To come up with accurate strategic decision making for an organization by analyzing and distributing knowledge about products is the motive of this unique powerpoint bundle. Rational visuals and bright strategies are the essence of these slides to deliver a comprehensive solution. Topics included here are guided to learning about the world outside the business to expand one's competitivity. This PPT slide design focuses on the external business environment, delivering legal business practices. Plane layouts and one stage processes included here cover up all the major aspects of competitive landscape module. Complete learning about global competitors can be excelled through unique selling points, knowing about market leaders, competitor’s revenue and profits. Internal and external portfolio analysis with sales performance, are included in this PowerPoint slide bundle. More over relatable images and color schemes are included here to bypass any deception. This PowerPoint presentation is formed to achieve superior results and for your best experience, just click on the download switch and affirm for yourself. You are a true champion. Our Competitive Intelligence Module PowerPoint Presentation Slides will provide you the laurels.

1. Competitive
Intelligence Module
Your Company Name

2. Identification
• Competitor A
• Competitor B
• Competitor C
• Competitor D
Key National
Competitors
• Competitor A
• Competitor B
• Competitor C
• Competitor D
Key International
Competitors
• Competitor A
• Competitor B
• Competitor C
• Competitor D
Substitutes
• Competitor A
• Competitor B
• Competitor C
• Competitor D
New Entrants
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3. Logos Of Competitors
Text Here Text Here Text Here
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Text HereText HereText Here
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3

4. Comparison - based on Criteria
Criteria
Revenue Profit
Market
Share
Main
Activity
Number of
Employees
Product
Quality
Insert your
own text
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Text Here
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
4

5. A
B
D
C
Losing Market Share
Giving Market Share
0 10 20 30 40 50 60
Market Share (%)
CompanyGrowth(%)
20
15
10
0
-5
5
AverageMarketGrowth
= %$ xx Million in Sales
Competitors
Positioning
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5

6. CompetitorRanking Market Leader
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Competitor A
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Competitor C
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Competitor B
6

7. Competitor Revenue & Profit
1 1
2
3
3.8
0.5 0.5
1
2
3
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
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8. Competitor Market Share & Sales Revenues
0
10
20
30
40
50
60
70
1 2 3 4
YourFigures(C,$,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
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9. Competitor Analysis
65
10
10
10
Own Company C.1 C.4 C.2
65
10
10
10
Own Company C.1 C.4 C.2
Revenue Sales
0
20
40
60
80
2020 2021 2022 2023 2024 2025 2026
Placeholder1 Placeholder2
Sales Development of Industry
Sales Development
0,5 1,0 1,5 2,0 2,5 3,0 3,5
Placeholder 1 Placeholder 2 Competitor 3
Performance Indicators
2020 2021 2022 2023 2024 2025 2026
Sales
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10. Competitor Description
Main Competitors
Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4
Turnover € 100 million € 100 million € 100 million € 100 million
Top Product Sample Product Sample Product Sample Product Sample Product
Employees 100 100 100 100
10

11. Products
• Product 1
• Product 2
• Product 3
Services
• Service guaranteed
only year after
purchase
• Service
characteristic 2
• Service
characteristic 3
Strategy
• Expansion
• Strategy 2
• Strategy 3
Quality
• Competitors offer
high quality
• Quality feature 2
• Quality feature 3
Prices
• The prices very
depending on
the season
• Price 2
• Price 3
Other
• Phase enter
descriptions
& notes here
Knowledge On Our
Competitors
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12. Internal/ External Competitor Portfolio Analysis
Category
Criteria (Areas of
Observation)
Comments on the Strengths &
Weakness of the Unite to be Tested
Competitor 4
Poor Equal Better
1 2 3 4 5 6 7 8 9
Market
Marketing & Sales -
Sales Structure/ Locations -
Price/ Performance Ratio -
Product
Quality -
Cost Structure/ Cost Advantage -
Enterprise -
Finances
Liquidity -
Cost Development -
Staff
Working Climate -
Staff Training & Education -
Overall Assessment
-
-
12

13. MarketAttractiveness
LowHigh
Weak Strong
Global Market Share
Classification- Market Attractiveness & Market Share
My Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
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14. Sales Performance of Competitors
2016
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2017
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2018
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30
20
10
8
25
0
25
50
Competitor
4
Competitor
3
Competitor
2
Competitor
1
Own
Business
28
22
9 9
26
0
25
50
Competitor
4
Competitor
3
Competitor
2
Competitor
1
Own
Business
31
13 15
12
27
0
25
50
Competitor
4
Competitor
3
Competitor
2
Competitor
1
Own
Business
€ / $ MIO. / %
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15. Strategic Positioning
LimitedToOne
Segment
• Competitor 5
• Other
Focus On Priorities
EntireIndustry
Singularity From The
Buyer’s Point Of View
Differentiation
• Competitor 1
• Competitor 2
Comprehensive Cost
Leadership
• Competitor 3
• Competitor 4
Cost Advantages
• Competitors are located
in four areas
• Each competitor
attempts to influence
the market according to
this needs
• …
Strategic Target
Strategic Advantage
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16. Assessment & Market Position of Competitors’ Product/ Product Range
Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional
Functions
Equipment
Expected Product
Service Life
Overall
Assessment 6 3 4 3 3
16

17. Market Segmentation
Factors Own Business Competitor 1 Competitor 2 Competitor 3
Age (in years) 20-30 30-35 25-40 20-35
Gender (M/ F) Both Both Female Both
Income (in lakhs) 0-15 7-10 2-15 0-10
Employment Students/ Employed Employed/ Business
Students/ Employed/
Business
Students/ Employed/
Business
17

18. Competitors’Average Price/ Product
18
4
5.4
2.3
3.8
3
Company Company Company Company Company
€ / $
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select
“Edit Data”.
• Prices of the product line are
constantly developing
• Competitive products have an
average price of 2.00 €

19. Competitive Advantage
Advantage 1
To - dos in order to maintain the
advantage
Additional investment costs
Project planning
Competitors who Could Catch up
Competitor 1
Reason: High financial Budget
Competitor 2
Reason: High financial Budget
ADVANTAGE
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20. Own Company Competitors
StrengthWeakness
Strategy: Emphasizing the Strengths
• Emphasize strength
• Highlight benefits for customer
• Evaluate weakness as irrelevant
• Devalue importance for customer
benefits
• Compensate weakness with strength
Strategy: Downgrade / Devalue
Strategy: Downgrade / Devalue
• Evaluate weakness as irrelevant
• Devalue importance for customer
benefits
• Compensate weakness with strengths
• Identity methods to counteract
Strategy: Emphasizing Weakness
• Overemphasize weakness
• Emphasize a disadvantage for competitors
on the market
• Highlighting negative impact on customer
benefits
Main CompetitorsOtherCorporate
Strategy
20

21. Other Corporate Strategy
Strength Weakness
OwnCompanyCompetitors
Strategy: Emphasizing the Strengths
• Emphasize strength
• Highlight benefits for customer
• Evaluate weakness as irrelevant
• Devalue importance for customer
benefits
• Compensate weakness with strength
Strategy: Downgrade / Devalue
Strategy: Downgrade / Devalue
• Evaluate weakness as irrelevant
• Devalue importance for customer
benefits
• Compensate weakness with strengths
• Identity methods to counteract
Strategy: Emphasizing Weakness
• Overemphasize weakness
• Emphasize a disadvantage for competitors on
the market
• Highlighting negative impact on customer
benefits
Main Competitors
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22. Social Media Analysis
6
4
3 2
Facebook Linkedin You Tube Twitter
How Many Competitors Use Social Media Channels?
▪ Facebook is used by Competitor XY ▪ XY can be found on LinkedIn
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23. 23
Monitoring
Survey
Customer Video Contest
Customer Surveys
Product Testers
Acquisition
Idea Collection
Activity
Analysis

24. Overview of main Competitors
24
Competitors Market Leader Challenger Niche Competitor Explanations
Own Business
▪ Good service
▪ Small product range
▪ We provide maximum flexibility
Competitor 1
▪ Good service
▪ Small product range
▪ Competitor 1 provides maximum flexibility
Competitor 2
▪ Good service
▪ Small product range
▪ Competitor 2 provides maximum flexibility
Competitor 3
▪ Good service
▪ Small product range
▪ Competitor 3 provides maximum flexibility
Competitor 4
▪ Good service
▪ Small product range
▪ Competitor 4 provides maximum flexibility
Competitor 5
▪ Good service
▪ Small product range
▪ Competitor 5 provides maximum flexibility
Other
▪ Small product range
▪ Flexibility
▪ Insufficient service
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25. 25
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10:00 To 10:30
Let’s Start again in 30
Minutes
Coffee Break

26. Charts &
Graphs
26

27. Stacked Bar
0 20 40 60 80 100
FY 01
FY 02
FY 03
FY 04 70%
55%
40%
30%
Product 1
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Product 2
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27

28. Clustered Column - Line
0%
100%
200%
300%
400%
500%
600%
FY 01 FY 02 FY 03 FY 04
InPercentage
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Product 1
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Product 2
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Product 3
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28

29. Filled Area
0
5
10
15
20
25
30
35
02-05-2017
07-05-2017
12-05-201716-05-2017
22-05-2017
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Product 1
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Product 2
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29

30. Additional
Slides
30

31. Mission
Vision
Goals
Our
Mission
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32. 32
Marry Parker
CEO & Founder
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Jess Leo
Manager
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Our Awesome
Team
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33. 33
01
02
03
Your Text Here
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Your Text Here
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Your Text Here
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Our Goal
34

35. Comparison
75%
25%
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36. Financial
36
45%
75%
95%
Maximum
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Medium
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Minimum
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37. Location
80% California
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USA Map
37

38. It’s not just about being better. It’s about
being different. You need to give people
a reason to choose your business.
Quotes
38

39. Dashboard
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60%
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75%
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90%
39

40. Timeline
2018
2017
2016
2015
2014
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41. Target
Target
01
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Target
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42. Puzzle
01 02
03
04 05
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43. Silhouettes
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Man’s Woman’s
43

44. Circular
Your Text
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45. Idea 1
Idea 2
Idea 3
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Mind Map
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46. Creative Thinking
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IDEA
46

47. 47
Email Address:
Emailaddress@123gmail.Com
Address:
# Street Number, City, State
Contact Number:
0123456789