This document provides a framework for analyzing a company's competitors. It identifies key national and international competitors, as well as substitutes and new entrants. Several slides then provide templates for comparing competitors based on criteria like revenue, profit, market share, and product quality. Additional slides showcase ways to present competitor analyses visually through charts, graphs, and rankings. The overall document serves as a template for a company to systematically analyze its competitive landscape.

1. CompetitorAnalysis Framework
Your Company
Name

2. Identification
Ke y Na tionalC
o mp e tito rs
▪ CompetitorA
▪ CompetitorB
▪ CompetitorC
▪ CompetitorD
Ke y Inte rna tio nalC o
mp e tito rs
▪ CompetitorA
▪ CompetitorB
▪ CompetitorC
▪ CompetitorD
Sub stitute s
▪ CompetitorA
▪ CompetitorB
▪ CompetitorC
▪ CompetitorD
Ne w Entra nts
▪ CompetitorA
▪ CompetitorB
▪ CompetitorC
▪ CompetitorD
2

3. LogosOfCompetitors
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4. Comparison- based on Criteria
Criteria
Revenue Profit MarketShare MainActivity
Numberof
Employees
Product
Quality
Insertyour
owntext
CompetitorA
CompetitorB
CompetitorD
TextHere Text
Here
TextHere
TextHere
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
4

5. Competitorspositioning
A
B
D
C
LosingMarketShare
GivingMarket Share
0 10 50 6020 30 40
MarketShare(%)
CompanyGrowth(%)
20
15
10
0
-5
5
AverageMarketGrowth
=%$xx MillioninSales
5

6. Competitor Ranking
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Text
Here
Text
Here
Text
Here
Market Leader
CompetitorA
Competitor B
Competitor C
6

7. CompetitorRevenue&Profit
0
4
3.5
3
2.5
2
1.5
1
0.5
CompetitorA CompetitorB CompetitorD CompetitorECompetitor C
Revenue Profit
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8. CompetitorMarketShare&SalesRevenues
70
60
50
40
30
20
10
0
3
YourFigures(C,$,%)
Development(Market Share & Share Revenue)
1
OwnBusiness Competitor1
2
Competitor2 Competitor3 Competitor4
4
Competitor5 Other
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9. 65
10
10
10
OwnCompany
65
10
10
10
OwnCompany
Competitor Analysis
0
80
60
40
20
2020 2021 2022 2023 2024 2025 2026
Placeholder1
SalesDevelopmentof Industry Sales Development
0,5 1,0 1,5
Placeholder 1
2,0 2,5
Placeholder2
3,0 3,5
Competitor3
Revenue Sales Performance Indicators
2020 2021 2022 2023 2024 2025 2026
Sales
9

10. Competitor Description
Main Competitors
Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4
Turnover €100 Million €100 Million €100 Million €100 Million
Top
Product
Sample
Product
Sample
Product
Sample
Product
Sample
Product
Employees 100 100 100 100
10

11. KnowledgeOnOurCompetitors
Products
▪ Product1
▪ Product2
▪ Product3
Services
▪ Service guaranteed
onlyyearafter
purchase
▪ Service
characteristic2
▪ Service
characteristic3
Strategy
▪ Expansion
▪ Strategy2
▪ Strategy3
Quality
▪ Competitorsoffer
high quality
▪ Qualityfeature 2
▪ Qualityfeature 3
Prices
▪ Thepricesvery
depending on the
season
▪ Price 2
▪ Price 3
Other
▪ Phase enter
descriptions &
notes here
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12. Internal/ExternalCompetitorPortfolio Analysis
Category
Criteria(Areasof
Observation)
Commentsonthe Strengths&
Weakness oftheUnitetobe
Tested
Competitor 4
Poor Equal 1
2345 6
Better
7 8 9
Market
Marketing&Sales -
Sales Structure/ Locations -
Price/Performance Ratio -
Product
Quality -
CostStructure/Cost
Advantage
-
Enterprise -
Finances
Liquidity -
Cost Development -
Staff
WorkingClimate -
StaffTraining&Education -
Overall Assessment
-
-
12

13. Classification-MarketAttractiveness&MarketShare
MarketAttractivenessLo
w
Hig
h
Weak StrongGlobal Market
Share
My Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
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14. SalesPerformanceof Competitors
30
20
10
8
25
0
25
Competitor4Competitor 3Competitor 2Competitor 1Own Business
2013
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22
9 9
26
0
25
€/ $MIO./ %
50 50
Competitor 4Competitor3Competitor 2Competitor 1Own Business
2014
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13
15
12
27
0
25
50
Competitor 4Competitor 3Competitor 2Competitor1Own Business
2015
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14

15. Strategic Positioning
StrategicAdvantage
15
Cost
Advantage
SingularityFrom The
Buyer’sPointOfView
03LimitedTo
OneSegment
FocusOn Priorities
▪ Competitor 5
▪ Other
01
EntireIndustry
Differentiation
▪ Competitor 1
▪ Competitor 2
Comprehensive
Cost Leadership
▪ Competitor 3
▪ Competitor 4
02StrategicTarget
▪ Competitorsarelocatedinfourareas
▪ Eachcompetitorattemptsto influence
themarketaccordingtothis needs
▪ …

16. Strategic Positioning
› Competitor 1
› Competitor 2
› Competitor 3
› Competitor 4
Singularityfrom the
buyer’spointof view
Differentiation
Cost
Advantage
ComprehensiveCostLeadership
Entire
Industry
›Competitor 5
› Other
Limitedto
oneSegment
Focuson Priorities
›Competitorsarelocatedinfourareas
›Each competitorattemptsto influence
themarketaccording tothisneeds
› …
SSttrraatteeggiiccTTaarrggeett01
03
02
StrategicAdvantage
16

17. Assessment&MarketPositionofCompetitors’Product/Product Range
Productx Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional
Functions
Equipment
Expected Product
Service Life
Overall
Assessment 6 3 4 3 3
17

18. Market Segmentation
Factors
Age (in years)
Gender (M/ F)
Income(inlakhs)
Employment
Own Business Competitor 1 Competitor 2 Competitor 3
20-30 30-35 25-40 20-35
Both Both Female Both
0-15 7-10 2-15 0-10
Students/ Employed Employed/ Business
Students/
Employed/ Business
Students/
Employed/ Business
18

19. 4
5.4
2.3
3.8
3
€/ $
Company Company Company Company Company
This graph/chart is linked to excel, and changes automatically based on data. Just left click
on it and
select “Edit Data”.
▪ Prices of the product line are constantly
developing
▪ Competitive products have an average
price of 2.00€
Competitors’Average
Price/ Product
19

20. Competitive Advantage
Competitor 2
Reason:High financial
Budget
Competitor 1
Reason:High financial
Budget
Project planning
Additional
investment costs
To- dos in order to
maintain the
advantage
Advantage 1CompetitorsWhoCouldCatch Up
Advantage
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21. OtherCorporateStrategy
Strategy:Emphasizingthe
Strengths
▪ Emphasize Strength
▪ HighlightBenefitsFor
Customer
▪ …
▪ Evaluate weakness as irrelevant
▪ Devalueimportanceforcustomer
benefits
▪ Compensateweakness with
strengths
▪ Identitymethodstocounteract
▪ …
Strategy:Downgrade/
Devalue
Strategy:Downgrade/
Devalue
▪ Evaluateweaknessas irrelevant
▪ Devalueimportanceforcustomer
benefits
▪ Compensateweaknesswith
strength
▪ …
Strategy:Emphasizing
Weakness
› Overemphasize weakness
› Emphasizea disadvantagefor
competitorsonthemarket
› Highlightingnegativeimpact
oncustomerbenefits
› …
Own Company Competitors
Strength
s
Weakness
Main
Competitors
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22. OtherCorporateStrategy
Strategy:Emphasizingthe
Strengths
▪ Emphasize strength
▪ Highlightbenefitsfor
customer
▪ …
▪ Evaluateweakness as
irrelevant
▪ Devalueimportance for
customer benefits
▪ Compensateweaknesswith
strength
▪ …
Strategy:Downgrade/
Devalue
Strategy:Downgrade/
Devalue
▪ Evaluateweaknessas irrelevant
▪ Devalueimportanceforcustomer
benefits
▪ Compensateweaknesswith
strengths
▪ Identitymethodsto counteract
▪ …
Strategy:Emphasizing
Weakness
▪ Overemphasize weakness
▪ Emphasizea disadvantagefor
competitorsonthemarket
▪ Highlightingnegativeimpact
oncustomerbenefits
▪ …
Strength Weakness
OwnCompanyCompetitors
Main
Competitors
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23. SocialMedia Analysis
6
4
3
2
Facebook Linkedin YouTube Twitter
HowManyCompetitorsUseSocial
Media Channels?
▪ Facebook is used
by Competitor XY
▪ XY can be found on
LinkedIn
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24. 24
Survey
Customer Video Contest
Customer Surveys
Product Testers
Acquisition Idea
Collection
Monitoring
Activity Analysis

25. Overview ofmain Competitors
Competitors Market Leader Challenger Niche Competitor Explanations
OwnBusiness
▪ Good service
▪ Smallproduct range
▪ Weprovidemaximumflexibility
Competitor 1
▪ Good service
▪ Smallproduct range
▪ Competitor1providesmaximum flexibility
Competitor 2
▪ Good service
▪ Smallproduct range
▪ Competitor2providesmaximum flexibility
Competitor 3
▪ Good service
▪ Smallproduct range
▪ Competitor3providesmaximum flexibility
Competitor 4
▪ Good service
▪ Smallproduct range
▪ Competitor4providesmaximum flexibility
Competitor 5
▪ Good service
▪ Smallproduct range
▪ Competitor5providesmaximum flexibility
Other
▪ Smallproduct range
▪ Flexibility
▪ Insufficient service
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26. BarAnd Graphs
26

27. Column Chart
0.5 0.8 1
1.6 1.9 2
2.4
2.8
3.4
1
1.5
2
2.5
3
3.5
5
4
6
0
2
4
6
8
10
2009 2010 2011 2012 2014 2015 2016 2017
ExpenditureIn($Billions)
2013
Years
Product 02
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Product 01
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27

28. LineChart
80
70
60
50
40
30
20
10
0
90
100
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
Profit(InThousands)
92%
80%
Product02Product01
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28

29. Stock Chart
0
10
20
30
40
50
60
70
0
20
40
60
120
140
160
FY'14 FY'15 FY'16 FY'17 FY'18
100
Volume
80
Low
Open
Close
High
Product02Product01
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30. Thisiconis fordisplaypurposesonlyandis completelyeditable.You can
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Let’shave a
Coffee Break
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31. Additional Slides
31

32. 32
OurMission
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Mission01
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33. Thisis a representativeimage,and
shouldbereplacedbyyourown image.
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Name Here
Designation
Name Here
Designation
Name Here
Designation
Name Here
Designation
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OurTeam
33

34. About Us
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35. Our Goal
Text1
Text2
Text3
Text4
Text5
Text6
Text7
Text8
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36. Comparison
01
Financial
Planning 75.534user
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02
Budgetary
Control 63.321user
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37. Financial
$350
Silver
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$880 Platinum
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$500
Gold
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38. 15% Asia
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25%
Australia
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30%
Africa
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10%
South
America
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20%
North
America
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Locatio
n
38

39. Quotes
It’s not just about being
better. It’s about being
different.You need to give
people a rea son to
choose your
business.
-TomAbbott 39

40. Dashboard
0201 03
32%
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40%
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41. This slide is 100% editable. Adapt it to your
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2018
2017
2016
2015
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TimeLine
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42. Thisslideis 100%editable.Adaptit toyour
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04
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03
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02
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01
Target
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43. Puzzle
TextHere
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01
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44. Silhouettes
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45. Circular
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46. MindMap
83%
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47. BulbOrIdea
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48. Address:
#streetnumber,city,state
Contact Number:
0123456789
EmailAddress:
emailaddress@123gmail.com
ThankYou
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