Keith De La Rue - Using Social Media

Using social media to harness knowledge within an organisation: Addressing the challenges Keith De La Rue AcKnowledge Consulting Friday, 15 August 2008

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understanding the social media revolution Where are we, and where are we going?

Be afraid, be very afraid… ,[object Object],[object Object]

Discontinuous change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A change in perspective ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a PC? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is an Intranet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is corporate communication? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the economy? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who controls the Intranet? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Discontinuous change ,[object Object],[object Object],[object Object]

Social computing ,[object Object],[object Object]

Social Media Understanding the tools in a business context

Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tim O’Reilly - http://tim.oreilly.com/

The new world ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your challenge ,[object Object],[object Object],[object Object],[object Object]

Every blog has its day ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.nowwearetalking.com.au/

Blogs in internal comms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tags ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tags and taxonomy ,[object Object],[object Object],[object Object],[object Object],[object Object]

RSS – ‘Real Simple Syndication’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Podcasting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Videocasting ,[object Object],http://www.youtube.com/user/plambe

Online forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Wikis in organisations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Intranet, the Wiki ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Connecting people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Instant Messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.facebook.com/profile.php?id=625634789

Online communities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.telstraenterprise.com/

Leveraging the community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The fundamentals The power of social networking, people & trust

Trust - the critical factor ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Know your audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building a social community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Who drives change? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Creativity ,[object Object],[object Object],[object Object],[object Object],http://delarue.net/blog/2007/02/making-people-creative/

Wikinomics – harnessing prosumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Don Tapscott & Anthony D Williams

Principles for social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Harnessing Web 2.0 Getting the results

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://serendipitousconnections.wordpress.com/

Social Media(2) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://blog.wonderwebby.com/

So who does it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://blog.connectbeam.com/blog/2008/06/forrester-repor.html

Royal Bank of Canada Intranet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.melcrum.com/

Social Media Manager, BT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Richard Dennison http://www.slideshare.net/InsideOut/international-employee-communications-summit-2008

Twitter for news and info ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://search.twitter.com/search?q=water+mars

Twitter for collaboration ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.twebinar.com/

The inductee ,[object Object],[object Object],[object Object],[object Object],[object Object],Yahoo! News – 19 June 2007

http://delarue.net/blog/2008/03/found-car/

Which ones fit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Challenges, benefits and risks Gaining the benefits

Implementation and availability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Expect questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt Moore - http://engineerswithoutfears.blogspot.com/

The home-baked approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.businessweek.com/magazine/content/08_22/b4086056643442.htm

Stepping outside… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement & ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Matt Moore - http://engineerswithoutfears.blogspot.com/

The security issue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The risk of information leakage? ,[object Object],[object Object],[object Object],[object Object],[object Object],http://shugg.wordpress.com/2008/06/15/communication-scary/

The benefits of social media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You! [email_address] +61 418 51 7676 Blog: http://acknowledgeconsulting.com/

Keith De La Rue - Using Social Media

Keith De La Rue - Using Social Media

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