Geolocation and Business

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A presentation to the Electronic Business Module at Queen's University Management School, Belfast. The presentation looked at the business applications of geolocation and mobile. Particularly focusing on what is happening out there now.

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  • 20 years in the Hospitality Industry Chef F&B Management General Management VP Sales and Marketing EMEA 9/11 Best & Worst of the Web GM Consultant
  • Geolocation and Business

    1. 1. Geolocation and BusinessKenneth SharpTriage Hospitality Ltd.
    2. 2. Welcome?• Me• What• History• Users• Information• Trends• Future• Issues
    3. 3. Ken Sharp?• 23 Years in Tourism & Hospitality• BA Hotel & Catering Management• Diploma in Company Direction• Cornell University Certificates in Executive management Development & Executive Leadership• Chef to VP Sales & Marketing EMEA• London, Midlands, Indonesia, Massac husetts, Belfast• Chaired London eMarketing Conference
    4. 4. My Aim
    5. 5. What is it? What is it? Geolocation, also called geotagging, is the practice of associating a digital resource with a physical location. Location information is typically given in terms oflatitude and longitude coordinates, which can pinpointany place on the planet with a high degree of precision.
    6. 6. Global Positioning System?• First made available for consumers on May 1st 2000  Using multi-billion dollar satellites for glorified treasure hunts
    7. 7. Sat Nav? Sat NavI SAID TURNLEFT NOW!• Relied on internal map(until recently)
    8. 8. GPS Enabled Phones?For the first time, you andyour location wereconnected to theinternet, instead of relyingon the units internal maps.ContextualandSocial
    9. 9. World 2.0?The vast information of the web is now tied to PLACE Through Geolocation and social media anyone can “see” things that were previously hidden
    10. 10. How Does it Work?• GPS• Manual• Browser Request• IP Address• Control Plane Location• GSM Location• Bluetooth• RFID• Wi-Fi
    11. 11. Who, What, When, Where & Who? Used to be Who are you? What are you doing? NOW Where are You Doing it? When are You Doing it?Who are You Doing it With?
    12. 12. Data =? Data + Analysis = Information + Imagination =INNOVATION
    13. 13. Social Networking? “A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring theinterests and activities of others. Most social networkservices are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services”
    14. 14. Social Networking? “A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring theinterests and activities of others. Most social networkservices are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services”
    15. 15. 1st TRULY useful Geo App? + =50-60% of all apps sold have a geotagging element.
    16. 16. Reviewing v Gaming
    17. 17. Which App?What is it?
    18. 18. Which App?
    19. 19. Why?
    20. 20. Why?
    21. 21. Why Not?
    22. 22. LBSISSUES
    23. 23. Context.
    24. 24. Smartphone Activities
    25. 25. Demographics
    26. 26. UseUser Demographics• Young, active contributors to social networks.• Roughly 62% of smartphone users age 20-29 are aware of location-based apps, compared with 50% of those age 30-49 and 27% of those age 50-79.• 99.4% of location-based apps users also use other social networks• 86% of LBS users say they interact on social networking sites several times per week, compared with 67% of non-users who interact at that frequency.• Non-users tend to be female: 65% are.Frequency of Use• Daily use of LBS is still low- 19% check in with their favourite geolocation service at least once a day, compared with 60% who check in with their favourite social site daily.• 12% of surveyed LBS users say they no longer use such services, virtually none have stopped using social networking sites.
    27. 27. Information
    28. 28. But..“Informations pretty thin stuffunless mixed with experience.” Clarence Day
    29. 29. Individual & Company
    30. 30. Your Information• Your Address• Your Telephone Number• Your Services• Your email• Your website• Your reviews Who is entering your data?
    31. 31. Who is Entering Your Data?
    32. 32. Who is Entering Your Data?
    33. 33. Who is reading your data?
    34. 34. Who is reading your data?
    35. 35. Take Current For a GivenWhat is it?
    36. 36. Layering & Augmented Reality
    37. 37. Information
    38. 38. Networking
    39. 39. Mashups + Geonotes
    40. 40. 12 Key Drivers
    41. 41. How soon? How Soon? 2014http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210.pdf
    42. 42. The Future• Location-based Wikipedia• Mobile check-in for flights,• Mobile check-in at doctors’ offices,• Mobile identification,• Digital, geotagged nightclub stamps• Bookmarking + push notifications,• Interactive maps (with QR codes?)• Combining with NFC and RFID
    43. 43. What did the Romans do for us?• Branding• Marketing• Merchandising• Customer Relationship Management• Networking• Publishing• PR
    44. 44. When Push Comes to Shove• Could you Ignore this?• You can put it in a Zoo? – Stake a claim• You can put it in a Safari Park? – Engage
    45. 45. Search Engine Impact
    46. 46. Offline and Online
    47. 47. Offline and Online
    48. 48. Have a Plan
    49. 49. Consistency• What you do offline do online• What you do online do offline
    50. 50. It is not the technologies fault!
    51. 51. Kenneth Sharp Triage Hospitality Ltd Real Marketing for Real Businesses In the Real & Virtual Worlds Tel: 07720 297279Email: kennethsharp@triagehospitality.com

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