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1. Competitive Landscape Module
Your Company Name

2. Identification
2
Key National Competitors
Competitor A
Competitor B
Competitor C
Competitor D
Substitutes
Competitor I
Competitor J
Competitor K
Competitor L
Key International Competitors
Competitor E
Competitor F
Competitor G
Competitor H
New Entrants
Competitor M
Competitor N
Competitor O
Competitor P

3. Logos of Competitors
3

4. Comparison - Based On Criteria
4
Revenue Profit Market Share Main Activity
Number of
Employees
Product
Quality
Insert your own
Text
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor D Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Criteria

5. Competitor Positioning
5
Market Share (%)
CompanyGrowth(%)
AverageMarketGrowth
0 10 20 30 40 50 60
20
15
10
0
-5
5
Losing Market Share
Giving Market Share
A
B
D
C
= %$ xx Million in Sales

6. Competitor Ranking
6
Market Leader
Competitor A
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your audience's attention.
Competitor B
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your audience's attention.
Competitor C
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your audience's attention.

7. Competitor Revenue & Profit
7
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
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8. Competitor Market Share & Sales Revenues
8
0
10
20
30
40
50
60
70
1 2 3 4
YourFigures(C,$,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
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9. Competitor Analysis
9
0
10
20
30
40
50
60
70
2020 2021 2022 2023 2024 2025 2026
Sales Development of Industry
Placeholder1 Placeholder2
65
10
10
10
Revenue
Own Company C.1 C.4 C.2
65
10
10
10
Sales
Own Company C.1 C.4 C.2
2020 2021 2022 2023 2024 2025 2026
Performance Indicators
Sales
0,5 1,0 1,5 2,0 2,5 3,0 3,5
Sales Development
Placeholder 1
Placeholder 2
Competitor 3
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10. Competitor Description
10
Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4
Turnover € 100 million € 100 million € 100 million € 100 million
Top Product Sample Product Sample Product Sample Product Sample Product
Employees 100 100 100 100
Main Competitors

11. Knowledge On Our Competitors
11
› Product 1
› Product 2
› Product 3
› Service
guaranteed only
year after
purchase
› Service
characteristic 2
› Service
characteristic 3
› Expansion
› Strategy 2
› Strategy 3
› Competitors offer
high quality
› Quality Feature 2
› Quality Feature 3
› The prices very
depending on
the season
› Price 2
› Price 3
› Phase enter
descriptions &
notes here
Products Services Strategy Quality Prices Other

12. Category
Criteria (Areas of
Observation)
Comments on the Strengths &
Weakness of the Unite to be
Tested
Competitor 4
Poor Equal Better
1 2 3 4 5 6 7 8 9
Market
Marketing & Sales -
Sales Structure/ Locations -
Price/ Performance Rtio -
Product
Quality -
Cost Structure/ Cost Advantage -
Enterprise -
Finances
Liquidity -
Cost Development -
Staff
Working Climate -
Staff Training & Education -
Overall Assessment
-
-
Internal/ External Competitor Portfolio Analysis
12

13. Classification- Market Attractiveness & Market Share
13
My Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other
MarketAttractivenessLowHigh
Weak StrongGlobal Market Share
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14. Sales Performance Of Competitors
14
28
22
9
9
26
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
2017
31
13
15
12
27
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
201 82016
30
20
10
8
25
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
€ / $ MIO. / %
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15. Strategic Positioning
15
Differentiation Comprehensive Cost Leadership
› Competitor 1
› Competitor 2
› Competitor 3
› Competitor 4
Singularity from the
buyer’s point of view
Cost
Advantage
Entire
Industry
› Competitor 5
› Other
Limitedto
one
Segment
Focus on Priorities
Strategic Target
› Competitors are located in
four areas
› Each competitor attempts to
influence the market
according to this needs
› …
Strategic Target01
03
02
Strategic Advantage

16. Assessment & Market Position Of Competitors’ Product/ Product Range
16
Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional
Functions
Equipment
Expected Product
Service Life
Overall
Assessment
6 3 4 3 3

17. Market Segmentation
17
Factors Own Business Competitor 1 Competitor 2 Competitor 3
Age (in years) 20-30 30-35 25-40 20-35
Gender (M/ F) Both Both Female Both
Income (in lakhs) 0-15 7-10 2-15 0-10
Employment Students/ Employed Employed/ Business
Students/ Employed/
Business
Students/ Employed/
Business

18. Competitors’ Average Price/ Product
18
2 2
1.8
1.66
2.66
Company Company Company Company Company
€ / $
> Prices of the product line are
constantly developing
> Competitive products have an
average price of 2.00 €
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19. Competitive Advantage
19
Competitors who Could Catch up
Competitor 2
Reason: High financial Budget
Competitor 1
Reason: High financial Budget
Advantage 1
Additional
investment costs
Project
planning
To - dos in order to
maintain the advantage
Advantage

20. Other Corporate Strategy
20
Main Competitors
Own Company Competitors
StrengthsWeakness
Strategy: Emphasizing the Strengths
> Emphasize strength
> Highlight benefits for customer
> …
Strategy: Downgrade / Devalue
> Evaluate weakness as irrelevant
> Devalue importance for customer benefits
> Compensate weakness with strength
> …
> Evaluate weakness as irrelevant
> Devalue importance for customer benefits
> Compensate weakness with strengths
> Identity methods to counteract
> …
Strategy: Downgrade / Devalue
Strategy: Emphasizing Weakness
> Overemphasize weakness
> Emphasize a disadvantage for competitors on the market
> Highlighting negative impact on customer benefits
> …

21. Other Corporate Strategy
21
Main Competitors
Strength Weakness
OwnCompanyCompetitors
Strategy: Emphasizing the Strengths
> Emphasize strength
> Highlight benefits for customer
> …
Strategy: Downgrade / Devalue
> Evaluate weakness as irrelevant
> Devalue importance for customer benefits
> Compensate weakness with strength
> …
> Evaluate weakness as irrelevant
> Devalue importance for customer benefits
> Compensate weakness with strengths
> Identity methods to counteract
> …
Strategy: Downgrade / Devalue
Strategy: Emphasizing Weakness
> Overemphasize weakness
> Emphasize a disadvantage for competitors on the market
> Highlighting negative impact on customer benefits
> …

22. Social Media Analysis
22
6
4
3
2
Facebook Linkedin You Tube Twitter
> Facebook is used by
Competitor XY
> XY can be found on LinkedIn
How Many Competitors Use
Social Media Channels?
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23. Activity Analysis
23
Monitoring
Survey
Customer Video
Contest
Customer Surveys
Product Testers
Acquisition
Idea Collection

24. Overview Of Main Competitors
24
Competitors Market Leader Challenger Niche Competitor Explanations
Own Business
> Good service
> Small product range
> We provide maximum flexibility
Competitor 1
> Good service
> Small product range
> Competitor 1 provides maximum
flexibility
Competitor 2
> Good service
> Small product range
> Competitor 2 provides maximum
flexibility
Competitor 3
> Good service
> Small product range
> Competitor 3 provides maximum
flexibility
Competitor 4
> Good service
> Small product range
> Competitor 4 provides maximum
flexibility
Competitor 5
> Good service
> Small product range
> Competitor 5 provides maximum
flexibility
Other
> Small product range
> Flexibility
> Insufficient service

25. 25
11:00 am-11:15 am
Coffee Break
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26. 26
Charts & Graphs

27. Clustered Bar
27
35
45
40
50
60
10
30
25
40
85
55
60
65
70
97
0 20 40 60 80 100
FY01
FY02
FY03
FY04
FY05 > Product 1
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> Product 2
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> Product 3
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28. Stacked Line
28
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
FY01 FY02 FY03 FY04
Inpercentage
> Product 1
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> Product 2
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> Product 3
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29. Stack Area Chart
29
0
10
20
30
40
50
60
70
80
90
100
FY01 FY02 FY03 FY04 FY05 FY06 FY07
Salesinpercentage(%)
50%
> Product 1
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> Product 2
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30. Clustered Column - Line
30
> Product 1
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> Product 2
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> Product 3
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0%
100%
200%
300%
400%
500%
600%
FY 01 FY 02 FY 03 FY 04
Inpercentage
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31. Scatter Bubble Chart
31
> Product 1
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> Product 2
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> Product 3
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15 14
30
45 45
30
37
55
60
50
63 62
0
10
20
30
40
50
60
70
0 10 20 30 40 50
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32. 32
Additional Slides

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Vision
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Mission
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Goal
Our Mission
33

34. Our Team
34
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audience's attention.
Marry Graves
CEO
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audience's attention.
Sofia William
Financial Manager
John Smith
Product Manager
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35. 35
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Target
Audiences
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audience's attention.
Preferred By
Many
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Values
Client
About Our
Company

36. Our Main Goal
36
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01 02
0304

37. 37
Facebook TwitterLinkedIn
70%
54%
65%
Comparison
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38. Financial
38
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60%
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45%
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55%

39. Location
39
United States
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25%
Brazil
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45%
AustraliaThis slide is 100% editable. Adapt
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35%
China
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70%

40. Timeline
40
Start
End
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2014
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2015
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2016
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2017
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2018

41. 41
You were born to
WIN, but to be a
winner, you must
plan to win,
prepare to win,
and expect to WIN.
… Zig Ziglar
Quotes

42. Post It
42
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attention. 01
02
04
03

43. Puzzle
43
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Text
Here
01
02
03
04
05
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44. Our Target
44
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01
02
03
04
05
06
07
08

45. Circular
45
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Your Text
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01
02
0304
05

46. Venn
46
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47. Lego
47
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04
03
02
01

48. Silhouettes
48
Silhouettes
01
Silhouettes
02
Silhouettes
03
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49. Hierarchy
49
CEO
Marketing Head HR Head Finance Head
Team Leader
Staff
Asst. Manager Team Leader
Staff
Staff
Staff
Staff
Staff
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50. Mind Map
50
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51. Matrix
51
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High
Low
High

52. 52
Magnifying
Glass
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53. Funnel
53
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01
02
03
04
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54. Bulb Or Idea
54
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03 04
02 05
01 06

55. 55
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
Thank You