The document discusses using social media to enhance network effectiveness. It defines social media and outlines how it has grown significantly. It then discusses several key aspects to consider when using social media for a network, including understanding the network's objectives, audience, integrating social media with existing strategies, addressing potential cultural challenges, building capacity, choosing appropriate tools and tactics, measuring results, and experimenting with an iterative process.
1. Network Communications: Using Social Media to Enhance Network Effectiveness Beth Kanter, Bethโs Blog Packard Foundation Visiting Scholar Flickr Photo by OceanFlynn
2. What is Social Media? Using the Internet to instantly collaborate, share information, and have a conversation about ideas and causes we care about.* Definition from Katya Andresen, Network for Good
15. Bounded Group: We Unbounded: Many What structure? How much control of your boundaries do you need?
16. Inward Outward Communications Coordination Collaboration Publishing Shared Resources Learning Networking Engage Fundraising Action Outreach Bounded Group: We Unbounded: Many What direction? Purpose, Audience, and Existing Use of Technology before tool selection.
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18. Inward-Facing * 1: Members skills, capacity, and comfort 2: Group orientation 3: Technology Plan 4: Stewardship 5: Evaluation Online collaboration IT Tools Enterprise 2.0 Private Social Networks * Source: Digital Habitats: Stewarding technology for communities ยฉ 2009 Wenger, White, and Smith Tools overlap
19. Characteristics Life Cycle Constitution Technographics Just Forming Self-Designing Growing & Restless Stable and Adapting Diversity Openness Boundaries Time zones, languages, participation Interest and Skills Tolerance Factors Orientation Patience Bandwidth 1 2 Know Your Network Technology Inventory 3 Existing platforms and tools and understand their features and usage 4 How well does current technology inventory support ? Based on Action Notebook from Digital Habitats: http://technologyforcommunities.com Meetings Open-Ended Conversation Projects Content Publishing Access to Expertise Relationships Individual Participation Community Cultivation
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22. Brand in control One way / Delivering a message Repeating the message Focused on the brand Educating Organization creates content Audience in control Two way / Being a part of a conversation Adapting the message/ beta Focused on the audience / Adding value Influencing, involving User created content / Co-creation Traditional Media Social Media Source: Slide 10 from " What's Next In Media ?" by Neil Perkin Social Media requires a different mindsetโฆ
53. Tactics Amount of Time Increases โฆ. Generate Buzz Share Content Listen Participate Community Building & Social Networking
54. Tactical Approaches Listen Participate Community Building & Social Networking Generate Buzz Less Time More time 10hr 15hr 20hr Tactical Approaches and Tools Share Story
57. Pick a social media project that wonโt take much time Write down successes Write down challenges Ask or listen to the people you connect with about what worked and what didn't Watch other nonprofits and copy and remix for your next project. Rinse, repeat.
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59. Thank You! Bethโs Blog http://beth.typepad.com Have a blog post topic idea? [email_address]