Research, Branding, Motion graphic for Nudge Studio

1. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Research, Branding, Motion Graphic for Nudge
Design Studio
Coco Ye

2. Current Behavior
- Traveler leaves home with a neatly organized suitcase, and
returns with a messy one.
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

3. Scenario
In the beginning of the trip, suitcase is well-organized.
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

4. Scenario
During the trip, traveler starts to lose track of where to put things.
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

5. Scenario
At the end of the trip, suitcase is a mess.
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

6. Desired Behavior
- Travelers keep their suitcase well-organized throughout the trip
by putting flexible and movable color-coded divider in the
suitcase.
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

7. Design Tip Employed
- Make it obvious to everybody what is the right thing to do.
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

8. Nudge Design Proposal
In the suitcase, add flexible and dismountable
interlayers to encourage people to organize.
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

9. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Logo Design Research
Chosen words: efficient, organized, preferable
- In Chinese, efficient = 有效率的
- In Indonesian, organized = diselenggarakan
- In Icelandic, preferable = æskilegur

10. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Logo Design Research
有效率的／efficient
diselenggarakan／organized
æskilegur／preferable

11. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Logo Design Sketching

12. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Logo Execution in Illustrator

13. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Logo

14. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Name
The word, “interior”:
- in Latin, “intra”
- in Indonesian, “interiornya”
- in Czech, “interiér”

15. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Name
Chosen word: Interior, changed to “IntraCase”

16. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Logotype

17. Audio Track
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Choosing instruments:
- Chinese Muyu
- Indonesian Drum
- Icelandic Langspil
Final Audio

18. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Background Video

19. 3h | simple animation
Branding Video Screenshots
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye

20. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Storyboard
6.
3.
6.6.
2.
6.
1.
4.
Coco Ye, Professor Klinkowstein
FA102C
Motion Graphics Identity
Behavior Design Studio

21. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Branding Video Screenshots
3i | more complex animation 1

22. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Branding Video Screenshots
3i | more complex animation 2

23. Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye
Branding Video Screenshots
3i | more complex animation 3

24. Thank You!
Research, Branding, Motion Graphic for Nudge Design Studio Coco Ye