3. INTRODUCTION
Starbucks is an American coffee
company and coffee house chain. It was
founded in Seattle, Washington in 1971.
Starbucks is known as the most famous
coffee in around the world. It is
successful company in selling coffee
and it has been attractive people.
THE STARBUCKS COFFEE
4. • Globalization
• Cultural Homogenization – is a measure of
how similar agents are across an entire
population.
• Starbucks branches located in Melbourne,
Manila, New York and New Delhi.
5. Coffee
Key word: A Shanty is a small rough hut
which poor people live in, built from tin,
cardboard, or other materials that are not
very strong.
"The coexistence of the
Starbucks and the Shanty point
to the incompleteness of
globalization in the Global
South."
6. World Bank and IMF demands that developing economies
cut government spending and raise interest rates to reduce
inflation.
7. • Structural adjustment deepens "inequality" in the world's
poorest countries. It is thus that the Shanty is as much a
symbol of globalization as the Starbucks.
• Globalization creates both affluence and poverty; it pushes
peoples and groups into a modernity associated with Western
culture and capital, while simultaneously leaving behind
others.