Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Selling for the B2B Marketer


Published on

Today’s B2B buyer is digitally-driven, socially connected and has unlimited access to information. Marketing recognizes this shift, but Sales needs to be on board too. In this session, Jill Rowley shares why Social Selling – using social networks to build the relationships that drive revenue – is essential and how to implement it across your organization.

Published in: Marketing
  • Get Paid On Social Media Sites? YES! View 1000s of companies hiring social media managers now! ♣♣♣
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Social Selling for the B2B Marketer

  1. 1. Social Selling:! How to “sell” the way the ! customer wants to buy! @Jill_Rowley Social Selling Evangelist Modern Marketing Expert Startup Advisor
  2. 2. Meet the Modern Buyer @jill_rowley #SocialSelling Digitally-driven Socially-connected Mobile Empowered
  3. 3. 67%   of  the  buying   process  is  being   done  digitally   5.4   people  are  now   involved  in  the   average  B2B  buying   decision.   75%   of  B2B  buyers  now   use  social  media  to   research  vendors.   90%   of  decision  makers   say  they  never   respond  to  cold   outreach.   74%   of  buyers  choose   the  sales  rep  that   was  FIRST  to  add   value  and  insight.   The  reality  of  the  Modern  Buyer  
  4. 4. Social Selling! #KnowThyBuyer ! Jill Rowley Social Selling Evangelist Modern Marketing Expert @jill_rowley #SocialSelling
  5. 5. @jill_rowley #SocialSelling