1. Julie A Rolf
611 Devirian Place
Altadena, CA 91001
(818) 370-8520 (c)
julierolf@sbcglobal.net
Professional Objective
An executive position with a growth-oriented corporation where my knowledge and skills will have an immediate
impact on corporate profits and productivity.
Summary
Accomplished executive with over 20 year’s domestic and international experience in home entertainment
operations and multi-channel product distribution. Proven ability to motivate and lead cross functional teams to
achieve efficiencies and increased profitability.
Executive competencies include: Visionary Leadership; Client and Customer Focused; Product Management;
Talent Development
Experience
Vice President, Supply Chain & Systems Development - AGI North America, Los Angeles, CA 2009 - Present
Champion global sourcing efforts, plan and execute over $25 million in annual sales, targeting lower cost of goods
sold and increased gross profit margins by 15%. Capitalize on high performance through forecast to actual
analysis, and metrics dashboard. Motivate and manage a team of twelve, setting realistic goals and objectives that
are compatible with those of the organization, demonstrating a “One Team, One Voice” approach.
• Benchmarked performance indicators to secure and sustain a “Class A” supplier status to increase customer
relations worth $13 million.
• Delivered new sourcing opportunities in China, Brazil, Mexico and Puerto Rico.
• Manage and maintain an average 21% gross profit margin.
Vice President, Worldwide Operations - Walt Disney Studios Home Entertainment, Burbank, CA 2001 - 2009
Successfully managed worldwide distribution of packaged and electronic media formats (DVD, Blu-ray, Digital
Copy, and Electronic Distribution) as well as retail distribution of Disney films for over 60 countries and 32
languages for the $5 billion home entertainment division of the Walt Disney Company. Introduced several new
systems to optimize and drive efficiencies. Developed and managed a team of eleven full-time and temporary
employees.
• Directly led the project planning and execution of the $100 million production budget.
• Captured contract savings worth $2 million in digital copy development and hosting worth $5.2 million for 2
years.
• Orchestrated 1,700 masters and 50 thousand elements to support product planning.
• Championed digital operations and supply chain efforts by leveraging the expansion of iTunes relationships
globally.
Director, International Operations (2001 – 2006)
Delivered DVD and Blu-ray master savings of over $30 million. Introduced forecast to actual reporting
improvements for DLT, Dubbing and Creative Services that maximized profit margins by 18%. Led the conversion
of manual stand alone release schedules to a comprehensive worldwide, multi-divisional release date management
tracking system.
Director, eCommerce Operations - Virgin Entertainment Group, Los Angeles, CA 2000 - 2001
Initiated and launched Virgin Music On-line business strategy, generating $500 thousand of incremental revenue.
Managed Customer Service team of five, driving efficiencies in customer satisfaction through the call center and
live chat support.
Education and Certifications
APICS Certification
Life Long Learning Workmanship