1. Megan Tiedt Resume 1
Megan Tiedt
Address: 741 N Milwaukee Street, Unit 801, Milwaukee, WI 53202
Contact number: 920.242.0963
Email address: metiedt@gmail.com
Driven market researcher with eight years experience designing, implementing and analyzing primary market
research initiatives for leading CPG, retail, pharmaceutical, and telecommunications clients. My extensive
experience executing copy testing and brand tracking studies for both global and domestic clients with Ipsos
illustrates my loyalty and dedication to building brands. My established reputation and attention to detail in
any role compliment my tenacity and committed work ethic. My strong research and personal achievements
are consolidated by exceptional communication, strong analytical skills, and interpersonal abilities, which
help to establish rapport and build strong relationships with colleagues, clients and stakeholders.
Qualifications
Universityof Wisconsin- Madison
Bachelor of Business Administration degree
Double Major: Marketing, Management and Human Resources
May 2007
Employment History & Experience
Ipsos Chicago, IL
July 2007- Present
Ipsos is the third largest market research firm in the world, with offices in 87 countries, with revenues of over
$2.2 billion USD, and market leadership in many parts of Europe, the Americas, the Middle East, and Asia-
Pacific. The company conducts research in more than 40 languages for its 9,000+ clients. Clients range
across industries including CPG, Retail, Automotive, Manufacturer and Services. This scope of operations
gives the company access to tools and resources that are unparalleled in the industry.
Director
March 2015 - Present
Key Responsibilities:
 Reports directly to the Senior Vice President, largely as an individual contributor, responsible for
coordinating, designing and managing global and domestic copy testing and tracking program for market
leading Midwest CPG client;
 Leads client discussions of tactical business needs and presents new and innovative research
opportunities;
 Serves as primary contact in priority strategic client relations, developing strong connections with key
decision makers within the client organization;
 Consults weekly with senior management clients in person, onsite to address new and evolving business
needs across the organization;
 Provides in-depth and insightful data analysis for client brands and key competitors across key brand
metrics, brand equity opportunities and advertising and communication efforts;
 Delivers in-person presentations of actionable, timely recommendations for future brand planning to key
client decision makers;
 Monitors project budgets and timelines, highlighting areas of efficiencies across internal and external
suppliers;
 Manages and develops direct report team of 2, providing individual mentoring on goals and future career
opportunities within the organization.
Key Accomplishments:
 Served as co-coordinator to build newly centralized global program and establish strategic benchmarks
to measure success;
 Served as team lead in re-organizing 7 person team structure to align with client needs and
organizational requirements;

2. Megan Tiedt Resume 2
 Developed strong rapport with the client’s global research directors through daily contact;
 Expanded new business opportunities, generating $200k in new business for team in 3 months;
 Personally managed $1.2m revenue that spanned across 12 projects in 2015;
 Monitored team revenue weekly and recommended average savings opportunity of $4k (a 10% cost
saving) applied to all 2015 projects;
 Served as mentor to 4 non-direct report peers and lead 40-person Chicago based team trainings and
learning sessions throughout year;
 Leveraged strong relationship with internal Ipsos upper management to develop creative solutions to
meet custom client needs;
 Led ad hoc initiative to certify 40 person team on Ipsos global standards for report delivery.
Senior Research Manager
June 2012 – March 2015
Key Responsibilities:
 Reported directly to the Vice President, with dotted line responsibilities to the Senior Vice President,
responsible for independently leading daily global program client interactions for strategic global clients
Glaxo Smith Kline, Whirlpool and Red Lobster (domestic);
 Executed global Glaxo Smith Kline program that evaluated brand efforts in advertising and brand equity;
 Served as lead managing complex multi-country projects from commission to final analysis delivery;
 Led client discussions to evaluate key business needs and propose custom research solutions to
evaluate future business opportunities;
 Researched applicable secondary brand findings and leveraged historical learnings to provide holistic
actionable insights for future brand performance;
 Created in-depth analytic conclusions and recommendations that directed senior management’s
marketing strategies across client brands;
 Guided global and domestic based clients (including global category vice president) through
presentations and partnered with clients to provide actionable recommendations for quarterly plans;
 Managed and developed entry level direct report, nurturing and preparing them as a key player in the
organization.
Key Accomplishments:
 Helped design and fully execute global custom program which provided innovative and unprecedented
approach to global brand understanding;
 Implemented client centric approach to brand evaluation including ‘hot seat’ learnings sessions and
frequent global brand debriefs to guide future plans and market decisions;
 Managed daily client interactions with key decision makers in the organization and was awarded average
of 9.5 out of 10 in client satisfaction across 8 projects managed within 2013/2014;
 Personally managed $500,000 revenue that spanned across 5-6 projects each year;
 Partnered in creating a program that saved on average $2k (~20%) data processing costs of each
project to sustain and support revenue growth;
 Served as mentor to 6 non-direct report peers and provided project managers insight into ‘client
servicing’;
 Leveraged strong relationship with internal key senior managers to offer shorter timelines for key
deliverables;
 Led global cross collaboration efforts across different Ipsos divisions to provide clients that leverage
several Ipsos tools a holistic view on brand performance;
 Worked with new direct report to promote their career within the organization.
Research Manager
March 2009 – June 2012
Key Responsibilities:
 Reported directly to the Director, with dotted line responsibilities to the Vice President, individually
responsible for leading daily program management across several key clients;
 Conducted global and domestic quantitative advertising and brand equity tracking research for Nokia,
Best Buy, Kohl’s, Sears, General Motors, Ford, Whirlpool, Red Lobster, Abbot Labs, GlaxoSmithKline,
Alberto Culver and Schwans through multiple methodologies;

3. Megan Tiedt Resume 3
 Managed all aspects of client projects from design to delivery;
 Personally responsible for $400k in revenue across 4-6 projects each year;
 Served as main client contact answering business questions and lending strategic business solutions;
 Executed advertising research initiatives focused on TV, print and digital advertising in the marketplace;
 Evaluated ad executions and campaigns incorporating learnings at both the domestic and global levels;
 Received ‘Applause Award’ for valuable contributions and served as mentor and team leader.
Key Accomplishments:
 Helped to build global program and establish standards for reporting, timelines and processes;
 Implemented brand equity and advertising tracking studies for multiple global and domestic clients;
 Obtained key insights into competitor’s equity and brand loyalty standings within the market as well as
tracking the reach of print, online, television and social media advertising;
 Provided actionable results on a monthly and quarterly basis which gave important real-time findings on
the different venues of advertising.
Research Associate
July 2007 – March 2009
Key Responsibilities:
 Reported directly to the Research Manager, with dotted line responsibilities to the Senior Research
Manager, responsible for supporting daily project management for key global client Nokia;
 Set-up and managed multiple global projects ensuring data integrity;
 Established and maintained vendor and client relationships;
 Analyzed data trends and incorporated key learnings that apply to client needs;
 Evaluated ‘Iconic’ global brands across 10 markets and the role advertising plays in each market;
 Served as study manager interim, coordinating all aspects of a global project and finding efficiencies in
costs, timelines and deliverable turnaround.
Red Bull North America, Inc Madison, Wisconsin
Student Brand Manager
May 2005 – May 2007
Key Responsibilities:
 Collaborated with district manager in development and implementation of on-campus marketing and
promotional campaigns;
 Created guerilla marketing efforts to immerse Red Bull across the campus;
 Recruited Red Bull team members to grow team;
 Led sampling initiatives across local businesses;
 Recruited campus organizations to exclusively use Red Bull products during events.
Other Competencies
Professional Memberships
 Advertising Research Foundation (2010 – Present)
 Market Research Foundation (2012 – Present)
Volunteer Activities
 Chicago Cares (2010 – 2014)
 Intermediate to advanced competency in Microsoft packages including, Excel, Word, PowerPoint,
Access;
 Competent in data analyzation tools
 High level of data entry accuracy.
References available upon request