1. CHARLIE KENNEDY
891 14th Street #3314
Denver, CO 80202
970.817.1826 / youemailcharlie@gmail.com
CREATIVE EXECUTIVE LEADER WITH HIGH END STRATEGIC PARTNERSHIPS
Shows, Events & Production Design, Planning, and Management ~ Team Development
A trusted leader with over 24 years experience in Event and Production Design, Planning and
Management. Engage and manage key clients, B2C and B2B. Build collaborative, cross-functional
teams and navigate between national and global internal agency offices. Maximize production
resources and establish “Best Practices” for efficient program management, processes, and
systems. Develop long-standing business relationships with top clients by effectively managing up to
$7M annual budgets, staffing quality talent with high retention, and maximizing profits, with
exceptional quality and client satisfaction. Expertise includes the following:
VENDORS & CONSULTING PROJECTS
Kelly for Kids … Steadfast Foundation
Encore Productions / Encore Event Technologies
Freeman Corporation … GES Corporation … Metro Expo Inc.
Liberty Expo … In-Sync Productions … JSAV … IBM resources
PROFESSIONAL ACCOMPLISHMENTS
REDKEN 5th AVE. A Division of LOreal Inc. New York, NY 1994 – present
Assistant VP, Shows, Events & Production (2009 – present)
Senior Director, Production (2000 – 2009)
Director, Production (1996 – 1999)
Manager, Production (1994 – 1995)
Executive Management
• Managed budgets of $2M to $7M for events and shows annually resulting in internal cost savings
of 40% per event for 12 to 20 annual events.
• Developed/managed corporate event activity for 2-brands through brand ID/awareness/education.
- Resulted in securing target awareness and increasing new clients by 47% in 10 years.
• Established a sales plan to recover corporate dollars.
- Resulted in saving over $150K annually and $1.8M over the past 12 years.
• Partnered with IBM, a strategic planning committee, and L’Oreal Corporation with the
procurement process to acquire an event planning software system.
- Resulted in purchase being utilized throughout the L’Oreal Corporation.
Leadership/Team Development
• Led and mentored a creative and technical staff of 6 team members consisting of 3 (3) event
planners and three (3) production managers earning several promotions over past 5-years.
• Developed and implemented a training program for junior level Event Planners which increased
annual events by 300% from 15 to 48 events per year since 2009.
• Created a network of 65+ talented freelance production contractors due to growth and expansion.
• Developed, facilitated and coached presentation skills to 350 staff and contractor artists annually.
• Live event production
• P&L and budget
Management
• Procurement
• Bids & vendor
contracts
• Ideation to launch
• Consumer tradeshow
marketing
• Web, mobile, video
branding
• Strategic & creative
consulting
•
• Creative concept
development
• Client relations management
• Develop brand awareness

2. Shows, Events & Production Creation & Management
• Managed annual vendor contracts and produced 35 events with each budget of $.05M to $1.M.
• Supervised operations of 5-divisions/55,000 sq. ft. exhibit space for national Industry tradeshows.
PROFESSIONAL ACCOMPLISHMENTS (CONTINUED)
Shows, Events & Production Creation & Management
• Led bi-annual, 3-day event seminar with over 10,000 attendees. Events included 23 breakout
classes of up to 1500 seats and national recording talent at event parties.
- Won bi-annual Industry Awards 5 consecutive events for “Best Overall Education Event” by
BehindTheChair.com, an Industry Association.
• Served as Master of Ceremonies for over 200 National industry events.
• Recorded a series of audio books on CD for field staff utilized for sales, marketing, product
promotions and “Hot Tips” for selling.
• Won two Exhibit Design Awards for “Most Impactful Booth Design” at events with 750 exhibitors.
AWARDS / EVENTS TALENT, HOST, & MC
Voiceover/MC: Salon Industry Awards Show, “Stylist Choice Awards”
Voiceover, Arena Announcer: (25 Live Annual events)
Stage Manager & Director: Annual Steadfast Foundation Charity Event, (Children fighting cancer)
Stage Manager & Director: Jim Kelly Celebrity Golf Tournament (Evening Gala features LIVE
presentations, silent & LIVE auctions, band, DJ Benefiting Hunters Hope/Kelly for Kids foundations
EMCEE: Introduced Denver Broncos Cheerleaders – Mile High Stadium. Two live events, Pre-game
and Halftime shows.
COMMUNITY LEADERSHIP
Events Marketing Facilitator (Masters Program), Fordham University, NY, NY, 2011 – 2013
PROFESSIONAL AFFILIATIONS
Member, Cosmetologists Chicago, Chicago, IL
Member, International Beauty Show, NY, NY
Member, Professional Beauty Association, Las Vegas, NV, Scottsdale AZ
Member, North American Hairdresser Awards, Las Vegas, NV
Member, Behind The Chair.com, Chicago, IL
Member, Tradeshows/Exhibitor’s Association, Orlando, FL, Las Vegas, NV
Member, Event Marketing Association, Las Vegas, NV
EDUCATION
BA Degree: Communications, State University of New York, Oswego, NY
Alpha Epsilon Rho Broadcast Society Award for Outstanding LIVE TV Production.
CERTIFICATIONS
Sales Dogs, Presentation Skills, Blair Singer, 1994-2013
Managing as Head of Function, Management Development Corporation, 2009
Tradeshows Selling, Dr Alan Konopacki 2007
Team Alignment, Vertical Integration, Cross-Functional Leadership, Guttman Dev. Corp. 2002
PREVIOUS EMPLOYMENT
National Production Manager, Matrix Essentials, Solon, OH