2. ABOUT BHARTI AIRTEL
• Aritel was established in 1985, Bharti (Aritel) has been a pioneering
force in the telecom sector.
• Aritel comes to you from Bharti Airtel limited, India’s largest
integrated and first private telecom services provider with a footprint
in all the 23 telecom circles.
• The businesses at Bharti Airtel have been structured into four
individual strategic units (SBU’s)- Mobile services, Airtel Telemedia
services, Enterprise Services & Digital TV Services.
3. • Bharti Airtel is one of India’s leading private sector providers of
telecommunications services based on an aggregate of 66,689,943
customers.
4.
5.
6. • Renowned Telecom company
• High Brand Equity
• Extensive infrastructure
• Strategic Alliances
• Torchbearer of the telecom Industry
Strengths in the SWOT analysis of Airtel
7. Weaknesses in the SWOT analysis of airtel
• Outsourced Operations
• Venturing into African operations
• High Debt
• To much dependency on domestic market
8. Opportunities in the SWOT analysis of Airtel
• Strategic Partnership:
• Market
• VAS (Value Added services)
• Untapped geography of the current market
• LTE (long term evolution or 4G)
9. Threats in the SWOT analysis of Airtel
• Government Regulatory Framework
• Competition
• MNP (Mobile number portability)
10. Conclusion
• Thus we conclude that SWOT analysis is really an important tool No
matter it's a small business or...a big business like........Airtel.
