Geoffrey Brook is a finance professional with over 30 years of experience at The Coca-Cola Company and franchise operations in roles including Chief Financial Officer, Controller, and Project Manager. He has expertise in financial leadership and analysis, budgeting, accounting, process improvement, and project management. Brook led departments and teams to solve problems, exceed objectives, and improve corporate performance. He implemented new ERP systems, improved cash flow and financial controls, and saved millions through process improvements.

1. G E O F F R E Y B R O O K
(770) 598-8351 geoffreybrook2@gmail.com Lawrenceville, GA
P R O F I L E
Finance professional with fortune 500
FMCG Company with domestic and
international experience in Finance
Management, Process Improvement, Project
Management, Operational Accounting,
Planning and Analysis. I have successfully
lead departments and teams to solve
problems and exceed objectives, improving
bottom-line corporate performance
E X P E R T I S E
• Financial Leadership & Analysis
• Budgeting and Rolling Estimate Analysis
• Accounting & P&L Management
• Continuous Process Improvement
• Consulting & Project Management
• Staff Development
• Financial Modeling and ABC/M
E X P E R I E N C E
T h e C o c a - C o l a C o m p a n y a n d F r a n c h i s e
O p e r a t i o n s N o v e m b e r 1 9 8 2 – J a n u a r y 2 0 1 1
Titles/Roles
Chief Financial Officer
Controller
Plant Controller
Group Manager Corp/NA Accounts Payable
Financial Services Manager
International Project Coordinator, Consultant
Project Manager
Key Accomplishments
•A five-year reinvestments plan to stimulate sales growth,
and improving processes and management reporting.
Growing volume by 39%, per-capita consumption to over
420 and Cash Operating Profit by 240%
•Improved cash flow by improving Days Sales Outstanding
from over 50 to 27 days
•Supply Chain saved thousands in inventory losses by
implementing best practice inventory control processes.
•Implemented new ERP system for financial reporting, sales
accounting and reporting systems
•Improved cash flow through reduction in DSO from over
60 days to less than 30
•Improved financial controls for revenue recognition, sales
reporting, and improved production planning by moving to
same day sales settlement from over 5 days positively
impacting our supply chain and limiting days sales in
inventory to 27 days
•Greatly reduced delinquency through the development and
implementation of new credit policy requiring distributors to
establish letters of credit with national banks
•Saved Millions annually through implementation of
computer controls requiring pricing to be submitted,
approved and input centrally
•Implemented SAP Accounts Payable in North America
E D U C A T I O N
BACHELOR OF SCIENCE
University of Central Missouri
SIX SIGMA GREEN BELT
Coca-Cola Company
T E C H N O L O G Y
ADVANCED COMPUTER SKILLS
MS Excel, PowerPoint, Word, Project and Visio
Cognos ABC/M software
ERP SYSTEMS
SAP – FI/CO, AP, MDM, BW – BASIS,
OASIS
Linkedin.com/in/geoffbrook1

2. G E O F F R E Y B R O O K
Lawrenceville, GA
A D D I T I O N A L E X P E R I E N C E
PRESIDENT/OWNER| IMAGE HARBOR PRODUCTIONS| 2011-CURRENT| Atlanta, GA
Our team worked with clients to improve communication, training tools and advertisement
to prospective customers, employees and clients. Increasing the awareness of their services
and products. Driving the growth of their business through helping to craft and deliver
strong concise messages and video.
FINANCIAL SERVICES MANAGER| 2002-2011| THE COCA-COLA COMPANY | Atlanta, GA
Responsible for developing an ABC/M model and Six Sigma capability for $200 Million Shared Services Group
saving $7 Million in process improvements, Annual Business Planning, Monthly Financial Analysis, Actual
results and RE, Finance Lead for Global P2P Project saving the company $50 Million annually, Project Lead for
Close Consolidate Report Project shortening closing cycle, responsible for company owned bottling franchises
around the globe.
GROUP MANAGER | 1999-2002 | THE COCA-COLA COMPANY | Atlanta, GA
Led Accounts Payable group with 40 associates for global headquarters and NA operations with $7 Billion in
payables annually. Responsible for AP processing, Customer Service, Controls/Analysis, T&E processing and
programs like AMEX card program. Implemented SAP in North America and successfully completed first
unclaimed property audit.
PROJECT COORDINATOR | 1997-1999 | THE COCA-COLA COMPANY | Atlanta, GA
As a member of the Field Support and Projects Team, which was, an internal consulting group within TCCC
tasked with driving improvements in business operations and assisting in the integration of recently acquired
operations. This position was 90% travel. Led diverse teams of professionals all over the globe providing
business operations consulting, conducting assessments, identifying process improvements and implementing
solutions in areas of Sales, Distribution, Finance, Supply Chain, and HR. Led projects in S. Korea, India,
Norway, Japan, Malaysia, Costa Rica, Trinidad and Tobago, Jamaica, China, Hong Kong, Russia, Singapore and
Vietnam.
CHIEF FINANCIAL OFFICER | 1991-1997 | LONGVIEW CCBC | Longview, TX
For third generation Coca-Cola Bottling franchise with declining sales and financial results, responsible for
improving internal controls and processes for and improving a franchise Coca-Cola bottler with years of
declining results. Responsible for directing; Finance, IT, HR and Supply Chain. Including annual business
planning, P&L management and annual audits. Responsible for implementation of new ERP system to improve
Finance and Sales reporting. Developed reporting and analysis focused on margin contribution by customer,
channel and market segment to insure profitable sales growth. Provided advice and counsel to BOD
S E R V I C E
TX ARMY NATIONAL GUARD
49th
Armored Division, Platoon Leader
MD ARMY NATIONAL GUARD |
29th
Infantry Division, Platoon Leader
L E A D E R S H I P
MANNA FUND Board of Directors | 2011-2013
Non-Profit Focused Eating Disorders
YOUTH SPORTS COACH | 2004-2011
Head Coach – Baseball, Basketball, Lacrosse
linkedin.com/in/geoffbrook1(770) 598-8351