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Webinar - Web Accessibility 101 - 2016-08-09


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Ensure that your nonprofit, church, or library website is accessible to anyone who visits it, regardless of ability.

Experts from Knowbility share the website standards, best practices, and practical tips on how you can immediately improve your website's accessibility standards to allow all members of your community to successfully navigate your site.

We cover:

-- The definition and importance of web accessibility
-- Web accessibility standards
-- Resources to help you make your site accessible
-- Examples and tests to determine accessibility compliance

Published in: Education
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Webinar - Web Accessibility 101 - 2016-08-09

  1. 1. Web Accessibility 101 Sharron Rush and Jessica Looney, Knowbility August 9, 2016
  2. 2. . © TechSoup Global | All rights reserved2 Using ReadyTalk • Chat to ask questions • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers. Hear an echo? You may be logged in twice and will need to close one instance of ReadyTalk.
  3. 3. . © TechSoup Global | All rights reserved3 You Are Being Recorded… This webinar will be available on the TechSoup website along with past webinars: You can also view recorded webinars and videos on our YouTube channel: You will receive an email with this presentation, recording, and links within a few days. Tweet us @TechSoup or using hashtag: #tswebinars
  4. 4. . © TechSoup Global | All rights reserved4 Presenters Assisting with chat: Susan Hope Bard, TechSoup Becky Wiegand Webinar Program Manager TechSoup Sharron Rush Executive Director, Co-Founder Knowbility Jessica Looney Community Programs Director Knowbility
  5. 5. . © TechSoup Global | All rights reserved5 Objectives • Gain a high-level understanding of web accessibility – what is it, why it matters • Review essential techniques to increase your website’s accessibility • Learn about what’s next – OpenAIR • Answer questions
  6. 6. 6 About TechSoup
  7. 7. . © TechSoup Global | All rights reserved7 The Need Is Global – And So Are We TechSoup’s mission is to build a dynamic bridge that enables civil society organizations and social change agents around the world to gain effective access to the resources they need to design and implement solutions for a more equitable planet. Countries Served TechSoup Partner Location NetSquared Local Group Where are you on the map?
  8. 8. . © TechSoup Global | All rights reserved8 www.TechSoup.Global
  9. 9. . © TechSoup Global | All rights reserved9 Our Impact Together, we build a stronger, more resilient civil society. $5.2B in technology products and grants employed by NGOs for the greater good 35 languages used to provide education and support 100+ corporate and foundation partners connected with the causes and communities they care about 6.2M annual visits to our websites 600,000 newsletter subscribers empowered with actionable knowledge 79% of NGOs have improved organizational efficiency with TechSoup Global's resource offering* *Source: survey conducted among TechSoup members in 2013
  10. 10. . © TechSoup Global | All rights reserved10 Participant Poll What is your role in ensuring an accessible website? - I didn't build it, I don't maintain it - maintain the website, didn't build it - I upload content - I'm the ED I'm the network admin/accessibility pro
  11. 11. Quick Tips to Get Started
  12. 12. Our goals today • Take a snapshot of web accessibility – what is it, why does it matter? • Identify essential techniques • Point to what’s next – OpenAIR • Answer questions
  13. 13. Facilitated by…Knowbility • National non-profit making the web accessible since 1999 • Sharron Rush, co-founder, Executive Director, Knowbility • Invited Expert since 2006 for W3C Web Accessibility Initiative (WAI) • Currently co-chair for Education and Outreach Working Group (EOWG) • Author Maximum Accessibility (2002) • Jessica Looney, Community Programs Director, Knowbility Hi there!
  14. 14. The Web is meant to transcend barriers Regardless of differences … • platform • operating system • formats • browser • device • distance • ability • language
  15. 15. ‘Accessible’ Means... People with disabilities …can acquire the same information …participate in the same activities …actively produce as well as consume online content S that is available to all other Web users. SS
  16. 16. Universal Design… • supports all people • supports all technology • improves experience for all • “Good design IS accessible design” ~ Dr. John Slatin
  17. 17. Participant Poll • Are you aware of your legal responsibility to be concerned with around accessibility? • Yes • No
  18. 18. Why advocate for accessibility? Legal Technical Humanitarian Market Visionary
  19. 19. UN Convention on Rights of people with Disabilities • Explicitly references technology access as basic human right in modern world • Ratified by more than 100 nations • Additional accessibility laws in European Union, Canadian Government, Australia, Japan, others
  20. 20. US Federal Law • Section 508 of Rehabilitation Act • ADA –notice of intention to extend the ADA to the web • Oct 2010, President signed 21st Century Accessible Technology bill
  21. 21. Disability is a market force • Nearly 20% of US population has disability • Numbers growing as population ages • Your organization is likely to have large representation
  22. 22. Growing constituency • Fortune: “$1 trillion annual market” • $200 B in discretionary spending • 55 million Americans • 750 million worldwide • More as population ages
  23. 23. It’s all about People
  24. 24. WAI Accessibility Perspectives: Keyboard Compatibility Watch more from the WAI Accessibility Perspectives on their website --
  25. 25. Participant Poll • What do you think the biggest barrier is to equal access that you have to address? • - technical requirements • - getting developers to understand/build it • - money • - buy-in from leadership • - legacy software • - other • - I don't know
  26. 26. Four Principles of accessible content Perceivable, operable, understandable and robust. Cartoon shows four colorful characters. First is a man with dark glasses saying “I can perceive it.” Next a fellow with one arm in a sling who says “I can use it,” then a woman with a lightbulb over her head saying “I can grasp it,” and finally a woman holding a smart phone saying “I can access There are 4 Major Principles of Accessibility
  27. 27. Common Barriers • Structure • Reading and focus order • Keyboard • Text alternatives • Color and contrast • Link text • Multi-media
  28. 28. Structure To help users orient themselves on web pages, the content and different areas need to be structured to help assistive technology identify them. • Use semantic structures as intended • Logical nested headings • Semantic meaning not visual presentation • List markup for related information • Explicit form ID and label • Identify row and column headings in data grids (tables) • Outline structure with HTML5 regions or ARIA landmarks
  29. 29. Reading and focus order Reading, tab and focus order should be the same as the display (visual) order. Sequence in which page items receive focus should reflect intent of the content. • Provide page titles that are meaningful to orient users among a set of pages • Skip links as needed • Create logical tab order through links, form controls, and interactive elements
  30. 30. Visible Keyboard Operation Keyboard focus should be visible (ex: highlighted text) and follow a logical order. • Ensure users can access all features of a Web page through the use of a keyboard alone • Make keyboard focus as clearly visible as mouse hover states
  31. 31. Text alternative basics Users experiencing visual impairment will need a verbal description of any images, otherwise known as alt text. • Provide text alternative (alt attribute of img element) for meaningful images • Empty alt attribute <alt=“”> to decorative images • Identifies target of linked images • Fully describe complex images like • charts, graphs • WAI Tutorial alt text decision tree Ex Alt Text: Box of chocolates
  32. 32. Color and contrast Some users have trouble perceiving low contrast, while others have difficulty taking in high contrast. • Avoid using color as ONLY method to denote a state or requirement • Provide contrast of text against background of 4.5 to 1 or higher
  33. 33. Link text When navigating from link to link, screen readers will read ‘link’ before the link text so link text must be descriptive. • Specify link target, such as where the link goes or what it does. (Ex: The WAI Homepage) • Text should make sense out of context (not “More” or “Click here”) – OR – • Be uniquely associated with a heading level (usually h2 or h3 or higher) • Use aria-described by to make the association
  34. 34. Media Providing video captions for the hearing impaired and audio descriptions for the visually impaired are crucial if you want to convey the information in your video to the widest audience. • Keyboard operable media player • Caption audio content of video and synchronize to onscreen actions • Describe meaningful video content in audio description track or text transcript.
  35. 35. Going forward • Next steps within your organization • Online resources • Community programs • Ways to get involved
  36. 36. Participate … • OpenAIR: Accessibility Internet Rally – accessible web development contest benefits global nonprofits • The OpenAIR competition provides nonprofits with an opportunity to get a new, fully accessible website, designed with the help of some of the leading accessibility developers in the country.
  37. 37. OpenAIR: The basics • When: Get your nonprofit together and registered by September 15th. The competition kicks off October 11th at Google Fiber and ends with an awards ceremony December 8th. • What: A six week competition in which a team of developers and an accessibility mentor will work together to build a new website for your company. • How: Find more information and register your company or team on the air-rallies website.
  38. 38. Thank you! Sharron Rush Jessica Looney
  39. 39. 39 Questions?
  40. 40. . © TechSoup Global | All rights reserved40 Learn and Share! Chat in one thing that you learned in today’s webinar or will try to implement. Will you share this information with your colleagues and within your network? Please complete the post-event survey that will pop up once the webinar ends!
  41. 41. . © TechSoup Global | All rights reserved41 Upcoming Webinars and Events 8/18: Office Productivity in the Cloud 8/23: Training Your Staff on Technology: TechSoup Resources 8/24: What Can Libraries Count? Getting a Grip on Social Media Numbers 9/8: Get to Know GrantStation 9/13: Building a Powerful Grants Strategy for 2016 - 2017 Explore our webinar archives for more!
  42. 42. . © TechSoup Global | All rights reserved42 ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: Please complete the post-event survey that will pop up once you close this window. Thank You to Our Webinar Sponsor!