1. Music Video Case Study 3:
This music video is called Stay which is starring Rihanna and featuring Mikkey
Ekko and this music video has gotten more than 252million views on Rihanna’s
Vevo channel.
Camera Shots/Angles/Movement:
Extreme close up of the water getting splashed (slow motion water
splash, very high quality camera that has a lot of FSP (high shutter
speed)).
Extreme close up of Rihanna’s back when she is changing to go into the
bath, where she shows off all of her tattoos around her body. I won’t
have anything this explicit (or nude) in my music video.
A tilt is used on Rihanna’s face while she is lying down in the bath with
her eye’s close.
The whole bathing process during this entire music video portrays
Rihanna cleansing her sins (her tattoos and other stuff).
A high angle is used to show hRihanna’s insignificance to the audience
(everyone’s looking down on her).
A lot of close ups to show Rihanna’s facial language (how she’s sad about
her past).
Zooming is also used to help the audience understand that she is
reflecting upon herself (about her past).
A lot of handheld camera movements (shows how unstable Rihanna is in
this music video).
Camera zooms in for a bit and then slowly zooms out as Rihanna slowly
sinks into the bathroom.
A mid-shot was used to introduce the other artist singing on this music
video (Mikky Ekko) to show his body language and emotions.
Then the camera zooms in whilst he’s singing to help the audience see
his sad expression on his face (it’s probably because of something
Rihanna did, but it isn’t shown).
Close up’s are also used to show his facial expressions (sad face) to the
audience. With all these shots that are used to emphasis certain points
in the music video is very useful because the audience can easily
understand what it going on in this music video. I will make sure that
when something happens or a change in my artist’s emotions, there will

2. Music Video Case Study 3:
be a camera shot that will portray those change in feelings to the
audience.
Long show where you can see the light shining from the ceiling directly
onto the plant and Mikky Ekko.
Then it cuts straight back to Rihanna starring out into the open while
Mikky Ekko is singing about her (it’s as if she can feel him singing).
They both sing while Mikky is looking at the mirror (self-reflecting).
An aerial view of Rihanna in the bath while she sings (very visually
appealing) but I don’t want my artist to be naked in any of my scenes
because I want the theme of my music video to stay as innocent love.
More close ups of both artist’s and then Rihanna sinks downwards into
the bath and the music video ends.
Editing:
Very slow motion water droplets falling (high quality, definitely done
with a high quality camera with a lot of FPS (high shutter speeds)). This
effect can’t be accomplished in my music video because I can’t afford to
buy/rent a camera like that.
Extremely slow cutting rates, which suit the genre and theme of this
music video. /this slow cutting rate is one of RnB’s conventions.
I honestly don’t think there’s any transitions in this music video. All of
the cuts are basic quick cuts done by placing two clips next to each other
in a piece of editing software. I don’t want my music video to be dull like
this one (where there’s no transitions to entertain the audience).
Mise-En-Scen:
Locations:
The locations used in this music video has a couple bathrooms (one for
Rihanna and one for Mikky Ekko) also a bench area with a tree indoor
where Mikky Ekko is singing on. Even though this music video is a very
calm, slow music video it also has a couple locations in this music video. I
will make sure that I don’t limit my music video to just one location
(preferably 3/4 different locations).

3. Music Video Case Study 3:
Lighting:
The lighting in most of the scenes is slightly bright but that rooms
weren’t that illuminated, except the scene where Mikky Ekko is singing
on a bench and the light from the ceiling is shining on him and the tree
that’s indoor (the direction of light is at an angle). This lighting is
probably artificial but in my music video will have to rely on natural
lighting because I don’t have professional lighting equipment to be
taking out with me when I do location shots.
Make-up:
The make up in this music video compared to the other ones is slightly
more heavily done. You can obviously see the facial make-up
(foundation) that was used on Rihanna. I don’t like the idea that my
artist looks fake with too much make-up, so I will make sure that my
artist doesn’t wear too much make-up (so she looks natural during my
music video).
Clothing:
At the beginning of the music video Rihanna is wearing a grey vest and
black trousers which she takes off instantly to go in the bath. The guy is
wearing a white t-shirt and black trousers (even though he’s a featured
artist the clothing that he is wearing is insignificant because I want to get
ideas from female RnB vocalists not male (because my artist is a girl)). In
my music video I will have my artist wearing clothing that is consistent
with the colour scheme and house style.