research task

1. Primary research:
information collected by researchers themselves for their own purposes. These purposes may
be to obtain a first-hand evaluation of a group or society, or to test a hypothesis. Methods for
gathering primary data include social surveys, participant observation and experiments.
Secondary research:
information that has been collected or created by someone else for their own purposes, but
which the researcher can then use. methods for gathering secondary data includes official
statistics produced by the government on wide range of issues, such as crime, divorce,
unemployment and educations. Furthermore, documents such as letters, emails, diaries and
television broadcast are also considered secondary research.
Quantitative data:
refers to information in a numerical form. Examples of quantitative data would be your height,
shoe size or weight. Similarly, information collects by opinion polls and market research surveys
often comes in the form of quantitative data.
Qualitative data:
data that cannot be expressed as a number. Data that represent nominal scales such as gender,
social economic status, religious preference is usually considered to be qualitative data.
Evidence gathered by using participant observation aims to give us a sense of what it feels like
to be a member of a particular group.
Market research:
The process of gathering, analyzing and translating data about a market, about an item or
service that is being advertised for sale in that market, and about the past, present and
potential clients for the item or service; investigate into the characteristics, spending habits,
area and needs of your business's target market, the industry as a whole, and the specific
competitors you face.
Production research:
It focuses on how a product is made. For example, advertisements are made to sell a product or
service to an audience, therefore producers of the adverts need to gather information about
the product or service to apply a unique selling. Furthermore, there research will help them to
gather a commercial viability.

2. Design research:
originally constituted as primarily research into the process of design, developing from work in
design methods, but the concept has been expanded to include research embedded within the
process of design, including work concerned with the context of designing and research-based
design practice. The concept retains a sense of generality, aimed at understanding and
improving design processes and practices quite broadly, rather than developing domain-specific
knowledge within any professional field of design.