The Automobile Industry Of The American Industry

The Automobile Industry Of The American Industry
The modern automobile was refined in Germany and France in the late 1800s, American however,
dominated the industry via Henry Ford who built his first Car in 19896 and went on to revolutionize
the automobile industry by inventing the assembly line. The major automobile companies in the
American Industry are global corporations. Notable are following companies with some of the cars
they produce; General Motors – Produces Chevrolet, Pontiac, Buick and Cadillac; Daimler Chrysler
– Chrysler, Jeep and Dodge, Maybach; Ford Motor Company – Ford, Lincoln, Volvo; Toyota Motor
Company – Pirus, Corolla, Hilux; Honda Motor Company – Ballade, Jazz, CRV.
In 1999, the Alliance of Automobile Manufacturers was formed by General Motors, Ford Motor
Company, Daimler Chrysler, BMW, Volkswagen, Volvo, Toyota, Mazda, and Nissan Motor
Company to enable them to work together on public policy matters of common interest and to
provide credible industry information and data, and seek consistent global regulatory standards.
(Gale, 2004)
Updated technology is a mainstay in the automotive industry and the different players have come up
with varying innovative ideas. According to a study conducted by J.D. Power and Associates in
2002 based on over 27,000 new vehicle buyers. The study showed that 60% of the buyers referred to
the internet before making purchases. An additional 88% visited the auto websites before for a test
drive. Technology has given rise to innovation that has set the companies apart
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Merger Between Daimler And Chrysler
The merger between Daimler and Chrysler was expected to be a success in the economy especially
with the current trend and demand in the automotive sector. Daimler is considered one of the most
successful and profitable automotive companies across the globe. Founded in 1893 as the Daimler
Motor Syndicate Ltd, its growth and expansion in the automotive sector has been facilitated by the
need to meet the interests and needs of its key stakeholders (Barnard, 1998). The vehicles that are
manufactured by the company are of high standard and the quality is top–notch. Most of its
customers are concerned with the satisfaction level that they achieve when they purchase the motor
vehicles. The implementation of the luxurious car segment meant that the trend in the economy has
considerably changed and there was need for improving the brand image and the superiority of the
products offered.
According to Barnard (1998), Daimler's merger with Chrysler was undertaken due to the need to
expand its operations and initiatives across the globe. Chrysler is considered one of the smallest
automobiles sectors when it is considered with the three biggest U.S. automakers, which includes
Ford and General Motors. Understanding the trend in the economy, the company implemented its
operations in the North American market with the intention of tapping on the mass market that was
available in the region.
The two companies had distinct motives and objectives for undertaking merger. Daimler's objective

Risk And Financial Impact And Draft Of Management Strategies
Risk and Financial Impact and Draft of Management Strategies
The automobiles industry, it is a risky business. The automobile industries move trillions of dollars
in the United States every year. It is not strange for us to see one or the other automobile industries
asking for a government bailout in order to get out of a hole. Every project depends on a large
volume of money, for instance, a single car project may consume billions of dollars. In addition, the
industry works with negative capital, the return on the investment will be recovered only with the
sales of the cars, (Fiat Chrysler Automobiles – Base Prospectus, 2016, p. 18). In this research paper
we will explore: 1. The risks that Fiat Chrysler Automobiles takes; 2. How FCA changed their
opportunities managing the main risks; 3. Developing market strategies to increase sales; 4. Using
TQM to delineate the market strategies. In the following paragraphs, we will go over each topic to
explain the main risks of a new car project and how to use the Total Quality Management – TQM
principles to develop strategies to overcome the risks. Like other automobile industries, Fiat
Chrysler Automobiles assumes every day risks to maintain the company running. As mentioned
above, the launching of a new car model is a huge risk for the car industry. A project for a new car
involves a large volume of employees, contractors and supplies, a large financial investment, and
according to the Chrysler Financial Report, a new car

Technology And The Internet Of Things
Introduction
The world of computers is continuously shrinking at a rapid rate. Coincidentally, computing
systems, now more than ever are finding themselves integrated into different aspects of society.
From light bulbs to coffee makers, integrated computing systems are creating a dynamic network of
ubiquitous computing devices. "The internet of things" is the connection and intercommunication of
such devices in the physical world through the internet. Devices in this network spontaneously
retrieve and contribute information with one another to improve the quality of life for the user.
Varying greatly from virtual reality, "the internet of things" is a passive augmentation of the human
experience rather than a complete removal from it. ... Show more content on Helpwriting.net ...
The software provides assistive services like location–based restaurant suggestions, local weather
and traffic updates, electronic event tickets, flight information, and hands–free voice control that add
additional functionality to the already user–friendly smartphone. To provide these useful services,
Google Now needs to be granted permission to access information from the user's Google account
as well as the device's location and usage data. This information, unique to each user, is used not
only to provide Google Now services, but also is combined with information from other users in
mass data analyzes to improve services and to intelligently push advertising. However, Google's use
of private information contradicts what users feel is an appropriate practice. A Carnegie Mellon
University study suggests that an overwhelming majority of people are uncomfortable with user
profiling. Participants of the study cited issues in the usefulness of the requesting service not being
able to outweigh compromised privacy and a lack of transparency from the requesting company
about what happens to the user's data. In other words, services requiring user data must have
significant value to the user and need to inform the user with clear and precise language how one's
data is being used.

Project Management : The Automotive Industry Essay
Abstract.
The automotive industry is a wide field of connecting many engineering and scientific fields
together in one systematic place. A lot of changes has occurred on this field since it came into
existence. Because it's a whole system of science and engineering, it is affected by a lot of factors
and needs to adapt according to changes in these factors. This paper provides a critical review of
chapter fifty–five of 'Project management in the automotive industry' by Christophe Midler, and
Christian Navarre, that was conducted to provide a review of automotive industry's history
regarding project management. Followed by a personal estimation of the next phase.
Introduction.
The article provides a discussion on how automotive industry was affected by the surrounding
circumstances, and how did project management for this industry has changed gradually from being
functional focused, to project based, to innovation based. And how these circumstance helped
shaping automotive industry into implementing these strategies.
Project management transformed automotive industry based on product strategy and competitive
environment. The article discussed these changes and divided them into four phases, starting from
postwar period and ending in 2003. Each one of these phases discusses a major change in the
industry that happened during a specific period of time, and the outcomes of these changes and did
these outcomes change the industry as a whole.
Automotive industry is wide and

Computer Is Continuously Shrinking At A Rapid Rate
The modern computer is continuously shrinking at a rapid rate (Hornig, 2013). Correspondingly,
computing systems, now more than ever are finding themselves integrated into different aspects of
society. From light bulbs to coffee makers, integrated computing systems are creating a dynamic
network between ubiquitous computing devices (The Internet Of Things (IoT): Challenges And
Benefits, 2015). The "Internet of Things" is the connection and intercommunication of such devices
in the physical world through the internet. Devices in this network spontaneously retrieve and
contribute information with one another with the goal of improving quality of life for the user
(Harrison, 2011). Varying greatly from virtual reality, the "Internet of ... Show more content on
Helpwriting.net ...
"Google Now" is not a physical device but rather it is a piece of software that capitalizes on the
ubiquity of the smartphone to deliver user services that leverage the "Internet of Things." The
software provides assistive services like location–based restaurant suggestions, local weather and
traffic updates, electronic event tickets, flight information, and hands–free voice control that add
additional functionality to the already user–friendly smartphone. To provide these useful services,
"Google Now" needs to be granted permission to access information from the user's Google
account, as well as the device's location and usage data (Google, 2016). This information, unique to
each user, is used not only to provide "Google Now" services, but is also combined with information
from other users in mass data analyzes to improve services and intelligently direct advertising
(Erickson, 2012). However, Google's use of private information oversteps what users feel is an
appropriate practice. A Carnegie Mellon University study suggests that an overwhelming majority of
people are uncomfortable with this user profiling. Participants of the study cited issues in the
perceived usefulness of requesting services not being able to outweigh compromised privacy and a
lack of transparency regarding user data use. In other words, services requiring user data must have
significant value to

Technology And The Internet Of Things
The world of computers is continuously shrinking at a rapid rate. Coincidentally, computing
systems, now more than ever are finding themselves integrated into different aspects of society.
From lightbulbs to coffee makers, integrated computing systems are creating a dynamic network of
ubiquitous devices. "The internet of things" is the connection and intercommunication of such
ubiquitous computing devices in the physical world through the internet. Devices in this network
spontaneously retrieve and contribute information with one another to improve the quality of life for
the user. Varying greatly from virtual reality, "the internet of things" is a passive augmentation of the
human experience rather than a complete removal from it. Despite the seemingly non–intrusive and
benign effects to its users, "the internet of things" has been met with immense criticism. Connected
devices currently active in "the internet of things" have challenged society's current view of privacy,
have created the potential for a new source of dangerous electronic waste, and put people in physical
harm. While the movement to ubiquitous computing through "the internet of things" presents the
opportunity to advance society and improve the quality of life, ethical, safety, and environmental
concerns should first be addressed before accepting implementation of this controversial system.
Ethics
Google Now is a personal assistant built into the Android mobile operation system for smartphones.

Case Study Of Daimler-Benz And Colrysler
incentives to sell cars. In addition, Chrysler had been on brink of bankruptcy some times before; and
it was already on the side of maturity stage with declining growth.
The simple motive of the merger was to take advantages of each other's distribution networks global
supplier base, thereby saving costs thanks to high volumes. Daimler–Benz could gain access to
Chrysler's distribution networks in North America, while Chrysler could reach out to Europe market
thanks to Daimler–Benz's networks. Goldman Sachs was just brought in to make the deal happen.
In addition, equal status of both parties in the merger, as Schrempp said, did not exist, and the
promise that one day, the American would hold the highest management position in Daimler was ...
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Moreover, Daimler–Benz's and Chrysler's brand images were completely opposite, which makes
them lose their own intrinsic value if they would merge together. Again, the clash in cultures and
values took them apart and a harmony within the new company seemed to be impossible.
In addition, with the purpose of protecting sales of Daimler's luxury and uncompromising–quality
products like Mercedes, some core vehicles of Chrysler, such as Dodge Neon and the Jeep Grand
Cherokee, were sidelined in favor of Daimler's products. Apparently, Chrysler's products are always
within cost control, while Daimler–Benz's vehicles are less cost–effective. Merging with Daimler–
Benz, Chrysler hadn't earned as many benefits as expected, but already faced a severe internal
competition which harmed it business not only in the US market, but also hindered Chrysler's plan
of expansion in Europe.
Practically, from Chrysler's point of view, instead of benefiting from synergy savings and instead of
promoting its brand in new market, the merger with Daimler–Benz actually put Chrysler into a
bigger chaos and

How Chrysler handled the 2007 recession in regard to their...
Due to the devastating economic crisis in 2008, American automobile industry suffered a disastrous
period. In particular, the sales volume of Chrysler went down 30.3% compared to 2007. Without
doubt, Chrysler had the most terrible performance among the three giant native auto companies in
North American while its market share declined to about 10%. Meanwhile, the cost of Chrysler was
related high, which led Chrysler has less competitiveness. In addition, Chrysler also had heavy
liabilities, and it made Chrysler's financial situation worse.
In order to save itself, Chrysler was attempting to seek restructure opportunities. In August and
October 2008, Chrysler negotiated with Nissan and General Motors respectively. However, as the
poor performance of General Motors in the crisis, the negotiation didn't proceed then. At the end of
2008, Fiat and Chrysler began to discuss the merger.
On 19th December 2009, Chrysler closed all the manufacture operation to reduce its cost as well as
to make its stock meet the market demand. At the same time, Chrysler laid off 32 thousand
employees to reduce its expenditure.
Also, Chrysler had asked US government for help. By the end of 2008, US government provided $4
billion to rescue this auto giant. Then the US government pressurized the creditors (the debt valued
$6.9 billion) made significant concessions. And four main loan institution with 70% liability agreed
settle these debts with $2 billion, which paved the way for a radical

Opportunity In The Auto Industry
Opportunity / Industry Overview The United States spends billions of dollars in the automotive
industry to close the gap between vehicle over–production and the need for auto dealers to
constantly grow sales in line with the over–production. Auto dealers operate in a "survival of the
fittest" environment, which has led to a rise in the consolidation of auto dealerships. For the above
reasons, spending in the auto sector in the United States is constantly increasing, as OEMs and auto
dealers are continually trying to get an edge and outperform the competition. Target Audience The
Company will focus on the 80% of auto dealers who are average or below–average performers who
want to increase their sales and grow their business. The ... Show more content on Helpwriting.net
...
Competitive Landscape Dealer Management Solutions Summary: One of the largest solutions of its
kind in the United States is CDK. Advantage: These comprehensive solutions focus on ERP and
financial controls. Disadvantage: Dealer management solutions are unwieldy, complex, and
expensive. Salesforce Summary: This is often used as the CRM solution within dealerships.
Advantage: Salesforce is probably the best known and leading sales management tool that has
morphed into a CRM solution. Disadvantage: At its heart, Salesforce is a sales lead management
tool and not CRM. Salesforce is a one–size–fits–all approach, unless the client pays for
customization, which sends the subscription rocketing upwards. The product also does nothing for
salesperson engagement and very little to fix broken processes for sales and performance.
Dashboard and Insight Providers (Klipfolio) Advantage: Products like Kilpfolio can create different
dashboards and visualizations. Disadvantage: Clients need to know what they want and how to
manipulate the data for the program to be useful. The program can find broken processes, but not
solutions. Net Promoter Products (Customer Gauge) Advantage: Net promoter score are widely
adopted as a means of tracking loyalty, so net promoter products are the most comprehensive
solution. Disadvantage: Not every expert believes net promoter score is the best way to track
loyalty, and it does not help

Organizational Culture at Chrysler
Organizational culture
Organizational culture can loosely be defined as the shared assumptions, beliefs, and "normal
behaviors" (norms) of a group. These are powerful influences on the way people live and act, and
they define what is "normal" and how to sanction those who are not "normal." To a large degree,
what we do is determined by our culture.
Organizational culture is similar to, say, regional culture. The same person in different organizations
(or parts of the same organization) would act in different ways.
Culture is very powerful. (One example is the cultural change effort at British Airways, which
transformed an unprofitable airline with a poor reputation into a paragon of politeness and profit).
An example: Cultural change at ... Show more content on Helpwriting.net ...
Rather than have a small number of people control new products, Jeep/Truck product manager Jeff
Trimmer said planners were "speaking out for customer wants and needs in the initial stages...and
working along with each of the various functional groups...The role becomes more advisory."
Everyone who would be involved participated to "harness the best ideas and creativity."
Even the assembly line workers were included; with the new Ram trucks, they were working with
engineers six months before production started. Mechanics were consulted early, to help prepare the
cars and trucks for real–life maintenance.
Product teams followed vehicles through their development to identify systems and process issues.
"Today, we feel we have a lot more facts, and more of a groundswell of information that comes from
groups of people who know exactly what we're trying to do," reported Robert Johnson of Dodge
Trucks.
Agreeing on Objectives
One change which helps to keep projects pure is setting down objectives clearly, at the beginning.
Core objectives were agreed on at the beginning by all parties; because "Everybody agrees up front
and we stick to the plan," (Bernard Robertson, Jeep/Truck team), there were no last–minute changes
in focus, which can result in expensive disasters (such as the Corvair, Vega, and Fiero). Because
everyone was involved in setting goals, they took responsibility for living up to them.
Learning
Changes in the way cars were made began

Difference Between Daryler And Chrysler Merger
Daimler Chrysler Merger: The Quest to Create "One Company The merger between Daimler and
Chrysler happened on May 7, 1998 when the Chief Executive Officers of the two companies
suggested that they require strong partnership to enable them to survive in the car market industry.
The two companies were equally large and they needed to build a multi–billion company that will
dominate the market to be able to compete strategically and successfully as well. For several
decades, Chrysler Group had experienced an unstable financial condition that necessitated support
from Daimler. The company also encountered hostile takeover attempts from Kirk Kirkorian, the
company's largest shareholder, who collaborated with Lee Lacocca, Chrysler's former chairman ...
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Glavin Center for Global Entrepreneurial Leadership, 2004). Despite the supposed individual and
common benefits in the merger between Chrysler and Daimler, their partnership combination failed
because the two organizations were never integrated into a cohesive approach and could not
cooperate to the extent that was necessary in making the combination work due to conflicts of lack
of trust with each other. It eventually became obvious that the supposed "merger of equals" was
actually an attempt of takeover of Chrysler by Daimler that was compounded by unbridgeable
differences in the different cultures of the two organizations (Watkins, M.,

Taking a Look at the Chrysler Corporation
"In 1921, Walter P. Chrysler joined as Chairman of Maxwell Motor Corporation" and inherited the
company's World War I driven debt (Wheelen & Hunger, 2012, p. 17–2). The company would stop
selling vehicles under the Maxwell name in 1923 and would release the first Chrysler named vehicle
in 1924 called the Chrysler Six (Wheelen & Hunger, 2012, p. 17–2). Between 1928 and 1951 the
company would acquire Dodge Brothers, develop "the DeSoto and Plymouth Divisions", release the
Chrysler Airflow, and build the Firepower engine, which would later be known as the Hemi
(Wheelen & Hunger, 2012, p. 17–2). The 1960s would deliver Chrysler to Europe and the 1970s
would lead Chrysler to a decline in auto sales as well as its first corporate restructuring, where CEO
Lee Iacocca would initiate "several cost–cutting measures" that would allow the company to
rebound by the mid 1980s (Wheelen & Hunger, 2012, 17–3). Unfortunately for Chrysler, a company
that started with debt, by the late 1980s the company would again find itself in financial turmoil
forcing a second company restructuring that would lead to the production of more "fuel–efficient
vehicles like the Dodge Shadow and Plymouth Sundance (Wheelen & Hunger, 2012, p. 17–2). In
1998, the company would enter into a merger with Daimler–Benz. That merger would last until
2007 when Chrysler was sold to Cerbus Capital Management, which would produce "an 8% growth
in sales" in 2007, but eventually fell back into a loss in profit (Wheelen &

Research
Case Study: Sergio Marchionne
What are the observable artifacts, espoused values, and basic assumptions associated with Chrysler's
culture?
An observable artifact is defined as the physical manifestations of an organization. These artifacts
can include a company's dress code, stories about the company, and rituals within the company
(Kreitner & Kinicki, A.2013). The main observable artifact that Chrysler had, and the reason
Mr. Marchionne was in distress was about, was the way manager Fong doubled rebates in order to
make profit from the dealership sales. This approach was part of the culture that led the company to
diminished lucrativeness. Another observable artifact came with the changes Mr. Marchionne
implemented, such as his ... Show more content on Helpwriting.net ...
Once Mr. Marchoinne began making changes at Chrysler everyone felt his control and authority
because of the way he employed his methods.
Would you like to work at Chrysler? Explain your rationale.
I believe Chrysler would be a great organization to work for because Mr. Marchoinne's passion and
work ethic make Chrysler an exceptional organization to be a part of. To see the top guy work seven
days a week and have 5 cell phones is amazing to me. I think this type of attitude will trickle down
to the workforce and can only lead to a greater success of Chrysler.
I believe Chrysler would be a great organization to work for because Mr. Marchoinne's passion and
work ethic make Chrysler an exceptional organization to be a part of. To see the top executive have
such dedicated devotion and passion for his profession inspire me. He was brilliant and was able to
dedicate seven workdays a week to this corporation. It is both amusing and amazing how he could
manage 5 separate cell phone lines while doing this. I believe that this type of dedication, fortitude,
and attitude will trickle down to the workforce. This type of leadership may lead others to continue
expanding on the success of Chrysler.
References
Kreitner, R., & Kinicki, A. (2013). Organizational Behavior. New York, NY: McGraw–
Hill/Irwin.
Fiat Chief

The Chrysler Group's Merger with Fiat
The Chrysler Group LLC initial public offering (IPO) was initiated by a trust known as the United
Auto Workers (UAW) Retiree Medical Benefits Trust to cover medical benefits for retired workers
who owned 41.5% of the company. The trust was created in 2007 as a way of reducing Chrysler's
financial liability of paying existing workers and former employees' health care costs and
retirements. Initially, the trust was not supposed to have a large share of its assets in the form of
stock, but with Chrysler running out of cash the following year, and falling into bankruptcy in 2009,
the only asset it could offer was its own stock.
Fiat and Chrysler formed a partnership in 2009, when Chrysler emerged from Chapter 11
bankruptcy protection in the United States. Since then, it has gradually increased its ownership, and
combining its operations. Fiat owned 58.5% of Chrysler, and prior to the IPO offer in September
2013, Fiat long wanted to acquire the remaining stake from UAW, but the two sides could not reach
an agreement over what is a fair price. As a result, UAW decided to file for IPO, using a provision of
the bankruptcy agreement that allowed it to require registration for an IPO.
However, after further negotiations, the Italian company settled a $4.35 billion deal to buy the
remaining shares (41.5%) from UAW in early January 2014, avoiding a planned IPO of the third–
biggest American carmaker . As a result of the buyout, Chrysler became a wholly–owned subsidiary
of Fiat.

Smart Car
INDUSTRY
Classification and definition of the industry
The relevant industry for Smart Car is worldwide automakers because the target audience will be
cost–conscious Americans. In 1999, the American car market was filled with many foreign imports
that directly competed against and in some instances beat American domestic car producers.
Analysis of existing competitors
Today there are other low cost automobile manufacturers marketing to the United States. None,
however, produce anything like SmartCar. The modular/custom design has no known peer in the
U.S at this time. Daimler–Benz owns Chrysler so we can assume that at least one of the big three
domestic automakers will probably not be directly competing against Smart Car. It ... Show more
content on Helpwriting.net ...
The purchaser gets to design his own car from the factory. This is unique and hence there is no other
known car that you can design from the ground up, or at least, you are expected to design from the
ground up when you order it. Further the high MPG rating and space saving attributes are not found
in most of today's cars. But other goods might act as substitutes lowering the amount Daimler can
charge for its vehicle. For instance, hybrid vehicles appeal to the environmental conscious person
but presumably have more leg room. The problem is that the price of Hybrids is prohibitive. There
does not seem to be a low cost automobile made today that would be similar. As for other types of
vehicles, a substitution might be the electric Cushman cars, or motor scooters. These however have
important differences: the electric Cushman and motor scooter will only go up to a certain speed.
The Motor scooter will not shield a person from the elements, like rain and snow. The same is true
of the trendy motorcycle. Harley–Davidson have made a fortune in marketing the "hog" to everyday
Americans who want to be trendy, sleek, get good gas mileage and buy something customizably
unique. This no doubt would be a substitute of sorts, but the down side is that elements are still a
factor. Also public busing is a substitute as an economic alternative, but it

The 's Leadership Traits, Behavior And Styles Essay
Chrysler is among the biggest American automobile companies. However, before the current
success the company enjoys, it underwent enormous losses and was declared bankrupt during the
2008–2009 automotive industry crisis. With the appointment of Sergio Marchionne as its
chairperson and CEO, the company became successful again. Marchionne 's unique leadership
skills, type, and behavior that are not always popular are credited with the success of the enterprise.
The paper discusses Marchionne 's leadership traits, behavior and styles and how they have
contributed to the firm 's success.
Personality and Leadership Traits Sergio Marchionne is a visionary man full of drive, a trait
necessary for leaders (Kumar, 2009). Upon taking the reins at Chrysler Group on 10 June 2009,
Marchionne had a vision of Chrysler reclaiming its position among the top automobile
manufacturing companies in the world. To achieve this goal, Marchionne borrowed $7.6 billion
from both the Canadian and United States governments ("2011 All–star", 2011, para.7). By mid–
2010, Chrysler had launched sixteen new vehicles to be presented for the 2011 model period. He
even managed to pay the loan to the two governments six years in advance. Moreover, because of
Marchionne's vision, as from mid–2010 to the end of 2011, Chrysler Company had about nineteen
straight months of year–over–year sales increases ("2011 All–star", 2011, para.9). There was a rise
in demand for the Company's Jeep motor vehicle among automotive

Strategic Change at Chrysler Essay
Strategic Change:
The case study of Daimler Chrysler
Introduction
Globalization results in rapid and constant business environmental changes. As a result, most
organizations tend to be more transformational organization so as to be flexible to respond promptly
to those changes. Strategic change is one of the effective solutions to this situation. This paper will
discuss the nature of strategic change in the first part. The next section is an analysis of Daimler
Chrysler case study; whether the strategic change by merger bring them sustainable competitive
advantage.
Nature of strategic change
The causes of strategic change
To be effective transformation organization, a company needs to be ready for incessant change of
outside ... Show more content on Helpwriting.net ...
This situation might affect attitude of entire staff (Chaharbaghi and Willis, 1998). As a result, critical
learning is indispensable in this stage to create the atmosphere of understanding the problem of
organization and transfer knowledge in order to enhance the ability of making decision in rapid
change situation. Besides, this learning process leads to the lower degree of change resistance but
higher level of participation which are vital component to achieve strategic change goal (Kenny,
2006). Afterward when employees understand more about the situation, it is time to inform the
direction and plan of strategic change. In this step, eventhough the implementation becomes more
constant, organization must maintain flexibility for unexpected situation. Finally, when organization
is covered with understanding and predictable situation, the normal operation of implementation
was brought in to perform (Kenny, 2006). Consequently, it can be concluded from above
implementation step, which applies the radical approach when there is a lot of risk and uncertainty
and the incremental approach when there is lower scale of risk and uncertainty, is the process of
transformational strategic change based on learning for transformational organization
The hardest step of change
According to Zeffane (1996), strategic change needs to well mould

Chrysler Pacifica Essay
The all–new 2017 Chrysler Pacifica arrives this spring.
If you thought the minivan segment was in its death throes, you aren't alone. Last year, segment
sales fell by 8 percent in a market where overall sales climbed by more than 5 percent.
However, much of that drop can be attributed to a shutdown at the Fiat Chrysler (FCA) plant in
Ontario, Canada early in 2015 explains GoodCarBadCar.net. That cessation allowed FCA to retool
the plant to prepare for an all–new model, the 2017 Chrysler Pacifica, now in production.
The minivan market is certainly a small one, with just over 500,000 units sold in recent years. In
2000, just before the crossover SUV craze took hold, manufacturers sold a record 1.37 million units
according to Bloomberg. In 2009, that number plummeted to just 415,000 models sold, due in part
to an overall collapse in vehicle sales.
Chrysler ... Show more content on Helpwriting.net ...
FCA's most profitable models are its Jeep and Ram products. Minivans are lucrative too, especially
when sold in greater numbers.
The end–game strategy for CEO Sergio Marchionne is to make his company more appealing to
partners. Marchionne has made it clear that his company's future lies in the arm of a well–heeled
suitor.
New 9–Speed Automatic Transmission
The 2017 Chrysler Pacifica does have something in common with the outgoing Town & Country:
both models are powered by a 3.6–liter, V–6 engine. This engine makes 287 horsepower and 262
foot–pounds of torque.
Notably, the transmission has been changed with the Pacifica getting Chrysler's new 9–speed
automatic, replacing the previous 6–speed. That improvement will result in a boost in fuel economy
to 18 mpg in the city and 28 mpg on the highway; up from the previous 17/25 mpg city/highway.
Exterior and Interior Highlights
PHEV Variant Arrives

Lee Iacocca's Legacy
Lee Iacocca made a name for himself by saving Chrysler Corporation from the brink of bankruptcy
in the late 1970s and built it into a powerful and profitable firm in short time. Management and
manufacturing changes implemented by Iacocca resulted in a dramatic increase in Chrysler 's stock
price and Iacocca 's ego. However, as the cash flowed in during the early to mid 80 's, Iacocca lost
focus of what made the company successful and he changed Chrysler 's growth strategy by investing
large amounts of capital in businesses that were unrelated to the auto industry. In the early 1990s,
Chrysler again found itself in a precarious situation with its market share and stock price in steady
decline. In early 1993, Robert Eaton was set to ... Show more content on Helpwriting.net ...
Iacocca 's leadership style was decisive and autocratic. He made decisions with little or no feedback
from his superiors, peers or subordinates. However, his keen knowledge of the auto industry
combined with his charisma helped influence those around him to follow his lead.
Transition in Strategy
In the mid–1980 's, Iacocca was basking in the glow of his successes at Chrysler. The company was
performing better than anyone could have imagined back in 1979 and was sitting on large quantities
of cash. With virtually nobody to answer to and convinced he could do no wrong, Iacocca pursued a
diversification strategy for Chrysler from 1984 to 1988 focused on areas in which he had no
expertise and areas unrelated to the company 's core business. Iacocca 's acquisitions were a reversal
of his original turnaround policy, which focused on the production of automobiles. Acquiring
businesses in the aerospace, banking, and electronics industries created the need for more
knowledgeable personnel than Chrysler employed. The current management team was not equipped
or experienced enough to handle large investments in unfamiliar industries. The diversification
strategy forced Iacocca to implement a more decentralized management structure that was a reversal
of the structure originally used to help Chrysler rebound. By spending money on non–core
acquisitions and stock buybacks as opposed to reinvesting cash into the development of

Strategic Management Case Study
Q1. Expand on the rationale behind the Fiat and Chrysler strategic alliance.
In December 2008 Fiat witnessed such a drop off in its demand for cars that they were forced to
close for a month and lay off close to 50,000 workers. The company indicated that amid the
financial crisis it was looking for a partner who could give the company the much needed push in
the North American market. Fiat learned about Chrysler's bankruptcy problems and put an offer on
the table for the purchase of Chrysler. Experts felt the alliance was part of Fiat's expansion and risk
diversification strategy. On Jan 20th, 2009 as part of its bankruptcy filing, Chrysler announced its
plans to establish a global strategic alliance with Fiat.
The rationale ... Show more content on Helpwriting.net ...
It was because of this agreement with the Government that Chrysler had to present a long term
viability plan to the US Government by the end of March 2009, which needed to include the
possibility of mergers with other companies. This is effectively what allowed the Fiat/Chrysler
alliance to take place.
Q2. Investigate what could be a hindrance to the realisation of the synergies of the Fiat / Chrysler
partnership?
In any merger, or acquisition for that matter, it can be extremely difficult. In a lot of cases mergers
often fail to produce the anticipated gains.
There are many difficulties of which both Chrysler and Fiat may encounter, such as;
1. One company's reputation can damage the profitability of the venture as a whole.
2. The coming together of different cultures.
3. Different business strategies.
4. Increase in management turnover.
5. Increase in bureaucratic and export costs.
1. Reputation
"A good reputation is worth more than money" Publilius Syrus
A company's reputation will determine its success rate; a good reputation generally leads to a
successful profitable company. A bad reputation will affect a company's profitability whether that is
through poor customer service or production faults, if a company garners a substandard reputation

Case Study Of Daimlerchrysler
DaimlerChrysler's brand strategy was flawed. The new DaimlerChrysler cannibalized its own
product line, as the Mercedes M class collided with the Jeep Grand Cherokee, affecting one of
Chrysler's most profitable product lines. Chrysler was supposed to pick up small–car segment, but
Chrysler brand didn't fit the small–car image.
In DaimlerChrysler, there were problems in integrating the operations due to different drive
concepts. Therefore, component sharing was limited, which significantly restricted the benefit of
economies of scale that a merger could bring on.
3.3. Chrysler's consequences after merging with Daimler–Benz
Daimler merged with Chrysler when Chrysler had walked to the other side of the slope glory. In
1997, Chrysler's net profit was 2.8 billion ... Show more content on Helpwriting.net ...
The first lesson drawn from the Airflow is that the public does not accept things that are too strange
or belong to a far future. However, in the next two decades, the company continually pursued
conservative and out–of–fashion designs. Chrysler has had to pay by more than half of the market
share loss in 1950s.
Chrysler is seriously suffered when Keller and the company's best engineers left for space project of
the US government. In general, the corporation has had two golden period from 1983 to 1988 and
from 1993 to 2000, but all heroes that built that glory also left when Daimler–Benz appeared.
In theory, the amalgamation of Chrysler and Daimler–Benz can bring on a considerable competitive
advantage, especially in term of the economy of scale. Nevertheless, the synergy savings can only
be achieved if two companies can operate the business and produce vehicles more efficiently than
when they were apart. In the case of Daimler–Benz and Chrysler, many conflicts and clashes have
made the integrated management impossible. Looking back, it seemed to be an unlikely marriage at
the very first

The Economic And Economical Impacts Of The Automobile...
The auto industry in Canada has been one the biggest contributors to the economy since its
conception. Autonomous State by Dimitry Anastakis discusses both the political and economical
impacts of the automobile industry. In the book, Anastakis examines aspects of the auto industry
including the Organization of Petroleum Exporting Countries (OPEC) in 1973, which spiked oil
prices causing a slow down in exporting goods and a decrease in the general economy. Additionally,
Anastakis discusses the downfall of Chrysler in the late 1970's, which eventually inspired a deal
with the government in order to save the company. The book also references the continuation of
globalization in Canada, focusing on elements such as the entrance of over seas (mostly Japanese)
car companies and in what way they impacted North American domestic companies. Moreover, it
explains the effects of the 1989 Free Trade Agreement that was signed between Canada and US.
This agreement helped govern trade and economically boosted both Canadian and US markets.
Anastakis book makes sure to examine every detail of what was to come of the continuation of the
industrialization in the auto industry post 1945. Autonomus State also displays the repercussions of
what was outlined in the course about post WWI struggles and successes. For example, the topic of
the shift of political contribution from engaging in conflict, to a more laissez–faire style, meaning
leave it alone and it will work its self out. This

A Farmer Is Reliable And Hard Working
"And on the 8th day, God looked down on his planned paradise and said, 'I need a caretaker.' So God
made a farmer." A farmer is someone who can multitask. He can work long hours, raise livestock,
till the fields, sow seed for crops, maintain his home, support his family, and still attend a school
board meeting that runs past midnight. He not only provides for his family and animals, he provides
for the nation. It is proof, based on all these responsibilities, that a farmer is dependable and hard–
working. So, Dodge made the Ram truck to take care of the farmer. Dodge would like you, the
consumer, to know that their Ram truck is also dependable and hard–working, like a farmer.
Because we the nation rely on such a dependable individual to feed us, Dodge manufactured a
dependable vehicle for the farmer in order to fulfill his tasks. According to this commercial, the
farmer is someone who can do all these things, yet take care of his family, while supplying the
nation with food and livestock. Dodge is using this commercial as a way to associate the "mighty
farmer", who people depend on, with their mighty truck, which is dependable for heavy farming
needs. The commercial utilizes select photographs, some of which feature a Dodge Ram truck being
used on the farm, to portray the daily life of a farmer. These pictures give us the impression that the
truck is designed to be strong enough to "clear trees and heave bails", and yet provide a gentle–
enough ride for

Merger and Acquisition Case
UV0085
Version 2.2
CHRYSLER CORPORATION: NEGOTIATIONS BETWEEN DAIMLER AND CHRYSLER
In January 1998, Jürgen Schrempp, CEO of Daimler–Benz A.G., approached Chrysler Corporation's
chair and chief executive officer (CEO), Robert Eaton, about a possible merger, acquisition, or deep
strategic alliance between their two firms. As Schrempp argued: The two companies are a perfect fit
of two leaders in their respective markets. Both companies have dedicated and skilled work forces
and successful products, but in different markets and different parts of the world. By combining and
utilizing each other's strengths, we will have a preeminent strategic position in the global
marketplace for the benefit of our customers. We will be able to exploit new ... Show more content
on Helpwriting.net ...
Under the leadership of Lee Iacocca and with the support of federal loan guarantees, Chrysler
managed to turn itself around one more time, returning to profitability in 1982. While the late 1980s
proved tough for the industry as a whole, the introduction and meteoric rise of the family minivan (a
market controlled 47% by Chrysler as of 1996), coupled with the 1987 acquisition and subsequent
exploitation of the Jeep brand name, left Chrysler the envy of the U.S. auto market by the mid–
1990s. As Fortune magazine stated in late 1996, "If a vehicle is in demand and generates high profit
margins, you can bet Chrysler's making it."4 While Chrysler's success and relatively conservative
management style attracted praise from industry observers, it also attracted the attention of Las
Vegas billionaire Kirk Kerkorian, who with the help of retired Lee Iacocca, mounted a hostile bid
for Chrysler in 1995. The (U.S. dollar) $55 per share ($27.50 today following a 2–for–1 stock split
in 1996) not only failed to win the approval of Chrysler's board, but also turned out to be largely
unfinanced, leaving Chrysler to continue under its current management. Chrysler products Chrysler
focused heavily on trucks in its product offering. In 1997, trucks, including minivans, accounted for
about two–thirds of Chrysler's vehicle sales in the United States and cars accounted for about one–
third. Chrysler's trucks

Environmental Challenges Facing The American Auto Industry...
The Environmental Challenges Facing the American Auto Industry
This essay seeks to analyse the environmental challenges facing the American auto industry. I will
examine the global competition, new technologies for automobile powering, the effects of
emissions, and customer opinion about the industry in the following paragraphs.
(Select USA, n.d.), have identified the United States as having one of the largest automotive markets
in the world, as it is home to thirteen (13) auto manufacturers. Similarly, Investopedia.com, (n.d.),
states that the North American automobile production market, is dominated by what is known as the
"Big Three", which includes; General Motors, producers of Chevrolet, Pontiac, Buick, and Cadillac,
Chrysler, producers of Chrysler, jeep and Dodge, and Ford Motors, producers of Ford, Lincoln and
Volvo".
As any other industry, the automobile industry is not without its fair share of global challenges. In
1982, Honda opened the doors to its first US auto plant. Two years later, in 1984, Toyota entered
into a "joint venture with General Motors called the New United Motor Manufacturing Inc.,
(NUMMI). Later, in 1989, the company launched its luxury division, LEXUS, creating a
multinational approach to automobile manufacturing, with an increase in product sales soaring in the
USA (Toyota Company History, (n.d.).
Decades later, during the energy crisis (2003–2008), the rise in fuel prices on the

Chrysler's Culture
The Culture of Chrysler
What are the observable artifacts, espoused values, and basic assumptions associated with Chrysler's
culture? An observable artifact is defined as the physical manifestations of an organization. These
artifacts can include a company's dress code, stories about the company and rituals within the
company. The main observable artifact that Chrysler had and the reason Mr. Marchionne was upset
about was the way manager Fong doubled rebates in order to make sales. This tactic was part of the
culture that led to the company not being profitable. Another observable artifact came with the
changes Mr. Marchionne implemented such as his weekly meetings with his staff. Espoused values
can defined as the normal standards ... Show more content on Helpwriting.net ...
Use the competing values framework to diagnose Chrysler's culture. To what extent does it possess
characteristics associated with clan, adhocracy, market, and hierarchy cultures? Within the
competing values framework, Chrysler's culture would fall under the hierarchy culture. The
hierarchy culture involves control and Mr. Marchionne is very much in control of the Chrysler
Company. Mr. Marchoinne has made numerous changes and works every day of the week to ensure
Chrysler gets to where it needs to be.
Look up Chrysler's mission or vision statement on the company's website. To what extent is the
culture type consistent with the accomplishment of their mission or vision? The culture type is
consistent because if Chrysler hadn't made the changes, who knows where they would be now. The
old management at Chrysler had made many decisions that were costing the company money and it
caught the attention of the higher executives and Mr. Marchionne.
Which of the mechanisms for changing organizational culture did Mr. Marchionne use at Chrysler?
Mr. Marchionne used "the workflow and organizational structure" mechanism. This mechanism has
a hierarchical structure which leans towards a more control/authority organization. Ashley states that
"in the following years, Chrysler's management instituted a series of marked changes in corporate
culture, practices, and infrastructure that led to steady gains in market share and customer

Environmental Issues Facing The Usa Automotive Industry
Environmental issues facing the USAAutomotive industry
Environmental challenges facing the automotive industry in the United States of America has
changed sharply over the years. When the 2007/8 financial crises hit this was devastating for the
industry. Forces beyond the industries control caused untold havoc.
Bankers and their efforts to layer the mortgage debt causing so much uncertainty in the markets that
they themselves could not understand unsettled so many industries and caused so many domino
effects on many industries. The motor industry was one of them that had been stable since Ford had
built the first motor vehicle and introduced the assembly line.
This collapse had many companies asking the government for bailout money. General Motors and
Chrysler would require a $ 50 billion bailout but the government only approved an amount of $ 17.4
billion. Both companies had filed a section 11 in 2009 for bankruptcy.
This would be the only way they could move forward as they employ so many workers who would
then be unemployed.
The government had to decide what the best plan of action would be as this had caused crises that
would, directly and indirectly, result in the supply chain and production chain being thrown into a
complete disaster zone.
With the reduced funds being received and the wish list not been received in a good light, the US
automobile manufacturers were forced to go back to the drawing board and see how they could
change their operations, the cost of

External and Internal Environments
Assignment 2: External and Internal Environments
Business 499
Zavier Pyles
Professor May
January 30th, 2013
Vroom Vroom! This is the welcomed sound that automobile owners and manufacturers like to hear.
It is the sound of completion, success, and satisfaction. But what happens when this sound is
drowned out by weakened profits, customer dissatisfaction, and industry weakness? In comes the
government bailout of the automobile industry. In recent years, 2008–2010, Ford, GM, and Chrysler
had to be saved from self–destruction and bankruptcy through government incentives, loans, and
emergency funding. In December of 2008 these 3 automakers asked the government for monetary
assistance that totaled approximately 34 billion dollars ... Show more content on Helpwriting.net ...
In the case of Chrysler, the automobile industry is one that is very populated with different car
manufacturers. Chrysler should make sure that it has an understanding of the population that it is
targeting and the ability that people in this population have to purchase a car. Also, Chrysler should
take into account the level of economic stimulation present in that particular population. For
example, what is the unemployment rate in that particular area, what is the median income for the
population, and how prevalent is public transportation (bus, taxi, subway, etc) in this area? *
Political/Legal: The political portion of the general environment is often overlooked because
businesses and people alike think that it is enough to follow the laws and abide by regulations set
forth by the government. This is incorrect. Many automobile companies such as Chrysler operate in
foreign countries and look to export their products to foreign countries as well. The laws and
regulations in these foreign countries have to be navigated and understood just as precisely as those
in the home country. In the case of Chrysler, when it was acquired by Daimler–Benz, the company
had to develop a whole new outlook on its business practices. Taxation policies had to be revamped
polices on the export, import, and manufacturer of

The Change Of The Car Essay
The future 0f the car The auth0rs take full resρ0nsibility f0r the c0ntents 0f this ρublicati0n. The
0ρini0ns exρressed here d0 n0t necessarily reρresent the views 0f the VDI. Unless exρressly granted
0therwise by the ρublisher, all rights are reserved. These include the reρrinting, the ρh0t0mechanical
reρr0ducti0n (ρh0t0c0ρy, micr0 c0ρy) and translati0n 0f the ρublicati0n, either in ρart 0r in wh0le.
C0ver illustrati0n: The sρace uρ! Is 0ne visi0n 0f the car 0f the future fr0m V0lkswagen? The
interi0r design is made ρ0ssible by l0cating the engine at the rear. There is als0 a versi0n 0f this
ρr0t0tyρe with electric ρr0ρulsi0n and 0n–b0ard fuel cells f0r generating ρ0werIt is always very
fascinating t0 see the c0nceρt cars with rev0luti0nary and futuristic design which we have seen 0nly
in Sci–fi films. Audi Shark c0nceρt m0del and Ρeuge0t Caρsule c0nceρt m0del c0uld be g00d
examρles. H0wever, we need t0 n0tice that they have m0re than striking b0dy designs; n0t 0nly the
aesthetic and futuristic exteri0r design 0f the cars, but the techn0l0gical features that they have are
what actually make them sρecial. S0me might say that Audi Shark's flying ability still l00ks
t00unrealistic, but its vide0 camera substituting the rear mirr0rs and energy saving LED lights c0uld
be readily aρρlicable t0 the cars already in the market. M0re0ver, the unrealistic techn0l0gies c0uld
als0 be available in the market in the far future; we sh0uld n0t deny the fact that the cars that we

Chrysler Motors LLC Synopsis
Chrysler Motors LLC, a U.S. auto manufacturing company, is no stranger to creating various
automotive innovations through the years. Nor is the company a stranger to working its way through
financial ups and downs. During Chrysler's more profitable years the company has made several
successful strategic acquisitions such as the one during the 1920s when Chrysler bought the Dodge
Brothers firm. This acquisition allowed Chrysler to develop and release the low priced Plymouth
brand as well as the medium priced DeSoto brand which can be attributed to aiding in Chrysler's
survival during the Great Depression of the 1930s. Chrysler's success through the 1940s and 1950s
can be attributed to the company's ability to develop state of the art features for their vehicles from
the hemispherical–head V8 engine, more commonly known as the HEMI engine, to "power steering,
power windows, the alternator, electronic fuel injection, and many other automotive innovations."
Chrysler's success, however, did not end there as the company was also successful at expanding its
operations to overseas auto markets by acquiring "the UK–based Rootes Group, Simca, and
Barreiros" companies (Wheelen & Hunger 17–2). Unfortunately for Chrysler this was not enough to
keep the company afloat as the one thing Chrysler failed to do was pay heed to the changing
demands of customers in their domestic market. The oil crisis of the 1970s marked the beginning of
Chrysler's decline in sales. In an attempt to save the

Auto Bailout
Should Obama Bail Out the Auto Industry?
Context and Situations
By November 2008, Chrysler's sales had shrunk 25%. GM posted losses of $18 billion, and Ford
lost $11.5 billion. Despite Ford's elimination of 1/3 of its workforce, GM's elimination of 30,000
jobs, and Chrysler's cutting of 13,000 employees, the Big Three were on the brink of bankruptcy. All
three testified before both houses of congress asking for loans to avoid default. The Big Three stated
their demise would trigger 3 million layoffs within a year, plunging the economy further into
recession.
The purpose of the loans was to provide operating cash for GM and Chrysler, and to keep making
auto loans available for car buyers. Ford Credit planned to use funds from ... Show more content on
Helpwriting.net ...
The question is: Did the government structure the financing correctly?
The government decided to take an equity stake at GM and thus was facing the possibility that a
substantial amount of these funds would never be repaid. The government has already written off or
realized losses of over $7 billion as of April 2012[2]. More losses will come as the government sells
its remaining stake in GM and Ally Financial. The Congressional Budget Office estimates that the
auto bailout will ultimately cost taxpayers a total of about $20 billion[3]. The Treasury Department
is even more pessimistic, projecting that, at GM's current stock price, taxpayers will lose $23
billion[4].
Consequences
Consequence for the labor unions: In an opinion editorial published by The Detroit News, Mitt
Romney not only attacks the way the administration handled the bailout of General Motors Co. and
Chrysler Group LLC, but argues that the United Auto Workers (UAW) union benefited from the
bankruptcies in wake of contributing millions to Democrats and Barack Obama 's campaign.
This spending greatly benefited the UAW and its members. Without the Administration's
intervention, a smaller bailout would have required incumbent UAW members, not just new
employees, to accept pay and benefit cuts. Average labor costs would have fallen to the same levels

as the foreign transplants, approximately $47 an hour. While this is still substantially higher
compensation than the average

Japan: Toyota and the Hybrid Car Industry Can Toyota...
BMA5112 Asia Pacific Business Japan: Toyota and the Hybrid Car Industry Can Toyota Continue to
Maintain and Advance its Position in the Hybrid Car Industry? By: Du ThiXuanHoa Edwin Choy
NarminTartilaBanu Wai Yean Tze 1 Contents 1.0 2.0 2.1 Executive Summary
........................................................................................................................... 4 Introduction
...................................................................................................................................... 4 Japan's
Macro–Environment ......................................................................................................... 5 ... Show
more content on Helpwriting.net ...
27 Conclusion .......................................................................................................................................
28 Table 1: Country National Diamond
comparison........................................................................................ 16 Table 2: Toyota's overall
business strategy ................................................................................................ 25 Figure 1:
Government FDI segmentation 2003/2004 [2] ............................................................................... 6
Figure 2: FDI inflows 2003 [2]
......................................................................................................................... 7 Figure 3: Strategy
Diamond ........................................................................................................................ 22 Figure 4:
Comparison of Most Affordable Mid size Cars [25] ....................................................................... 25
3 1.0 Executive Summary The world is at a stage where it cannot ignore the environmental impact
fossil fuels have on the environment. Seeing the importance of green technology, Toyota was one of
the first to move into the market for hybrid cars. This report examines the actions taken, the
strengths and problems Toyota faces to ensure its leadership position and how they stack up

Business Analysis : Financial Management Essay
In 2009, two multinational automotive corporations, Fiat and Chrysler, confirmed a merger that
would prove to shake up the automotive industry.
The merging of Fiat Group and Chrysler group prompted the new parent holdings company Fiat
Chrysler Automobiles N.V, to establish a new corporate Headquarters in London, England. Although
the company has a new name and HQ, management ensures the company will still operate through
their two main subsidiaries: FCA US LLC and FCA Italy s.p.a. It is important to note that the new
headquarters is an addition, not a replacement. CEO Marchionne, Chairman Elkann, CFO Richard
Palmer, as well as other important corporate officials, have an office in London (Autoedizione.com).
The new HQ will however keep in touch with foreign markets as well as handle the financial future
of the company. For example, issuing of the Ferrari IPO to the NYSE will originate from London.
FCA NV will also benefit from a lower corporate tax by establishing a base in England.
FCA US LLC, formerly known as Chrysler group, Headquarters will remain in Auburn Hills,
Michigan as the head of U.S operations. FCA US LLC currently manages over 77,000 employees
and 36 manufacturing plants, 23 of which are located in the United States, 6 in Canada and 7 in
Mexico (Snavely 2014). FCA Italy s.p.a will also continue to manage from Turin, Italy. Fiat also
ensured Chrysler will maintain its historical identity while combining the strengths of both
companies. Fiat and Chrysler have

How the Advertiser Presents the Product to the Consumer...
How the Advertiser Presents the Product to the Consumer and Comparing the Adverts in Mercedes–
Benz and Chrysler Voyagers Ads
I have chosen to compare two adverts on cars. They are for a Mercedes–Benz and a Chrysler
Voyager. I will be looking at all aspects of my chosen adverts and comparing them to each other.
The advert for the Mercedes–Benz is very personal, and is constantly putting the reader in the
driver's seat. It is laid out like a cinema screen, and that comparison continues throughout the advert.
The picture is very passive and immediately places the reader at the centre of the advert, and the
whole layout is calming. In comparison, in the Chrysler Voyager advert the attention of the ... Show
more content on Helpwriting.net ...
It then reinforces that message by saying 'I sat back in my seat and watched the world outside'. It
gives the feeling that the reader is in the car. It also reinforces the feeling of a cinema screen by
saying 'watched the world outside unfold upon the screen as if it were a silent movie'. This makes
the reader feel important, and detached from the outside of the car. This is the feeling that the writers
want to convey, as it presents a positive picture of what being in the car would feel like. This image
that has been presented, of the reader in the driver's seat, is backed up by the picture of the view,
through the windscreen, from the driver's point of view. The language used in the top section is very
flowing, as the ride in the car would be, and it has been made smoother by use of alliteration such as
'watched the world', and 'unfold upon'.
The bottom section of text starts by saying 'Picture the scene'. This immediately makes the reader
think of a scene in a movie, and then it backs that up by saying 'set against the evenings pale and
chaotic backdrop'. It also makes the reader the most important person in this scene by saying that
everything is pale and boring, and chaotic in comparison to the Mercedes and its owner. The text
then goes on to make the car seem more that just a machine by using a

Porter's 5 Forces and the Us Auto Industry
Research Project #2: Porter's Five Forces Applied to the US Auto Industry Ty Webb State University
ECON 600 Dr. Frederic (2.) Abstract This report focuses on the identification, analysis, and
application of Porter's Forces to the United States automobile industry. The report focuses on the
application of Porter's Five Forces to the industry as a whole, and is broken down into the individual
applications of each force. Sources used in the production of this report are drawn from many
disciplines and range from encyclopedia–based data, government reports, widely published
periodicals, to industry opinions. The goal of the report is to give the reader a clear concise
understanding of the US auto industry and a general picture of how ... Show more content on
Helpwriting.net ...
These figures probably come as no surprise by current market standards and expectations; however,
these figures also suggest and demonstrate an important shift in the US auto industry in general. No
more are the days of the "Big Three" and their dominance of the market without foreign influence
and challenge. The US auto industry is alive and thriving with an abundance of oversea firms and
production that has captivated and elevated the consumer auto market domestically and will
continue to do so for the foreseen future. (3.3) Market Structure The current structure of the US auto
industry is a who's who of Fortune 500 companies, with long track records of success, and gold
mines of innovation. The current market structure in place has many of the same foundations as the
industry of the pre World War II era, with some important foreign additions from Japan and other
countries ("Markets Data Center", 2011). In 2010, over 28 automobile firms registered sales within
the United States. The total number of foreign firms doing business in the US was 25. To make the
point more saliently, 90% of all firms selling autos within the US are from foreign soil. This number
is a stark contrast to what the industry looked like in the pre World War II era, and is probably hard
to imagine for the average consumer. However, the top producers in the US market

The American Automotive Industry Has Long Enjoyed Domestic...
The American automotive industry has long enjoyed domestic sales supremacy, lasting through the
greater part of the 20th century and driven by competition and innovation by the three largest
automotive producers, General Motors, Ford, and Chrysler, and the various nameplates that each has
had associated with them. However, the early to mid–1970's saw a drastic change of position and
reputation as the American economy was blasted by a fuel crisis in 1973, when OPEC nations
engaged in an oil embargo, violently reducing global supply and seeing the price of oil and gasoline
spike, with oil jumping 400% over 3 months (History.com, 2010).
The spike in fuel prices coincided with an influx of inexpensive Japanese–built vehicles that were
much ... Show more content on Helpwriting.net ...
The Japanese were better positioned as American manufactures were still struggling, with Chrysler
so close to bankruptcy that Congress had to intervene with the Chrysler Corporation Loan Guarantee
Act of 1979, which provided $1.5 billion to bail out Chrysler (P.L. 96–185, 1980). European cars,
such as Mecedes Benz and Jaguar also developed greater market share in the U.S., but the English
Pound and German Mark's relative strength against the Japanese Yen gave the Japanese Big 3
(Honda, Datsun/Nissan, and Toyota) an extra edge over these competitors.
The American manufacturers' flat–footed response and improved perception of import quality led to
growing importance of imported vehicles, with unit sales of imported vehicles exceeding 4.1 million
by 1986 (Arnholt & Keenan, 1996). However, lower fuel prices and voluntary trade self–constraint
by the Japanese put greater demand back on the American industry, just in time for the minivan
revolution, for which Chrysler was particular well–positioned under Iacocca (Benjamin, 1999;
Stepler, 1985, pp. 74–76).
The 1980s and 1990s saw much investment and collaboration between domestic and foreign auto
makers. Not only did the foreign acquisitions enable the domestic companies to obtain technologies
to compete for

Chrysler Website Evaluation Essay
I would prefer to answer the first questions at the end of this discussion due to the fact that this
questions brings every answer in this discussion together. It would be more suitable to answer all the
questions first and then bring all of them together.
The first website is the official website for the automotive company, Chrysler. The audience for this
website would be mature and tolerant adults. What do I mean by mature adults? People who are
responsible and capable enough to make their own decisions. As we know, buying a car is a big and
heavy responsibility and a huge investment financially. The audience for this website would be the
kind of audience that would do research. They would check every crevice and crack to find a car
with the best price and quality. Moving on, the second website is the official website of the hit TV
channel, PBS. As you can see, the website is vigorously trying to display almost every TV series
they can display. The main audience for this website would be everyone. The documentary style TV
series appeal to the mature audience, whereas, the cartoonish style TV series is more appealing to
the immature or the under aged audience. This website really supports the ... Show more content on
Helpwriting.net ...
First, the purpose of the type of communication is decided and based upon this purpose, the form of
the communication is decided. For example, let's say you would like build a website, first you need
the purpose for the website, why you would like to build a website? What is your purpose behind
build a website? Do you want to display something? Let's say you want to build a website about
photography. After this decision, you have to ask yourself what would you like to put on the website
or blog and how much of everything would you like to place on the website? Therefore, you need a
purpose first, then you choose the communication medium you would like to transfer the
information through and finally you can create a form for the communication

U.S Auto Industry's Market Share and Fluctuations
U.S Auto Industry's Market Share and Fluctuations
The U. S. auto industry's share of the market has experienced fluctuations over the past 50 years.
These fluctuations have been caused by many reasons, but some of the main reasons include quality,
price, and foreign competition.
The Ford Motor Company, General Motors Company, and the Chrysler Corporation,
a.k.a. "The Big Three", are the three largest manufacturers of automobiles in the world. " The Big
Three" hold nearly 75% of the market and produce over 8 million automobiles per year. The largest
competitors of " The Big Three" are
Japanese auto producers that include Toyota, Nissan, and Honda. These three foreign manufacturers
hold 20% of the market and produce about 2.7 million ... Show more content on Helpwriting.net ...
Chrysler was able to capture its share of the market when it acquired Dodge
Brothers, Inc. and when Ford stopped production in 1927 to switch from producing the Model T to
producing the Model A. During the 1950 and 60s Chrysler took over the operations of several small
companies in France, Spain, and Britain. This enabled Chrysler to begin selling cars in Europe and
compete with Ford and GM on foreign markets. In 1970, Mitsubishi Motors of Japan began
producing compact cars under the Chrysler name to be sold in the United States. This led to a rise in
Chrysler's share of the market until the early 80s when Mitsubishi began using its own name. To
counter this move Chrysler formed a joint–venture with
Renault of France to produce compact cars. Then in 1987 Chrysler purchased the
Italian company, Nuova Automobili F. Lamborghini, maker of expensive sports cars.
Chrysler also purchased the American Motors Corporation, the maker of Jeep products. These
purchases increased Chrysler's share of the market from 11% to
16.3% and continuing to rise. Chrysler produces nearly 3 million automobiles a year under the
Chrysler, Dodge, Plymouth, Jeep, and Eagle names.
Chrysler is also in the process of producing alternative fuel cars. These include vehicles powered by
electricity, liquefied natural gas, and gasoline– methanol mixture.
The future share of the market for the " Big Three" should remain steady or even increase. Today,
the " Big Three" is able to produce top–of–the–line, fuel

The Automobile Industry Of The American Industry

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The Automobile Industry Of The American Industry