Email incredible media for gods own industry
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Geetanjali Dighe, Head Marketing, Juvlon.com gave a presentation on how email marketing is best suited for Travel Industry at the IAMAI Travel and Tourism summit held at Shangri La Hotel in New Delhi on 8th June 2012. Here is the presentation.
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Email incredible media for gods own industry
- 1. Email Marketing Incredible Media for Gods Own Industry Talk about this workshop on Twitter using #juvlon
- 2. Agenda Why Email Marketing? Who is using it well? Best Practices & Ideas 2
- 3. Question How many of you do Email Marketing? 3
- 4. Why Email Published BENCHMARKS Published STANDARDS 4
- 5. Published Benchmarks ROI 45.00 40.56 30.00 22.24 19.72 $ 15.00 10.51 7.30 0.00 log ile ds h ail ata b yA arc Em C Mo pla Se s t Di ne Int er Channels 5
- 6. Email Trends India Email Open Rates Open Rate Travel 12% Education 11% Finance 13% Retail 12% 6
- 7. Published Standards Formed and followed by Industry Leaders. 7
- 8. Who is using it well? 8
- 9. http://bit.ly/juv-1 9
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- 15. Responsive Email USE Call me now buttons Testimonials Triggered email Time bound emails 15
- 16. A Diwali Greeting Came with a Rs500 Voucher. Made this email special. Timing and Promo was right. 16
- 17. 3rd Party email. Right audience + Right message worked. 17
- 18. Consistent Voice across Triggered Email and Marketing Newsletter. 18
- 19. Consistent Voice. Email is a first touch point many times. Lesson: Use to establish high recall. 19
- 20. Question How many you of you think a good email design is a challenge? 20
- 21. Email is best used when You DO NOT treat your reader as DATABASE 21
- 22. Email Channel Is Unique Opportunity for DIALOG ONE-TO-ONE INSTANT REPORTS 22
- 23. PEOPLE VS DATABASE FB, Twitter Users = DATABASE? You treat them as PEOPLE. Email is no different. 23
- 24. Email Marketing to PEOPLE 24
- 25. Email Best Practices ● VALUE email address ● COLLECT at every opportunity ● MEASURE growth of the list ● CLEAN it. Preen it. EMAIL ADDRESS = MOST IMPORTANT ASSET IN DIGITAL MARKETING. 25
- 26. Best Practices ● Inform before subscription ● Send a welcome email 26
- 27. Email Best Practices How much Time do they spend reading email? 27
- 28. Email Best Practices On what devices? Read More 28
- 29. Measure Traffic from Email Email Readers spend upto 30% more time on your website. 29
- 30. Video “image” in email.... Video “image” in email draws attention. 30
- 31. Share on FB / Twitter 31
- 32. Challenges Email Delivery Better Subject Lines Improving Open Rates 32
- 33. Question How many of you think measuring ROI is challenge? 33
- 34. Email is an amazing channel if used well. Do get in touch for specific workshop on how to align your business processes with Email Marketing. Geetanjali.Dighe@Nichelive.com 34