This document provides a competitive analysis of a company and its competitors. It identifies key international and national competitors as well as substitutes and new entrants. It includes logos of competitors and compares competitors based on criteria like revenue, profit, market share, number of employees, and product quality. Charts are included that show competitors' market share, sales revenues, revenue and profit comparisons, sales performance over time, and strategic positioning. The document also describes competitors' products/product ranges, market segmentation, average prices, competitive advantages, and provides an overview of main competitors as market leaders, challengers, or niche competitors.

1. Competitive Analysis
Your Company Name

2. Identification
2
Key International CompetitorsKey National Competitors
Substitutes New Entrants
Competitor L
Competitor M
Competitor N
Competitor O
Competitor I
Competitor J
Competitor K
Competitor K
Competitor E
Competitor F
Competitor G
Competitor H
Competitor A
Competitor B
Competitor C
Competitor D

3. Logos Of Competitors
3

4. Comparison - Based On Criteria
4
Revenue Profit Market Share Main Activity
Number of
Employees
Product
Quality
Insert your
own text
Competitor A Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor B Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Competitor C Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
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Insert your own text Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Criteria

5. Competitor Positioning
5
= %$ xx Million in Sales
20
15
10
0
-5
0 10 20 30 40 50 60
Market Share (%)
CompanyGrowth(%)
Losing Market Share
Giving Market Share
5
Average Market
GrowthA
B
D
C

6. Competitor Ranking
6
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Competitor
ACompetitor
B Competitor
C
Market Leader

7. Competitor Revenue & Profit
7
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
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8. Competitor Market Share & Sales Revenues
8
0
10
20
30
40
50
60
70
1 2 3 4
YourFigures(C,$,%)
Development (Market Share & Share Revenue)
Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5 Other
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9. Competitor Analysis
9
65
10
10
10
Sales
Own Company C.1 C.4 C.2
65
10
10
10
Revenue
Own Company C.1 C.4 C.2
0
10
20
30
40
50
60
70
2020 2021 2022 2023 2024 2025 2026
Sales Development of Industry
Placeholder1 Placeholder2
2020 2021 2022 2023 2024 2025 2026
Performance Indicators
Sales
0,5 1,0 1,5 2,0 2,5 3,0 3,5
Sales Development
Placeholder 1
Placeholder 2
Competitor 3

10. Competitor Description
10
Product x Competitor 1 Competitor 2 Competitor 3 Competitor 4
Turnover € 100 million € 100 million € 100 million € 100 million
Top Product Sample Product Sample Product Sample Product Sample Product
Employees 100 100 100 100
Main Competitors

11. Knowledge On Our Competitors
11
▪ Product 1
▪ Product 2
▪ Product 3
Products
▪ Service
guaranteed
only year after
purchase
▪ Service
characteristic 2
▪ Service
characteristic 3
Services
▪ Expansion
▪ Strategy 2
▪ Strategy 3
Strategy
▪ Competitors offer
high quality
▪ Quality Feature 2
▪ Quality Feature 3
Quality
▪ The prices very
depending on
the season
▪ Price 2
▪ Price 3
Prices
▪ Phase enter
descriptions
& notes here
Other

12. Internal/ External Competitor Portfolio Analysis
12
Category
Criteria (Areas of
Observation)
Comments on the Strengths &
Weakness of the Unite to be
Tested
Competitor 4
Poor Equal Better
1 2 3 4 5 6 7 8 9
Market
Marketing & Sales -
Sales Structure/ Locations -
Price/ Performance Rtio -
Product
Quality -
Cost Structure/ Cost
Advantage
-
Enterprise -
Finances
Liquidity -
Cost Development -
Staff
Working Climate -
Staff Training & Education -
Overall Assessment
-
-

13. Classification- Market Attractiveness & Market Share
13
MarketAttractivenessLowHigh
Weak StrongGlobal Market Share
My Business
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor 5
Other

14. Sales Performance of Competitors
14
30
20
10
8
25
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
28
22
9
9
26
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
31
13
15
12
27
0 25 50
Competitor 4
Competitor 3
Competitor 2
Competitor 1
Own Business
2013 2014 2015
€ / $ MIO. / %
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15. Strategic Positioning
15
Strategic Advantage
Cost Advantage
Singularity from the
buyer’s point of view
Entire
Industry
01 Differentiation Comprehensive Cost Leadership
▪ Competitor 1
▪ Competitor 2
▪ Competitor 3
▪ Competitor 4
03
Limitedto
oneSegment
▪ Competitor 5
▪ Other
Focus on Priorities
02
▪ Competitors are located in
four areas
▪ Each competitor attempts to
influence the market
according to this needs
▪ …
Strategic Target

16. Assessment & Market Position of Competitors’ Product/ Product Range
16
Product x Own Business Competitor 1 Competitor 2 Competitor 3 Competitor 4
Design
Price
Performance
Quality
Additional
Functions
Equipment
Expected Product
Service Life
Overall
Assessment
6 3 4 3 3

17. Market Segmentation
17
Factors Own Business Competitor 1 Competitor 2 Competitor 3
Age (in years) 20-30 30-35 25-40 20-35
Gender (M/ F) Both Both Female Both
Income (in lakhs) 0-15 7-10 2-15 0-10
Employment Students/ Employed Employed/ Business
Students/ Employed/
Business
Students/ Employed/
Business

18. Competitors’ Average Price/ Product
18
2 2
1.8
1.66
2.66
Company Company Company Company Company
€ / $
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▪ Prices of the product line are
constantly developing
▪ Competitive products have an
average price of 2.00 €

19. Competitive Advantage
19
Competitors who Could Catch up
Competitor 2
Reason: High financial Budget
Competitor 1
Reason: High financial Budget
Advantage 1
Additional
investment costs
Project
planning
To - dos in order to
maintain the advantage
ADVANTAGE

20. Other Corporate Strategy
20
Main Competitors
Strength Weakness
OwnCompanyCompetitors
Strategy: Emphasizing the Strengths
▪ Emphasize strength
▪ Highlight benefits for customer
▪ …
Strategy: Downgrade / Devalue
▪ Evaluate weakness as irrelevant
▪ Devalue importance for customer benefits
▪ Compensate weakness with strength
▪ …
▪ Evaluate weakness as irrelevant
▪ Devalue importance for customer benefits
▪ Compensate weakness with strengths
▪ Identity methods to counteract
▪ …
Strategy: Downgrade / Devalue
Strategy: Emphasizing Weakness
▪ Overemphasize weakness
▪ Emphasize a disadvantage for competitors on the market
▪ Highlighting negative impact on customer benefits
▪ …

21. 6
4
3
2
Facebook Linkedin You Tube Twitter
Social Media Analysis
21
How Many Competitors Use
Social Media Channels?
▪ Facebook is used by
Competitor XY
▪ XY can be found on
LinkedIn

22. Activity Analysis
22
Monitoring
Survey
Customer Video Contest
Customer Surveys
Product Testers
Acquisition
Idea Collection

23. Overview Of Main Competitors
23
Competitors Market Leader Challenger Niche Competitor Explanations
Own Business
▪ Good service
▪ Small product range
▪ We provide maximum flexibility
Competitor 1
▪ Good service
▪ Small product range
▪ Competitor 1 provides maximum
flexibility
Competitor 2
▪ Good service
▪ Small product range
▪ Competitor 2 provides maximum
flexibility
Competitor 3
▪ Good service
▪ Small product range
▪ Competitor 3 provides maximum
flexibility
Competitor 4
▪ Good service
▪ Small product range
▪ Competitor 4 provides maximum
flexibility
Competitor 5
▪ Good service
▪ Small product range
▪ Competitor 5 provides maximum
flexibility
Other
▪ Small product range
▪ Flexibility
▪ Insufficient service

24. 24
Let’s Have a Break, We'll
Come Back After 15 Minutes
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Coffee Break

25. 25
Charts & Graphs

26. 26
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5 8
12
16
20
24
28
32 35
10
14
18
22
25
30
33
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Profit(Milliondollars)
Stacked
Column
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▪ Product 1
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▪ Product 2

27. Scatter With Smooth Lines And Markers
27
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0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60
Profit(InThousands)
Dollar (In Billions)
▪ Product 1

28. 28
Year (2017)
0
5
10
15
20
25
30
DecNovOctSepAugJulJunMayAprMarFebJan
Profit(InThousands)
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Area
Chart
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▪ Product 1
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▪ Product 2

29. Stacked Line Chart
29
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0
10
20
30
40
50
60
70
80
90
100
2010 2011 2012 2013 2014 2015 2016 2017
Profit(InThousands)
92%
47%
▪ Product 1 ▪ Product 2

30. 30
20
60
30
35
75
60
85
93
10
20
30
40
50
60
70
80
90
100
10 20 30 40 50
In Percentage
Profit(InSales)
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Scatter
Chart
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▪ Product 1
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▪ Product 2

31. Combo Chart
31
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0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
UnitsSold
▪ Product 1 ▪ Product 2 ▪ Product 3

32. 32
Additional Slides

33. Our
Mission
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Our Vision
Our Mission
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33

34. 34
John Smith
CEO
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Anita Doe
Editor
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Tomas Cross
Graphic Designer
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Our Best
Team

35. 35
Target Audiences
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Preferred by Many
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Values Client
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About
Us

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Our Goal
36

37. Financial
37
$45 $58 $75
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38. Comparison
38
John Smith
CEO
Anita Doe
Editor
Performance
Design
75%
55%
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Performance
Design
45%
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39. 39
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50%
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65%
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90%
Dashboard

40. ur
Target
40

41. 41
01
02
03
04
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Puzzle

42. 42
…Mother Teresa
Not all of us
can do great things. But
we can do small things
with great love.
Quotes

43. Location
43
Australia
80%
60% Canada
60%
60%
Brazil
60%
40% China
60%
80%

44. Important Notes
44
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03
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04

45. Timeline
45
Start End
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201820172016

46. Lego
46
01 02 03
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47. Hierarchy
47
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Designation
Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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48. Mind Map
48
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49. Silhouettes
49
0603
0502
0401
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50. Matrix
50
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HighLow
High Low

51. Circular
51
Your Text
Here
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52. Venn
52
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53. Magnifying Glass
53
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01
02
03
04

54. Bulb & Idea
54
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Product 2
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Product 4
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3 Product
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1 Product

55. Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress@123.com
Thank
You
55