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2. Identification
Competitor A
Competitor B
Competitor C
Competitor D
Key National
Competitors
Competitor E
Competitor F
Competitor G
Competitor H
Key International
Competitors
Competitor I
Competitor J
Competitor K
Competitor L
Substitutes
Competitor M
Competitor N
Competitor O
Competitor P
New Entrants
2
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3. Logos of Competitors
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3
4. Comparison - Based On Criteria
Criteria
Revenue Profit
Market
Share
Main
Activity
Number of
Employees
Product
Quality
Insert your
own text
Revenue
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor E Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor F Text Here Text Here Text Here Text Here Text Here Text Here Text Here Text Here
4
5. = %$ xx Million
in Sales
-15
-10
-5
0
5
10
15
20
0 10 20 30 40 50 60
CompanyGrowth(%)
Market Share (%)
Giving Market Share
Losing Market Share
AverageMarketGrowth
A
B
C
D
CompetitorPositioning
5
6. Market Leader
Competitor A
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needs and capture your audience's attention.Competitor B
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Competitor C
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Competitor Ranking
6
7. 0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
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Competitor
Revenue & Profit
7
8. Competitor Market Share & Sales Revenues
0
10
20
30
40
50
60
70
1 2 3 4
YourFigures(C,$,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
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8
9. Competitor Analysis
0
10
20
30
40
50
60
70
2020 2021 2022 2023 2024 2025 2026
Sales Development of Industry
Performance Indicators
2020 2021 2022 2023 2024 2025 2026
Sales
Sales Development
0,5 1,0 1,5 2,0 2,5 3,0 3,5
Placeholder 1
Placeholder 2
Competitor 3
65
10
10
10
Own Company C.1 C.4 C.2
65
10
10
10
Own Company C.1 C.4 C.2
Revenue / Sales
9
Placeholder 1 Placeholder 2
10. 10
Knowledge On
Our Competitors
â–Ş Product 1
â–Ş Product 2
â–Ş Product 3
Products
â–Ş Service guaranteed only year after purchase
â–Ş Service characteristic 2
â–Ş Service characteristic 3
Services
â–Ş Expansion
â–Ş Strategy 2
â–Ş Strategy 3
Strategy
â–Ş Competitors offer high quality
â–Ş Quality Feature 2
â–Ş Quality Feature 3
Quality
â–Ş The prices very depending on the season
â–Ş Price 2
â–Ş Price 3
Prices
â–Ş Phase enter descriptions & notes here
Other
11. Competitor Description
Main Competitors
Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4
Turnover € 100 million € 100 million € 100 million € 100 million
Top Product Sample Product Sample Product Sample Product Sample Product
Employees 100 100 100 100
11
12. Internal/ External Competitor Portfolio Analysis
Category
Criteria (Areas of
Observation)
Comments on the Strengths &
Weakness of the Unite to be
Tested
Competitor 4
Poor Equal Better
1 2 3 4 5 6 7 8 9
Market
Marketing & Sales -
Sales Structure/ Locations -
Price/ Performance Rtio -
Product
Quality -
Cost Structure/ Cost Advantage -
Enterprise -
Finances
Liquidity -
Cost Development -
Staff
Working Climate -
Staff Training & Education -
Overall Assessment
-
-
12
13. Classification- Market Attractiveness & Market Share
My Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
Market
Attractiveness
Low
High
Weak StrongGlobal Market
Share
13
14. Sales Performance of Competitors
25
8
5
20
30
0
5
10
15
20
25
30
35
40
45
50 2016
35
30
20 20
25
0
5
10
15
20
25
30
35
40
45
50 2017
24
18
28
40
25
0
5
10
15
20
25
30
35
40
45
50 2018
€ / $ MIO. / %
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14
15. Strategic Positioning
Strategic Advantage
Cost Advantage
Comprehensive Cost
Leadership
• Competitor 3
• Competitor 4
Singularity from the
buyer’s point of view
Differentiation
• Competitor 1
• Competitor 2
Entire
Industry
Strategic Target
• Competitors are located in
four areas
• Each competitor attempts to
influence the market
according to this needs
• …
Limitedto
oneSegment
• Competitor 5
• Other
Focus on Priorities
15
16. Assessment & Market Position of Competitors’ Product/ Product Range
Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional
Functions
Equipment
Expected Product
Service Life
Overall
Assessment
6 3 4 3 3
16
17. Market Segmentation
Factors Own Business Competitor 1 Competitor 2 Competitor 3
Age (in years) 20-30 30-35 25-40 20-35
Gender (M/ F) Both Both Female Both
Income (in lakhs) 0-15 7-10 2-15 0-10
Employment Students/ Employed Employed/ Business
Students/ Employed/
Business
Students/ Employed/
Business
17
18. • Prices of the product line are constantly
developing
• Competitive products have an average
price of 2.00 €
Competitors’ Average
Price/ Product
18
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€ / $
4
5.4
2.3
3.8
3
Company Company Company Company Company
19. To - Dos In Order To
Maintain The Advantage
Additional
Investment Costs
Project
Planning
Advantage 1
Competitor 2
Reason: High financial Budget
Competitor 1
Reason: High financial Budget
Competitors who Could Catch up
Competitive
Advantage
19
20. Other Corporate Strategy
Strategy: Emphasizing the Strengths
• Emphasize strength
• Highlight benefits for customer
Strategy: Downgrade / Devalue
• Evaluate weakness as irrelevant
• Devalue importance for customer benefits
• Compensate weakness with strengths
• Identity methods to counteract
• Evaluate weakness as irrelevant
• Devalue importance for customer benefits
• Compensate weakness with strength
Strategy: Downgrade / Devalue
Strategy: Emphasizing Weakness
• Overemphasize weakness
• Emphasize a disadvantage for competitors on
the market
• Highlighting negative impact on customer
benefits
Strength Weakness
OwnCompanyCompetitors
Main Competitors
20
21. 21
5
6
3
4
Facebook Linkedin You Tube Twitter
• Facebook is used by Competitor XY
• XY can be found on LinkedIn
How Many Competitors Use Social
Media Channels?
Social Media
Analysis
23. Overview Of Main Competitors
Competitors Market Leader Challenger Niche Competitor Explanations
Own Business
• Good service
• Small product range
• We provide maximum flexibility
Competitor 1
• Good service
• Small product range
• Competitor 1 provides maximum
flexibility
Competitor 2
• Good service
• Small product range
• Competitor 2 provides maximum
flexibility
Competitor 3
• Good service
• Small product range
• Competitor 3 provides maximum
flexibility
Competitor 4
• Good service
• Small product range
• Competitor 4 provides maximum
flexibility
Competitor 5
• Good service
• Small product range
• Competitor 5 provides maximum
flexibility
Other
• Small product range
• Flexibility
• Insufficient service
23
24. 24
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Coffee Break!
26. Scatter Chart
• Product 01
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• Product 02
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20
60
30
40
75
55
80
90
10
20
30
40
50
60
70
80
90
100
10 20 30 40 50
Profit(InSales)
In Percentage
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26
27. Column Chart
0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
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0%
10%
20%
30%
40%
50%
60%
2014 2015 2016 2017
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27
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• Product 01 • Product 02
28. Donut Pie Chart
40%
20%
30%
10%
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29. Radar Chart
• Product 01
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• Product 02
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29
0
5
10
15
20
25
30
35
02-05-2018
06-05-2018
07-05-2018
09-04-2018
11-05-2018
12-05-2018
30. Line chart
0
10
20
30
40
50
60
70
80
90
100
JAN FEB MAR APR MAY JUN JULY AUG SEP OCT NOV DEC
Profit(InThousands)
92%
80%
• Product 01 • Product 02
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30
31. Stacked Column
6 9
14 17
22 25 27 30 34
9
15
17
23
25
29
34
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Profit(Milliondollars)
• Product 01 • Product 02
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31
33. 33
Our Mission
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Mission
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Vision
34. Our Best Team
34
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John Smith
General Manager
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Tomas Cross
Graphic Designer
Anita Doe
Editor
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35. 35
About Us
Target Audiences
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Preferred by Many
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Values Client
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36. 36
Goal
01
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Goal
02
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Goal
03
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Goal
04
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Our Main Goal
37. Financial
$234
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$423
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$345
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$531
37
38. 2017
55%
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2018
45%
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Comparison
38
39. Important Notes
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Notes01
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40. Puzzle
01
02
04
03
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41. Timeline
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2014
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20172015
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2016
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2018
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42. It’s not just about being better. It’s
about being different. You need to give
people a reason to choose your
business.
Quotes
42
43. Dashboard
75%
Low
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50%
Medium
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75%
High
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44. Location
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Australia
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China
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USA
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South Africa
44
45. 01
02
03
04
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Lego
45
46. Hierarchy
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47. Silhouettes
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Age 25-
43
Age 23-
42Woman’sMan’s
47
48. Magnifying Glass
30%
50%100%
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Our Target
49
50. Circular
01
02
03
04
05
06
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51. Matrix
HighLow
Low High
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52. Venn
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01 02 0403
52
53. Mind map
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01
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02
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03
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Bulb Or Idea 54