DFREIRE is a communications firm that provides strategic communications and PR services tailored to businesses. It prides itself on innovation, ethics, responsiveness, partnership, and outcomes. The document outlines DFREIRE's mission, vision, team structure, services, case studies, and performance metrics for evaluating client projects.

1. Communications and strategy tailored to your business DFREIRE’s Position

2. Innovation – We are always innovating, doing things better and in a different way Ethics – Respect and dignity are non-trade Responsiveness – We anticipate the market’s moves Partnership – We seek a win-win relationship Outcomes – Our value’s best proof Principles

4. Account Team Structure Diretor de Atendimento Diretora de Atendimento Diretor de Atendimento Diretor de Atendimento Gerente Senior Gerente Senior Gerente Senior Gerente Senior Gerente Senior Gerente Senior Trainee Trainee Trainee Equipe de Suporte e Apoio Gerente Senior Relações Públicas

5. Our leading edge press office activities are not limited to preparing fine press releases, good relationships in the country’ a major press, success cases, media training etc. The secret of press office and communication projects is to understand the client’s business, the market environment where it plays, and to link the company’s communication and business strategies. This project’s main goals are Client’s business goals, with a view to enhance its media presence. DFREIRE’s DNA

7. DFREIRE is a founder member of Grupo Integrado de Comunicação, which provides services that meet nearly 80% of business communication needs. Grupoi is specialist in bellow-the-line actions (relationship, buzz marketing, social/culture/ sports marketing, etc). Grupoi has a multidisciplinary, 80 professional strong team of journalists, public relations; advertising, media and web design professionals, education professionals, etc. The major benefit Grupoi provide its founder offices’ clients and customers is multidisciplinary planning. GRUPO INTEGRADO’s Structure

8. We normally serve clients for 4-5 years. Some companies have been DFREIRE’s clients for eight years; for example, Stefanini IT Solutions, McAfee and DHL. Clients

9. Clients

10. Debora Freire – Over 15 years experience in enterprise communication, public relations and media relationship, and has been in charge of creating and implementing several strategic communication plans. She proactively participated in the creation of communication policies and guide rules for customers. Has promoted and followed journalists/analysts in both national and international events. Has planed and developed journalistic projects, including magazines, home pages, decision support and sales support. In the last few years, she has trained over 100 executives in spokeperson and crisis management training programs. Debora Freire

11. In the last 10 years, Debora Freire managed several courses and programs to train executives for Spokesperson functions. This involved tens of open lectures, in company courses and seminars, both to clients and the general public. Besides, Debora Freire also gave several interviews on the importance of customer relationship. Here is her latest interview, which she gave to TV show Negócio Futuro . As the person in charge for all press communication of large events such as ABF Franchising Expo and Intermodal South America, Debora Freire annually organizes meetings to present strategy and share with exhibitors communication practices to be adopted. Speaking Programs

16. DFREIRE Comunicação e Negócios integrates a PR companies network that operates in the whole of Latin America and is led by Enable Latina, a full service communication agency based in Miami. ABRACOM’s member DFREIRE is a founder member of Grupo Integrado de Comunicação Partners

17. Case Study – Stefanini IT Solutions Stefanini IT Solutions – Brazilan Multinational Company Challenge - To position a national company as an important player in the Information Technology market that is dominated by global giants like Accenture, EDS, IBM, HP and others Business understanding capacity - Unlike its competition, Stefanini works with the market’s main management programs, which makes it impartial to give opinions on trends, difficulties and/or the market. A combination of large company structure with a customized operation capacity Communication Effort – Placing the company as a Brazilian multinational. Using clients testimonies to validate quality and excellence concepts in services.

19. The secret to making good public realtion Projects is constant target definition in conjunction with the client. However, besides targets, it’s necessary to define performance indicators. Monthly evaluations are made and decisions to proceed or change strategy ar made based on those indicators performance. This evaluation is specific to each company. The main indicators are: Measuring Results

21. Client References Contacts Stefanini IT Solutions Marco Stefanini, President Tel. (55 11) 3039-2115 NCR Izabel Pinto, marketing director Tel. (55 11) 3347-1162 ABF Keller de Paula, marketing director Tel. (55 11) 3814-4200 Grupo Padrão Roberto Meir, publisher Tel. (55 11) 3125-2244

23. Thank you! Debora Freire [email_address] Tel. (55 11) 5505-8922 Mobile (55 11) 9976-1165 Contact