Apresentacao ingles


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Apresentacao ingles

  1. 1. Communications and strategy tailored to your business DFREIRE’s Position
  2. 2. Innovation – We are always innovating, doing things better and in a different way Ethics – Respect and dignity are non-trade Responsiveness – We anticipate the market’s moves Partnership – We seek a win-win relationship Outcomes – Our value’s best proof Principles
  3. 3. <ul><ul><li>Mission </li></ul></ul><ul><ul><li>To enhance customer’s image and products value in the community, through business communication integrated services </li></ul></ul><ul><ul><li>Vision </li></ul></ul><ul><ul><li>To be known to our customers as a key strategic business partner </li></ul></ul>Mission and Vision
  4. 4. Account Team Structure Diretor de Atendimento Diretora de Atendimento Diretor de Atendimento Diretor de Atendimento Gerente Senior Gerente Senior Gerente Senior Gerente Senior Gerente Senior Gerente Senior Trainee Trainee Trainee Equipe de Suporte e Apoio Gerente Senior Relações Públicas
  5. 5. Our leading edge press office activities are not limited to preparing fine press releases, good relationships in the country’ a major press, success cases, media training etc. The secret of press office and communication projects is to understand the client’s business, the market environment where it plays, and to link the company’s communication and business strategies. This project’s main goals are Client’s business goals, with a view to enhance its media presence. DFREIRE’s DNA
  6. 6. <ul><li>Main office at Eng. Luís Carlos Berrini Ave. </li></ul><ul><li>Well-trained, motivated staff of highly skilled professionals </li></ul><ul><li>Active team work with customers </li></ul><ul><li>19 full-time employees </li></ul><ul><li>Cutting-edge technology infrastructure, database and Internet </li></ul><ul><li>Clean communication with partners </li></ul>DFREIRE’s Structure
  7. 7. DFREIRE is a founder member of Grupo Integrado de Comunicação, which provides services that meet nearly 80% of business communication needs. Grupoi is specialist in bellow-the-line actions (relationship, buzz marketing, social/culture/ sports marketing, etc). Grupoi has a multidisciplinary, 80 professional strong team of journalists, public relations; advertising, media and web design professionals, education professionals, etc. The major benefit Grupoi provide its founder offices’ clients and customers is multidisciplinary planning. GRUPO INTEGRADO’s Structure
  8. 8. We normally serve clients for 4-5 years. Some companies have been DFREIRE’s clients for eight years; for example, Stefanini IT Solutions, McAfee and DHL. Clients
  9. 9. Clients
  10. 10. Debora Freire – Over 15 years experience in enterprise communication, public relations and media relationship, and has been in charge of creating and implementing several strategic communication plans. She proactively participated in the creation of communication policies and guide rules for customers. Has promoted and followed journalists/analysts in both national and international events. Has planed and developed journalistic projects, including magazines, home pages, decision support and sales support. In the last few years, she has trained over 100 executives in spokeperson and crisis management training programs. Debora Freire
  11. 11. In the last 10 years, Debora Freire managed several courses and programs to train executives for Spokesperson functions. This involved tens of open lectures, in company courses and seminars, both to clients and the general public. Besides, Debora Freire also gave several interviews on the importance of customer relationship. Here is her latest interview, which she gave to TV show Negócio Futuro . As the person in charge for all press communication of large events such as ABF Franchising Expo and Intermodal South America, Debora Freire annually organizes meetings to present strategy and share with exhibitors communication practices to be adopted. Speaking Programs
  12. 12. <ul><li>We design strategies and provide integrated solutions in business communication </li></ul><ul><li>Pro-active work in partnership with the customer and in tune with their business strategy </li></ul><ul><li>Expertise in business communication </li></ul><ul><li>International communication methodology </li></ul><ul><li>Know how in supporting global organizations </li></ul><ul><li>Competence and methodology to design and implement customized communication programs with achievable and cost-effective outcomes </li></ul>DFREIRE’s Edge
  13. 13. <ul><li>Communication Consulting Services </li></ul><ul><ul><li>Communication strategic planning </li></ul></ul><ul><ul><li>Integrated communication direct plan </li></ul></ul><ul><ul><li>Assessment of market/brand perception </li></ul></ul><ul><li>Public Relations </li></ul><ul><ul><li>Press relations and stakeholders relationship </li></ul></ul><ul><ul><li>Spokesmen training </li></ul></ul><ul><ul><li>Image diagnosis </li></ul></ul><ul><ul><li>Smart monitoring </li></ul></ul><ul><ul><li>Public and government institutions approach </li></ul></ul><ul><li>Social Reputation/ Crisis Management </li></ul><ul><ul><li>Assistance on social responsibility projects </li></ul></ul><ul><ul><li>Planning and preparation to avoid crisis </li></ul></ul><ul><ul><li>Crisis reversal actions </li></ul></ul><ul><li>Business communication </li></ul><ul><ul><li>In-house communication Assessment and planning </li></ul></ul><ul><ul><li>In- house communication programs </li></ul></ul><ul><ul><li>Support / integration among communities and partnerships </li></ul></ul><ul><li>Publications </li></ul>DFREIRE‘s Services
  14. 14. <ul><li>Acting as an extension of the Marketing area: </li></ul><ul><li>Proactively looking for information in the corporate environment that could become news </li></ul><ul><li>Centralizing and making information available to spokespersons/information managers; for example, corporate communication initiatives, as well as updated support material, such as Fact Sheets, Q&As, Key Messages, etc. </li></ul><ul><li>Collaborating with the company to prepare news material for the media that can be used by other corporate communication channels in an integrated way. </li></ul>Approach to Client Management
  15. 15. <ul><li>Communication plan execution in tune with the business’ corporate strategy </li></ul><ul><li>Know-how in serving global companies and in relationship with overseas agencies </li></ul><ul><li>Proactive work in collecting information that could attract the media and bring achievable results </li></ul><ul><li>Relationship with major press rooms both regional and countrywide </li></ul><ul><li>Expertise preparing journalistic texts </li></ul><ul><li>Trained and skilled professionals to assist the company and provide the media with information </li></ul><ul><li>Confidentiality for corporate strategic information </li></ul>What We Can Offer
  16. 16. DFREIRE Comunicação e Negócios integrates a PR companies network that operates in the whole of Latin America and is led by Enable Latina, a full service communication agency based in Miami. ABRACOM’s member DFREIRE is a founder member of Grupo Integrado de Comunicação Partners
  17. 17. Case Study – Stefanini IT Solutions Stefanini IT Solutions – Brazilan Multinational Company Challenge - To position a national company as an important player in the Information Technology market that is dominated by global giants like Accenture, EDS, IBM, HP and others Business understanding capacity - Unlike its competition, Stefanini works with the market’s main management programs, which makes it impartial to give opinions on trends, difficulties and/or the market. A combination of large company structure with a customized operation capacity Communication Effort – Placing the company as a Brazilian multinational. Using clients testimonies to validate quality and excellence concepts in services.
  18. 18. Case Study – Stefanini IT Solutions <ul><li>Stefanini IT Solutions is now: </li></ul><ul><li>A constant information source to specialized and business press </li></ul><ul><li>A corporate image respected and admired in the market and by the press </li></ul><ul><li>Recognized as one of the few successful Brazilian multinational companies, Stefanini won nearly all prizes in the industry. It was also the first and the only company to win for 2 years in a row the Best IT Company award from IstoÉ Dinheiro magazine. </li></ul><ul><li>Marco Stefanini has become a reference among national businesspeople, so much so that he was appointed by the Federal Government to represent Brazil in the newly created CEO USA/BRAZIL Forum, which is to discuss development policies in the bilateral relationship between the two countries. </li></ul>
  19. 19. The secret to making good public realtion Projects is constant target definition in conjunction with the client. However, besides targets, it’s necessary to define performance indicators. Monthly evaluations are made and decisions to proceed or change strategy ar made based on those indicators performance. This evaluation is specific to each company. The main indicators are: Measuring Results
  20. 20. <ul><li>number of press features published </li></ul><ul><ul><ul><li>features evaluation </li></ul></ul></ul><ul><ul><ul><li>positive, neutral, negative </li></ul></ul></ul><ul><ul><ul><li>dedicated or mention </li></ul></ul></ul><ul><ul><ul><li>proactive or receptive </li></ul></ul></ul><ul><li>media evaluation </li></ul><ul><ul><ul><li>target/ non-target </li></ul></ul></ul><ul><ul><ul><li>printed/ on line/ electronic </li></ul></ul></ul><ul><ul><ul><li>Column inches </li></ul></ul></ul><ul><ul><ul><li>Values in US$ corresponding to column inches </li></ul></ul></ul><ul><li>Number of interviews </li></ul><ul><li>Number of published articles </li></ul><ul><li>Number of requests satisfied </li></ul>Measuring Results
  21. 21. Client References Contacts Stefanini IT Solutions Marco Stefanini, President Tel. (55 11) 3039-2115 NCR Izabel Pinto, marketing director Tel. (55 11) 3347-1162 ABF Keller de Paula, marketing director Tel. (55 11) 3814-4200 Grupo Padrão Roberto Meir, publisher Tel. (55 11) 3125-2244
  22. 22. <ul><li>Clipping Services (next slide) </li></ul><ul><li>Media Training (One Shot) </li></ul><ul><li>Publications (Printed or On-line) </li></ul><ul><li>International Divulgation Initiatives </li></ul>Extra Activities
  23. 23. Thank you! Debora Freire [email_address] Tel. (55 11) 5505-8922 Mobile (55 11) 9976-1165 Contact