1. Unit 1: P1, M1, D1
Why would you complete research if you were creating a new media product?
• To find out if your target audience would buy your product
• To find out how much you could sell your product for
• To find out how to make your product more appealing to your target audience
• To find out how to market your product to your target audience
Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.
Method Definition Advantage Disadvantage
Primary
Primary research is
something only you research
you can research exactly what
you want, how you want, and
don't have to rely on other
peoples work.
It can take a lot of time and
cost a lot of money to conduct
primary research
Secondary
Using other peoples research It already exists, so it saves
time.
In some cases, it is very
expensive.
Quantitative
Numerical research so
numbers that you can change
into a graph
Useful during the early stages
of a study when the researcher
may be unsure of exactly what
will be studied or what to focus
on.
Research is heavily involved
in the process, which gives
the researcher a subjective
view of the study and its
participants.
Qualitative
Thoughts and feelings of
others and discuss
Qualitative research is useful
during the early stages of a
study when the researcher may
be unsure of exactly what will
be studied or what to focus on.
The researcher of a study
using qualitative research is
heavily involved in the
process, which gives the
researcher a subjective view
of the study and its
participants.
2. Unit 1: P1, M1, D1
What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the
assignments in year 10 for Unit 5 (Crime Drama and Music Videos) and Unit 7 (Festival Bags) ?
For the unit 5 coursework I used primary research because I knew what I was doing
the only time I used secondary research was when I was getting images for my festival bag but
other from that I used primary.
How did you collate, store and use the information when researching for your year 10 units? (e.g. did you book
mark key websites? Keep a list of websites used? Print off or save any info for your folders?)
I did store all of my work in my media file but if I was to do these projects again I would save and
store the websites I used in my favourites
What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises,
plans etc) did you use when completing the assignments in year 10 for Unit 5 (Crime Drama and Music Videos)
and Unit 7 (Festival Bags) ?
I used the internet and YouTube and watch videos of crime drama’s to get a clearer image of what
I was supposed to be doing. On the music video unit I also used the internet to look up idea for
music videos. Also for the festival bag I used the internet to research about the festival.
If you didn’t use some of the methods in year 10, would use you them if you were to do your projects again? How
and why would you do this?
I would defiantly use these methods because they are really helpful for an example with
secondary research if you were ever stuck you could just go on the internet to get a more clearer
idea of the thing you are supposed to be doing
