Curtis Wittmann is a sales and marketing executive with over 15 years of experience as principal of Merge Marketing Group, an advertising agency handling brand planning, advertising campaigns, and marketing for various industries including building, construction, manufacturing, and real estate. He has consistently exceeded sales targets and delivered exceptional client experiences across industries. As principal, he oversees operations, business development, budget management, and critical account strategies. He has expanded the business significantly and positioned it as one of the top advertising agencies in Dallas.

1. CURTIS WITTMANN
1420 Nobleman Lane ● Desoto, Texas 75115
214.683.5092 ● Curtis@merge-effect.com
SALES AND MARKETING EXECUTIVE
Dynamic Sales and Marketing Executive Manager with significant expertise in strategic selling. Track record of
consistently exceeding sales targets and delivering exceptional client experience. Proven success in broad range
of industries including manufacturing and construction. Recognized for ability to achieve significant sales results in
start-up and existing businesses while meeting challenging bottom-line profit goals.
Strategic Planning ● Business Development ● Client Relations ● Negotiations ● Market Analysis
Needs Assessment ● Presentations ● Product Marketing ● Sales Forecasting ● Event Planning
Customer Service ● Branding ● Internet Marketing ● Social Media ● Public Relations ● Project Management
Key Account Management ● Product Marketing ● Branding ● Pricing ● Trade Shows
Radio / TV / Print / Web Marketing ● Collateral Materials ● Social Media ● LEED Credited Products
PROFESSIONAL EXPERIENCE
MERGE MARKETING GROUP, Dallas, Texas ● 10/1980 – Present
Traditional and virtual advertising agency handling brand planning, ad campaigns, direct response, brochures,
collateral, TV, tradeshows, radio, recruitment programs, social media, and web for building industry, consumer,
construction, food, hi-tech, heavy equipment, manufacturing, and real estate.
Principal
Direct expansion of business from small, privately held company with sales in Texas to national marketplace. On-
board, train, and handle performance management of creative, sales and administrative staff. Develop and
leverage solid working relationships across levels and industries securing key accounts, as well as directing critical
account management strategies for anchor accounts. Oversee operations, spearhead business development,
handle resource allocation and budget management, and supervise Profit & Loss. Negotiate contracts and pricing,
lead branding and product marketing, and performed competitive analysis.
Achievements:
• Positioned company 23rd in Dallas Business Journal's Top 25 Advertising Agencies in DFW producing Hall of
Fame profit of $128k within first year and delivering Year-over-Year (YoY) growth across 15+ years with
Capitalist Billing of $17M.
• Coordinated and executed first Dallas Business Hall of Fame for Junior Achievement event including handling
all branding such as logo and sales brochure, as well as organizing and managing presentation and awards.
• Delivered 3-ring Binder for Architect Firms up-sales of IMPs 2 weeks early and $10k under budget by
gathering all info on products and creating binder, as well as electronic files on jump drive for mailing and
divided binder into sections such as History of Company, Leed Support Material and EDP, Product Showcase
Brochure, Product Overview, 25 Data Sheets, Design & Technical Information, Colors & Coatings Options,
Guide Specifications for Products, Certifications & Warranties, and Construction / Installation Details.
• Facilitated sales of used equipment for client through creation and launch of series of ads in magazines.
EDUCATION / CERTIFICATIONS
Associate of Applied Science – Advertising / Art Design – Texas State Technical College – Waco, Texas
Pro Bono Creative, and Planning of Junior Achievement of Dallas
Dale Carnegie--Public Speaking, Sales Management and Negotiating
PROFESSIONAL ORGANIZATIONS / AFFILIATIONS
Southwest Advertising Agencies--President of the Organization ● Member of U.S. Green Building Council
Business Marketing Association
TECHNICAL SKILLS
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2. Microsoft Office Suite ● Adobe Creative Suite CC ● Salesforce.com ● Accounting Software
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