The document evaluates the effectiveness of a newspaper advertisement and radio advertisement for a documentary on dance competition. The newspaper ad uses plain font, the logo of the broadcast channel, and bright colors to attract attention. The information is clear and easy to see. However, the title could be straighter and the information higher to follow eye movement patterns. The radio ad uses upbeat music fitting the documentary's topic, and leaves the information till the end to aid recall. Both use the same tagline to connect the pieces, aiding the audience. Overall, the evaluations finds the pieces come together cohesively through consistent branding.