Case Study Pizza2Co

Case Study Pizza2co
Introduction
Francize is the contract established between a franchisor and a franchisee. Franchisor is a contract
that gives franchisee the right to use his or her trademark, trade name, or the right to lease or sell the
product, and receives the appropriate commission accordingly. These contracts are a way to rapidly
expand business with minimal capital. A legal right that government authorities have granted to
companies and individuals to perform certain economic functions. For example, in a limited area, a
company has the right to supply joint services. The franchise is emerging as one of the important
business in this modern society and has spread quickly in many countries. The franchise is also
spreading rapidly in the Vietnamese industrial society. Pizza2go is one of the examples of franchises
in the Vietnam. Pizza2go has over 50 retail stores and has huge number of pizza menu with more
than 2,000 options.
Case analysis ... Show more content on Helpwriting.net ...
To the outside, Pizza2go has shown that the company is doing well based on the scientific
management and has continued the success of the company. Pizza2go has focused to improve staff
skills to make better pizza makers, dough makers, and delivery men by training them and giving
incentives to them which based on the scientific management. This company also tests its employees
and motivates them by giving them different badges depending on the results, and the employees
also responded with a sense of responsibility and loyalty to the company. As a result, it shows that
delivery time was reduced from 32 minutes to 24 minutes. Furthermore, the company has made
more than one million pizzas every year by keeping the company's image that the delivery time is
short and keeping its promise. However, this was only the idea of CEO Mrs.
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Marilyn Monroe Franchise Essay
1. What attracts you to the idea of franchising?
Marilyn Monroe Cafe Franchise
2. Are opportunities in franchising comparable to starting a business from scratch? What are the pros
and cons?
I believe so!
The pros are the one on one training, the 24/7 support from the Marilyn Monroe franchise itself as
well as the business being fully equipped and stocked for you when store is complete. Plus, a full
network of support from the franchise itself. The pro side to starting from the ground up instead of
using a franchise you have more freedom but sadly much less support.
The cons are you are no the owner or boss of your own company until you pay them off. And you
will pay them royalties for use of the name. And pay a percentage to the for the selling and buying
their products. Whereas if you started your own business and own no one anything but your ... Show
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What are the long–term prospects for owning the franchise you researched? Can you make an
equivalent amount of net income compared to starting your own business?
The more you empty yourself into becoming more acquainted with some individual, the more you
seem appealing to them improving the probability of a deal. At that point the more you think around
a competitor in the early stages, the more you set an establishment for shared accomplishment for
both franchisor and franchisee down the line.
This implies really placing yourself in their shoes and increasing profound understanding into their
point of view. It implies knowing them enough to feel their interests, and their agony. In doing as
such, at exactly that point can establishment advancement groups decently pose the questions: Can
our vision be an answer for them? In what capacity can our establishment opportunity be an answer
for them and their families? Becoming acquainted with a prospect likewise implies learning
however much as could reasonably be expected about their families also. Before they join your
family, you should comprehend

Bringing Kumon Math And Reading Center Into Vietnam
For this investigation I am going to research on bringing Kumon Math and Reading Center into
Vietnam. Kumon Math, as its name, Kumon provides a program in which students will have the
chance to improve their mathematical skills, from the basic one to the advanced level. It is available
for students from all ages to join.
Vietnam is a great potential market to invest in. Since Vietnam has the policies of searching for
oversea investment, it has been an attractive market for many foreign companies.
The economy and industry there are in the developing process, which means that they are lack of
investments from outside. Moreover, the educational system has been focusing a lot on natural
science subjects such as math and other ones which also ... Show more content on Helpwriting.net ...
A person who purchases franchise called franchisee, and the firm that sells franchise called
franchisor. Franchisee and franchisor have to agree on a compromise, both sides need to sign in the
business contract and follow the cooperation legislations that are normally set up by franchisor.
Commonly, franchisor is profitable by the royalty payment (the commission that is paid by the
franchisee as it sold the products). Brand recognition is also beneficial for the firm because it would
gain more reputation from franchisee stores which are located in diversified distinctive markets.
Franchisee makes the benefits from selling products or services of well–known brand name.
Moreover, this is a safe starting method for people who are new to business as the low starting risks
and the existing reputation. As the result of these advantages Franchising is a popular trend in plenty
economies from several nations, it not only allows national businesses to purchase and run a
franchise stores, but also foreign entrepreneurs are welcomed to participate in the franchising form.
How to be a Kumon Math & Reading centre franchisee:
There are several steps that a businessman can make to be Kumon franchisee, which could be
summed up generally in 9 steps:
1. Visit the Kumon Math and Reading Centre official website (in case you do not feel comfortable to
visit their representative office): http://www.kumonfranchise.ca/, ( "Own a Franchise |Kumon
Canada." Own a Franchise |Kumon

Ramada Inn Case
Issue: When evaluating this case, we must first look at the relevant facts and issues involved.
Ramada Inns, Inc. is the franchisor that allows Gadsden Motel company, the franchisee to use its
trademarks and service marks. It is also important to note that Gadsden Motel company is a
partnership. The case states that the motel owned by Gadsden Motel company started to receive
"poor ratings from Ramada Inns inspectors". They also failed to pay their monthly franchise fee.
Even after they were repeatedly warned by Ramada Inns, Gadsden did not show any significant
improvements. When Ramada Inns opted to terminate the franchise agreement, Gadsden failed to
remove signage, trademarks, and service marks that represented Ramada. This occurred even ...
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First are those that specifically apply to franchises, and the steps that must be completed to be a
franchisor or franchisee. Per the Federal Trade Commission's Franchise Rule, all franchisors must
provide full disclosure prior to entering a franchise agreement, which includes a franchise notice
from the FTC that informs potential franchises that they should read everything in the agreement.
This is because the FTC does not read or approve every franchise agreement individually. A
franchise agreement should also include any information pertaining to the operation of the franchise,
including any situation that would result in termination of the franchise. Acceptable reasons are
typically listed in the Uniform Franchise Offering Circular which is used in some states but not
Alabama. The state of Alabama, where this case occurred, does not currently have any specific
franchise laws but they still abide to the Federal Franchise Rule. This case also predates the
establishment of the franchise disclosure document by the FTC in 2007, which requires franchise
agreements to include acceptable grounds for termination. Even without this more recent legislation,
it was common practice for a larger franchisor, such as Ramada Inns, to include proper grounds for
termination in a franchise agreement. If this was the case, each party owes a duty to adhere to and
perform the terms of the contract because a lawful franchise contract is an enforceable contract
under the law. Furthermore, most franchise agreements permit a franchisor to terminate the
franchise for cause. An example of just cause would be failure by the franchisee to pay franchise
fees or meet legitimate quality–control standards. It would not be considered just cause for
termination if a franchisee only failed to meet standards once. After all, it is "A franchisor's ability to
maintain the public's perception of the quality of the goods and services

Baskin Robbins, Hugh Williams
While doing some research I found that a franchise agreement is a binding legal contract that is
signed between a franchisor and franchisee. A franchisor is the company owning the rights to grant
franchises to franchisees, while a franchisee is a person or entity who is given the right to conduct
business by a franchisor or licensor. The most important definition however is that of a franchise
which is an authorization granted by the government or company to an individual or group allowing
them to carry out certain commercial activities.
The article that I read was called "Baskin–Robbins Franchisee, Hugh Williams" which I will also
cite below in further detail. It is a short yet very interesting article about a franchisee named Hugh
Williams who was given licensing to open up his own Baskin–Robbins. The article starts out by
talking about a little of his background information and how he worked for his parents Baskin–
Robbins when he was younger. What is interesting is how he had the dream to open up his own
when he got older and he made it happen. He actually graduated from Georgia Tech with an
engineering degree which is not something you would expect from the franchisee of an ice cream
shop. Even with his love for Baskin–Robbins he still was unsure of himself and he actually sold his
shops in 1997 in pursuit of a different career. However he found himself going back to the small ice
cream shop as he missed the simplicity of owning one. Hugh eventually became a multi–unit

The Franchise Relationship Between Aqap And The Al Qaida Core
The franchise relationship between AQAP and the al–Qaida core has also caused AQAP to take on
some serious disadvantages in their operations. This display is a good example of how taking on the
al–Qaida brand also comes with disadvantages. "Some of these groups are reluctant to identify
explicitly with al–Qaida due to the risk that open affiliation might make them a target of increased
counterterrorism operations from their home countries." One example of this is the increased use of
drone strikes in Yemen by the US, which many authors claim is directly connected to AQAP's
affiliation with the al–Qaida network. 'This identification can be said to have weakened the AQAP's
organization as a result of its increased targeting by foreign ... Show more content on
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From these, the goal is to determine the applicability of the term franchise terrorism in order to
judge whether or franchise terrorism is an appropriate description to describe the expansion of
contemporary terrorism. The US Federal Trade Commission defines a franchise as: a business
arrangement which allows for the reputation, (goodwill) innovation, technical know–how and
expertise of the innovator (franchisor) to be combined with the energy, industry and investment of
another party (franchisee) to conduct the business of providing and selling of goods and services. It
classified these business operations with three "legs": (1) The franchisees' goods and/or services are
to be offered and sold under the trademark of the Franchiser; (2) The franchiser requires the
franchisee to make a minimum payment of $500.00 or more, and; (3) The Franchiser maintains
significant control of, or provides significant assistance to, the franchisee's operation method. The
three "legs" described in the Commission's policy document is used here to measure the symmetry
in relations to al–Qaida's expansion. Ironically, under US law, al–Qaida would not be considered a
franchise. (1) Goods and services are offered and sold under a franchisers trademark There is no
doubt that the al–Qaida brand is worth a lot. Jessica Ward describes, 'in terms of benefits, joining al–
Qaida comes with "strengthening mechanisms" – 'resources,

Popeyes Louisiana Kitchen Franchise Case Study
Today's generation is filled with people who want to own their own businesses and be their own
boss, however, crossing an individual who intends on building their ideas from the ground up is rare
because the process absorbs time and finances. For this reason, franchises are becoming more
popular in the business world. In this system, an established business sells a portion of temporary
ownership to a franchisee, in which the franchisee must incorporate the franchisor's existing
framework and practices in exchange for a managerial role. The franchisor
Findings
Popeyes Louisiana Kitchen Franchise
Popeyes Louisiana Kitchen creates, runs, and franchises restaurants that specialize in the quick
servicing of spicy chicken, buttery biscuits, red ... Show more content on Helpwriting.net ...
I also learned how to stay on my toes and multi–task in a fast–paced environment. Popeyes requires
potential franchisees to have ample business experience, expertise in operating restaurants, and a
minimum net worth of $1,000,000 (Popeyes, 2017). According to Standard & Poor's NetAdvantage,
"Popeyes has franchised 2,688 restaurants in 48 states, the District of Columbia, 3 territories, and 25
foreign countries." (Standard and Poor [S&P], 2017). Popeyes strives to increase the success of their
franchises through, what they refer to as, the five pillars of success, including, building a distinctive
brand, creating memorable experiences, growing restaurant profits, accelerating quality restaurants,
and developing servant leaders. The owners of their franchises receive training and support that are
designed to increase business value and overall efficiency. Startup costs are estimated to range
between $235,300–$454,100. The startup costs could potentially be reduced if there is an existing
restaurant readily available for franchising. Popeyes has a defined royalty fee of 5% of gross sales
and a marketing fee of 4% of gross

What Are The Advantages And Disadvantages Of Franchising
Franchising is a method of doing business where we have a franchisor that trains and shares his
intellectual property with the franchisees that will be running the business as their own but under the
guidance as well as the brand name of the franchisor and they pay him a cut of the profits
Some well–known franchisers of today are McDonalds and KFC. Franchising in India wasn't
popular in the 1990 but now India had showed that she is one of the profitable destinations for a
foreign franchisor and the widespread of KFC and dominos proves that franchising is now a home
for millions and millions of people .... Franchising is a very important way for companies to grow
and it also helps the franchisee giving them support and ... Show more content on Helpwriting.net ...
And all of these are creating new jobs opportunities and changing a lot of the citizen's lifestyles
especially of the middle class that is growing with a better income.
Even though franchising has been in India for decades but the growth rate has only skyrocketed
during the last few years. There are already more than 600 franchising deals and brands in India and
most of them are American like pizza hut, Kodak, KFC, UPS ....
Some of the advantages of franchising in India and some of the reasons behind all these foreign
brands wanting in aside from India's huge market and growing demand in the 3 sectors of economy
are, first of all the lo capital requirements due to the fact that some of the Indian franchisees can
finance the businesses on their own and that way the franchisors will grow their brands without
putting a lot of money on the line. In second the diversity of India that plays a huge role as well as
the size and geography of India. We can't not mention the fact that Indian businessman like to have
control over what they own and pass it on to their heirs which is why it is safe to assume that the
business will stay running and in the family for a lot of coming generations. Finally one of the
factors of attraction is that Indians use English on a daily basis and we can say that it is their second
language and that means that the relationship between the franchisor

Buying A Buffalo Wild Wings Franchise Fee
An easier alternative to starting a business from scratch is purchasing an already established one.
This can be achieved through purchasing a franchise, a business that follows an already established
model. Before one purchases a franchise, they must obtain specific information to know whether or
not the venture is worth it. One franchise that is growing in popularity is Buffalo Wild Wings.
Although it is growing in popularity and success, is purchasing a Buffalo Wild Wings' franchise
worth it? The first question one must ask is about the initial franchise fee, the amount a franchisee
pays up front when obtaining a franchise. Buffalo Wild Wings' franchise fee is $40,000. This fee
covers a variety of services provided by the franchisor. When looking for a location, Buffalo Wild
Wings provides site selection assistance and guidance; as well as professional layout, blueprint,
design, and construction document review and analysis. They also provide equipment and supplier
lists, and they provide assistance in obtaining needed licenses (liquor license). They also provide
comprehensive pre–opening assistance and a restaurant opening training package. Once the venture
begins, they provide ongoing guidance in marketing, operating, and financing. They also provide
scheduled visits from a Franchisee Consultant, who is able to provide guidance and advice to the
franchisee. Finally, they provide further training for any employees the franchisee may have. The
next important aspect is

Essay on The Pros and Cons of Franchising
Advantages & Disadvantages of Franchising
Franchising is 'a continuing relationship in which the franchisor (the owner of a company) provides
a licensed privilege to the franchisee
(the buyer) to do business and offers assistance in organising, training, merchandising, marketing,
and managing in return for a consideration. It is a form of business by which the franchisor of a
product, service, or method obtains distribution through affiliated dealers (franchisees).'
(http://www.business.gov) A franchise is essentially a replica of an existing business. When you
purchase a franchise, you buy the rights to use the parent company's name and to sell its product or
service in exchange for an up–front franchise fee and ongoing royalties, which ... Show more
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'As a result, expansion can proceed at a much faster pace than would otherwise be possible, enabling
the franchisor to achieve increased market share whilst benefiting from economies of scale.'
(http://www.butterfield.co.za) Finally, franchisors can benefit from the cultural knowledge and
know–how of local managers. This can be helpful in lowering the risk of business failure in
unfamiliar markets, as well as creating a competitive advantage.
Franchising offers franchisees the advantage of starting up a new business quickly based on a
proven trademark and way of doing business, as opposed to building a new business from scratch.
The franchised business is based on a proven idea and has an existing customer base, therefore
making it much easier to sell your product than it would if you were to start up your own business.
By buying into a franchise you are gaining the benefit of the franchisors experience as well as the
name and reputation that has already been built up by the franchisor. Therefore it is no wonder that
'according to the U.S. Commerce Department, an estimated 95% of franchises succeed, whereas
only 25–35% of independent businesses succeed.'
(http://money.howstuffworks.com) It is also not surprising that franchising makes up for about 3.2
percent of all businesses and 35 percent of all retail and service revenue in the United States,
proving that it is big business.
Franchising is very often a wise choice because consumers like

Franchising : An Exciting Venture Essay
Franchising has been long known to be an exciting venture for any person who wishes to buy into
the idea (Timmons and Spinelli, 2008). There is an assortment of elements that combine to ensure a
correct franchise opportunity is formed, which set the guidelines to ensure a franchisee is not being
induced into an unfair agreement. No successful franchise would be established without following
the four cornerstones of franchising (Webber, 2012 pg. 13), this includes: the license itself, the
assurance that the franchisor has rightful ownership to the company, the franchise agreement itself
and the structure of how the fees will be set out (Webber, 2012).
Before discussing what would make a just franchise opportunity, franchising itself must be defined.
There are a variety of definitions as to what franchising is. Most of these definitions come from
formal bodies such as the European Franchise Federation or the British Franchise Association
(Webber, 2012). The issue with all the definitions provided by such bodies, even if they are fit for
purpose, is the fact that each one of them misses out on main elements that combine to define
franchising (Webber, 2012). The main concept of franchising is where a franchisor grants an
individual with rights to their company to do business over a certain period, to which the individual
(the franchisee), must pay on going fees to retain the rights to the business (Elango and Fried, 1997).
However, there is much more to a franchise than simply

Tutorial 12 (Week 7)
Tutorial 12 (week 7)
Topic 5: Franchising
MCQ
1. | According to our textbook, which of the following is not a quality to look for in prospective
franchisees? | | a. | individual, rather than team–oriented | | b. | ability to follow instructions | | c. |
experience in the industry in which the franchisee operates | | d. | ability to operate with minimal
supervision | | e. | adequate financial resources and a good credit history |
Answer: A
2. | According to a concept called ________ theory, it is more effective for the units of a growing
chain to be run by franchises than by managers, because managers are usually paid a salary, and
may not be as committed to the success of their individual units as ... Show more content on
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| | b. | Some franchisors require a new franchisee to pay a "grand opening" fee. | | c. | Franchisees are
often required to pay into a national or regional advertising fund. | | d. | Weekly or monthly royalty
fees are usually around 2% of net income. | | e. | Franchisees may have to pay a monthly royalty
even if the business is losing money. |
Answer: D
11. | There are two primary advantages to buying a franchise over other forms of business
ownership. First, franchising provides an entrepreneur the ability to own a business using tested and
refined business methods, and second: | | a. | franchising is almost a sure way of making a profit | | b.
| a franchise agreement is typically easy to exit if expectations aren 't met | | c. | franchisors typically
encourage creativity on the part of franchisees | | d. | the franchisor typically provides training,
technical expertise, and other forms of support | | e. | franchise organizations are consistently more
profitable than non– franchise organizations in the same industry |
Answer: D
12. | According to the textbook, the main disadvantage of buying a franchise is: | | a. | franchise
organizations typically grow slower than non–franchise organizations in the same industry | | b. |
franchisors typically provide poor levels of support | | c. | the cost involved | | d. | the service sector
of the U.S. economy is

Finc
Case Study: Franchise Strategic Planning 1. What inputs did Allegra management use to formulate
their strategic plan?
The basic model management of Allegra is franchising. Franchising – is an organization of business
in which the company (the franchisor) transfers to an independent person or company ( franchisee)
the right to sell the products and services of this company. Franchisee agrees to sell the product or
service at a predetermined laws and regulations of doing business that sets the franchisor. In
exchange for the implementation of all these rules franchisee receives permission to use the name of
the company, its reputation , product and service marketing technology , expertise, and support
mechanisms . Thus, the ... Show more content on Helpwriting.net ...
2. What led Allegra to focus more closely on its franchisee support model?
To counteract the slowing growth in the printing industry, the company Allegra began to develop
new services and more efficient processes to their franchise had a competitive advantage in the
market. Firm can increase revenue by using the franchise. For example, the company wants to open
a new venture, but it lacks the funds. It is much easier to sell a franchise. When a company sells a
franchise, it must provide the training and education of staff. Staff training company spends less
money than the opening of the new enterprise. Also Allegra Network should conduct market
research on which to offer a variety of services to its franchisees. For the company, franchising is an
effective way to earn income. Even during the crisis, Allegra will receive income from franchisees.
This strategy will help the company to differentiate risks and to obtain new sources of revenue.
3. What elements did Allegra create in franchise support that became a key component of the
franchise sales model?
A key component of the franchise sales model is outsourcing. For this purpose Allegra staff started
providing outsourcing services which his franchises can offer for the clients. One of them is web
service that clients could use to order variable details, such as business cards, letterhead, forms,
brochures, and

Taco Bell Argumentative Essay
Introduction
Opening up a business such as a franchise can carry many risks, both financially and personally but
can also be very rewarding and challenging. Some people make a decent living, some end up rich,
then again, plenty of people fail. (MSNMoney, 2014) There are many advantages of owning a
franchise. Some advantages are that you have association with a well–established brand, reputation
and product or service, access to established standard procedures, operating manuals and stock
control systems. (Smallbusiness.wa.gov.au, 2014)
The Opportunity
Buying a franchise means buying a concept, along with training, marketing, support and often
supplies. Franchisees get a head start, instead of starting from scratch. The process ... Show more
Australia's economy is now developing more quickly than the US, UK or New Zealand on an
annualized basis, after tumbling behind last year. (TheAustralian, 2014)
Regardless of being battered by a declining global economy and society's growing awareness of the
health and risks correlated with a diet high in fat, salt and sugar, the Global fast food restaurants
industry has managed to increase over the past five years. Revenue growth was maintained by the
industry's attempts to counter to changes in consumer preferences. Global fast food restaurants will
benefit as the global economy improves and consumers continue to spend on small luxuries, such as
eating out.
Taco Bell is a strong national and international brand that has demonstrated economic stability,
offers opportunity for growth while giving back to the community. People would be able to afford
what Taco Bell will produce because of its low pricing strategy. Some people could be sick of or
might not even like the nearby franchises and could choose Taco Bell over

Bringing Kumon Math Center Into Vietnam
EE Outline Intro
For this investigation I am going to research on bringing Kumon Math Center into Vietnam. Kumon
Math, as its name, Kumon provides a program in which students will have the chance to improve
their mathematical skills, from the basic one to the advanced level. It is available for students from
all ages to join.
Vietnam is a great potential market to invest in. Since Vietnam has the policies of searching for
oversea investment, it has been an attractive market for many foreign companies.
The economy and industry there are in the developing process, which means that they are lack of
investments from outside. Moreover, the educational system has been focusing a lot on natural
science subjects such as math and other ones which also involve in math (physics, chemistry,
biology).
This is the point that I want to exploit from, open up an education center in a country which is
always looking for outside investments and focusing highly on the education for young generation
should be reasonable and fit in.
Kumon Math & Reading Centers: Kumon, the math Center established by a Japanese math teacher
whose name is Toru Kumon (the Center is named after him). This is an education center where
students will have a chance to improve their mathematical skills. It doesn't have official teaching
programs as private or public schools do, here students are taught from the beginner math to math
advance, depends on how students are mastered at a level, school will move him to the

Jimmy John's Research Paper
Jimmy John's
My personal reason to investigate Jimmy John's is that I have had the experience of being a delivery
driver for the franchise for the last two years. In this time I have learned some information about the
business that is not commonly known and what happens outside of the customers' views.
In 1983, Jimmy John Liautaud perfected his award–winning bread and opened up his first Jimmy
John's restaurant. Jimmy John did not have a lot of money to start out his company and he was even
unable to pay for an ice machine in his restaurant. His goal to expand the restaurant was to go
around sampling his sandwiches and letting customers know about his cheap prices and that he
delivered. This is still something the company is prided on ... Show more content on Helpwriting.net
...
Another way is only providing mayo, mustard, and oil and vinegar as sauce options. A recent
problem with Jimmy John's has been the recent sprout breakouts which have been on the news. This
has hurt business for the company and ruined the reputation. The sprouts had some type of
salmonella which caused them to all be recalled and have been unavailable on the menu for close to
six months now with no replacement. Customers always are asking when the sprouts are coming
back and there is no information available yet if there is a replacement. I have seen a few customers
walk out of the store in disappointment of this. Apart from being a delivery driver I also have the job
of sampling to the city of De Pere within our delivery area. Sampling is required every day when
possible at every franchise store. The goal of sampling is to let everyone know that they deliver and
are the perfect options for any last minute orders that need to be placed. After a sample is brought to
each person, we are to take business cards and call back the next day to find out any feedback and
how we could further help them with any questions they may have. I find this is an excellent way to
build the business and to get out and talk to any customers to find out what we should be doing
different. I love the opportunity of being the sampler for the store as I get to go out and bring
samples and who doesn't love free food? Jimmy John's offers franchising options for those that
would

America Business Case Study
1. Why are small businesses such an integral part of American business?
–Small businesses are such an integral part of American business because it gives opportunities to
people with entrepreneurial spirits and the will to work hard. They are the major employers in the
U.S, they create more jobs than larger firms. Job growth is imperative for the continued growth of
the U.S. Economy, because so many jobs are provided by small businesses, the economy thrives due
to their successes.
2.If given the opportunity, which type of business would you like to own? Why? What is required to
own such a business?
–Definitely a real estate, I am personally interested in real estate investment, but before taking the
dive in I want to do extensive research ... Show more content on Helpwriting.net ...
Limitations, if a franchisee wants to add other services to the business and it's not in the franchise
agreement, then it can't happen. Royalty Fee, franchisee is required to pay a royalty payment from
the franchise's gross sales revenue in return for the franchisor's system, name and expertise.
4–Lastly, view the YouTube video on the Importance of a Business Plan. Do you agree with what
you heard? Why or why not? If you were to start a business, would you write one? What purpose
would it serve?
–I do agree that a business plan is extremely important, as the quote in the video stated " by failing
to prepare, you are preparing to fail" Benjamin Franklin, so a business plan is extremely important
because it will help understands the business better, clarifying the purpose and direction of the
business. As the business grows, the directions into the business plan can be an effective way to plan
for changes in the market.
If I were to start a business, I would develop a well thought out business plan to show me whether or
not my business has the potential to make a profit and serve me a guidance to see where I'm starting,
where I plan to go , the actions needed to improve my business and how I plan to reach my business

Employer 'Joint Offers' Rule
This article I found on the Florida restaurant & Lodging association website talks about the recent
change made by the National Labor relations board on the franchising business. The article talks
about the new "Joint–employer" rule that's about to be imposed on franchisees' and this article
specifically focuses on an entrepreneur named Saia who's a Burger King Franchisee and a couple of
others restaurants. Saia is against the "Joint–employer" standard because of many different reasons.
One of his reasons was that this new standard could damage growth potential for franchises and it
will limit the chance for current owners to create opportunities. The other problem Saia mentioned
was that this new standard would hurt the employee's chances

The Country's Best Yogurt (Tcby) Case Study Essay
Introduction
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock,
Arkansas in 1981. The great–tasting, low–fat frozen yogurt concept received an enthusiastic
response from an increasingly health–conscious public. Its trendy new product propelled the
company to the forefront of franchising, and was the 'first in a long line of ground–breaking menu
items that anticipated consumer preferences and continually refreshed the TCBY concept' (Conlin
2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have
concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a
dynamic partner in any co–branded concept. However, TCBY is facing a ... Show more content on
Helpwriting.net ...
Firstly, according to the sociocultural environment, we were able to find out TCBY's consumers are
getting more and more health conscious. This is because the frozen yogurt that TCBY produces has
a sound health and fitness emphasis which is a social issue that affects the way goods flow through
marketing channel. Secondly, due to the competitive environment, TCBY's franchisees are facing
competition from new stores in nearby areas so that it causes the decline in sales of their stores. It is
evident in the case that TCBY had 34 percent of the market for frozen yogurt, while its closest
competitor had only a 9.7 percent share. However, more companies are getting into the market.
McDonald's Corporation replaced its soft serve ice cream with frozen yogurt. Dairy queen also
entered the market. Baskin robins added frozen yogurt to its line of ice cream product. Haagen–dazs
added a new frozen yogurt to its product line in supermarkets. Convenience stores and grocery store
chains, such as the Kroger Company, have frozen yogurt machines in their facilities. This kind of
competition is referred as a Horizontal Competition 'that occurs between Channel members
operating at the same level and generally within the same market' (Brickley 1996, p. 173). Lastly,
based on the economic environment, there is a downturn in the economy. As a result of both
heightened competition and reduced consumer spending, TCBY's profits fell 32 percent from 1989
to 1990 and were

Tcmby Essay
2.0 Introduction
TCBY has been a frozen treats product innovator from the day its first shop opened in Little Rock,
Arkansas in 1981. The great–tasting, low–fat frozen yogurt concept received an enthusiastic
response from an increasingly health–conscious public. Its trendy new product propelled the
company to the forefront of franchising, and was the 'first in a long line of ground–breaking menu
items that anticipated consumer preferences and continually refreshed the TCBY concept' (Conlin
2001, p. 133). But TCBY products are just one of the reasons that thousands of operators have
concluded that a TCBY franchise is the preferred opportunity in branded frozen treats, and a
dynamic partner in any co–branded concept. However, TCBY is facing ... Show more content on
Helpwriting.net ...
387). It is beneficial for both parties in its ideal state, because on one hand the franchisor obtains
new sources of expansion capital, self–motivated vendors for its products, and therefore an
opportunity to enter new markets and increase the market share. On the other hand, franchisees gain
products or services, expertise, and the stability usually reserved for large and reliable enterprises so
that it may lessen the risk for them when they start a new business. Thus, it is essential for new
businesses to build up this channel relationship by buying a franchise from a large, dominant
franchisor with a well–managed franchising system. In TCBY's case, it is strongly evident that one
of TCBY's strengths is its franchisee support program. The company provides sufficient operating
manuals and marketing materials to assist its franchisees so that they are likely to have sound
understanding about store operations. Also, a new franchisee of TCBY has easy access to many
items needed for start–up and for day–to–day business. As a result of TCBY's well managed
franchising system, it leads to a 30 percent market share for TCBY in the late 1980s.
However, franchising is likely to have a negative impact to the business if it is not managed well,
and it is often come of the concerns for both parties. Generally speaking, the major concern facing
franchisees is that franchising hardly guarantees a profit. This is because of the

The, Tea ( Cha ) Has Been A Vital Piece Of Taiwanese Society
Introduction According the chatime, Tea (cha) has been a vital piece of Taiwanese society since it
was initially presented from what is currently southwest china. For a long time, tea has been seen as
more than only an invigorating beverage in Taiwan, it once served as a basic piece of customary
functions, uniting individuals and it has for quite some time been accounted for to have numerous
medical advantages (Yao–Hui, n.d.). This report starts by recognizing the administration issue and
after that took after by a basic discourse with the assistance of an applicable administration
hypothesis. A useful suggestion is then exhibited that chiefs can take keeping in mind the end goal to
diminish the distinguished issue. A conclusion is at last introduced, which obviously expresses the
suggestions or results of the examination. The contention in this report is that if Zhao does not
persuade the franchisees that the brand can possibly catch the non– Asian clients ' consideration,
they won 't open the outlets outside rural areas that are vigorously possessed by Asians. Issue
Identification In the area of the report, a fleeting expression has been introduced concerning why the
management issue is deserving of examination. The management issue is really an issue on account
of various reasons. As David and James (2011) clarify, an management issue is just a test,
opportunity or issue that would be vital to the chief of an association in connection to vital
management/planning. On the

Business Strategy Of Old Chang Kee In Singapore
Business strategies of Old Chang Kee in Singapore
1. Introduction
Old Chang Kee (OCK) commenced its commercial history as a café in 1956 in Mackenzie Road,
and had been prodigiously known as offering "Rex Curry Puff". Han Keen Juan, had determined to
buy over the brand and further establish a MNC for OCK. With the objective to produce high–
quality hygienic curry puff with favorable flavor, a standardized manufacturing process and
merchant vision was implemented to achieve speedier merchant success. In 1992, as a Managing
Director, William Lim took in control of the corporation and introduced innovative thoughts,
marketing strategies, and management to capture the fast–changed client tastes. (Oldchangkee.com,
2016).
To 2004, in order to adapt ... Show more content on Helpwriting.net ...
3.2 Product development
Old Chang Kee has developed various types of series of "Signature Fingers Foods" and "Breakfast
Set" in this way, such as Traditional Favorites, Seafood Favorites, Chicken Favorites, and Desserts
etc. Inward–facing, there are furthermore several sub–brand categories, i.e. "O", "OnStick", "K8",
"Take 5". What's more, OCK is as yet working on creating averagely four kinds of new products.
(Oldchangkee.com, 2016)
OCK has invested in innovative nourishment processing technology with the purpose of outstanding
quality guaranteed reliably and consistently, and ultimately raise up a gathering of consumers
possess high brand loyalty. For instance, in the development of stock storage, the temperature is
displayed and under restrictively control, as well as cooking and delivering. The technique of oil
management is considered into account as well. All these factors guarantee a hygienic condition,
freshness and flavor of products by a consistent scientific system, and further transfer its healthy
brand image and customer base, along with being visualized as equivalent to high

A Swot Analysis : A Pestel Analysis
A PESTEL analysis is a tool or framework for marketers. It can be used to analyse and screen the
external marketing environment of an organisation. This strategic management instrument gauges
the macro environmental factors, which make decision taking significantly simpler. ARDEN
UNIVERSITY PESTEL ANALYSIS POLITICAL ELEMENT FACTOR EFFECT ON ARDEN
UNIVERSITY BREXIT Potential danger of environmental policy and legislation change Changes
to taxes An increase in the tax level would most likely reduce funding for the University League
tables Reputational harm Changes to government policy This may put the public funding at risk.
General public pressures Danger of not meeting the public expectation Terrorism threat The fear of
terrorism ... Show more content on Helpwriting.net ...
y being exposed if not environmentally responsible Staff retention A high staff turnaround can
negatively affect the University Staff and student engagement and expectations Lack of engagement
may reduce effectiveness TECHNOLOGICAL ELEMENT FACTOR EFFECT ON ARDEN
UNIVERSITY Existing infrastructure Risk of increased energy consumption for old, inefficient
equipment Availability of funding for technologies Reducing the financial incentives for
technologies will make it difficult for the University to achieve carbon reduction targets Advances in
technology Development in technology has the potential to increase energy usage which brings
about more technology for the University Use of new technology Technologies may not be used to
their full capacity Costs High technology costs with long payback periods can reduce he uptake of
new technologies LEGAL ELEMENT FACTOR EFFECT ON ARDEN UNIVERSITY Cost of
compliance An increase in cost of compliance may detract funding from other areas Accountability,
Communication, Staff knowledge Lack of knowledge, understanding and accountability of legal
requirements for Arden can cause non–compliance BREXIT The UK leaving the EU can lead to
changes in environmental legislation and relaxed or increased regulation New legislation This can
bring about costs linked with tax, levies and fine; also, there will be prosecution for non–compliance
Immigration legislation This will push for the University to be extremely thorough and careful

Pros And Cons Of Frranchising
Franchising can be defined as a business venture between an individual (Franchise Owner) and the
franchisor (Business Owner), who wants to expand the scale of their business to promote visibility
of their particular brand and thus increase market shares. In India, franchising is growing
exponentially over the last handful of decades along and the trend seems to be growing at an
extremely strong pace. According to the experts, franchise business is probably the safest modes of
businesses because it involves lesser investment with greater ROI. That's why increasing numbers of
people are actually moving on the lucrative world of franchising.
Pros of franchising your business:
Buying a franchise is the best idea to enter the market with an already established business. The
most lucrative franchise for anyone could be the one they find enjoyable and don't mind dedicating
each of their free time to making profitable. When one buys a franchise, he or she is buying a
recognized concept that has a good record of accomplishment. The franchisee is also given the
privilege of using the company's trademark and name to market its presence in that respective
geographical area. Although running your individual business, the franchisee can tap the ... Show
more content on Helpwriting.net ...
Not only it will require a massive upfront investment, in addition, it uses a considerable amount of
time. There are certain risks associated with getting a franchise opportunity as franchise should
adhere to all of the rules a franchisor gives. Starting from picking out a location, its size, restrictions
on autonomy etc everything should be staying with the franchise agreement. A person going into for
franchise business is going looking for a detailed research about his decision. A lot volume of
research and time should be used on producing leads. If someone jumps engrossed not knowing my
way through and out he may end up with a tremendous unaccounted

Dual Pane Case
Dual Pane Company, founded in 2001 by John Grayson, is based on a machine he created. The
machine could remove windows from their frames without destroying the wooden panes known as
muntins and mullions. John and his wife Elizabeth are the owners of the company, as well as its only
employees. He does the actual installation of windows, while she takes care of all the financial
aspects of the company. The Dual Pane Company generally focuses its business in the residential
market of the Boston area.
Strengths and Weaknesses of John Grayson
John Grayson has one of the most important qualifications of becoming a successful entrepreneur:
experience. With 15 years of experience in the home restoration business, John knows a great deal
about ... Show more content on Helpwriting.net ...
If John goes the large business route, he will be able to raise the franchising cost. This move would
really get Dual Pane's name out there, but there would also be a bigger risk. The quality that Dual
Pane has worked so hard to achieve could potentially be compromised by these larger businesses. It
would also be more difficult to successfully pitch this idea to a huge company and persuade them to
heavily invest in something that would seem small–scale to them.
On the other hand, if he markets to small businesses, Dual Pane will more easily be able to keep its
reputation as a quality restoration business. The company likely would not get national recognition,
but it would be easier to franchise to individuals. It would also be easier to manage the relationships
between the franchisor and the franchisees. The main downside to this alternative is the fact that
John would have to charge a much lower price to these franchisees.
Decision
In order to keep its reputation of a small, quality business, Dual Pane will franchise to individuals in
the Massachusetts area. This will, of course, mean that Grayson will have to charge a lower price for
this franchising opportunity, but he will also be able to keep his original vision of being all about
quality. This alternative is much less risky than marketing to large businesses and with the
uniqueness of this machine Dual Pane is practically guaranteed to be a success.
Implementation
John Grayson

Marketing Strategy : Chick Fil
Expansion Strategy
Multinational companies opt to franchise as a way of expansion strategy (Siebert, n.d.). Chick–fil–A
is dominant only in the US market. The firm has only ventured into the Canadian market in the
airport of Calgary. Many United States Corporations have engaged in franchising in the United
States as a form of the expansion strategy. Laws concerning franchising are neither strict in Canada.
Our form of non–equity mode will be franchising, therefore our form of entry will be a small–scale
entry. This will allow our company to get exposure in key locations and learn from Canadian
consumers. The benefit to franchising at first is that it is less costly and less risky for the franchisor.
The management thinks the best way to enter the said market is through franchise. Due to its already
established brand name, there is likelihood of many investors wishing to be associated with its name
and reputation. The Christian foundation which Chick–fil–A associates is an added advantage to its
quest to franchise in Canada.
Franchising will enable the company enter into relationships with distinct franchisees and provide
them with license to operate restaurants bearing its name and selling chicken products that the
company sell to its consumers in the US. The chicken industry in Canada is profitable. Due to its
most working population, they prefer fast food of high quality value.
Franchise ownership on the other hand is the most preferred form of investment instead of

Advantages And Disadvantages Of Franchising
Introduction
At present concept of franchising and management agreements appears to be common in business,
because these agreements can benefit both sides. Franchising is one of the most frequently used and
wide spread tool for the business development all over the world. This tool contributes to the rapid
extension of the different networks of numerous companies, which without its development would
have no such chance of success. The most successful franchises connected with the everyday human
needs. According to Kathryn Shaw, franchise "is typically defined as a contractual arrangement
between two legally independent firms, whereby the franchisee pays the franchiser for the right to
sell the product or the right to use its trademarks in a ... Show more content on Helpwriting.net ...
The first reason is that contract management significantly increases financial value. In case contracts
are managed improperly, the income is constantly decreased. Therefore, if an organization strives to
research, execute and approve contracts more efficiently, it will strengthen financial performance. At
present Contract management allows to reduce operating costs. At present such things as ineffective
negotiations, inappropriate contracts extremely slow down business processes, which cause an
impact on the final result. Moreover, every extra day causes the destruction of business and
reduction the company's income. Consequently, Contract management preserves business and
decreases operating costs. In addition, business always involves different risks which extremely
difficult to except. However, due to contract management all compliance risks are reduced
successfully. Eventually, contract management appear to be essential part for building infrastructural
growth of

How The Kumon Math And Reading Centre Franchise Into Is...
EE First Draft Research Question: How bringing Kumon Math and Reading Centre franchise into is
beneficial? Intro For this investigation I am going to research on bringing Kumon Math and Reading
Center into Vietnam. Kumon Math, as its name, Kumon provides a program in which students will
have the chance to improve their mathematical skills, from the basic one to the advanced level. It is
available for students from all ages to join. Vietnam is a great potential market to invest in. Since
Vietnam has the policies of searching for oversea investment, it has been an attractive market for
many foreign companies. The economy and industry there are in the developing process, which
means that they are lack of investments from outside. Moreover, the educational system has been
focusing a lot on natural science subjects such as math and other ones which also require certain
math skills (physics, chemistry, biology). This is the point that I want to exploit from, open up an
education center in a country which is always looking for outside investments and focusing highly
on the education for young generation should be reasonable and fit in. Kumon Math & Reading
Centers: Kumon, the math Center established by a Japanese math teacher whose name is Toru
Kumon (the Center is named after him). This is an education center where students will have a
chance to improve their mathematical skills. It doesn't have official teaching programs as private or
public schools do, here students are

Discuss The Essence Of Franchising
1. The essence of franchising as a special form of business organizational structure
1.1 The history of franchising
To begin with, the concept of "franchising" originally appeared in Britain in the 10th century and as
a term described a variety of benefits, which were provided to the citizens in the context of the
electoral process. However, the revival of franchising as a modern business institution is marked by
the year 1840, the year of the appearance of the first worldwide franchise network (the system of
"tied pubs") in the UK, which was used by the brewers in order to maintain the necessary volume of
sales. In fact, the "tied pubs system" operated in accordance with the following principle: in
exchange for a loan or rental property a brewer was provided with an inn, that is, with the possibility
to sell beer and alcoholic beverages (Lashley & Rowson, 2002). At this point, it should be noted that
the abovementioned system still exists these days, which illustrates the effectiveness of such type of
business. ... Show more content on Helpwriting.net ...
As a result of the absence of sufficient established which would have enabled the organization of
customer service throughout the United States, in 1851 the company developed a franchise network,
which provided financially independent firms (distributors) with the right to sell and to conduct
service of the Singer sewing machines within a particular area (Karimova, 2013). Consequently, an
analogy between the contract, which was introduced by the Singer Company, and the modern
franchise agreement can be

Fast Food Industry Is Bad For The Economy Essay
The lifestyle of the typical American family has changed. The way families used to enjoy lunches
and dinners have changed over the years. With the fast paced and busy America, fast food franchise
businesses have grown rapidly over the years as an easy alternative to home cooked meals. This
growing industry has been a controversial subject in the United States. With that being said, people
tend to look at the health issues associated with fast food and there is no doubt that fast food is
associated with health problems. However, when narrowing down the spectrum on fast food
industry apart from the health reasons, there are also economic consequences that are becoming part
of the problem. Fast food industry is bad for the economy because it destroys local businesses as
well as local farms, hurts fast food workers, and lastly costs money to the taxpayers. Magnifying the
fast food industry, most franchises are not actually owned by the big corporation with the displayed
brand logo. The logo might have or Burger king on it but it's rather owned by small entrepreneurs
who is in the franchise agreement with this corporation (Freedman, 2014). They have to pay the
corporations franchise fee to use the brand name and the entire cost of constructing and equipping
the restaurant. Franchisees also pay a fixed percentage of their revenues every month in royalty and
advertising fees, while also often having to buy most of their supplies from the franchisor.
McDonalds, for example, earns

Primark Menswear Essay
ASK 1 a.) Primark Menswear has sold 120 franchises. Explain what a franchise is. 1. Franchise
Franchise is a type of business that involves the relationship between a franchisor and franchisee.
The franchisor is the owner of the business, while the franchisee is the one who buys the rights of
the company from the franchisor to be able to sell the same products using the same company name
and logo with the same components. In Primark Menswear's case, having franchises helps the
company to expand its business all over the world without having to sweat. It is an easy way of
expanding businesses and helps them to be more commercially known to the market. Primark
Menswear helps its franchisees by training the supposed employees of these franchise branches. It
supports the promotion of its franchise branch to further widen the business wings. b.) ... Show more
1. Sole Trader and Private Company Primark Menswear remaining a sole trader can benefit the
owner because he can keep all the profits to himself. He can also work without deciding whether it
would be agreed by the other co–owners. However, Primark Menswear can accomplish more things
if it would be a private company. For example, it can enjoy the privilege of having limited liability.
If for example, Primark suffers from loss or the stability of money becomes low, being a private
company can help the owner to pay this through the investments of all investors and co–
shareholders unlike in sole trader, the owner will pay for everything and in some cases, uses his own
money or assets to pay for the loss. c.) Explain the purpose of a business plan and how it might help
Primark Menswear's business. 1. Business Plan, its steps, purpose and

The Body Shop
The Body Shop Canada
"You're not the kind of franchise applicant we usually get," said Harry Robertson, company lawyer
for the Body Shop Canada, as he opened his meeting with potential franchisee Richard Paul. "I
suppose we'll find out whether that's an advantage or disadvantage," replied Mr. Paul. Mr.
Robertson's comment had taken Mr. Paul by surprise, and though he was pleased with his response,
the comment had produced a sinking feeling in the pit of his stomach.
Richard Paul
Mr. Paul, age 36, was about to graduate from the M.B.A. program at the University of Western
Ontario. His employment background included a stint as a high–school business education teacher
and seven years of retail management. He had managed ... Show more content on Helpwriting.net ...
The presentation seemed almost amateur, with much of the material obviously photocopied.
Nonetheless, Mr. Paul took a night off from analyzing cases to study the documents. The material
consisted of:
Company background 8 pages
Environmental issues 15 pages
Information on the franchise agreement 3 pages
Financial data 6 pages
List of current franchises 3 pages The synopsis of the franchise agreement outlined the standard
elements of a franchise agreement and included the following, additional facts:
The Body Shop Canada would lease the premises and sublet it to the franchisee;
The franchisee must operate the business and be in the store at least 40 hours per week;
The franchisee must purchase the complete product line;
The franchisee must retain effective ownership and control;
Any sale of the franchise to a new franchisee must be approved by the franchisor;
The franchisor may terminate the franchise if the franchisee fails to operate within the law or fails to
carry on business as prescribed by the franchise agreement; and
No royalty fees would be paid except a monthly administration fee of $200, and a promotion and
publicity fee of 2 percent of gross sales.

Cost to start a new franchise were estimated as:
Franchise fee
Fixtures
Design Fee
Opening inventory

Sonic Argumentative Analysis
Disadvantages of becoming a franchisee include franchise fees, profit sharing with the franchiser,
strict adherence to standardize operations, restriction on where to purchase, and less freedom in
business decisions (Ferrell, Hirt & Ferrell, 2009). Sometimes the investment in a franchise are
expensive and the quality of the product is not the best option causing the risk to be on the
franchisee. Lack of brand recognition can cause the franchisee to invest in advertising at a higher
rate than needed to get the consumers interested in the product or service. Sonic franchises offer
some strong advantages, but there are still disadvantages involved in becoming a franchisee of
Sonic. Your menu must be that of corporate restricting you any local

Types of Foreign Market Entry
Types of Foreign Market Entry
For companies that has reached its potential in the local market, they would have to expand globally
in order to boost their profits and stay competitive. Thus, understanding the available foreign modes
of entry can help their business to enter into foreign markets more easily.
Companies have 4 different modes of foreign market entry to choose from:
1. Exporting
Exporting enables companies to hold on to their present product line, while transporting goods into a
foreign market for distribution. There are direct and indirect exporting. Direct exporting is whereby
a company sells to a customer in another country. While indirect exporting involves selling to a
foreign buyer in the local market.
Due to exporting's low cost and risk, it became one of the common mode of entry for small
businesses. In addition, exporting allows companies to judge and test the demand of their products.
This can provide feedback on which products are doing well and which require some adjustments.
However, using exportation also has its drawbacks. Since it tends to be limited by government
tariffs, transportation fees and local customs.
2. Contractual agreement
Contractual agreements are long term, non–equity associations between a company and another in a
foreign market. It usually include a transfer of trademark, technology, processes, and or human
skills. Licensing and franchising are some examples of contractual agreement.
Licensing provides another company the

Essay on Business Studies
Chapter 2: Generating and Protecting Business Ideas
Case Study – What a Spectacle!
(p13 – p22)
1. A Franchise is when a franchisor of a business gives the franchisee of another business the right to
supply its product or service under the same brand identity. Specsavers is a very successful franchise
for example.
2. Apart from franchising, two sources of business ideas are identifying a market niche which
involves noticing that something is missing from the market or that can be improved on. Also
spotting trends and anticipating their impact which involves creating or develop a product or service
to suit patterns or trends in the market.
3. The first benefit of Stephen Halpin taking on a boots franchise business is that they ... Show more
However, opening a Boots franchise is a high risk as the original Boots was obviously not making
enough money to survive and Halpin is opening under the same business name so the chances of
gaining a reasonably high profit from selling the same products and services is unlikely. Glasses
Direct was at a high risk as Murray Wells is only 22 and still at university and so he started the
business through his £1000 student loan. This means that he has to earn enough to gain a profit
allowing the business to survive as well as paying off his student loan. Finally, Glasses Direct is an
online store and so Murray doesn't have to pay rent or electric bills meaning that overall he had
lower outflows than Halpin because Halpin has to pay rent and electricity bills.
6. The web–based, Glasses Direct business may have more potential to grow than a Boots franchise
as Halpin can make his own decisions about the business allowing further growth. Also selling
online means that he can sell his products globally but the cost of delivery and advertising will
increase. Furthermore, Murray has the choice to add new suppliers to sell a different range of
products unlike boots because in the franchise agreement all Boots stores have to sell the same
products. Also, Glasses Direct sell much

Essay On Old Chang Ke
Business strategies of Old Chang Kee in Singapore
1. Introduction
Old Chang Kee (OCK) commenced its commercial history as a café in 1956 in Mackenzie Road,
and had been prodigiously known as offering "Rex Curry Puff". Han Keen Juan, the owner of OCK
had decide to buy over the brand and further establish a MNC for OCK. With the objective to
produce high–quality hygienic curry puff with favorable flavor, a standardized producing process
and merchant vision was implemented to achieve speedier merchant success. In 1992, as a
Managing Director, William Lim took in control of the corporation and brought in innovative
thoughts, marketing strategies, and management to catch the fast–changed client tastes.
(Oldchangkee.com, 2016).
To 2004, in order ... Show more content on Helpwriting.net ...
3.2 Product development
Old Chang Kee has developed various types of series of "Signature Fingers Foods" and "Breakfast
Set" in this way, such as Traditional Favorites, Seafood Favorites, Chicken Favorites, and Desserts
etc. Inward, there are additionally variable sub–brand categories, i.e. "O", "OnStick", "K8", "Take
5". What's more, OCK is as yet working on creating averagely four kinds of new products.
(Oldchangkee.com, 2016)
OCK has invested in innovative nourishment processing technology with the purpose of outstanding
quality guaranteed reliably and consistently, and ultimately raise up a gathering of consumers
possess high brand loyalty. For instance, in the development of food storage, the temperature is
displayed and under restrictively control, as well as cooking and delivering. The technique of oil
management is considered into account as well. All these factors guarantee the hygiene condition,
freshness and flavor of products by a consistent scientific system, and further transfer its healthy
brand image and customer base, along with being visualized as equivalent to high

Fast Food : A Popular Choice For Consumers
Good thing about Nathan's Famous is that it can be either fast food or you can sit down and enjoy it.
Fast food seems to be a popular choice for consumers in 2014 because of how busy their lives are,
and then when they get off work they may not feel like cooking and would rather pick something up.
The fast food restaurant that continues to lead is McDonald's which accounted for 33% shares of
value sales in fast food in 2014. I think since McDonalds has done well over there and has lead the
sales Nathan's Famous will be in the running with it, because fast food in Germany continues to
have opportunities for good growth. There a couple of factors that help with this growth which is the
fact that people's lives are increasingly fast paced and ... Show more content on Helpwriting.net ...
They also need to be able to generate enough cash flow to support the international expansion as
there may might be delays in the returns from international markets.
Nathans Famous (2014)
Franchise Expansion into Foreign Markets (2010, April 7)
There are a couple of steps you will want to take before expanding your business in a foreign place.
You will need to know your business inside and out. After making sure you know all the precise
details about your company, your next step will be too learn about the legal issues you will have to
face. They will need to pay close attention to Item 19 on their FDD filing, this is where a franchisor
outlines financial performance information. A great resource to look at if you need some guidance is
the International Franchise Association. You will also want to know how you want to grow. You will
need to grow at the rate natural to your business and do not get ahead of yourself just because you
might want to be successful. Then next step is important and it is screen your franchises. You should
carefully choose who to franchise the business and make sure their head is in it for the right reason
and they know what they are doing and getting their self into. You will need to feel them out to
make sure they'll take your company in the right direction in a new market. After giving franchisees
very important instructions on hiring, training, and other practices, there will be certain freedoms
that will be allowed. As the

Marketing Plan For A Franchise Company Essay
INTRODUCTION
A franchise is a right granted to an individual or group to market a company 's goods or services
within a certain territory or location. Some examples of today 's popular franchises are McDonald 's,
Subway, Domino 's Pizza, and the UPS Store. There are many different types of franchises. Many
people associate only fast food businesses with franchising. In fact, there are over 120 different
types of franchise businesses available today, including automotive, cleaning & maintenance, health
& fitness, financial services, and pet–related franchises. The franchisee must follow certain rules
and guidelines already established by the franchisor, and in most cases the franchisee must pay an
ongoing franchise royalty fee, as well as an up–front, one–time franchise fee to the franchisor.
Franchising has become one of the most popular ways of doing business in today 's marketplace. In
most states you cannot drive three blocks without seeing a nationally recognized franchise company.
PART A
TYPE OF FRANCHISING (P C 1.1)
(1) SINGLE PRODUCT SERVICE: Single unit franchising is the most likely place a brand new
entrepreneur would begin. In this type of franchise, the franchisee would only be responsible for
running one unit. However he or she would be extremely involved with all of the daily operations of
the business. Example: Toyota.
(2) MANUFACTURING AND WHOLESALE: In this type of franchising franchisor usually
provides extensive training and support to the suppliers

Case Study Pizza2Co

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