Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
8 Essential Ingredients of Content Reuse
Content marketers have an elephant- sized problem.
70% to 80% of B2B goes unused.* *Source: SiriusDecisions
We’re creating content landfills.
Why is this?
10% 30% 50% 70% 90% Brand Awareness Customer Acquisition Lead Generation Retention Thought Leadership Engagement Web Traff...
Too many goals leads to one-off content.
REPURPOSE so your content can hit specific goals.
But reusing content is not as simple as… JUST DO IT.
There are eight steps you need to follow if reuse is part of your content strategy.
1. Put together a content game plan.
Yes Most marketers don’t have a documented content strategy. No Unsure Source: Content Marketing Institute
Content without a documented strategy ends up abandoned.
2. Appoint a content boss.
73% of B2B companies have someone overseeing content strategy. Source: Content Marketing Institute
The goal isn’t too add bureaucracy.
It’s to save time spent on redundant content and tasks..
Marketing Sales Customer Service 3. You need an editorial board. Product Executive Team
Deciding what to dump and what to recycle requires bringing key stakeholders together.
Tips! for assembling your editorial board. f k N W Keep a regular meeting schedule. Include a mix of department he...
4. Perform a content audit.
Remember that scene at the end of Raiders of the Lost Ark where the ark is hidden away in a giant warehouse?
Here’s where we keep the eBooks. Finding your content shouldn’t be that difficult.
s A content audit identifies… …where your content lives. …what theme it covers. …how it’s performed.
5. Figure our which channels you use and...
…and who owns those channels.
B2B marketers are using an average of 13 content tactics. Source: Content Marketing Institute
B2B marketers are using an average of 13 content tactics. Imagine how many channels are used for each tactic!
Customize your content for each channel so it gets the most exposure.
6. Invest in content pillars.
A content pillar is a large, meaty asset that can be turned into many other smaller assets.
In fact, one eBook can be turned into 260 content assets. Click on this eBook to learn how.
7. Build clear workflows.
A clear workflow is like a good checklist…
…it answers the important questions behind every project. Who? What? When?
Without workflows reusing content is as painful as starting from scratch.
8. Get an editorial calendar.
If you don’t have a calendar, it’s nearly impossible to keep track of what you’ve made and what you’re making.
Tips! for assembling your editorial calendar. 4 w R Make it visible across teams, departments and regions. Organize ...
Mix together these eight ingredients and cook a content feast.
Want more content marketing tips? SUBSCRIBE to our blog!
8 Ingredients of Content Reuse
8 Ingredients of Content Reuse
Upcoming SlideShare
Loading in …5
×

8 Ingredients of Content Reuse

34,462 views

Published on

70%-80% of B2B Marketing content goes unused. Why does this problem exist? What are marketers supposed to do about it? We'll give you practical tips for pulling that content out of the trash bin.

Published in: Marketing
no profile picture user
  • ⇒ www.HelpWriting.net ⇐ is a good website if you’re looking to get your essay written for you. You can also request things like research papers or dissertations. It’s really convenient and helpful.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • A very good resource can do the writings for HelpWriting.net But use it only if u rly cant write anything down.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ♥♥♥ http://bit.ly/2ZDZFYj ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❶❶❶ http://bit.ly/2ZDZFYj ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
Show More
Show More

8 Ingredients of Content Reuse

  1. 8 Essential Ingredients of Content Reuse
  2. Content marketers have an elephant- sized problem.
  3. 70% to 80% of B2B goes unused.* *Source: SiriusDecisions
  4. We’re creating content landfills.
  5. Why is this?
  6. 10% 30% 50% 70% 90% Brand Awareness Customer Acquisition Lead Generation Retention Thought Leadership Engagement Web Traffic Nurturing Sales 2013 2012 2011 Because we have too many goals for content. Which is as bad as having none. Source: Content Marketing Institute
  7. Too many goals leads to one-off content.
  8. REPURPOSE so your content can hit specific goals.
  9. But reusing content is not as simple as… JUST DO IT.
  10. There are eight steps you need to follow if reuse is part of your content strategy.
  11. 1. Put together a content game plan.
  12. Yes Most marketers don’t have a documented content strategy. No Unsure Source: Content Marketing Institute
  13. Content without a documented strategy ends up abandoned.
  14. 2. Appoint a content boss.
  15. 73% of B2B companies have someone overseeing content strategy. Source: Content Marketing Institute
  16. The goal isn’t too add bureaucracy.
  17. It’s to save time spent on redundant content and tasks..
  18. Marketing Sales Customer Service 3. You need an editorial board. Product Executive Team
  19. Deciding what to dump and what to recycle requires bringing key stakeholders together.
  20. Tips! for assembling your editorial board. f k N W Keep a regular meeting schedule. Include a mix of department heads and staff. Review goals or objectives at every meeting.
  21. 4. Perform a content audit.
  22. Remember that scene at the end of Raiders of the Lost Ark where the ark is hidden away in a giant warehouse?
  23. Here’s where we keep the eBooks. Finding your content shouldn’t be that difficult.
  24. s A content audit identifies… …where your content lives. …what theme it covers. …how it’s performed.
  25. 5. Figure our which channels you use and...
  26. …and who owns those channels.
  27. B2B marketers are using an average of 13 content tactics. Source: Content Marketing Institute
  28. B2B marketers are using an average of 13 content tactics. Imagine how many channels are used for each tactic!
  29. Customize your content for each channel so it gets the most exposure.
  30. 6. Invest in content pillars.
  31. A content pillar is a large, meaty asset that can be turned into many other smaller assets.
  32. In fact, one eBook can be turned into 260 content assets. Click on this eBook to learn how.
  33. 7. Build clear workflows.
  34. A clear workflow is like a good checklist…
  35. …it answers the important questions behind every project. Who? What? When?
  36. Without workflows reusing content is as painful as starting from scratch.
  37. 8. Get an editorial calendar.
  38. If you don’t have a calendar, it’s nearly impossible to keep track of what you’ve made and what you’re making.
  39. Tips! for assembling your editorial calendar. 4 w R Make it visible across teams, departments and regions. Organize by content type, task owners and deadline. Keep it fresh by updating regularly.
  40. Mix together these eight ingredients and cook a content feast.
  41. Want more content marketing tips? SUBSCRIBE to our blog!

×