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Strategic Branding PowerPoint Presentation Slides
The document provides a comprehensive framework for strategic branding, including brand positioning, communication, and market analysis. It outlines various strategies and worksheets for establishing a brand's unique value proposition and target customer demographics. Key elements such as brand personality, core messages, touchpoints, and competitor analysis are emphasized to differentiate a brand in the marketplace.
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Strategic Branding PowerPoint Presentation Slides
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- 2. 2 C O N T E N T Brand Repositioning Brand PositioningWorksheet Brand Positioning Statement Brand Positioning Chart Brand Communication Positioning Strategy Brand Positioning Framework Brand Positioning - Introduction Establish Brand Positioning Brand Positioning Model
- 3. 3 Symbols What the productdoes for me. Facts How I would describe the product. Text Here How the brand makes me feel. Brand Personality How the brand makes me look. BrandPositioning
- 4. Clear Positioning How youare different from the competitors. Key Message Core message which is to be communicated to the consumers. Touch Points Things that remind the buyers of why the brand serves them (Logos, online & offline marketing, colors). PositioningStrategy 4
- 5. Establish Brand Positioning(Option 1 of 2) 5 Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices
- 6. Establish Brand Positioning(Option 1 of 2) 6 Company & Product Target Customers Quality conscious consumers of chicken Safety- conscious upscale families Convenience- minded pizza lovers Key Benefits Tenderness Durability & safety Delivery speed & good quality Price 10% premium 20% premium 15% premium Value Proposition Better chicken at moderate prices Safest most durable wagon Good pizza delivered promptly at your doorstep with moderate prices
- 7. Brand Positioning Framework 7 Risky WhatCompetition has to give What You have to offer What Customers Want Don’t Even think About thisCompetitor Positioning Ideal Positioning
- 8. Brand Positioning Model 8 MoreEmotional and intangible More Rational and Tangible Why your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Purpose Who you and your people are as a driver of Awareness, Consideration, Preference and Advocacy. Values What your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Product/Service Where and/or When your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Infrastructure How your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Why Who What Where / WhenHow Process
- 9. 9 CreateaBrand PositioningStatement Target Customer What isthe demographic and attitudinal description of the target group of customers your brand is attempting to attract & appeal. Brand Promise The most compelling unique benefit to your target customers that your brand can own in comparison to others. Market Definition What category is your brand competing in and what is the context of the brand Reasons to Believe What is the most compelling evidence that your brand delivers on its brand promise?
- 10. Brand Positioning Worksheet 10 ForTarget Customers Who Statement of need opportunity Product Product or service Because Statement of benefit Top 5 Brands Est. Sales Points of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message Est. Marketing Budget You Brand Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor #1 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor #2 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor #3 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Competitor #4 Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Industry Analysis Competitor Analysis
- 11. Brand Positioning Chart 11 A E C D B 0 1 2 3 4 5 6 7 8 9 00.5 1 1.5 2 2.5 3 3.5 4 4.5 5 Quality Value Proposition Own ProductA Competitor BB Competitor CC Competitor DD Competitor EE
- 12. Brand Communication 12 Variety Quality Accessible Authenticity Convenient Personal Service EasilyAvailable Moderate Prices Latest Technology Customer Value Durability Affordable This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. 13 Niche- Oriented This slide is100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. BrandRepositioning (Option1of2)
- 14. 14 BrandRepositioning (Option2of2) Celebrity Oriented This slide is100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche- Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Strategic Branding IconsSlide 15
- 16. CoffeeTime Let’s Start Again in15 Minutes 16
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- 18. Stacked Bar 18 Product 01 Thisgraph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. Product 02 This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 50% 60% -15% -22% 40% 50% -19% -2% -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
- 19. Name Here Designation This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 19 Our Team
- 20. 20 Premium Services This slideis 100% editable. Adapt it to your needs and capture your audience's attention. Our Company This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. A B O U T U S
- 21. Comparison 21 ActivePortfolio Management PassivePortfolioManagement vs This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 02 03 01
- 22. Address # street number,city, state Contact Number 0123456789 Email Address emailaddress@123gmail.com ThankYou 22