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PERSONAL BRAND EXPLORATION
Sharisa Bethune
Project & Portfolio I: Week 1
May 6, 2023
I am a passionate African American woman and
I strive to have my own business. It has been a
goal of mine since I was 10. I motivate myself to
reach my goal of success by being a young
entrepreneur. I maintain positivity to advance
towards the opportunities that the industry is
offering.
IDENTITY
PROFESSION
Potential Job Titles:
• Management Analyst
• Online Merchant
• Sales Engineer
BRAND ARCHETYPE - I want to
invest myself within the business
field. I plan out accordingly on how I
predict an outcome should be. I
always plan for the worst so I can a
good plan for better preparation.
[Business] for [Fashion Industry]
[Young Adults]
TARGET AUDIENCE
Flora Pérez Marcote
Outreach Plan:
• I will read the “About Us” page and see how the system
for the company works and what type of leaderships
are available.
• Mrs. Marcote prefers to use email as a form of
communication.
• I will follow up with her until the 3rd day mark in hopes
of getting in contact with her. I would politely follow up
with her as to not wanting to ruin an opportunity.
Board of Director at Zara
Winnie Park
Outreach Plan:
• I would explore the site to gather intel to prepare for
questions that may concern the company.
• Ms. Park replies mostly with her email and the Forever
21 messaging page.
• The 5th day would seems suitable. Although this is a
good company, I don’t favor it as much as Zara and
Quince. I would approach here with patience and
respectfully.
CEO at Forever 21
Sid Gupta
Outreach Plan:
• I would research the company to see what qualities are
they looking for.
• Mr. Gupta usually responds more to the requests and
messages from the official Quince website.
• Day 3 would be the follow up date and I would also
kindly address him since this is one of the companies I
would like to interact with.
CEO at Quince
GOALS
Short Term: (Immediately After Graduation, 2024)
• Start an online clothing business while preparing to start a
photography business by.
‣ I have already started the process for the online
business, so the only thing I need is a website. For
photography, I am going to start off by taking small
projects. I predict I will achieve this by December 20,
2024.
Mid Term: (2029)
• I want collaborate with other companies that deals with
fashion.
‣ This would be the major step towards my business, so
I have to collaborate with other companies to expand
more. I hope to achieve this by July 30, 2039.
Long Term: (2034)
• I want to have a major clothing company and have a
successful photography business.
• I will have the stores in 5 different states and a photography
business that flourished with social media influence while
profits will increase 10% every 4 months. This will be
accomplished on April 13, 2034.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Programs
SOFT
HARD
Novice / Adept / Expert
Google Applications Novice / Adept / Expert
Problem-Solving Novice / Adept / Expert
Organization Novice / Adept / Expert
Adobe Software
SOFT
HARD
Novice / Adept / Expert
Platform Development Software Novice / Adept / Expert
Training Others Novice / Adept / Expert
Negotiating Novice / Adept / Expert
I help young adults do better for expressing
themselves by making clothes that makes
the comfortable.
PROMISE
CREDENTIALS
Work Experience:
• Hosted a fair for donations
Education:
• Title of Certification Course Completed,
Organization Name
• Entertainment Business, B.S., Full Sail University 2024
Volunteer Work:
• I volunteered at Southern Springs
Healthcare for the elderly for a month
which is located in Union Springs, AL.
COMPETITION
Gina Accordino
Industry Experience:
• 5 years
Education:
• Entertainment Business BS
Leadership Experience:
• N/A
Skills and Proficiencies:
• Problem Solving- 0 endorsements
• Choreography - 0 endorsements
• Skill 3 Goes Here - 0 endorsements
Sharisa Bethune
Overall Online Presence:
• She has 38 connections. ,The banner is customized.
The headshot is professional.The published articles?,
She is active on social media. Her LinkedIn URL is
customized
• Grade: Superior 78 out of 100
Industry Experience:
• 2 years
Education:
• Entertainment Business BS
Leadership Experience:
• Hosting
• N/A
Skills and Proficiencies:
• Organization - 0 endorsements
• Microsoft - 0 endorsements
• Analysis- 0 endorsements
Overall Online Presence:
• I have 10 connections. The banner is not customized.
The headshot is not very professional. The profile limits
details and there are no articles. I am active on social
media and my LinkedIn URL is customized.
• Grade: Average, 54 out of 100
COMPETITION
Noteworthy Experience:
• Teaching
• Teamwork
Sharisa Bethune
Industry Experience:
• 16 years
Education:
• Entertainment Business BS
Skills and Proficiencies:
• Social Networking- 1 endorsement
• Music - 0 endorsements
• Event Management - 3 endorsements
Overall Online Presence:
• He has 64 connections and the banner is not
customized. The headshot is professional.The profile is
extremely detailed.There are no published articles. He
is not active on social media and his LinkedIn URL is
customized.
• Grade: Superior 85/100
Industry Experience:
• 2 years
Education:
• Entertainment Business BS
Leadership Experience:
• Hosting
• N/A
Skills and Proficiencies:
• Organization - 0 endorsements
• Microsoft - 0 endorsements
• Analysis - 0 endorsements
Overall Online Presence:
• I have 10 connections. The banner is not customized.
The headshot is not very professional. The profile limits
details and there are no articles. I am active on social
media and my LinkedIn URL is customized.
• Grade: Average, 54 out of 100
BRAND POSITION
For young adults who needs to buy cheaper clothing, I
provide affordable and comfortable wardrobe that
ensures prevention of insecurity; I believe that everyone
should feel like they can express themselves in their
own skin.
NETWORKING &
MARKETING
Industry Events & Organizations
• International Textile and Apparel Association
‣ 2025 | Denver, Colorado
• United States Fashion Industry Association
‣ 2025 | Washington DC
• The Council of Fashion Designers of America
‣ 2025 | Manhattan
Digital Marketing
• Primary Content: Advertisements, blogs, and articles can be
viewed with.
• Primary Tools: LinkedIn, Instagram, and Facebook. I will
update it at least every 2 months. Pictures and videos.
• Website: It can help me advance with advertising and not
having to start off again.
PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor that is dedicated and has experience
with the career field I am interested in. They should
have relation to someone that has encountered the field
and is willing to provide insight on it. November 2023.
Formal Education
• Entertainment Business BS (2024)
Technical Skills
• Web Development - Online Merchant, August 2023
• Typing- Management Analyst, June 2024
• Data Analysis - Sales Engineer, July 2024
Soft Skills
• Time Management - Management Analyst, January
2024
• Negotiation- Sales Engineer, January 2024
• Team Work - Management Analyst, February 2024
Sharisa Bethune
You know how individuals can feel uncomfortable with clothing sizes and
exposure of skin? Well, what I do is develop a quiz that determines what
kind of clothing people prefer. In fact, I have created surveys from different
ethnicities and people with different weight classes.
REFERENCES
13-1111.00 - management analysts. O*NET OnLine. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/13-1111.00
13-1199.06 - online merchants. O*NET OnLine. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/13-1199.06
41-9031.00 - sales engineers. O*NET OnLine. (n.d.). Retrieved from
https://www.onetonline.org/link/summary/41-9031.00
About Us. Quince. (n.d.). Retrieved from https://www.quince.com/about-
us?trafficSource=footer
David Adams - David Yug3n - David Yug3n | LinkedIn. (n.d.). Retrieved May 8,
2023, from https://www.linkedin.com/in/david-adams-349b9256
Gina Accordino - choreographer - miss Colleen's elite Dancentre - Linkedin.
(n.d.). Retrieved from https://www.linkedin.com/in/gina-accordino-
0758091b9
Leadership. (n.d.). Retrieved from
https://www.inditex.com/itxcomweb/en/group/leadership
Library guides: Apparel, merchandising and design (AMD) research guide:
Associations & organizations. Library subject and class guides. (n.d.).
Retrieved from
https://instr.iastate.libguides.com/c.php?g=841693&p=7609011
Shop forever 21 for the latest trends and the best deals | forever 21. (n.d.).
Retrieved from https://www.forever21.com/us/aboutus/aboutus.html

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PB Project 1: Exploring Your Personal Brand

  • 1. PERSONAL BRAND EXPLORATION Sharisa Bethune Project & Portfolio I: Week 1 May 6, 2023
  • 2. I am a passionate African American woman and I strive to have my own business. It has been a goal of mine since I was 10. I motivate myself to reach my goal of success by being a young entrepreneur. I maintain positivity to advance towards the opportunities that the industry is offering. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Management Analyst • Online Merchant • Sales Engineer BRAND ARCHETYPE - I want to invest myself within the business field. I plan out accordingly on how I predict an outcome should be. I always plan for the worst so I can a good plan for better preparation. [Business] for [Fashion Industry]
  • 4. [Young Adults] TARGET AUDIENCE Flora Pérez Marcote Outreach Plan: • I will read the “About Us” page and see how the system for the company works and what type of leaderships are available. • Mrs. Marcote prefers to use email as a form of communication. • I will follow up with her until the 3rd day mark in hopes of getting in contact with her. I would politely follow up with her as to not wanting to ruin an opportunity. Board of Director at Zara Winnie Park Outreach Plan: • I would explore the site to gather intel to prepare for questions that may concern the company. • Ms. Park replies mostly with her email and the Forever 21 messaging page. • The 5th day would seems suitable. Although this is a good company, I don’t favor it as much as Zara and Quince. I would approach here with patience and respectfully. CEO at Forever 21 Sid Gupta Outreach Plan: • I would research the company to see what qualities are they looking for. • Mr. Gupta usually responds more to the requests and messages from the official Quince website. • Day 3 would be the follow up date and I would also kindly address him since this is one of the companies I would like to interact with. CEO at Quince
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) • Start an online clothing business while preparing to start a photography business by. ‣ I have already started the process for the online business, so the only thing I need is a website. For photography, I am going to start off by taking small projects. I predict I will achieve this by December 20, 2024. Mid Term: (2029) • I want collaborate with other companies that deals with fashion. ‣ This would be the major step towards my business, so I have to collaborate with other companies to expand more. I hope to achieve this by July 30, 2039. Long Term: (2034) • I want to have a major clothing company and have a successful photography business. • I will have the stores in 5 different states and a photography business that flourished with social media influence while profits will increase 10% every 4 months. This will be accomplished on April 13, 2034.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Microsoft Programs SOFT HARD Novice / Adept / Expert Google Applications Novice / Adept / Expert Problem-Solving Novice / Adept / Expert Organization Novice / Adept / Expert Adobe Software SOFT HARD Novice / Adept / Expert Platform Development Software Novice / Adept / Expert Training Others Novice / Adept / Expert Negotiating Novice / Adept / Expert
  • 7. I help young adults do better for expressing themselves by making clothes that makes the comfortable. PROMISE
  • 8. CREDENTIALS Work Experience: • Hosted a fair for donations Education: • Title of Certification Course Completed, Organization Name • Entertainment Business, B.S., Full Sail University 2024 Volunteer Work: • I volunteered at Southern Springs Healthcare for the elderly for a month which is located in Union Springs, AL.
  • 9. COMPETITION Gina Accordino Industry Experience: • 5 years Education: • Entertainment Business BS Leadership Experience: • N/A Skills and Proficiencies: • Problem Solving- 0 endorsements • Choreography - 0 endorsements • Skill 3 Goes Here - 0 endorsements Sharisa Bethune Overall Online Presence: • She has 38 connections. ,The banner is customized. The headshot is professional.The published articles?, She is active on social media. Her LinkedIn URL is customized • Grade: Superior 78 out of 100 Industry Experience: • 2 years Education: • Entertainment Business BS Leadership Experience: • Hosting • N/A Skills and Proficiencies: • Organization - 0 endorsements • Microsoft - 0 endorsements • Analysis- 0 endorsements Overall Online Presence: • I have 10 connections. The banner is not customized. The headshot is not very professional. The profile limits details and there are no articles. I am active on social media and my LinkedIn URL is customized. • Grade: Average, 54 out of 100
  • 10. COMPETITION Noteworthy Experience: • Teaching • Teamwork Sharisa Bethune Industry Experience: • 16 years Education: • Entertainment Business BS Skills and Proficiencies: • Social Networking- 1 endorsement • Music - 0 endorsements • Event Management - 3 endorsements Overall Online Presence: • He has 64 connections and the banner is not customized. The headshot is professional.The profile is extremely detailed.There are no published articles. He is not active on social media and his LinkedIn URL is customized. • Grade: Superior 85/100 Industry Experience: • 2 years Education: • Entertainment Business BS Leadership Experience: • Hosting • N/A Skills and Proficiencies: • Organization - 0 endorsements • Microsoft - 0 endorsements • Analysis - 0 endorsements Overall Online Presence: • I have 10 connections. The banner is not customized. The headshot is not very professional. The profile limits details and there are no articles. I am active on social media and my LinkedIn URL is customized. • Grade: Average, 54 out of 100
  • 11. BRAND POSITION For young adults who needs to buy cheaper clothing, I provide affordable and comfortable wardrobe that ensures prevention of insecurity; I believe that everyone should feel like they can express themselves in their own skin.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • International Textile and Apparel Association ‣ 2025 | Denver, Colorado • United States Fashion Industry Association ‣ 2025 | Washington DC • The Council of Fashion Designers of America ‣ 2025 | Manhattan Digital Marketing • Primary Content: Advertisements, blogs, and articles can be viewed with. • Primary Tools: LinkedIn, Instagram, and Facebook. I will update it at least every 2 months. Pictures and videos. • Website: It can help me advance with advertising and not having to start off again.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I seek a mentor that is dedicated and has experience with the career field I am interested in. They should have relation to someone that has encountered the field and is willing to provide insight on it. November 2023. Formal Education • Entertainment Business BS (2024) Technical Skills • Web Development - Online Merchant, August 2023 • Typing- Management Analyst, June 2024 • Data Analysis - Sales Engineer, July 2024 Soft Skills • Time Management - Management Analyst, January 2024 • Negotiation- Sales Engineer, January 2024 • Team Work - Management Analyst, February 2024
  • 14. Sharisa Bethune You know how individuals can feel uncomfortable with clothing sizes and exposure of skin? Well, what I do is develop a quiz that determines what kind of clothing people prefer. In fact, I have created surveys from different ethnicities and people with different weight classes.
  • 15. REFERENCES 13-1111.00 - management analysts. O*NET OnLine. (n.d.). Retrieved from https://www.onetonline.org/link/summary/13-1111.00 13-1199.06 - online merchants. O*NET OnLine. (n.d.). Retrieved from https://www.onetonline.org/link/summary/13-1199.06 41-9031.00 - sales engineers. O*NET OnLine. (n.d.). Retrieved from https://www.onetonline.org/link/summary/41-9031.00 About Us. Quince. (n.d.). Retrieved from https://www.quince.com/about- us?trafficSource=footer David Adams - David Yug3n - David Yug3n | LinkedIn. (n.d.). Retrieved May 8, 2023, from https://www.linkedin.com/in/david-adams-349b9256 Gina Accordino - choreographer - miss Colleen's elite Dancentre - Linkedin. (n.d.). Retrieved from https://www.linkedin.com/in/gina-accordino- 0758091b9 Leadership. (n.d.). Retrieved from https://www.inditex.com/itxcomweb/en/group/leadership Library guides: Apparel, merchandising and design (AMD) research guide: Associations & organizations. Library subject and class guides. (n.d.). Retrieved from https://instr.iastate.libguides.com/c.php?g=841693&p=7609011 Shop forever 21 for the latest trends and the best deals | forever 21. (n.d.). Retrieved from https://www.forever21.com/us/aboutus/aboutus.html

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.