The Mobile Evolution


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The Mobile Evolution

  1. 1. Preparing for Successin the Next Evolutionof a Digital WorldBob Marks,Vice PresidentCDNP
  2. 2. The next evolution is not coming–it is here Global Mobile Use of Desktop PCs and Notebooks PCs vs. Smartphones and Tablets 2011-2017 900,000 Mobile PCs 800,000 TURNING POINT 2017Global Mobile Use (MM) 700,000 600,000 500,000 400,000 300,000 0 2011 2012 2013 2014 2015 2016 Source: Research Data, 2011
  3. 3. “Searching”no longer sits “Mobile Search” means:at a desk • Results at your fingertips • Location-based applications • Voice Search • Social recommendations
  4. 4. Our FutureDigital World
  5. 5. Developers are increasing revenuebased on the need for a moreinteractive search experienceDEC 2010 $65.3M 55X GROWTH IN REVENUE FOR PHONE SEARCH $1M DEVELOPERS*JAN 2010 *Prediction based on Data Analysis, 2012
  6. 6. It’s all about the ability to searchwith a one-click app It’s about to change the world as we know it regarding our digital future Jan 29, 2012 at 10:35am ET by Jimmy Drumel After only months on the market, the ability to click, swipe, or think about a search is becoming norm. We all remember the pager, the text message, the ring tone; will open your mind and let the search results enter. “With the app initially installed on my phone and synced to my email, it was able to begin finding patterns in my mental process, creating a list of possibly questions I may have in the future. Eventually it caught up with my brain and I don’t have to type, make a phone call, click a mouse…I just think and ‘ping’ the result is in!” -Bob Pucket
  7. 7. Mobility is taking over computing PC SEARCH TIME MOBILE SEARCH TIME“Search time and the ability to be mobile while searching for anythingfrom location of a restaurant to Van Halen’s last album is pushing theboundaries of our digital world.” - Billie Casput, Big Computers
  8. 8. As our world becomes more digital,opportunities arise for mobilityWe anticipate massive innovations in:1. Mobile sales and consumer interaction2. Data analysis and digital gaming3. Digital resourcing and monetary organization
  9. 9. Searching and data access isalready at our fingertips Before launching a SE, we will know: 1 Current data plan 2 Current data usage 3 Call History data 4 Call Mining history
  10. 10. Our digital experience currentlystems from digital calling All-in-one digital device
  11. 11. Measure the value of yourdigital experience “Cellphone and digital calling are rapidly becoming obsolete to growing intuitive operating systems creating a more interactive experience” - John Silberman, BNG Technologies
  12. 12. Bob Marks, Vice President