1. NONI JENNINGS
3433 ½ GRIM AVENUE • SAN DIEGO, CA 92104
PHONE (619) 516-4941 • E-MAIL
NONIJENNINGS@HOTMAIL.COM
Business Planning & Development • Project Management • Brand Strategy & Positioning • Integrated Marketing Campaigns • Social & Mobile Media
• Lead Generation • Interactive Media Strategy • Creative Direction • Media Planning & Trafficking • Analytic Reporting & Analysis • SEM
Management • Tradeshow & Event Planning • Account Management • Budget Development & Management • Team Development & Leadership
PROFESSIONAL EXPERIENCE
March 2015- December 2015
Mindstream Interactive, San Diego, CA
Mindsteam Interactive, a subsidiary of SBC Holdings, is a full-service digital agency
Account Manager
 Functioned as client advocate for strategic execution of marketing brands and goals through planning, design and analysis of traditional
and digital marketing initiatives
 Successfully managed five regional franchise co-operations within the beauty and health industry, ensuring consistent brand image across
all projects and lead internal team in understanding the client’s individual business goals and objectives, while maintaining brand
consistency
 Achieved client goals via resource planning, budgeting and tracking, analyzing and improving clients digital marketing plans and
challenging the team to stay on limited budgets within tight time-frames
 Analyzed accounts for ways to maximize budget and increase revenue; identified and pursued opportunities to expand services for clients
through best practices, strategic recommendations and proposals
 Well-versed in traditional print collateral, traditional and digital media planning and implementation, public relations and communications,
search engine marketing, website development and content which inspires target audience to take action
July 2013- July 2014
HD Supply Facilities Maintenance, San Diego, CA
HD Supply Facilities Maintenance is a publicly traded, leading industrial distributors in North America
Associate Marketing Manager, Event Marketing
 Project manage over 100 tradeshow/events throughout the year; including strategic market planning, budget preparation and
implementation, vendor negotiations, logistics and post-show key performance indicator metrics and reporting
 Set strategy for multiple large trade shows (400 sq ft and larger) to increase new business relationships, gain larger market share from
existing customers and promote company's full capabilities
 Plan and execute industry specific budgets and tradeshow plans including specific goals and objectives with appropriate performance
measures, metrics and monitoring systems
 Manage department tradeshow marketing contact strategy pre-and post -show including collateral development, segmentation of emails
and direct mail and lead processing for over 10,000 leads
 Mentor and manage direct reports in the completion of all aspects of various projects, help develop skill sets and foster professional
growth
May 2011- March 2013
NTN, Buzztime, Carlsbad, CA
NTN, Buzztime is a publicly traded, premier developer and distributor of casual, interactive entertainment
Senior Marketing Manager, Customer Acquisition
 Re-defined lead generation process to a focused customer acquisition action plan which resulted in a 200% cost-per-lead savings by
successful implementation of DMA segmentation and Search Engine Marketing initiatives
 Implemented integrated Search Engine Marketing program creating strategic focused campaigns which have resulted in 59% increase in
leads generated
 Acquired new customers, nurture and retain existing, re-engaged former customers, and reduce the costs of marketing to increase
company return on investment
 Developed and executed annual business plans and budgets. These plans include specific goals and objectives for customer acquisition
with appropriate performance measures, metrics and monitoring systems
 Planned, executed and reported on company contact management system (CMS) and set up customer relationship management (CRM)
system
 Project managed 8-10 tradeshow/events throughout the year; including strategic market planning, budget preparation and implantation,
vendor negotiations, and logistics for all materials and post-show key performance indicator metrics and reporting
 Created and executed an integrated reporting system to accurately assess metrics and key performance indicators via the CRM system

2. NONI JENNINGS
3433 ½ GRIM AVENUE • SAN DIEGO, CA 92104
PHONE (619) 516-4941 • E-MAIL
NONIJENNINGS@HOTMAIL.COM
March 2009- May 2011
Parallel Interactive Communications Consultant, San Diego, CA
Parallel Interactive Communications is a privately held interactive communications and digital marketing agency
Senior Project Manager
 Senior project management consultant responsible for all aspect of client’s agency success
 Achieved client goals via resource planning, budgeting and tracking, analyzing and improving their clients online marketing plans and
challenging the team to stay on limited budgets within tight timeframes
 Implemented metric/analytic reporting, improve current project management system, and numerous other strategic efforts that focus on
combined client return on investment for client and their B2B clients
 Managed numerous projects in various stages of lifecycle, with strong problem solving skills and a working knowledge of web technologies
including website design, web databases, CMS-driven websites
 Planned projects; phases and tasks in detail, including discovery, information architecture, design, development and quality assurance
 Skilled in online and multi media advertising campaigns including, viral blogs, rich media, print, web, email, search engine marketing, and
social media
February 2007- January 2009
Interactivate, Inc., San Diego, CA
Interactivate, Inc. a privately held integrated online marketing and advertising agency
Account Executive
 Functioned as client advocate for strategic execution of marketing brands and goals through planning, design and analysis of traditional
and Internet marketing initiatives
 Successfully managed seven client accounts within a number of varied verticals and budgets including homebuilding, pharmaceutical,
produce, and insurance ensuring consistent brand image across all client projects and lead internal team in understanding the client’s
business and brand
 Analyzed accounts for ways to maximize budget and increase revenue; identified and pursued opportunities to expand services for clients
through best practices, strategic recommendations and proposals
 Well-versed in traditional print collateral, traditional and web-based media planning and implementation, public relations and
communications, search engine marketing, web site development and content which inspires target audience to take action
January 1997 – June 2006
KBHome Coastal Inc/Richmond American Homes
KB Home and Richmond American Homes design, construct, and sale new homes throughout the United States
New Communities Manager/Marketing Manager
 Leveraged divisional, regional and national marketing programs to maximize brand awareness and achieve company goals
 Determined and implemented marketing strategies and applications including print and interactive advertising, public relations, special
promotions and events.
 Produced, implemented and maintained annual division marketing expense and deferred selling budgets totaling over $5 million, to ensure
the effective management of the company’s resources, return on investment and revenue
 Managed strategic marketing plan to increase brand awareness, traffic and sales. Directed creation of promotional campaigns, ad
campaigns, marketing collateral, promotional ideas and pieces
 Managed divisional Internet presence by continually evaluating advertising efforts. Investigated new venues and maximized established
venues to effectively benefit internet advertising efforts and cost savings
 Negotiated contracts and publication with newspapers, magazines, billboard, radio stations and event related vendors
 Managed life cycle of new home model site from concept creation to market merchandising, and event planning for model complexes and
sales offices throughout San Diego and South Riverside counties
 Produced, implement and maintain new model home budgets totaling over $20M; initial start up to conversion of model homes, monthly
interior and exterior maintenance, and final sell out of model homes
 Managed company’s overall marketing efforts by executing marketing tactics; including preparing a variety of weekly, monthly, quarterly
and annual reports
 Production and management for staffing of events and promotions including community openings and internal company events, and the
coordination of internal/external promotions

3. NONI JENNINGS
3433 ½ GRIM AVENUE • SAN DIEGO, CA 92104
PHONE (619) 516-4941 • E-MAIL
NONIJENNINGS@HOTMAIL.COM
EDUCATION
Cal State University at San Marcos, San Marcos, CA
Mira Costa College, Oceanside, CA
AWARDS AND ACHIEVEMENTS
Finalist Marketing Director of the Year, BIA Riverside Laurel Awards
Sales Office Design BIA Laurel Awards,
2 Residential Design Best Housing SAM Awards
Sales Office Design SAM Awards and Laurel Award