Opportunities in a Buoyant LBS Market

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Presented at Mobile Monday Singapore on 11-October-2010 by Ogi Redzic, VP of Business Development, Asia-Pacific

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Opportunities in a Buoyant LBS Market

  1. 1. Opportunities in a Buoyant LBS Market Ogi Redzic Vice President of Business Development and Sales, Asia Pacific
  2. 2. Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 2
  3. 3. NAVTEQ® Maps are Everywhere NAVTEQ is the leading provider of the digital map, traffic and location data that powers many of the world’s most innovative navigation applications In-Dash Telematics Internet Portable Cell Phones Trip Planning Fleet Enterprise Government
  4. 4. Strong Customer Relationships Automotive Systems Vendors Telematics Internet & Wireless Mobile Devices Enterprise
  5. 5. NAVTEQ Powers Mobile Navigation Globally 5
  6. 6. Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 6
  7. 7. Location-Based Services Navigation Content Turn by turn, map & route, Advertising, pedestrian, traffic, POIs directories, search, weather, events, UGC Social Entertainment & Networking Leisure Find me, match me, Travel, sports, gaming, imaging friend finder, peer-to- (geotagging), augmented reality peer, personal security, Business Applications tracking Asset tracking, billing, field services, sales force automation, surveys, real estate
  8. 8. Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 8
  9. 9. Location-Based Social Networking (LBSN) Location is becoming increasingly important not only for traditional location-based services but also for other social applications. • 340K users as of July, • Closeto 3M users as of • Facebook Places 2010 Aug, 2010 launched on 18th Aug, 2010 • Check-ins can be pushed • Location model allowed • Besides check-in feature, via Notifications to check-ins from any location users can also "tag" any iPhones, and by linking worldwide. Facebook friends who are accounts, to Twitter and with them. Facebook. • Version 2.0 helps to direct users to new locations and • Facebook has plans to • Reward items have activities, rather than just let Foursquare, Gowalla developed to become a sharing location and other services promotional tool for the enhance their current game's partners e.g. integration with them. Incase. 9
  10. 10. ‘Check-in’ with Handsets Nokia launches check-in feature at 2010 Nokia World. Service is integrated with Facebook, Twitter and many other social networking sites. Alleviates concerns over privacy by allowing users to delete all location-based data from Nokia’s Ovi servers.
  11. 11. Emerging LBS Category Augmented Reality Overlaying reality with additional location-specific information to help user make real-time decisions 11
  12. 12. AR Example: Wikitude Drive by Mobilizy AR is used to draw driving instructions directly onto the camera screen of a mobile device. Wikitude Drive is currently available on Android and soon to be released on iPhone. 12
  13. 13. Gearing Up for the Future New Technologies & App Areas Augmented Reality Visual Content / 3D Pedestrian Navigation Indoor & Location- NAVTEQ True™ Destination Based Mapping Advertising 13
  14. 14. Agenda Who is NAVTEQ? What is LBS? LBS Trends NN4D – Home to LBS 14
  15. 15. Global LBS Challenge – Developer Opportunities NAVTEQ Global LBS Challenge is a worldwide competition focused on driving the development and visibility of innovative location-based solutions for wireless devices. Through this competition, developers gain invaluable industry exposure to help grow business: • Receive increased PR, visibility and chances to network • Gain attention from potential business partners and key decision makers • Showcase apps to wireless carriers and VCs NAVTEQ has awarded a global prize pool of $10+ million for LBS Challenge 2010!
  16. 16. 2010 Sponsors & Judges Represent Location Industry Leaders Global Sponsors Judges
  17. 17. Registration Opens February 2011 http://www.nn4d.com

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