LIGHTKEN - Tutorial: Google for Webmasters

Your site and Google Ranking and Serving Indexing Crawling Discovering

Your content and Google Getting pages in (and out) of Google’s index Making your site accessible …And smartly labeled

How Google discovers your site Organic links Add URL tool: http://www.google.com/addurl/ Sitemaps

Discoverability – Sitemaps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Telling Google what not to index ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding accessibility ,[object Object],[object Object],[object Object],[object Object]

Accessibility and Googlebot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Making your images more accessible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dynamic & media rich content suggestions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For best uses of Flash: http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.html For best uses of Ajax: http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html

Importance of titles and descriptions HTML Code: < title >Google Webmaster Central</ title >

Duplicate content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],For more helpful tips: http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html

Ranking – Relevance and importance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pigeons ( http://www.google.com/technology/pigeonrank.html )

Understanding PageRank ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fluctuations in PageRank and ranking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Keeping your site strong: Webmaster Guidelines ,[object Object],[object Object],[object Object],[object Object]

Google’s resources for webmasters Google’s official blog, help center, discussion group, and beyond

Webmaster Central Webmaster Central aims to provide relevant resources and tools to help webmasters get the best experience with Google. http://www.google.com/webmasters ,[object Object],[object Object],[object Object],[object Object],[object Object]

Webmaster Tools – An insider’s view of your site Google Webmaster Tools provides you a free and easy way to make your site more Google-friendly. Using this tool, you and other site owners can: ,[object Object],[object Object],[object Object]

Webmaster Tools – Helping Google help you ,[object Object],[object Object],[object Object],[object Object],[object Object]

Webmaster Tools – Discover more Learn how to use Webmaster Tools more in depth: http://www.google.com/webmasters/edu/quickstartguide/index.html

Google Webmaster Central Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Webmaster Help Center ,[object Object],[object Object]

Google Webmaster Help Group ,[object Object],[object Object],16 languages supported as of July 2008: English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish, Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese

Google Webmaster Central www.google.com/webmasters

Other useful tools and resources ,[object Object],[object Object],[object Object],[object Object]

Creating and sharing compelling content

Deeper understanding of your site’s visitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research and keep track of your market Trends – http://www.google.com/trends Reader – http://www.google.com/reader Alerts – http://www.google.com/alerts http://www.google.com/options

LIGHTKEN - Tutorial: Google for Webmasters

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