Joseph King resume

1. JOSEPH KING, MBA
5186 Florentine Court Spring Hill, FL
352-683-8606 (h); 352-584-4171 (c) jsalking@yahoo.com
Communications and brand marketing executive with 15 years of corporate communications and
media/public relations experience. Superior communication skills, demonstrated success as an
organizational leader, and an aptitude for strategic planning and experience in driving successful
PR and marketing strategies. A persuasive communicator with effective verbal, written and
presentation skills.
 Adept in building stakeholder relationships  Skilled marketing professional
 Strong storyteller, creative thinker  Proficient in use of social media
PROFESSIONAL EXPERIENCE
THE DEPOSITORY TRUST & CLEARING CORPORATION, Tampa, Fla. 2013 – pres.
Associate Director, Marketing Communications
Serve as editor-in-chief/content manager for DTCC external/client communications. Manage
marketing, client and internal/employee communications for DTCC business lines.
 Serve as editor-in-chief for DTCC bi-weekly client e-newsletter, DTCC Connection.
 Lead and implement integrated communication programs to promote DTCC’s strategic
corporate-level initiatives, including, but not limited to Risk Management, Financial
Technology (distributed ledger technology, blockchain, cloud computing, AI, robotics), Cyber
Security, Enterprise Data Management.
 Support DTCC’s global corporate communications strategy by leading campaigns that
articulate DTCC’s unique point of view, elevate the firm’s profile with internal and external
audiences and position the company and its executives as industry thought leaders.
 Create and execute integrated communications strategies that provide a steady stream of news
and information to internal and external stakeholders by developing messaging and writing
original content, including newsletter articles, video scripts, podcasts, white papers, webinars,
online copy, social media and executive memos, to support corporate strategy.
 Partner with Market Research, Product Management, Government Relations, Regulatory
Relations, Sales Strategy and other areas to identify and anticipate emerging business and
industry trends.
 Coordinate with other areas of Marketing & Communications to ensure alignment of
communications/messages. Ensure all messages and positions are aligned with the DTCC
global brand strategy.
INSURANCE INSTITUTE FOR BUSINESS & HOME SAFETY, Tampa, Fla. 2010 – 2013
Media Relations Manager
Oversaw all internal and external communication functions to obtain appropriate visibility for the
organization, its mission and key messages.
 Developed and execute successful proactive media communication campaigns
 Responded to incoming media requests.

2.  Managed IBHS crisis communications.
 Wrote and produced member- and consumer-specific marketing collateral.
 Wrote scripts/storyboards for MNRs and ANRs.
 Managed production of b-roll and accompanying media assets.
 Developed and implement internal communications programs, such as the IBHS Monitor.
 Provided media training to colleagues.
 Managed IBHS’ social media presence on Facebook, Twitter and LinkedIn.
 Wrote and placed articles and op-eds.
 Represented IBHS in public and media speaking opportunities.
 Managed IBHS newswire vendor (Vocus/PRWeb).
 Hired and managed Satellite Media Tour vendor.
PR NEWSWIRE, New York, N.Y. 1999 – 2008
Director, Media Relations
Directed outreach activities to traditional/new media; maintained relationships with high-level
editorial executives at news organizations; positioned PR Newswire as the leading commercial
newswire; held full departmental budgeting responsibility for a budget in excess of $3 million.
 Managed a nationwide staff of 11 media relations representatives.
 Wrote press releases, talking points and marketing copy for promotional campaigns.
 Provided media training to clients.
 Created and executed successful marketing strategies which enhanced the PR Newswire brand.
 Developed and implemented communication/PR campaigns to media.
 Developed and implemented internal communications programs.
 Composed and presented quarterly and annual reports to PR Newswire Board of Directors.
 Contributed articles to industry media on behalf of PR Newswire.
Other Positions Held
 Cordis Corporation, a J&J Co.
Communications Specialist, 1997 - 1999
 Edgell Communications
Editorial Director, 1995 – 1997
 Whole Foods magazine
Editor, 1994 – 1995
 Best’s Review
Associate Editor, 1992 – 1994
 Whole Foods magazine,
Assistant Editor, 1990 – 1992
EDUCATION
Masters of Business Administration, Business Management, St. Leo College, St. Leo, Fla.
Bachelor of Arts, Journalism/Mass Communication, Rutgers University, New Brunswick, N.J.
PROFESSIONAL AWARDS/ACCOMPLISMENTS
PR Newswire Media Relations Staff Member of the Year, 2004
PR Newswire President’s Award Winner for Outstanding Individual Service, 2005
PR Newswire Above & Beyond certificates (3) for superior work, 2008
SOCIAL MEDIA PAGES
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