The document is Stacy Clark's personal brand exploration project. It includes sections about her identity, profession, target audience, skills, goals, and credentials. Her goal is to be a voice and platform for those with disabilities by inspiring others through public speaking and motivational content on social media and websites. She aims to graduate with a digital marketing degree and build her own personal business to help consumers understand individuals with disabilities.

1. PERSONAL BRAND EXPLORATION
Stacy Clark
Project & Portfolio I: Week 1
June 27, 2023

2. Hello there my name is Stacy Clark, and this is
my story. I am someone who tries to be honest,
dependable, and caring. I come from a large
family from various cultures of life. I want to be a
voice or platform to speak to up for those that
don’t have the ability to do that themselves.
What I mean by this is to make a stand for those
that have disabilities whether it be physical or
mental and have them treated with respect and
dignity that they deserve in general. My skills are
that I am dependable person, a very skilled
writer, and I know how to inspire others.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Public Relations Specialists
• Poets, Lyricists and Creative
Writers
• Broadcast Announcers and Radio
Disc Jockeys
HERO– I inspire others to take
challenges head on even when at
first they had some difficultly with
this challenge.
[Public Speaker] for [Education]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Ira Zhdaniuk
Outreach Plan:
• I will follow Ms. Zhdaniuk on her LinkedIn account
• I plan to email Ms. Zhdaniuk
• I will reach out through LinkedIn within one week for a
response
[Customer Care Specialist] at
[BetterMe]
Natalia Salabai Janz
Outreach Plan:
• I will follow Ms. Janzen on her LinkedIn account
• I plan to email Ms. Janzen
• I will reach out through LinkedIn within one week or two
weeks.
[Tech Recruiter] at [Varsity
Tutors]
Alice Kerimova Outreach Plan:
• I will follow Ms. Kerimova on her LinkedIn account
• I plan to email Ms. Kerimova
• I will reach out through LinkedIn within two weeks.
[Recruiter] at [Cedar Fair
Entertainment Company]

5. GOALS
‣Grow my LinkedIn connections by 15% by
October 26, 2025. I plan to achieve this by
emailing twenty individuals at least once a
week until I receive several replies from the
individuals that I have reached out to.
Mid Term: (2029-2034)
• Specific goal you want to achieve in mid term.
‣My goal is to return to college and obtain
another bachelor degree in creative writing by
the year of 2030. I plan to achieve this by
returning to Full Sail University by early August
of 2029.
Long Term: (2039-2044)
• Specific goal you want to achieve in long term.
‣Will have my own personal business up and
running, and my profit margin will be up by
10% in the year of 2040. I plan to achieve this
goal by contacting local businesses through
email to incentive them into selling my

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office programs
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Dependability Novice / Adept / Expert
Interpersonal skills Novice / Adept / Expert
Microsoft Office programs
SOFT
HARD
Novice / Adept / Expert
Adobe programs Novice / Adept / Expert
Team management Novice / Adept / Expert
Adaptability Novice / Adept / Expert

7. I help consumers by giving them insight into
individuals that have disabilities to inspiring
them to chase their dreams.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Employee at Vocational Industries (1994-
2000)
• Receptionist at Holton Manor (March
1996 – June 1996)
Education:
• Lakeland school, Highschool Diploma
(1994)
• Digital Marketing Program, B.S., Full Sail University (Exp. 2024)
Awards:
• Worker of the year for Vocational
Industries (1996)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Joshua Cockey
Industry Experience:
• Digital Media Strategist @ Aginto
• Relevant Academic Digital Marketing
Projects for Full Sail University
• Multimedia Specialist (contract) @
Huggies® Healthcare™
Education:
• Full Sail university will graduate with Digital Marketing
Degree in August 2024
Leadership Experience:
• Natural team leader
• Team Leader
Skills and Proficiencies:
• Data Cleansing - 1 endorsement
• Data Analysis - 1 endorsement
• Marketing Campaigns- 1 endorsement
Stacy Clark
Overall Online Presence:
• 500 plus connections, no, yes, has 831 followers,
numerous licenses & certifications
• Grade: Superior, N/A out of 100
Industry Experience:
• Business owner of SERENITY
Mountain Motivational Speaking
Education:
• Full Sail University will graduate with Digital Marketing
Degree in December 2024
Leadership Experience:
• N/A
Skills and Proficiencies:
• Writing- 0 endorsements
• Microsoft word - 0 endorsements
• Adobe - 0 endorsements
Overall Online Presence:
• None, no, Yes headshot does come off as professional
and friendly. Still needs more detail. None active on
Facebook mostly. LinkedIn URL is not customized.
• Grade: Average, 75 out of 100

10. COMPETITION
Corey J.
McLaughlin
Noteworthy Experience:
• Masters' degree in New Testament from Gordon-Conwell
Theological Seminary
• Masters' degree in Theology from Gordon-Conwell Theological
Seminary
Stacy Clark
Education:
• Asbury University
• John Hopkins University
Skills and Proficiencies:
• Platform Skills - 1 endorsement
• Leadership development - 1 endorsement
• Public speaking - 3 endorsements
Overall Online Presence:
• 275 Connections, Yes has personalized banner image
with his name and offer for a consult, Yes it seems
friendly and professional, very detailed profile with
various accomplishments, three published articles, N/A
Grade: Superior, 96 out of 100
Industry Experience:
• Business owner of SERENITY
Mountain Motivational Speaking
Education:
• Full Sail University will graduate with Digital Marketing
Degree in December 2024
Leadership Experience:
• N/A
Skills and Proficiencies:
• Writing- 0 endorsements
• Microsoft word - 0 endorsements
• Adobe - 0 endorsements
Overall Online Presence:
• None, Yes headshot does come off as professional and
friendly. Still needs more detail. None active on
Facebook mostly. LinkedIn URL is not customized.
• Grade: Average, 75 out of 100
Industry Experience:
• Adjunct Professor of English Composition @ Asbury University
• Manager of Instructional Design @ Asbury Theological Seminary
• E-Lesson Content Developer @ Pathwaylearning.org
• Existential Life Coach @ Free to Be Me Life Coaching, LLC.
• Humanities Teacher for Veritas Scholars Academy @ Veritas Press, Inc.
• Adjunct Professor of Biblical Studies/Online Moodle Coordinator @ Berkshire
Institute for Christian Studies logo
• Senior Pastor @ Sheffield Chapel

11. BRAND POSITION
For [future employers] who [want to find
inspiration ], I provide [A PLATFORM FOR
THOSE THAT DON’T HAVE A VOICE TO SPEAK
FOR THEMSELVES] because [I KNOW WHAT IT
IS LIKE FOR THOSE TO PASS JUDGEMENT
UPON SOMEONE WITHOUT KNOWING ALL
THE FACTS ABOUT THAT PERSON.]
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• NSA Influence 2023
July 15th – July 17th, 2023 | Rosen Shingle Creek
9939 Universal Blvd, Orlando, FL
• GSA International Convention
‣ Sept. 7th-9th, 2023 | Dorint Hotel Sanssoussi
‣ Jägerallee 2014469 Potsdam, Germany
• CAPS Convention 2023
‣ December 10th, 2023, |Fairmont Le Château Frontenac
Québec City, Québec, Canada
Digital Marketing
• Primary Content: The content I will create will be inspiring to
myself and to others. It will be an inspiration for them to
improve their lives in general, and self confidence as well.
• Primary Tools: I will use Facebook and YouTube to promote
my content. I will make a weekly post and a daily post for
Facebook. For YouTube I will record two videos monthly.
• Website: I will use my digital portfolio site as another way to
inspire and encourage others while also promoting my own
personal brand.

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor that I will seek is one that has the
hero archetype, and who can show me how to be a
leader to my future employees of my personal
motivational speaking company. They should have a
large amount of public speaking experience with
different organizations. 07/20/2027
Formal Education
• Full Sail University will graduate with Digital Marketing
Degree in December 2024
Technical Skills
• Data analysis- Varsity Fields, December 2025
• Web Development- BetterMe, August 2026
• Data Cleansing - Cedar Fair Entertainment Company,
September 2027
Soft Skills
• Negotiating - BetterMe, October 2025
• Creative thinking- Varsity Tutors, December 2024
• Leadership skills- Cedar Fair Entertainment Company,
December 2026

14. Stacy Clark
You know [individuals with disabilities are not always treated with respect
and dignity like everyday people are ]? Well, what I do is [be the voice of
change for these groups of people]. In fact, [I have seen people change their
attitudes when they respect individuals that do have disabilities].

15. REFERENCES
Alice Kerimova - field recruiter - GFL Environmental Inc. -
LinkedIn. (n.d.-a). https://ca.linkedin.com/in/alice-kerimova-
12b707180
BetterMe | LinkedIn. (n.d.-b).
https://cy.linkedin.com/company/betterme-company
Cedar Fair Entertainment Company | LinkedIn. (n.d.).
https://www.linkedin.com/company/cedar-fair-entertainment-
company
Corey J. McLaughlin - Adjunct professor of English composition -
Asbury ... (n.d.-b). https://www.linkedin.com/in/corey-j-mclaughlin-
004714150
2023 caps convention - Quebec City. Canadian Association of
Professional Speakers. (2023, February 1).
https://www.canadianspeakers.org/convention/
27-3011.00 - broadcast announcers and radio disc jockeys.
O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/27-3011.00
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.-a).
https://www.onetonline.org/link/summary/27-3031.00
27-3043.05 - poets, lyricists and creative writers. O*NET OnLine.
(n.d.). https://www.onetonline.org/link/summary/27-3043.05
GSA Convention 2023 Program. German Speakers Association
e.V. (2023a, June 14).
https://germanspeakers.org/veranstaltungen/gsa-convention-
Ira Zhdaniuk - Customer Care Specialist - LinkedIn. (n.d.-a).
https://www.linkedin.com/in/ira-zhdaniuk-519890185
Joshua Cockey - Digital media specialist - aginto | LinkedIn. (n.d.-
b). https://www.linkedin.com/in/joshuacockey
Natalia Salabai Janzen - recruiting associate - rad ai | LinkedIn.
(n.d.). https://br.linkedin.com/in/natalia-salabai-janzen-705a27115
NSA influence 2023. German Speakers Association e.V. (2023,
March 30). https://germanspeakers.org/event/nsa-influence-2023/
Varsity Tutors, a nerdy company | LinkedIn. (n.d.-e).
https://www.linkedin.com/company/varsity-tutors