P&G upload_test ppt This is a test slide

1. PROCTOR & GAMBLE

2. • Identify the marketing mix
• Competitive analysis
• To analyse consumer
perception with respect to
promotion and advertising
strategy
• To evaluate the product
mix
OBJECTIVES

3. Primary: Survey Research + Focus Group
Instruments used: Questionnaire (Survey) + Qualitative (Word Association +
Brand Personification)
Secondary:
Internal Resources – Balance Sheets, P & L statement, previous marketing
research studies, etc.
External Resources – Media including print and Internet.
RESEARCH METHODOLOGY

4. ANALYSIS
FREQUENCY
DISTRIBUTI
ON
CONJOINT
ANALYSIS
DESCRIPTIV
E
STATISTICAL
MEASURES

5. THANK YOU