facial expressions and feelings. And the music video ends.
Editing:
 The cutting rate is extremely slow throughout the music video and this
suits Beyoncé’s genre and style of music (especially her love songs).
 A very professional piece of editing software would have been used to
slow down the scene where Beyoncé is floating back up from the water
(combined with a very high quality camera that increase the shutter
speed so that the FPS are very high so when the video is slowed down in
the editing stage it doesn’t skip frames and look glitch).
 Mostly simple cuts quick with barely any transitions except for this one
flash transition used in the end when Beyoncé is just in bed talking to
this guy and then cuts to them talking again (shows how time with him
goes by really quickly because they’re enjoying the moment a lot).
 A colour correction technique must have been used to increase the
brightness of the overall music video. I might increase the brightness of
my clips in my music video in the editing stage to emphasis the pure love
my artist has for her boyfriend.
Mise-En-Scen:
Clothing:
 Beyoncé only has 3 different outfits in this music video and they alternate
between clips on the music video. For example at the beginning when
Beyoncé is with this guy she’s wearing a white/grey vest (the lower part
of her body isn’t shown), a black ballerina outfit when she is dancing and
a very large white dress (probably a wedding dress, which symbolises
their love for each other). Because I want my music video to look just as
professionally made as Beyoncé’s music video I will make my artist
change her outfit between each scene (preferably a different outfit for
each location that was used).

3. Music Video Case Study 1:
Make-Up:
 Basic make was used in Beyoncé’s music video, mostly because she
doesn’t want to look fake especially because it’s a music video about her
honest love for this guy (very romantic). I also want my artist to barely
wear any make up during the shoots to keep that natural innocent
theme I’m going for.
Lighting:
 Bright scenes were used throughout the music video. Most of that bright
light is artificial (probably from umbrella lighting equipment or other
professional lighting equipment). This very bright lighting is very well
done (you can Beyoncé’s face very clearly even though the light is
bright). I would use bright lighting like that but I don’t have the
equipment so I will need to rely on natural lighting.
Locations:
 In this music video Beyoncé used only a couple locations (the bedroom
where she sang while the guy was asleep, the dance studio where the
guy was watching Beyoncé dance and the big pool where she done that
underwater floating scene). Only a few locations were used to keep the
music video simple, and that’s exactly what I am going to do.
Throughout the music video I picked out few techniques and ideas that I can
use for my music video, such as the bright lighting, choice of location, clothing,
camera angles, cutting rate, camera movement… etc. I will try use these
professional ideas/conventions/techniques found in Beyoncé’s music video
Halo in my own music video.