1st year undergraduate psychology lecture which gives an overview of the field of social psychology.

6. 1

7. 2

8. 3

9. 4

10. 5

11. 6

12. 7

13. 8

14. 9

15. 10

18. Domains / Units of Analysis

19. Scope

20. Why is Social Psychology Important?

21. Focus 1: Relationships

22. Focus 2: Social Influence

23. Focus 3: Leadership

24. Focus 4: Intergroup Relations

32. Attributions Observed Behaviour Internal (Dispositional) Explanation External (Situational) Explanation

34. Attitudes & Behaviour Behaviour Attitudes Situation

36. Behaviour also influences Attitude Behaviour Attitudes Situation

38. Foot-in-the-door Technique IV: 1 st request: “Sign a petition supporting safe driving?” vs. no request ~ 2 weeks later… DV: “Can we place this large, ugly ‘Drive Safely’ sign in your front yard?” Those who had signed the petition were 3 x more likely to agree to the 2nd request. - Freedman & Fraser (1966)

39. Foot-in-the-door Technique Foot-in-the-door technique as used by Scientology Time Magazine, 1991

42. Cognitive Dissonance Model Two inconsistent cognitions (e.g., an attitude and a counter- attitudinal behaviour) State of dissonance Motivation to reduce dissonance Attitude change UNLESS No dissonance No attitude change Change or justify counter- attitudinal behaviour

52. Milgram’s Study

54. Milgram’s Study Depending on subtle changes in conditions, compliance varied b/w 0 & 93%

66. Aggression

68. Game Theory

69. Game Theory

70. Game Theory